Chapter 222: Become famous in one battle (Monthly ticket plus more!)
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The idea of half-price tickets on Tuesdays was not first proposed by Xu Kai, but by the hospital business owners.
A long time ago, some hospital dealers, in order to compete with their peers, came up with a sales model called half-price promotions on Tuesdays to seize the market.
But this kind of sales model, led by the film producers and implemented across the board, is truly unprecedented.
At this stage, the ticket prices for Hollywood blockbusters are usually very high for various reasons, about 70 yuan per ticket, and "X-Men" is such a case.
Domestic blockbusters, such as "Ten Miles of Foreign Lands" and "Blood Labyrinth", are also 70 yuan per ticket.
(For small and medium-sized productions like "Escape", the price is usually 60 yuan per ticket.) If "Ten Miles of Foreign Land" is sold at half price, it will be 35 yuan per ticket.
This is definitely very tempting for the largest consumer group during the summer vacation (i.e. students).
Therefore, after Xu Kai launched the killer weapon of half-price on Tuesdays, those students who originally wanted to see whether China's top director Zhang's "Blood Labyrinth" was good or whether they wanted to see the Hollywood blockbuster "X-Men" were good, thought: "Anyway, "Blood Labyrinth" and "X-Men" will be released tomorrow, so why not take advantage of the low price today and watch the almost hyped "Ten Miles of Foreign Lands"? When can we watch the extremely expensive "Blood Labyrinth" and "X-Men"?"
Theater owners have always been the ones who rely on the film that sells the most. The screening schedule will be tilted towards the film that sells the most.
Therefore, seeing that there were so many viewers who wanted to watch "Ten Miles of Foreign Lands", the theater owners naturally cut out a large area of the screening halls of "Blood Labyrinth" and "X-Men" and gave it to "Ten Miles of Foreign Lands".
As a result, the first-day box office of "Blood Simple" failed to exceed 20 million, only a little over 17 million, and the second-day box office of "X-Men" was even worse, only a little over 8 million.
As for "Ten Miles of Foreign Lands", although it was sold at half price, the box office in a single day was still over 80 million.
The first-day box office has a huge impact on a movie’s total box office, as it is also an important indicator of the audience’s choice of movie.
"Blood Labyrinth", directed by China's number one director, did not even make 20 million on the first day, which was only one-sixth of "Ten Miles of Foreign Condo" directed by young director Yu Qingyun!
The Hollywood blockbuster "X-Men" is even worse, and it is not even qualified to be compared with "Ten Miles of Foreign Lands".
The key point is that the media, film critics and netizens who were not optimistic about "Blood Simple" and "X-Men" in the first place, after seeing the performance of "Blood Simple" and "X-Men", have been criticizing these two movies even more without mercy.
This resulted in the box office of "Blood Simple" and "X-Men" remaining sluggish the next day after "Ten Miles of Foreign Lands" resumed full price.
On that day, the single-day box office of "Ten Miles of Foreign Lands" reached more than 120 million, the second-day box office of "Blood Simple" barely exceeded 20 million, and the third-day box office of "X-Men" still failed to reach 10 million, only more than 9.2 million.
Next, it is the stage of friction between "Ten Miles of Foreign Lands" and "Blood Simple" and "X-Men".
I won’t go into too much detail about the process.
In the second week, "Ten Miles of Foreign Lands" achieved a dazzling box office result of over 764 million, which dazzled everyone.
Adding up the two weeks together, the total box office of "Ten Miles of Foreign Lands" is close to 1 billion!
And this is not the end yet, because "Ten Miles of Foreign Lands" still has strong momentum.
At this point, everyone wanted to see whether the total box office of "Ten Miles of Foreign Lands" could reach 2 billion yuan.
As for the domestic box office record of 1.35 billion created by the world's number one director James Harden's "Gods and Demons", everyone feels that it should not be able to stop the surging pace of "The Forbidden City".
really!
With two days left in its third week, the box office of "Ten Miles of Foreign Lands" surpassed the domestic box office record of 1.35 billion set by "Gods and Demons".
By the end of the third week, the total box office of "Ten Miles of Foreign Lands" had reached 1.5 billion! But at this time, "Ten Miles of Foreign Lands" also began to decline.
At the beginning of the fourth week, the single-day box office of "The Foreign Land" dropped sharply to below 50 million.
And just at this time, another Hollywood blockbuster "Star Trek" was released.
Everyone felt that the pace of "Ten Miles of Foreign Lands" had reached this point, and with its weak remaining momentum, it was impossible to stop the attack of "Star Adventure".
But no one expected that Xu Kai did not wait for death, but came up with another brilliant idea! "Ten Miles of Foreign Land" actually combined with the newly released romantic film "Perfect Lovers" and the low-budget comedy "Silver Driver" to launch a multi-film bundled sales.
Specifically, the three parties jointly launched a package of tickets for the consecutive screenings of three movies, "Ten Miles of Foreign Lands", "Perfect Lovers" and "Silver Medal Driver", priced at 100 yuan for a week.
In other words, the three films "Ten Miles of Foreign Lands", "Perfect Lovers" and "Silver Driver" are bundled together to compete with "Star Trek" for screening volume at the expense of the audience, creating a win-win situation for everyone.
"Perfect Lovers" is a love film invested by Zhu Bing Studio and starred by Zhu Bing and Zhang Zhiwei. Xu Kai, Zhang Chen, Yang Baobao and others also starred in it.
In this film, although Xu Kai and Zhang Chen are listed as male protagonists, in fact, this is a drama of a battle between Zhu Bing and Zhang Zhiwei. Xu Kai and Zhang Chen are both pretty faces and do not have many roles. Yang Baobao and others are also just supporting roles.
This movie was shot not long ago when Xu Kai was filming "Ten Miles of Foreign Condo". The main purpose was to make money by taking advantage of the Qixi Festival market, and the secondary purpose was to promote Zhang Zhiwei.
This isn't a very ambitious film.
Zhu Bing is the boss and does not receive any salary.
Xu Kai, Zhang Chen, Yang Baobao and others all made guest appearances and were given symbolic pay.
As the leading actress, Zhang Zhiwei received a salary of 1 million yuan, and she was also the biggest expense in "Perfect Lovers".
In short, "Perfect Lovers" is a small production with an actual investment of less than 10 million.
It was shot quickly, too—it was completed in just over a month.
But because "Perfect Lovers" stars Zhu Bing, the now very popular Xu Kai and Asia's all-round superstar Zhang Chen, it still has a large market.
The key point is that this is the Qixi Festival period, and love movies themselves have an invincible attribute.
Therefore, "Perfect Lovers" still has great box office potential.
"Silver Driver" is the second part of a popular work directed by Hao Ning, a new comedy director who directed "The Magic Jade", and it has great box office potential.
Although "Ten Miles of Foreign Lands" has shown signs of decline, it is after all the number one movie at the Chinese box office. Even if it cannot compete, it can still bluff people.
The package of tickets for these three movies bundled together for consecutive screenings was like a chariot that would kill anyone who stood in its way. "Star Trek" was crushed by this chariot before it even started.
Riding on this momentum, "Ten Miles of Foreign Lands" earned more than 150 million at the box office.
In the end, "The Foreign Land" ended with a box office of over 1.696 billion (nearly 1.7 billion), which was far ahead of its peers.
As for the rival of "Ten Miles of Foreign Lands", "Blood Labyrinth", it was taken off the screen two weeks ago, and its total domestic box office was only more than 160 million, less than one-tenth of "Ten Miles of Foreign Lands".
By the way, the Hollywood blockbusters "X-Men" and "Star Trek", which originally had great box office potential, all ended up in failure. The former did not even get 50 million at the domestic box office, and the latter only got more than 60 million at the domestic box office.
The co-productions of "The King's Avatar" and "Silver Driver" grossed over 170 million and 210 million yuan respectively.
Xu Kai became famous in one battle! ...
(End of this chapter)
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