If the previous intraday data curve was like a calm well, then this rise is like a stone thrown into the well, finally breaking the silence.
This slow, tiny but firm lift boosted morale and inspired people, and finally a glimmer of hope flashed before the eyes of Gu Yuqing, whose eyes were filled with darkness.
"The data has increased," Gu Yuqing squinted her eyes and said, "The curve is very beautiful."
"Of course." Chen Ya changed his posture and lay comfortably on the chair. "I said, let the bullets fly for a while."
Gu Yuqing glanced at the slightly raised curve on the screen, then glanced at the lower body of Chen Ya sitting next to her, and gave a malicious smile.
Her shocking train of thought had obviously led her to come up with a brilliant dirty joke.
Chen Ya took a look at her eyes and actually guessed what she was thinking, but he was too lazy to pay attention to her.
"Tell me why you are so confident?" Gu Yuqing put her arm on his shoulder and said, "What's the reason? Where does it come from? Sometimes I really feel angry about your attitude."
Chen Ya looked at her puzzledly: "Why are you angry?"
"I don't know, but seeing your attitude, even if we're both in danger, I still want to see you take a hard fall."
"It's too small, too small." Chen Ya stretched out his legs and put them down on the desk. Since there were not many people in the office today, he also let loose.
"The reason I'm so confident is because I understand the patterns," Chen Ya said, raising his chin towards the screen. "Can you see where this curve is headed in the future?"
Gu Yuqing glanced at the screen blankly, then frowned and said:
"Have you seen its future trajectory? Humph, you're not allowed to talk to me like that. Tell me directly, or you'll look stupid."
Chen Ya smiled and stretched out his hand to draw a curve on the screen with his finger.
His fingers followed the curve to repeat the original journey. When the curve ended, his fingertips followed the upward trend and reached a steep peak.
100,000, 500,000, 1 million... His finger stopped when it reached 50 million on the vertical axis, and then began to fall back down.
"Did you see it?" Chen Ya asked Gu Yuqing beside him.
"What do you want me to see?"
"Function." Chen Ya said.
Seeing that Gu Yuqing was still confused, he sighed, picked up a pen from the side, and wrote two strings of functions on the back of the notebook.
“Before reaching its peak, this curve will climb according to the previous function, and after reaching its peak, it will fall back according to the latter function.”
Gu Yuqing only took one look at the two strings of things and gave up immediately. It was so funny, she couldn't understand it at all.
"Is this curve the dream line you imagined?" Gu Yuqing said sarcastically.
"It's just a very common fission model," Chen Ya said. "Viral marketing will always have this upward curve. Just wait and see."
“Viral marketing?”
Chen Ya didn't intend to explain it to her. In this world, the concept of "viral marketing" hadn't been formalized yet, and few people were doing it.
"Viral marketing" is a malignant marketing concept created by Chen Ya in the IT industry in his previous life.
But its actual meaning is different from what many people imagine.
For those who do not have a media background, when they first encounter this term, they may take it literally as "a very annoying marketing method", but it is not actually the case; the core concept of viral marketing is "self-propagation" and "fission-like propagation".
"Self-proliferation" means that every audience is also a source of information. After a piece of information is sent from the source, every person who receives it also becomes the source of the signal that transmits it.
When a certain number of individuals transmit information in this way, something wonderful happens. You will find that the speed of information dissemination increases exponentially.
This is what is called "viral marketing."
In this world, "viral marketing" has not yet become a mature marketing method. There are only prototypes such as "collect likes to get discounts" in some catering industries.
Naturally, there are no phenomenal operations such as Bing Xixi’s “cutting the knife”, Zi Hu Bao’s “koi” and “collecting five blessings”.
In Chen Ya's original world, this kind of operation has long been played out, such as "The Lonely Frog", "Crazy Thursday", "Encountering in Another World and Enjoying Delicious Food", "Ji Ni is Too Beautiful"... ordinary people are no longer surprised.
The common people in this world have never seen such a scene.
If you want to make viral marketing work, it is not enough to just have an idea. You need to build a precise community and invest a lot of money in the right place in the early stage to create momentum. Only by successfully brainwashing can the message be put into action.
Now, getting most other companies to accept this marketing method may not be difficult ideologically, but there are definitely technical difficulties, and they will all say "I can't do it."
If Chen Ya were asked to start this kind of marketing from scratch, he would definitely not be able to do it.
Fortunately, he has channels.
When he was helping Jiang Xinhai write songs, he had planned marketing events and had some resources in this area, so he contacted Jiang Xinhai before.
This is the source of his confidence.
After Chen Ya briefly explained the basic principles of "viral marketing" to Gu Yuqing, Gu Yuqing widened her eyes slightly:
"Thank you for your explanation. Although it has broadened my horizons a little, I still don't quite understand the specific effects of this so-called viral marketing."
"Just wait and watch," Chen Ya said, "you will see the effect most directly from this screen."
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