Chapter 99
Having more people in a company is naturally a good thing.
Moreover, Ji Xue also told them at this time that it was not only the actors who signed contracts with Su Ning, but also the directors and screenwriters he had worked with before. He Fan and Yan Lu also chose to sign the contract. The good-tempered director Ma who filmed "Country God" also officially became a member of the company recently.
Ji Mowei had heard of these things, otherwise he would not have been so determined to choose Su Ning at this time.
Not only the screenwriter and director, but even some of the crew members, such as the lighting technician and the script supervisor, were found by the director. When Su Ning went to the scene, he felt that they were talented and efficient, so he invited them to his company.
This is also one of the reasons why Su Ning insists on going to the scene himself. For some things, you can only make a more accurate judgment if you see them yourself.
He has the ability to get what he likes. The company is indeed short of people, and the remuneration offered is very generous. Job-hopping within the industry is also very normal, so Guangying Entertainment has become even more famous.
Jixue came to the company today and felt that there were many more people coming and going. She also knew that they were looking for new members to make a new debut, so she said before leaving: "I will keep an eye on it."
"Well, no rush." Li Chu doesn't like sweets. Lin Zhi is eating the dried fruit he handed over. "We still want to rest for a while."
In this February, just after the Chinese New Year, Glory ended in the spotlight, and the members finally moved towards their respective goals, but this is still not the end for the Haicheng entertainment industry.
In the following March, the post-production of the sitcom "Happy Events in the Imperial Hospital" which was filmed at the same time as "The Hands That Cover the Sky" had been completed. The series was originally scheduled to have 20 episodes, but was later increased to 24 episodes. This was a custom series for Nanjiang TV Station and was being prepared for broadcast.
Due to its size, it is not broadcast in the prime time, but is chosen to be broadcast in the evening at 10 o'clock, with two episodes broadcast each Thursday and Friday, and the entire show will be broadcast in six weeks.
Su Ning and Shen Mingzheng did a lot of publicity because the relationship with Yuedong had eased and they offered a high buyout price. In fact, "The Happy Event in the Imperial Hospital" had already paid back before it was aired. After all, the investment in sitcoms is very low.
Compared with Guangying Entertainment, Shen's Pictures' business is more low-key, and the work is more behind the scenes. It has hardly signed any actor idols, as all of them are with Jianfeng. After all, that is a more professional agency with a better foundation.
But Shen's Films is behind all three of Glory's albums, and this music production team is constantly expanding and has sold many songs to the outside world. Even though the group has disbanded, their business is very stable.
There is also Shen Mingzheng's database, which was also set up at Shen's Pictures. Shen's Pictures has a lot of investments, and Yan Kai Studio is just the largest one.
In the drama "The Wedding of Imperial Hospital", Shen Mingzheng has obviously polished many key details. He is not the kind of person who only cares about money in this matter. It can be said that at least half of the credit for the good effect of the drama should be attributed to him. Many of the staff involved in the post-production were from Shen's Pictures.
That's why Yan Kai was so devoted to him and finally agreed to let Yan Lu sign with Su Ning's company.
When this TV series was broadcast, Su Ning naturally watched it with Shen Mingzheng. Although it was not broadcast in the prime time, the ratings were still able to rise late at night, and the highest curve was even higher than that of the modern drama in the prime time that day.
This is a story written, directed and acted by Yan Kai. Everyone in the "Imperial Hospital" has a different setting. Although it is a unit drama, it also has a complete story line.
There were originally six people in the Imperial Hospital. Liu, the confidant of the Queen, was a seasoned doctor who drank tea, read newspapers, and left work at a fixed time. He was also a bit senior.
The imperial physician Zeng, who has a background, has average medical skills, but is very good at building relationships, so he thrives in the palace.
Song Taiyi, who was born in an ordinary family, was a mainstay. He had excellent medical skills and was always the one to take care of things when they really needed them. However, he was too straightforward and easily offended people. The concubines did not like him very much, but they really needed him when something happened.
One of the two young imperial physicians who had just arrived was a playboy from an imperial physician family, and the other was a female physician who disguised herself as a man to revive the declining family.
There is another one, who is the chief of the Imperial Medical Bureau.
The first episode tells the story of the highly respected Imperial Physician Ouyang retiring and returning to his hometown. Five people all want to compete for the top position, and each has some advantages and background, so the palace begins to make trouble, causing one ridiculous thing after another.
But in the first episode, none of the five people competed for the chief position.
There was a lot of commotion in the harem and the emperor was in a very difficult situation. Several powerful concubines and even the queen all had their own plans. It happened that at this time, the general returned victoriously. The emperor asked him what reward he wanted, and the general only made one request.
He said that the military doctor who was accompanying him had saved his life and had broken his leg after falling off a cliff while collecting life-saving herbs. It was not good for him to wander around outside, so he asked the emperor to show some mercy to his military doctor.
The emperor readily agreed.
So, this military doctor Yan, who came from a very rustic background and limped along, unexpectedly stepped through the golden threshold of the imperial palace and became the parachuted-in chief of the Imperial Medical Service.
In the Imperial Medical Bureau, even those with the most humble backgrounds, such as Dr. Song, were from a legitimate official family, but their official positions were just ordinary. However, this new chief imperial physician came from the poorest and most difficult places, and had experienced swords and spears. He was out of place in this place, but had his own way of doing things.
Thus, this story with many conflicts and contradictions began. Su Ning was a little sleepy today. Two consecutive meetings during the day were a bit tiring. He leaned on Shen Mingzheng, but after watching for a while, he became much more awake.
"A Happy Event in the Imperial Hospital" is a successful comedy. Yan Kai set up many gags and jokes in it, but so many comedic effects did not erase the logic of his story itself, and even reflected the cruelty of the court in some details.
Yan Kai didn't write it that deeply at the beginning. He got some inspiration from the crew of "The White Hands Covering the Sky" next door. In addition, many actors from the crew of "The White Hands Covering the Sky" have made guest appearances in this drama, and even Ye Qiuxin has been there. It can be said to be a dream linkage, because the bosses of both sides are family.
When this drama was released, compared to the main characters in "White Hands Covering the Sky", they were truly unknown. The only film and television works produced by Yan Kai Studio before were some short dramas on the Internet, which were visibly rough because of the small budget. But this serious TV series is very different.
Yan Kai does have something in him. He learns very quickly even under pressure, and his works are now very good.
Comedy actually has a wider audience than palace fighting dramas. Because of the dense plots, a drama like Imperial Hospital, which is updated four times a week, became popular on short video platforms in the first week. Yuedong also had a good eye and arranged a recommendation position for this week.
Even Yan Kai didn't have high hopes for his play at first. For him, if the average number of episodes of this play exceeded 10 million, it would be considered a great success for a play with sound.
But the average number of views per episode reached 10 million in the second week, and it has been rising ever since. Yan Kai didn't quite believe it at first, even though he received a lot of calls congratulating him and asking for cooperation, he still felt like he was dreaming.
My own play actually became popular?
He even couldn't help but call Shen Mingzheng in the middle, asking indirectly whether Shen's Pictures helped to inflate the number of views, otherwise how could it have increased so quickly.
"Why would I give you water for no reason? That's all true," Shen Mingzheng didn't know whether to laugh or cry, so he calmed down. "This is just the beginning. By the way, if anyone offers you any cooperation for no apparent reason during this period, remember, don't agree to it casually."
Yan Kai: “I know this.”
Shen Mingzheng had discussed with him before that he should be cautious about cooperation. If this film really goes well, he can use it to send Yan Kai to a bigger stage, even the biggest TV gala every year. So for the sake of better development in the future, it doesn't matter if he doesn't make a little profit now.
Yan Kai is a sober person, but he became famous all of a sudden, and he also received compliments and envy from people in the circle.
It wasn't just him. When the news first broke, several actors in the studio were a little bit cocky. Although it didn't get to the point of causing trouble, it was normal to be a little complacent.
But Yan Kai's inflated mood did not last long. Soon Yan Lu's "No Disease" was going to be released, and he started to worry again.
The male lead of this drama is from Yan Kai Studio. He appeared in a few episodes of "The Happy Event of Imperial Hospital", but he was not the main character. Moreover, the Imperial Hospital does not follow the route of attracting traffic and fans, so he just became a familiar face and did not add much to the film.
The pressure on this movie is really great, and the investment is not comparable to that of a low-cost sitcom.
He Fan did not get that much investment at the beginning. The budget of this film was only about 30 million. The actors were paid relatively little and basically no money was given. The main cost was production costs. Many scenes in the hospital were real scenes, and the cost of building them was very high.
This amount of money is usually enough for a small or medium-budget movie, but later on, they found that 30 million was far from enough. There were some mentally ill fantasy scenes in the script that seemed real but not real, and He Fan wanted to do special effects.
The special effects in the movie are very detailed, and they are charged by the second, so it is very expensive to make them. Su Ning looked at her ideas and asked Yan Lu for her opinion. He thought it was necessary, so he added money.
He Fan has tried to save as much as possible, but the cost still reached about 55 million. Adding the publicity expenses, the cost of this film is actually more than 70 million.
According to the box office sharing, the investment must be recovered by at least 200 million yuan, which is very difficult for He Fan, as her previous revenue has always been around tens of millions.
Not only the director is under a lot of pressure, but also the young screenwriter Yan Lu and the actors.
The movie premiered in March and received very good word of mouth on the day, but any movie premiere is always praised, and the audience didn't believe in the "word of mouth" at this time. Then He Fan took a few actors on a roadshow.
Fortunately, Jixue had become popular before and gained the most attention. In addition, Su Ning went to the theaters personally. The movie is expected to be released during the Qingming Festival in April. This time is not a good schedule and it is also relatively cold throughout the year. Fortunately, it was during this schedule that when it was first released, it was able to grab about 15% of the screenings on the first day.
The movies released at the same time are foreign blockbusters that have been released for a week, accounting for 30% of the screenings. There are also two new movies, a police and gangster film and an art film, and some other miscellaneous films. The competition is not that fierce.
Moreover, Su Ning has provided great help and fully utilized internal resources for publicity. He has done ten things with one penny and asked Li Chu and Lin Zhi from the company to sing the interlude. The song was produced by Shen's Pictures and is called "Secret".
The drama itself is suspenseful, and the trailers are edited to be mysterious. They dare not reveal spoilers, otherwise the audience experience will be bad. The original novel is not very well-known, so it is difficult to promote it in the early stage. Basically, the popularity is earned by the actors and this episode.
Before the movie was released, the song "Secret" was even more famous than the movie. After all, the fans of Li Chu and Lin Zhi are well-known.
Snow accumulation is perhaps the least stressful of all.
She watched the premiere of the movie and felt that there was nothing wrong with her performance in the movie. It was indeed an improvement compared to before, so she felt at ease. Even if the box office of the movie was not as good as expected, she would never regret it.
However, when Jixue was on the roadshow, many people were seen covering this episode song both online and on site.
As she listened, she found some good singing and paid attention to them.
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