Cai Zhenyi has been working for many years and has long suffered from electronic impotence. He no longer has any interest in any games.
The essence of the game is nothing more than obtaining data through efforts in the game, and then relying on the data in the game to gain satisfaction and stimulate the secretion of dopamine.
Cai Zhenyi can command hundreds of people on a daily basis, and many of them are busy running around for him. The pleasure that real power brings him is far better than anything any game can provide.
He certainly had no feelings for the game.
But when he played the game "Sheep", he was like a dead tree coming back to life, or a long drought finally bringing rain. The withered soul of the little brother suddenly regained his vitality and became strong, slowly and stubbornly raising his little head.
"Go Go Sheep", a small game with simple graphics, simple mechanism and amazing content, can actually make him keep clicking with his fingers without getting tired of it, and let him indulge in the virtual world for a moment after a long time.
When he came to his senses, he was surprised even to himself that he was willing to spend an hour on this kind of game.
He couldn't understand why he was so obsessed with removing bricks so meaninglessly.
He had come into contact with so many games, and after playing a few rounds of "Sheep and Sheep", he immediately knew: this kind of game is made to trick people into watching advertisements.
You say it's difficult? Of course it is. If it's not difficult, how can you deceive people with props? How can you get them to watch the advertisement without props?
The harder the game, the more money the ads make.
He even suspected that the game could not be completed at all.
If players cannot complete the game, they will have to watch ads all the time.
Cai Zhenyi doesn't think about problems from the perspective of players, he thinks about problems from the perspective of game producers.
According to past experience, if you want readers to play more games and watch more ads, you usually design the game so that they have to watch the ads or make a purchase before they can complete the game.
After completing a level, in order to trick players into continuing to watch ads and consume, the next level will be designed to require watching more ads.
Only by maintaining a certain reasonable difficulty gradient and at the same time providing a large reward system can players be tricked into continuing to play.
There are only two top match-3 games on the market now: one is "Dream Pastoral" made by a foreign company specializing in match-3 games, and the other is "Daily Match-3" under Donghuang Seven Stars.
Both games were made with this in mind.
Even if you try your best to maintain the player experience, players will still abandon the game because there are only a few core users of match-3 games.
However, the game "Sheep" does the exact opposite.
Is it hard to make a level? Then don't make it! Is it hard to maintain players? Then don't maintain them!
This arrogant attitude made Cai Zhenyi feel like it was just a joke.
Cai Zhenyi didn’t know who designed the game, but he had already labeled the other party a “rookie” in his mind.
Therefore, whether the game is fun or not is secondary. The most interesting thing is that the irresponsible attitude of this game in terms of difficulty gradient has become the reason why it has become a hot topic.
This incident is very darkly humorous.
After thinking for a while, Cai Zhenyi called his secretary.
"Come pick me up at my house in 30 minutes and we'll go to the company."
"Notify everyone in the department that vacation is canceled. Those who can come back should return to work immediately."
Soon, the secretary drove Cai Zhenyi back to the company.
Overtime work in the company is commonplace. Before he notified everyone of the overtime work, many people were still staying in the company. After the news was released, no one complained.
For workers, as long as they are paid enough, overtime is not a problem.
"Remember the company I asked you to check last time?" Cai Zhenyi put his cell phone on the table and said to his secretary with his legs crossed.
"Which one are you talking about?"
"Check out the trending searches." Cai Zhenyi said concisely.
"I saw the trending search, too. Is it the one about the most difficult mini-game in history?" The secretary quickly took out his phone, "I only saw the trending search, I didn't play it."
"The name of the game is 'Sheep and Sheep'."
The secretary was slightly taken aback, then immediately said, "Oh! I remember now. So, this newly established company's first game has become a trending topic. It seems you really have foresight. The company you've drawn my attention to is indeed extraordinary."
Cai Zhenyi was indifferent to his secretary's flattery and turned a deaf ear to it.
"It's hard to say right now. Trending searches can be bought," Cai Zhenyi ordered. "Check for me and see if those MCNs have accepted their promotions recently. Then ask them if the trending searches were bought."
The secretary nodded: "I'll go right away."
After saying that, Cai Zhenyi pressed his forehead with his hand and pondered for a while, then picked up his cell phone and called Gu Yuqing.
As soon as the call was connected, his sinister expression disappeared and he looked enthusiastic, like a sunny and cheerful boy, as if he was face to face with Gu Yuqing.
"Hey, Yuqing! Congratulations!"
Gu Yuqing's calm voice came from the other end of the phone: "I'm working now, call me President Gu."
"Yuqing," Cai Zhenyi insisted, as if he hadn't heard what she said, "Congratulations to the company you invested in. Their first game has been successfully launched!"
"Ah? Is it online? Haha, I didn't know. How did you know?" Gu Yuqing on the other side said very sincerely.
Cai Zhenyi frowned and said with a smile: "You are still pretending. The game has become a trending search. I don't believe you don't know!"
"Trending? What trending?" Gu Yuqing sounded very surprised. "So the company's first game is trending? Really?"
Cai Zhenyi frowned deeply.
He didn't quite believe that Gu Yuqing didn't know. But if she did, she would be acting too convincingly.
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