Chapter 208: Beat Him (Please subscribe! Please give me a monthly ticket!)
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"You're out of bullets? I'm going to turn myself in now. Nothing will happen to me. You're the one who's in trouble. I have money. I can walk out of the court in two or three days. With money, black can be turned into white. I learned this from you. Your brother is pitiful. Because of you, he turned from white into black. You ruined him."
After saying this, Li Xiong, who played the role of Big Brother Cheng, walked out with his lame leg and his hands raised. Tan Xinyi looked at Li Xiong's back with an extremely unwilling look.
At this time, Zhang Chen glanced at the extremely arrogant Li Xiong, and then handed his gun to Tan Xinyi.
Tan Xinyi took Zhang Chen's gun, and when Li Xiong turned around with a arrogant smile, he pulled the trigger.
Li Xiong fell down immediately.
When Zhang Chen turned around, Tan Xinyi took out Zhang Chen's handcuffs and put them on his own hands, then said: "Ajie, you are not wrong. We are on different paths, and your path is right. I took the wrong path before, but it's not too late to change now!"
At the same time, the song "Love of Those Days" written and composed by Xu Kai and sung by Zhang Chen sounded.
Accompanied by Zhang Chen's magnetic singing voice, Zhang Chen and Tan Xinyi walked towards the patrol officers and Zhu Bing wearing the same pair of handcuffs...
“Crack!”
After stopping everyone's performance, Xu Kai personally checked the fourteen cameras set up by the photographer one by one.
After confirming that this scene was shot perfectly, Xu Kai announced loudly: "I declare that the filming of "Ten Miles of Foreign Land" has been completed!"
"It's done!"
"Ah, I can finally take a break!"
“…”
When they heard Xu Kai announce the completion of the filming, the actors and crew members surrounding Xu Kai all cheered!
Who could have imagined that in this era, a movie could be made in just over two months? And it was a big production with an investment of hundreds of millions! To be honest, the crew members are not used to this fast-paced life, and they are exhausted during this period.
So, when they heard Xu Kai announce the completion of the filming, they were so excited that tears welled up in their eyes - this time, they could finally have a good rest!
actually--
Although "Ten Miles of Foreign Land" is said to be a big production with an investment of hundreds of millions, Xu Kai did not actually spend hundreds of millions of production costs on the filming of "Ten Miles of Foreign Land" - in fact, Xu Kai only spent more than 35 million in production costs on the filming of "Ten Miles of Foreign Land".
Just looking at this number, there seems to be no difference between "Ten Miles of Foreign Lands" and "Escape", and the production costs seem to be similar.
However, the reality is not like this.
The production cost of "Escape" was more than 30 million, of which the actors' salaries alone accounted for more than 20 million, and the cost actually used to produce the film was less than 10 million.
The actors' pay for "Ten Miles of Foreign Lands" was less than 5 million - Xu Kai, Zhu Bing and Zhang Chen all held shares, not counting the film pay. Tan Xinyi was an out-of-date star, and he was given 1 million for Yao Manling's sake. The pay for all the others, including the extras, did not even cost 4 million.
In other words, "Ten Miles of Foreign Lands" actually cost 30 million in production costs.
According to the production cost classification of different films such as romance films, comedies, war films, etc., the current film production costs include actor salaries accounting for 50% to 70% of the production costs, and some even as high as 90%.
This leads to some movies claiming to have a production cost of 100 million, but in fact the actual cost spent on production is less than 10 million, and the remaining 90 million is all given to the actors.
Compared with those movies, "Ten Miles of Foreign Lands" is definitely a well-made blockbuster.
Therefore, even though the actual production cost of "Ten Miles of Foreign Lands" is only over 35 million, its quality is not inferior to other large-scale productions with investments of hundreds of millions, and it is absolutely worthy of its status as a billion-dollar blockbuster.
The completion of filming does not mean that the production of "Shiliyangchang" is complete - the post-production part is equally important to whether a movie can become a good one.
In order to ensure the quality of "Shiliyangchang", Xu Kai personally served as the editor and composer of "Shiliyangchang".
Afraid of being unsure.
It also follows the principle of not wasting time.
Xu Kai asked Zhu Bing and other shareholders to find several well-known experts in the industry to serve as his advisors.
With the suggestions and assistance of these experts, Xu Kai worked with the sound effects team and the art team for more than half a month before the production of "Shiliyangchang" was completed.
…
Of the hundreds of millions of yuan in production costs, Xu Kai only spent more than 35 million yuan. He gave the remaining 65 million yuan to Chen Ruoxi, asking her to do marketing.
The reason why Xu Kai supports Chen Ruoxi so much is not only because Xu Kai slept with Chen Ruoxi, but also because Chen Ruoxi really has a lot of ideas. The key is that based on Xu Kai's experience, Chen Ruoxi's ideas are really feasible.
First of all, the promotional content created by Chen Ruoxi is very rich.
Under the leadership of Chen Ruoxi, the promotional materials produced for "Ten Miles of Foreign Lands" include more than 30 posters, multiple trailers, and viral videos broadcast on the Internet.
Taking the trailer as an example, there are advance version, theater version, action version, passionate version, animal world version, etc.
Xu Kai also participated in this marketing. Not only did he take part in the production of the posters and trailers for "Shiliyangchang", but even the release date was decided by Xu Kai, who went against all odds and chose to go head-on with Zhang's "Blood Labyrinth".
Xu Kai, who has a deeper understanding of the connotation of the movie "Ten Miles of Foreign Lands", has an unparalleled advantage in grasping the direction of promotional content - just as a classic saying in the cooperation between brand advertisers and agencies goes, "No matter how well an agency understands a brand, it is impossible for it to understand the connotation and needs of the brand better than the advertiser of the brand."
Xu Kai also had his own ideas for choosing to compete head-on with Zhang's "Blood Labyrinth".
yes.
Zhang is China's top director and has directed many excellent and box-office hits.
But Xu Kai specifically looked into Zhang's "Blood Labyrinth" and found that it was similar to "Three Shots Surprise" in all aspects.
Xu Kai therefore concluded that "Blood Labyrinth" might not be that strong, and Zhang might fail this time.
In fact, it is mainly because Xu Kai, who is more than ten years ahead of this era, does not believe that big directors are invincible - he has seen too many big directors fail, or well-known directors being defeated by some unknown young directors.
The key is that the summer vacation is the second largest period after the Lunar New Year period. If you miss this period, "Ten Miles of Foreign Lands" will not have a good period to be released.
The key point is that afterwards, more than a dozen blockbusters and blockbusters such as "The Besieged City", "The Cry of the Crane", "The Massacre" and Hollywood blockbusters "The Sorcerer" and "Robot" were released one after another.
In this case, no matter which release date "Ten Miles of Foreign Land" chooses, it will definitely face strong opponents. In this case, Xu Kai would rather "Ten Miles of Foreign Land" have a head-on collision with "Blood Labyrinth", which he judged should not be very strong.
In order to defeat Zhang's "Blood Labyrinth" and to make a good start as a director, Xu Kai tried his best to help Chen Ruoxi with advice.
For example, Xu Kai also gave Chen Ruoxi an idea to diversify the broadcasting channels.
That is, a large amount of materials were put on the Internet and 1,200 TV channels across the country in cooperation with members of Zhu Bing's girlfriend group, outdoor media including trains, planes, buses, airports, more than 3,000 pharmacies, hospitals, university canteens, gas stations, as well as major APPs, major web pages and other online channels.
The idea that Xu Kai provided to Chen Ruoxi was that film and television works like "Ten Miles of Foreign Lands" are content products, and they should make full use of the content marketing model on social media.
That is, on the basis of previous traditional promotion, we should increase the intensity of online marketing by actively pushing the movie schedule, topicality, actors, story and other factors through official microblogs, interactions, activities, reports, interviews, etc.
For this reason, Xu Kai even allowed Chen Ruoxi to hype up the scandal between him and Zhu Bing.
In addition, the content and jokes can be integrated with social media communications to understand consumer needs; at the same time, the team does the right thing at the right time, controls marketing timing, and continuously stimulates user preferences.
To put it bluntly, they promote what the audience wants to see and try every possible means to lure them into the cinema to watch "Ten Miles of Foreign Lands".
Of course, Xu Kai only provided ideas, and the specific implementation still depended on Chen Ruoxi...
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(End of this chapter)
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