CCTV established a documentary channel two years ago and also provided a lot of support, such as assigning the best documentary programs such as "Man and Animal" and "Man and Nature" to the documentary channel for premiere...
At the beginning, it was a big deal, and the response was pretty good. With the dual-pronged approach of publicity and word-of-mouth, the ratings naturally climbed, which made the channel staff happy. However, as time went by, the traffic brought by the two ace programs "Man and Animals" and "Man and Nature" did not stay, and began to show the common decline of documentaries, gradually declining to a disappointing level, and began to affect the two ace programs...
When they were on other channels of CCTV, these two ace programs could still maintain a viewership rating between 3 and 5. However, after being switched to the documentary channel, they have been fluctuating between 3 and 4 and have never exceeded 5. This year, they actually created the lowest viewership rating in the history of the program, 2.8!
This is a hopelessly low viewership.
Why does this happen?
Deputy Director Zhao Yang conducted a special questionnaire survey and finally came up with an answer.
That is, apart from the two flagship shows on the variety channel, the ratings of other shows planned are incredibly low...
The highest is just below 1, and the lowest is 0.3...
Zhao Yang was quite helpless. He couldn't criticize the planning team of the channel. After all, the ratings of documentaries were generally terrible. In recent years, a rating below 1.5 was considered normal, and any rating above 1.5 was cause for celebration.
The sluggish ratings of documentary channels have also caused advertisers to dislike them. Advertisers dislike them...
Well, where's the money?
The channel has no ratings, no advertisers are willing to invest, what are you doing...
Although this is a normal operation, the head of the channel, Zhou Xianzu, is very worried. He originally had thin hair, but in the past two years, it has turned into a bald head with only the hair on the sides barely supporting it...
In the past two years, he went to Zhao Yang to complain almost every few months, hoping that Zhao Yang could give more support to the channel and help attract more traffic.
Zhao Yang tried to comfort him, but there was nothing he could do.
If you don’t have any good programs on your documentary channel, what’s the point of attracting more viewers?
Aren’t they all gone?
A blacksmith must be strong himself. If you are not strong enough, no one can help you, right?
But Zhou Xianzu refused to do it.
Relying on his age and seniority, he still often goes to Zhao Yang.
He cheated.
Anyway, I am also a channel under your CCTV. Anyway, I have no ratings. I have no choice. You ask me to plan a program and I have planned it. I only have this few talents. I have no choice. What should I do if the program I planned is not popular? Either find a way to attract resources for me, or help me plan a program.
Zhao Yang has a headache.
If Zhou Xianzu was an ordinary leader, he would have asked him to reflect on his mistakes for a few days without saying anything. However, Zhou Xianzu had been working with CCTV since its establishment. He had been working diligently and conscientiously over the years and made great contributions...
In the end, they had no choice but to call Liu Bangshun, one of the planners of the Spring Festival Gala, and ask him if he was interested in working on the documentary channel for a while and helping to plan the program.
Liu Bang agreed immediately.
In fact, he has always wanted to make a documentary program on food, and he had this idea very early on.
But the idea is quite vague, and the name is quite low, called "Taste the World".
After accepting this task, he paid special attention to other food programs. By chance, he saw Lu Yuan, a guest on Happy Camp...
I have to say that what Lu Yuan said while cooking was really attractive. It was obviously just an ordinary dish, but there was an unusually charming charm under his mouth and that slightly vicissitudes of life voice.
Even he was quite interested in the dish that Lu Yuan cooked, even though he knew it was not some kind of delicacy, but just a simple dish of "Five Blessings."
Then, he wanted to invite Lu Yuan to be a guest on "Taste the World".
He discovered that Lu Yuan was his lucky star.
Lu Yuan is so nice!
He has the popularity, the topics, and he can cook and explain. He is the one who will definitely get the ratings for the first episode without any hesitation...
However, the negative news about Lu Yuan that came out later made Liu Bangshun give up the idea of inviting Lu Yuan as a guest.
If this is really so badly done, wouldn't it be reported as a fake program if you invited it?
How is this possible?
However, he didn't want to let go of Lu Yuan, the traffic king.
That……
What can we do?
In the end, he slightly changed the program plan and put Lu Yuan in behind-the-scenes mode.
If Lu Yuan doesn’t cook, it’s fine for him to be responsible for the commentary, right?
As for the negative news about Lu Yuan that you mentioned?
What does it matter? Lu Yuan just likes to advertise a little bit, and he just likes to do some showy things. Is there a problem with that?
So what if he has a bad reputation in the entertainment industry?
Liu Bangshun never cared about these things. After all, Lu Yuan did not do anything illegal. To some extent, Lu Yuan's "The Wanderer" even won applause from relevant departments.
Then, when he had almost finished planning the program, he called Lu Yuan.
After this phone call, "Taste the World" became "A Bite of China".
All the content he had planned before, more than 30 pages of design plots, were scrapped...
Lu Yuan seemed to be a god. He actually talked about the entire program from beginning to end, and even explained the details of the episodes...
It was as if he had already watched the show.
This is more planned than planned!
This Nima...
Liu Bangshun instantly felt a sense of the Yangtze River's waves behind pushing the waves ahead...
This guy is definitely a genius!
"Xiao Wang, please book a flight to Hengdian tomorrow morning."
"Ah? Brother Liu, so anxious?"
"right!"
"What's wrong?"
"By the way, please tell the station to change the name of "Taste the World" to "A Bite of China"... What about the content of the program?"
"Overturn all of them. I'll talk to Lu Yuan later..."
"Lu Yuan?"
"This planning idea was all thought up by Lu Yuan. Okay, I'm going to go out and sort out my thoughts first."
Xiao Wang looked stupidly at Liu Bangshun who left the office in ecstasy.
Lu Yuan?
When he thought of this person, he felt a little confused.
Didn’t Lu Yuan just do some advertising and now his reputation on the Internet has become extremely bad?
What do you want to see him for?
etc!
Was this Lu Yuan’s idea?
this……
Could it be that this guy has now crossed over to program planning?
Especially...
Actor, singer, poet, artist, pianist, director...
Will these identities require the addition of a program planner?
Damn...
Xiao Wang was suddenly disheveled in the wind.
…
Lu Yuan spent the whole day being scolded.
Of course, these insults are basically on headlines and some video websites...
As long as you open the Internet and use any browser, you can see hot searches about Lu Yuan.
When you click in, you will definitely be greeted with countless insults and condemnations...
Fans are also criticizing and scolding.
They cursed more harshly than anyone else.
Of course, they didn’t really hate Lu Yuan, but they felt it was really cool to curse him like that!
Some popular young celebrities took to Weibo and were ready to follow the trend and curse Lu Yuan.
However, they found that before they could even say a few words, their Weibo posts had completely collapsed with a barrage of curses.
They were speechless.
You guys are all scolding Lu Yuan, why can't I scold Lu Yuan to get some attention?
Am I wrong?
I'm not wrong!
But Lu Yuan’s fans are so unreasonable.
Lu Yuan is different from all the stars in the Chinese entertainment industry. Nima Lu Yuan's fans are also different from the fans of other stars...
Most of these fans have become attached to Lu Yuan because of their scolding, and have become his fans. At the same time, they all have a very strange idea: we fans can scold Lu Yuan, we scold Lu Yuan because we love him, but we cannot scold young idols like you!
If you dare to scold us, we will scold you until you become autistic and desperate, and we will also shut down your Weibo and Tieba.
This feeling is fucked up.
At first, there were a few young hunks who did try to get a taste of it, but after they suffered a miserable fate, no one else dared to do so anymore.
Anyway…
Lu Yuan is now a very magical existence in the entertainment industry.
Although he was scolded harshly, no one thought that Lu Yuan would be finished because of this...
This guy is a huge cancer in the entertainment industry.
And it's a disgusting tumor that oozes pus and residue.
He is just so jumpy and makes you so annoyed!
You want to blackmail him?
Feel sorry.
You have to queue.
With so many people bashing him, who do you think you are?
Many people in the circle are really fed up with Lu Yuan and wish that God would send down thunder to kill him.
The morning of March 30th.
There is only one day left until April 1st.
The review results of "This Man From Earth" are out, and the relevant departments mean that it still needs to be edited and revised.
The film will be allowed to be released only after this revision is completed.
Lu Yuan scratched his head after looking at the review results. He didn’t think it was a big deal. Just revise it. It’s no big deal. Which movie doesn’t revise it before it’s released?
This is normal.
But……
As soon as he calculated the time, he was stunned.
He found that he might have to stand up.
The fastest time to revise the editing is two days, and after that it has to be reviewed again by the relevant departments, and only after the final approval can it be allowed to be released...
so……
The movie won’t be released on April 1st.
so……
Maybe I will be scolded again?
Lu Yuan even thought about what the fans would say.
"The commercial is so loud, where is your fucking movie?"
"Did you really... treat April 1st as April Fools' Day?"
Anyway…
It should be this kind of scolding.
never mind.
If you want to stand me up, then stand me up. If you want to scold me, then scold me...
Anyway, you shouldn’t be afraid of being burdened by too much debt, right?
Lu Yuan shook his head.
Since you are so shameless, why are you afraid of being scolded?
A shameless person is invincible, right?
We'll talk about whitewashing later.
At noon on March 30th, someone came to Lu Yuan's company...
Liu Bangshun is here.
He came to discuss the new documentary program "A Bite of China" with Lu Yuan...