Chapter 95
In fact, "The Hands That Cover the Sky" was not originally scheduled for broadcast so quickly. The time period initially discussed was around March or April. However, a supporting actor in the previous drama had an accident just before the show was aired. He was caught for drunk driving and had been detained. Suddenly, the show could not be aired and had to be urgently redone and revised.
The TV station couldn't leave any room for casting, so they contacted other recent dramas.
The period from New Year's Day to the Spring Festival is a good time slot for TV stations, almost taking up the entire winter vacation, which is very advantageous in terms of ratings. It is second only to the summer vacation slot throughout the year. Other dramas that follow this time also want to be aired at this time, but they cannot compete with Su Ning.
What was unexpected to Su Ning was that not only Shen Mingzheng went, but Zhu Lan also took the initiative to grab the time slot. Without her, it would not have been so smooth for Shen Mingzheng to go alone.
After this period of time, Zhu Lan's preference for them became more and more obvious. It might also be because the recent cooperation was smoother. Shen Mingzheng thought it was normal. He explained to him: "She saw that Shen Antang was not in good health when she went back last time."
When Zhu Lan first came to Haicheng, she didn't care about the heir because she felt it was too early to worry about it. But she noticed some clues and was the one who reacted the fastest.
She had been in the Shen family for so long that she knew very well that there was only one condition for selecting an heir—Shen Antang must be satisfied.
Who is Shen Antang most satisfied with now? Obviously, it is Shen Mingzheng who has never let him down.
In addition to this point of being prepared for a rainy day, Zhu Lan made this choice for real benefits. Shu Miao is starring in this drama, and she has been to the set of the crew, so she is confident that she can make a fortune on it.
But although Zhu Lan is confident, the market reaction cannot be anticipated.
The opening configuration of the drama "White Hands Covering the Sky" is not particularly good. Although it is broadcasted consecutively by Nanjiang TV and Haicheng TV, and exclusively by Orange Video, the contract signed by Su Ning on the online broadcasting platform is still for profit sharing. In addition, many palace dramas have been filmed in recent years, and one of them flopped last month. The audience seems to have lost interest in it, so the expectations of major platforms are average.
In addition, the show was released in a hurry, and the TV station and platform only had time to arrange some basic advertising spots. Orange Video didn't even attract many pre-screening advertising investors, so it was just too late, so it was just released like this.
Before the show was released, Guangying Entertainment spent money to buy several hot search positions and advertisements on some short video platforms. The leading actors also actively posted on Weibo. The most popular ones were the ones posted by Ji Xue and Shu Miao. This is a common process when a new drama is released.
Judging from the background data, only some fans of the leading actors clicked in to promote the show, as well as some long-awaited book fans. The attention of pure passers-by was not high. Moreover, during the prime time in the evening, Orange Video did not give it the best recommendation position, which was occupied by another big drama and could not be distinguished.
Su Ning knew all of this, and this was one of the drawbacks of releasing the film early to grab TV station schedules. He had tried hard to coordinate, and this was already the best that the major platforms could offer under such a tight schedule.
He attaches great importance to this first drama launched by Guangying Entertainment after its reorganization. He watches the audience feedback and comments in real time on various platforms. In the process of watching, he also found that in addition to the fans of the leading actors, there is another group of fans who are paying attention to this drama.
——Every TV station has its die-hard fans.
Satellite TV fans are a very magical and honest group. No matter who the star is or how famous he is, there is only one criterion for evaluation, and that is the ratings of their own TV station.
The drama that was previously withdrawn from Nanjiang TV was a popular drama, and it was the sequel to a previous drama that topped 2. Now that it has been withdrawn and replaced by a new one, these fans are not very happy.
When Su Ning was searching, he saw them complaining in the TV station's online forum.
"I feel this drama is not very good. Except for Ye Qiuxin, who has some appeal, the other actors are not able to carry the show."
"So is Guangying Entertainment, it keeps failing."
"Don't say that. I remember that Guangying Entertainment had several hit dramas on Nanjiang TV, with ratings exceeding 3. I think we can wait and see. Besides, the director of this drama is Guo Baomu, so maybe it can become a small hit."
"That was so long ago. I don't know why the station bought this drama. It seems like they had some connections. Guangying Entertainment's dramas in the past two years have been flops. None of them has a ratings of over 1. I'm not optimistic about it."
Before the official release, except for Su Ning, everyone seemed to be pessimistic about the show. Soon it was the evening slot on TV, and after 7:30, the platform that monitors the real-time ratings could see a curve after ten minutes of broadcasting.
The TV series that Nanjiang TV just aired yesterday had average ratings, only around 1. This is the basic base of this TV station. The basic base of Haicheng TV is even worse. The ratings of ordinary dramas are barely 0.5, and very few are above 1.
Therefore, the initial real-time ratings on both sides started to climb from 1 and 0.5. Su Ning turned on the TV and watched the curve rise little by little.
The impression that Ye Qiuxin, the heroine, had previously left on the audience was mostly in period dramas or very serious historical dramas where the filters were old-fashioned and the characters were made to be realistic, so some investors in the market thought she was rustic and not fashionable enough. But this is not the case in this drama.
This is a standard drama with a strong female lead. As long as Ye Qiuxin holds up, the drama will have enough support.
The filters and lighting of the palace fighting drama are naturally better looking than before. She appeared about the fifth minute into the show, lifting the curtain of the carriage, and the first scene of her looking up at people was very impressive.
Fans of the original novel are generally satisfied with the casting. After all, Ye Qiuxin's acting skills are indeed top-notch in the industry. The only thing they were not satisfied with before was that they thought her appearance was not good enough. After all, Luo Suyan in the original novel is a top-notch beauty, enough to make two generations of emperors unforgettable.
Perhaps her facial features are not prominent enough among the many beauties in the entertainment industry, but the moment she appears, she has her own aura of beauty, and her every move is like that of a real lady from a noble family.
This is the result of having participated in historical dramas. She has grace whether she walks, sits or lies down.
And the platform really underestimated her appeal in the TV community. After she appeared, Su Ning saw that the ratings curve increased suddenly. Nanjiang TV started from 1 and started to run towards 1.2. Haicheng TV also had a significant increase, and it was only five minutes.
Su Ning had seen the rough cut of this drama before, especially the early part. Even though it was released rather hastily, everything that needed to be done was done. The director's skills can be seen in the plot arrangement and editing. A palace fighting drama must not be dragged out.
Just the first two episodes aired in today's prime time have explained the entire background clearly, and quickly moved on to the father-son Shura field progress. The prince wanted to use the astronomical phenomenon to benefit himself, but he lost Luo Suyan, with whom he was in love. Princess Zhenyue and the then young Xiahou Jin both made brief appearances.
In the second half of the second episode, Luo Suyan had been carried into the palace by the rapacious emperor.
The first two episodes were fast-paced, and Su Ning watched the ratings curve go from 1 to 1.8, and even Haicheng TV climbed from 0.5 to around 1. Although the real-time ratings database will be slightly different from the final one, the difference is not big based on past experience.
After seeing this trend, Su Ning felt relieved.
This is a solid start.
Shen Mingzheng, who was sitting on the side, knew that he was nervous about this work, so he kept an eye on the relevant data. He had created a database for the company last time, and after this period of time, it had taken shape and he produced an initial list.
That night, the online data of "White Hands Covering the Sky" only fluctuated slightly, but Shen Mingzheng saw some clues from it. The real data can not only show the current situation, but also reveal future trends.
The leading actors of this drama are indeed at a disadvantage in terms of online voice. Even though Ji Xue and Shu Miao have traffic, they are newcomers after all, and are still far from the real top traffic. The competition in the small circle of actresses is very fierce, and every work is a new world. Although the two from Glory are participating in the show, it is still too early for them to make their debut.
Su Ning doesn't have such high requirements for online voice. He knows that as long as the ratings are acceptable, their drama will be considered a great success, and it doesn't matter even if the online platform doesn't buy it.
So he slept very soundly tonight.
People at the Orange platform also thought so at first.
When they were filming this drama, they couldn't even get sponsorship for the opening credits. The only sponsor was Lu Fei, who invested in a new beverage product of his own company. Because there was not much competition, the price was not high and he got the sponsorship easily.
But this person didn't place the advertisement for the purpose of making money. Anyone with a discerning eye could tell that he was advertising for the snow.
Being a star can really make one's mind blind.
But after a few days, they no longer thought so.
Following Su Ning's lead in investing is not just a brainless move, it's simply luck!
The online platform followed the TV station in broadcasting two episodes a day. It didn’t seem to be very popular in the first few days, simply because it was not long enough. The volume of voice on the Internet was also slightly delayed. But it didn’t take long. By the weekend when the seventh and eighth episodes were broadcast, the number of clicks on this drama began to rise sharply.
At this point in time, some TV drama bloggers have already started promoting the product. Some are from viewers, and some are phased promotions bought by Guangying Entertainment. However, this type of promotion is much more effective than others, with a very high conversion rate.
Advertisements on video platforms are constantly changing. Once there is a trend of explosion, advertisers with a keen sense of smell will immediately follow, but none of them can run as fast as Lu Fei.
Originally, he was the biggest sponsor, and when he saw signs of a hit, he followed suit on a large scale. Anyway, his company had a lot of products and advertisements to do, so he had plenty of money. Orange Video quickly put the major recommendation spots there, and watched the show rise in popularity, immediately suppressing a number of TV dramas and online dramas of the time.
This looks like it’s going to explode!
As the exclusive broadcasting platform, Orange Video is happy but also a little regretful when seeing the advertisers following closely and the new members being attracted by the drama.
Fortunately, they had some brains at the time and signed a contract for exclusive broadcasting, but the thing they regretted was that this drama was still a split-revenue show rather than a buyout, and all the money they earned had to be shared with Su Ning according to the contract.
One week after the show premiered, the ratings for major satellite TV stations were officially released.
Data showed that Guangying Entertainment's drama achieved over 1 on both channels on the second day, with Nanjiang TV's ratings reaching 1.5. After being broadcast for a few more days, the ratings steadily increased, with Nanjiang TV's ratings breaking 2 and Haicheng TV's ratings also rarely breaking 1.2.
The TV station had not originally reported any expectations, and everyone thought it was a relationship drama, so they immediately produced an emergency good news announcement. At this time, the overall tone of the TV station forum that I had seen before changed again.
These people were dissatisfied with Guangying Entertainment's dramas in the past two years because their ratings had not exceeded 1 and were only 0.something, so they mocked it and called it "Bald Head". Now, seeing the ratings rising all the way, they started to call it by its full name "Guangying Entertainment" the next day, and their name for Ye Qiuxin also became "my Sister Ye". After that, the ratings of this drama continued to soar, and when it had exceeded 2 after more than a dozen episodes, everyone in the forum was already calling it "Emperor Guang".
The first hit of the year obviously belongs to light and shadow entertainment, but it is not limited to that.
The discussion about this drama is getting more and more popular, and because of its good looks and acting, it is a rare work that is both a hit and a hit, and the actors who have worked hard have also received very high returns.
Continue read on readnovelmtl.com
