Revenue is revenue, downloads are downloads. 50 million in revenue is easy to achieve, but 50 million in downloads is a bit daunting.
A continuously operating game with tens of thousands of active players can support a small company to survive comfortably.
If there are hundreds of thousands of live players, a large community can be established;
Fifty million downloads, what does that mean?
Although there are 800 million Internet users in China, after excluding those who are too old or busy with work to have time to go online, there are only 400 million;
If we exclude those who don’t play games, it would be good to have 100 million game players.
"League of Legends", which has been popular for ten years, has only been downloaded more than 40 million times in China. Even so, it has become well-known to the whole country, and everyone in the Internet cafe is playing "League of Legends".
On its first day, "Original Demon" achieved 50 million downloads. Isn't that more popular than "League of Legends" in its ten-year run?
Thinking of this, Cai Zhenyi suddenly said: "Impossible, absolutely impossible!"
"League of Legends is unrivaled. How could his game, Origin Demon, have even more downloads than League of Legends, even though it's only been online for a day? It's impossible!"
The employee next to him whispered, "But, this is the congratulatory picture they posted themselves, saying they've reached 50 million downloads..."
"That's just them exaggerating!" Cai Zhenyi said firmly, then sneered, "Humph, they don't know how to restrain their boasting. They even dare to boast about 50 million downloads. Wouldn't people in the industry die of laughter when they see this?"
Another employee nearby took the phone and looked at it, then said, "Mr. Cai, I understand. Their download volume isn't domestic, it's global."
A word of advice can wake a person up from a dream. When Cai Zhenyi heard this, he suddenly understood.
"Oh, if you include overseas downloads, then this number is not surprising," said Cai Zhenyi.
The employee next to him also said: "Yes, it's easy to extract some water from it."
"The hype isn't important. Who doesn't have some hype in their marketing? The main thing is that their overseas downloads aren't working. What kind of games haven't foreign players played? Why would they play this? I heard they hired a strong overseas marketing team. What a waste of ammunition."
Cai Zhenyi regained some confidence, and the employee next to him also said, "It was Suoren who did the overseas promotion. It's really strong. They must have made a lot of concessions."
Cai Zhenyi laughed and said, "How could a small startup like them set their sights on overseas markets and launch a simultaneous global release right from the start? Even Lianzhu Factory and Hubei Factory wouldn't dare do that. It would be a reckless decision for them to do that."
The employees nearby nodded.
After some analysis, everyone found that the opponent was not as strong as they had imagined. The depressing atmosphere was swept away and the house was filled with a happy atmosphere again.
At this moment, Cai Zhenyi's cell phone rang. When he saw who was calling, his face immediately darkened and he walked out of the office.
After a long time, Cai Zhenyi walked in after answering the phone, his face looking even uglier.
"The investor just said that our project needs to be launched quickly."
The employees below were all confused.
"Boss Cai, is this the influence of 'Original Demon'?"
Cai Zhenyi nodded and said, "Although they didn't say it, we can't say there is no impact."
After a pause, he continued, "Starting today, the company will be working in three shifts. No one is allowed to take unnecessarily leave, and even minor injuries will keep them on the front lines. We will strive to get our game online within a month."
Hearing this, everyone immediately complained, and one employee immediately said:
"Boss Cai, our game will take at least half a year to launch. Speeding it up to a month is simply impossible!"
Cai Zhenyi said: "The main issue is the last three tests. We changed the third test to a public test, and we will directly launch it online without any more tests!"
The employees looked at each other in confusion: "Boss Cai, isn't this a bit..."
Cai Zhenyi said, "It's okay. Our games are almost ready. The third beta test is mainly to see the market reaction. "Original Demon" has done all this for us, and the Pearl Factory will also give us great support..."
Although this was said, the employees obviously could not accept it.
How can other games help with the third test of their own game?
Besides, it would be strange if there were no problems if half a year's time was cut into one month.
Cai Zhenyi himself was also very nervous.
In fact, the one-month deadline for going online was not a requirement from the investors, but was proposed by Cai Zhenyi himself.
The main reason was that he was developing his side at the same time as "Original Demon", but "Original Demon" was launched while his side still had to wait for another half a year, so the investors lost confidence in him.
In order to keep his position, he proposed a crazy plan to go online in one month.
He is not impulsive or reckless.
Its own "Yi Jianghu" far surpasses "Yuanmo" in terms of reputation and player favorability.
While "Original Demon" has not yet completely dominated the market, launching it in a month will just be enough to grab all their popularity.
Moreover, in his opinion, the game's pay-to-win system and the social interaction between players are a complete mess. This will not make players stick around.
Only a stable social circle can retain core players. A lightly social game like "Original Magic" is destined to be used only to attract traffic to similar games.
Of course, with the launch date set to one month ago, time is extremely tight, so some work will definitely be done rather roughly.
However, compared with speeding up to seize the market, these shortcomings can be compensated.
Go online first, then update frantically after going online and solve all the problems one by one.
In addition, he has a trump card - the insider information of the "Original Demon" team.
I copied a lot of information from their insider before. Since it is a similar game, there must be a lot of things that can be reused.
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