On the first day of the Lunar New Year, the sun gradually set and the earth began to slowly darken.

This year's Lunar New Year's Day is a great event for cinema chains. Basically all cinema chains have hung up advertisements for movies that will be released on this year's Lunar New Year's Day.

Of course, these ads are layered.

Advertisements for American Hollywood blockbusters such as "Planet Age", "King Kong 1: Origin" and "Slaughter Alien" are hung directly on the largest signboard at the entrance of the cinema, looking quite conspicuous and eye-catching, while Chinese films such as "Red Age", "Half Summer", "War Blood" and "Wanderer" are hung on the aisles leading into the cinema. Although they also look quite eye-catching and unusual, they are completely incomparable to the treatment of American blockbusters. It seems that one is born by a biological mother and the other is born by a stepmother.

Even Tianhe Cinemas operates in the same way.

This cannot be blamed on the cinema chains for being snobbish and looking down on Chinese films, but rather that Chinese films are now in a very embarrassing situation.

Especially this year's Spring Festival period gave theaters a feeling that there was no one who could compete.

Many of China's upcoming blockbusters have quietly avoided the Spring Festival period and were delayed to March and April.

Why?

They are scared!

Hollywood movies are a terrible beast!

Of course, there have been directors who have tried to compete with Hollywood blockbusters.

And that happened last year.

Last year, the famous Chinese director Li Changrui raised a huge investment of 200 million yuan and his team carefully planned and shot a high-budget movie "Global Disaster". The promotional video one month before the movie was released showed a part of the movie's clips.

The film editing is very good and the visual effects of the special effects are also very strong.

After watching the editing, plot and cast, netizens felt that this might be a pinnacle Chinese science fiction blockbuster that could go abroad. They spoke very highly of the film and had very high expectations for it!

Li Changrui's team was also very powerful. They directly came up with the slogan "The Rise of Chinese Science Fiction", just like a hero.

In this era when Chinese science fiction films are declining and being beaten badly by Hollywood, all movie fans are longing for a hero.

This is a kind of national pride.

The emergence of "Global Disaster" made them feel that the hero in their hearts had appeared.

On the day of the premiere, fans flocked to the theaters with great enthusiasm to show their support. In fact, the premiere performance of "Global Catastrophe" was very good. On the day of the premiere, the box office broke 40 million, which directly broke the record of the entire Chinese premiere box office and was close to the Hollywood movie "Night of the Vampire" of the same period.

However, when Director Li Mingrui and other directors were sharpening their knives and preparing for a big event, the box office directly dropped by 10 million the next day!

Not only did it not increase, it actually decreased.

Li Mingrui was a little confused.

Then look at the reviews on the Internet.

Seeing this, he was even more confused.

The internet is full of curses.

The plot is awkward, the actors' lines are not sincere, the special effects editing does look good, but in fact it is just good editing. A quick look at the actual content shows that it is shoddy and has nothing to watch. Moreover, the filming technique is simply plagiarized from American blockbusters without any novelty!

In short, the internet was filled with messy negative reviews in an instant.

The more hope you have for this movie, the more disappointed you will be when you praise it to a cliché and find out that it is a piece of shit.

The feeling of falling from the altar is very painful.

Although "Global Disaster" finally won the box office championship of the month with a box office of 250 million, it was not actually due to the movie itself but the fan appeal of the big star Xu An and the results of countless advertising investments.

As for director Li Mingrui?

Li Mingrui was criticized like a dog.

I have been spraying it for a whole year and still can't recover.

This is a blow to Li Mingrui, and also a blow to Chinese movie fans!

Movie fans woke up from their dream.

Yes, awake.

Chinese films cannot be said to be bad, but the gap compared to Hollywood is really not that big.

So even if Li Mingrui continues to regain his confidence and compete with Hollywood movies with his billion-dollar movie "Blood War", in fact, not many netizens think that the two can compete.

Be thankful that you were not crushed, and you still want to compete?

What a joke!

Stop bringing shame to the international community.

Because of this environment, the promotion of Hollywood movies still takes the lead in this year's Spring Festival, while other Chinese movies have to take a back seat...

After all, it is the trend of the times.

Netizens are generally not optimistic about the box office of Chinese films during this year's Spring Festival.

Some netizens have already figured out the box office results and final rankings of this year's movies. Although there are big changes in the ranking details, none of the top three box office hits are Chinese movies. Only from the fourth place onwards do Chinese movies such as "Blood Red Age" and "Wanderer" appear...

It looks terrible.

The battle is lost before it's even begun.

…

"Director Shen, please smoke less. I can't say anything about the box office this year, but we can still guarantee fourth place."

"Fourth... Haha, have I fallen to the point where I have to fight for fourth place... That's right, the top three are all Hollywood blockbusters, so it's actually quite impressive to be able to fight for fourth place."

"This... Director Shen, the last time "Capital City" was just an accident, actually..."

"Fatty Wei's 'The Wanderer' has been gaining momentum recently, right?"

"Yeah, the momentum is really strong, but their investment in advertising is not as strong as ours..."

"You've even advertised on the Spring Festival Gala, and you still say your efforts are not as good as ours?"

"Uh, this..." The assistant lowered his head.

He suddenly found that he really had no way to refute it.

"But although the advertising for 'Wanderer' is indeed strong, its box office may not be strong. Lu Yuan is indeed strong in writing songs and scripts, but as an actor... hehe... forget it. I hope 'Wanderer' will not become a joke."

"Yes, and I heard that the script was not written by Lu Yuan, but by a new screenwriter, new screenwriter, new director, and new actors. In this whole movie, except for Lu Yuan who has some popularity, the rest are bullshit. So Director Shen, we don't have to worry about this "Wanderer" at all."

"Haha, do you think I'm paying attention to "The Wanderer"? I'm paying attention to "The Blood Red Era". Zhang Tong's "The Blood Red Era" is not simple. It brings together veteran actors, popular stars, and the screenwriter is also the famous Ning Feng in China... This movie is probably our strongest competitor for the fourth place."

"Yeah, I think so too."

Shen Lianjie is still as handsome and charming as ever.

However, he had stubble on his chin, and he looked very haggard.

He was once an ambitious director, and even wanted to become a legend with "Capital City".

But……

He encountered Buried Alive.

Then he was hung up and beaten in "Buried Alive".

No, I can't say I beat him, I simply don't even have the qualifications to compete with him...

Just a few days after the movie was released, he was eliminated.

This was a huge blow to him, and even made him doubt his life.

After being depressed for a month, Shen Lianjie finally gritted his teeth and returned to the martial arts world!

He wants to wash away his past shame!

This time he is filming "Half Summer", an art film adapted from a well-known novel. This novel is very popular both online and in real life, with countless fans. At the same time, he invited the well-known young actor Liu Weiting and the new young actress Zhang Jiajia to help out, and of course a group of veteran actors to join...

These are what he relies on to win the box office!

At this moment, his eyes were only on "The Blood Red Age".

After a failure, some things in Shen Lianjie's life had quietly changed. His shooting techniques, his approach to film, and his control over the plot were all completely different.

He is working hard to improve.

Of course, some things haven't changed.

For example, half a year ago he looked down on "Buried Alive", and half a year later he still looked down on "The Wanderer".

after all……

Counterattack?

You need a reason to counterattack, right?

New screenwriters, new directors, new actors...

What can you use to fight back?

What’s the use of good advertising?

What a joke!

Will movie fans support you just because your commercials are awesome?

If this is true, why did the "Metropolitan City" advertisement fail when it was so awesome?

…

Night falls.

Tianhe Cinema is very lively.

Everywhere there were couples walking hand in hand, and young people coming together in groups of three or four.

This time of year is a good time for dating. What can couples do after dinner?

Going out to play?

It's so cold outside, what are you playing for? Are you going to catch a cold?

Drink coffee?

Who drinks coffee after just having a meal?

Directly to KFC?

Everything requires a process and must be done step by step. If you just do this without asking the girl whether she is willing or not, then even if she is willing, there won't be any romance, right?

So, their best option is for men and women to go to the movies together to set the stage for romantic activities in the evening, right?

When Wang Jinxue saw the couples in front of her, she subconsciously looked at Lu Yuan.

After seeing Lu Yuan's appearance, he shook his head.

Lu Yuan put his hands in his pockets, looking here and there, looking like his attention was distracted.

In fact, whether in the original world or this world, Lu Yuan has watched movies very few times.

Especially after being reborn into this world...

In half a year, Lu Yuan only went to the cinema once, and it was on the day that "Buried" was released...

It’s not that Lu Yuan doesn’t like watching movies, but what kind of movies should a single guy like Lu Yuan watch?

After watching the movie, do you go home and watch Calabash Brothers to entertain yourself?

Lu Yuan doesn't have this habit.

"Nervous?"

"fine."

"We have sold out all the advance tickets, and the two additional shows have also sold out, so the first day box office can't be that bad."

"Oh, by the way, have you seen "The Killing Alien"? "

"'Killing Aliens'?"

"Um."

"What's wrong?"

Wang Jinxue felt a little strange when she saw Lu Yuan standing in front of the poster of "Alien Killer".

"The advertising for this movie seems to be quite attractive."

"Yes, it's a Hollywood blockbuster after all, the special effects must be different."

"Oh, you have a ticket?"

"I have the tickets. I have two VIP seats for each movie."

"Give me one."

"You want to watch this one?"

"Well, the premiere of 'The Wanderer' is at 8:30 anyway, so it's still early..."

"Do you want to study your opponent in advance?"

“No.”

"Lu Yuan, although I am very confident in "The Wanderer" and think this movie will be a big hit, the gap between it and "The Killing" can be said to be as big as heaven and earth. I think we should focus on Chinese movies for the time being." Wang Jinxue was silent for a while and then spoke out what was in her mind.

"Uh, that's not what I meant. I just wanted to take a look."

"Yeah, you're going to be hit."

"What's the point of attacking? I really just want to be a spectator... I'm not competing with others. In fact, I have always had a strong interest in science fiction movies."

"Oh, let's go and see it then."

"good."

When Lu Yuan turned his head and looked at Wang Jinxue's expression, he knew that Wang Jinxue did not believe what he said.

Of course, he didn't explain anything. After all, some things are useless no matter how you explain them.

Wang Jinxue took out two tickets from her bag and handed them to Lu Yuan. After seeing the tickets, Lu Yuan put them away and walked towards the movie room of "Alien".

"Sorry, due to the large number of people in the theater, to avoid unnecessary situations, please take off your sunglasses and hats. Please cooperate actively, thank you."

"Oh, okay..."

"Uh? Wait, are you Lu Yuan?"

"Wow, it's really Lu Yuan!"

"Wow, he is Lu Yuan!"

"????"

"Hey, Lu Yuan came to watch a movie?"

"That's not right. Er Gouzi's movie is "The Wanderer" and it's not in Hall 5, right? I remember it was in Hall 3."

"Then why did he end up in Hall 5?"

"Wait, when your own movie is about to be released, you went to Hall 5 to watch "Alien Killer". This operation... I really don't understand."

"Me too……"

"You don't support your own movies, but support other people's movies? Are you that so brazen?"

"What is he going to do? Giving up on himself so quickly?"

"Wait, is this guy studying his opponent?"

"That's not right. To study your opponent, you should watch Blood Red Age and Blood War, right? Why watch Killing Alien? Are the two on the same level?"

"Is he swollen?"

"???"

…

"???"

"?"

"At this juncture, he goes to support other movies?"

"Does he think his "Rover" can beat "The Killing Alien"? "

"Are you kidding me? Is it so inflated?"

"???"

When someone uploaded a photo of Lu Yuan watching "Alien" to the Internet and added a video of Lu Yuan sitting in his seat eating popcorn with relish while waiting for the movie to start, netizens were also stunned by Lu Yuan's unexpected behavior.

They didn't think Lu Yuan came to watch a movie.

After all, his own movie is about to premiere and he must support his own movie.

Then……

Netizens also thought of that possibility.

Then netizens were happy...

Is studying your opponent so inflated?