Chapter 315: Spring Festival Box Office War (Please subscribe to support!)
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With less than a week left before the Spring Festival, "My Youth Is All About You" has emerged as a dark horse and has snatched away all the promotional channels from other films.
From a professional's perspective, the publicity and promotion methods of "My Youth is All About You" can be described as extremely crude.
——Nothing else, just spending money, whatever is popular. Its publicity and promotion method is a bit like "Ten Miles of Foreign Lands 2", giving people the feeling of being rich, a tycoon!
Due to the trouble-making behavior of the crew of "My Youth Is All About You", the rhythm of publicity and promotion of many movies that were preparing for the final sprint to be released during the Spring Festival has been disrupted.
The first to be affected is "Laughing Jianghu", because many of the publicity channels for "My Youth is All About You" were snatched away by "Laughing Jianghu".
At the same time, the publicity and promotion costs of movies to be released during the Spring Festival have all increased significantly in order to maintain their own publicity channels.
This also makes the battle in this year's Spring Festival even more brutal.
…
February 13, New Year’s Eve.
Tang Yun's brothers Tang Mai and Tang Mao, who were watching the Spring Festival Gala, saw the skit "Help or Not" by Xu Li and Ma Lili start, and they immediately called Tang Ba'eryan and Qu Xiuxiang, "Dad, Mom, come and see! My brother-in-law is on the Spring Festival Gala!"
Before Tang Ba's eye-catching man came over, he said unhappily, "Brother-in-law, what brother-in-law? Where do you have a brother-in-law?"
Qu Xiuxiang also frowned and said, "Could it be that damned Xu Li?"
As they were talking, Tang Ba'eryan and Qu Xiuxiang came in front of the TV.
Xu Li: (entering the stage dragging a damaged bicycle) Ouch… Ouch… Ouch… (pain) You see, my biggest shortcoming is that I’m too nosy. Just now, I saw a car with its trunk unlocked on the road, so I rode my bicycle to chase after it, thinking of telling someone. As a result, the car braked suddenly, and I got into the trunk. As soon as I climbed out, a kind policeman came over and patted me on the shoulder and said, “You are fully responsible.” I paid the person 200 yuan in compensation. Do you think I am meddling in other people’s business? I swear, if I meddle in other people’s business again, I will not be called Hao Jian, but very mean!
Ma Lili: (Enters the stage) Uh…ah…ah (staggers)…ouch…ouch (falls down) Xu Li: (acts as if nothing happened) I wasn’t looking at anything.
Ma Lili: Oh...
Xu Li: Oh...
Ma Lili: Oh...
Xu Li: Oh...
Ma Lili: Oh my god...
Xu Li: (Turning around) You win. Auntie, are you okay? Ma Lili: Seventy-nine, bang, fell to the ground, what do you think? Xu Li: Oh, come and see if it's broken? Does it hurt?
Ma Lili: Oh, my elbow! Oh, my elbow! Oh, my groin! Oh, my lumbar disc! Oh, it doesn’t hurt at all…
Xu Li: (speechless) No, Auntie, at this point, don't use the process of elimination. Since it doesn't hurt at all, let's try to see if we can still walk.
“…”
“…”
Although Tang Ba'eryan and Qu Xiuxiang tried their best to control themselves, they couldn't help twitching on their faces.
It was obvious that Tang Ba'eryan and Qu Xiuxiang were amused by Xu Li.
Tang Ba'eryan and Qu Xiuxiang had never realized before that Xu Li, who looked just okay, could be so humorous.
Seeing Tang Ba'eryan and Qu Xiuxiang were amused by Xu Li, Tang Mai mustered up the courage to say, "Dad, Mom, my brother-in-law is no longer the same as he was before. He has played important roles in several film and television dramas, and even starred in the comedy movie "Charlotte's Troubles" which will be released tomorrow. He is now a star. You can't stop him and my sister from getting married."
Tang Ba'eryan snorted, "What kind of star is he?" After hesitating for a moment, Tang Ba'eryan said, "At best, he is just doing a little better than before."
"It's more than just better. My sister told me that the houses they live in now cost more than 10 million yuan, and each of the cars they drive costs more than 1 million yuan. My brother-in-law received 10 million yuan in salary for his new movie, 'Charlotte's Troubles'," said Tang Mao.
Hearing that Xu Li was so powerful now, Qu Xiuxiang quickly pulled back the words: "Your father and I don't look down on Xu Li, but it is our custom to give a gift when marrying a wife. If he doesn't give a gift, how can your father and I let your sister marry him?"
Tang Scar Eye also said: "Yes, your mother and I have not changed our attitude. If Xu Li wants to marry your sister, he must give 50... No, he must give 1 million yuan as a betrothal gift!"
"Dad, I don't know if you are really stupid or not. In the current situation, let alone asking my brother-in-law for a 1 million yuan betrothal gift, even if you ask him for 2 million yuan, he can easily take it out and slap it in our family's face. But if we ask for this money, we will offend my brother-in-law, and that will be a one-time deal. Once the money is spent, our family will still be poor." Tang Mao said.
Tang Mai also said: "Xiao Mao is right. If we get along well with my brother-in-law, with his current fame and status, he can just help Xiao Mao and me make a living. We may be able to earn back one or two million in one or two years."
When Tang Ba'eryan heard that Tang Mai and Tang Mao could earn 1 or 2 million in one or two years, he couldn't help but be tempted. He couldn't help but ask, "Is Xu Li really that powerful now?"
Tang Mao said confidently: "We are all conservative here, but you don't know that my brother-in-law's eldest brother is the most popular Yu Qingyun now. He is a superstar who is more powerful than Zhen Yuzhou. He can make hundreds of millions for a movie. Just think about it, with him protecting my brother-in-law, my brother-in-law can get whatever he wants now!"
Tang Mai also said: "Dad, Mom, my sister has found a good family. You can't be so short-sighted. If you make my brother-in-law angry and don't want my sister anymore, then our family will lose the opportunity to rise to prominence."
Tang Mai added: "Besides, my brother-in-law is of such high status now. Even if you don't ask him for this little gift money, he might give it to you."
Tang Ba'er rolled his scarred eyes and said, "Well... Later on, no matter who you two are, call your sister and ask her and Xu Li to come back when they have time."
Qu Xiuxiang also said: "Yes, yes, let them come back and tell them that I prepared a good meal for Xu Li."
Tang Mao rushed to say: "I'll go call my sister."
After saying that, Tang Mao ran to call Tang Yun.
After Tang Mao left, Tang Mai took out four tickets for the movie "Charlotte's Troubles" like a magician and said, "These are the tickets for "Charlotte's Troubles" starring my brother-in-law that I managed to get with great difficulty. You don't know that the tickets for tomorrow's "Charlotte's Troubles" have already been sold out. I bought them from a scalper and paid double the price. Let's go support my brother-in-law tomorrow, shall we?"
…
"Should I Help You?" is a highlight of the language program of this year's Spring Festival Gala. Many of the lines in it are humorous and profound, becoming a buzzword of this year's Spring Festival Gala.
Xu Li, Ma Lili and others were also praised for their outstanding acting skills.
The work combines the current high-frequency news of "old man falling down" in society, starts with a sharp core point, runs jokes throughout the plot, and ends with a perfect positive energy ending. The effect of laughing and thinking at the same time makes the audience exclaim that it is wonderful after the end, and the simple and down-to-earth sentences are immediately imprinted in the minds of the audience.
This also invisibly increased the traffic for "Charlotte's Troubles".
Among all the major film schedules in China, the Spring Festival is always an important period that sets records.
This year's Spring Festival box office is even more competitive because it coincides with Valentine's Day in the West. Movies such as "Charlotte's Troubles", "Ten Miles of Foreign Lands 2", "The Laughing Jianghu", "God of Wealth", "Happy Event 2010", "Love in the City", "Werewolf", "Arthur and His Mini Kingdom 2" and "My Youth is All About You" have all joined the box office battle with great momentum.
actually--
The battle for Spring Festival movies does not start on the first day of the Lunar New Year, but from the midnight show on New Year's Eve.
As the New Year’s bell rang, midnight screenings of many movies that were released on the first day of the Lunar New Year began.
Due to the fierce competition, theater chains allocated screening halls for the movies that will be released on the first day of the Lunar New Year according to the lineup, investment, publicity and promotion scale of each movie.
The first to be affected is "Ten Miles of Foreign Lands 2".
This movie has a huge investment of over 2 billion yuan, with the publicity and promotion costs alone being nearly 200 million yuan. It stars top-tier stars such as Tan Xinyi, Zhang Chen, Li Mengguang, and Lin Qi, and the cast is luxurious. Coupled with the brilliant box office performance of nearly 1.8 billion yuan for the previous film, "Ten Miles of Foreign Lands", this movie has become a strong contender for the box office champion of this year's Spring Festival.
Therefore, all major cinema chains have made a significant shift in scheduling for "Ten Miles of Foreign Lands 2", making the screening rate of "Ten Miles of Foreign Lands 2" account for 37.1%!
In addition to its extremely high screening rate, the ticket price for "Ten Miles of Foreign Lands 2" is also extremely expensive.
——The film's investors, namely Zhao Qihang and others, issued a notice of price increase to major theaters in China: the minimum ticket price in Class A cities (such as Kyoto, Shanghai, and Shenzhen) must not be less than 70 yuan. Previously, the minimum ticket price for domestic blockbusters was generally 30 yuan, and the normal ticket price for luxury theaters was generally twice the minimum ticket price. In other words, the highest ticket price for "Ten Miles of Foreign Land 2" has reached 140 yuan.
yes.
Last year's Hollywood blockbuster "Gods of War" hit major theaters with great success. The ticket price for its 3DI version was once sold for 150 yuan per ticket in Kyoto, and even higher in other major cities such as Shanghai and Shenzhen.
But "Fortune 2" dares to sell at such a high price, and even dares to challenge Hollywood's top blockbusters, which is really ambitious.
Of course, there is some reason why Zhao Qihang and others asked for such a high price. After all, last year's "Ten Miles of Foreign Lands" won over "Gods and Gods Descend to Earth".
Moreover, the cumulative number of people who want to watch "The Foreign Land 2" has exceeded 5 million, far exceeding any other movie, even surpassing "Charlotte's Troubles", becoming the first movie to achieve this result.
Plus the high production costs.
No wonder Zhao Qihang and others dare to be so ruthless.
Ranked second is "Charlotte's Troubles".
To be honest, judging from the cast, investment, publicity and promotion scale and other hardware, "Charlotte's Troubles" could not have ranked second.
But who let Xu Kai take advantage of the nearly 200 million yuan in publicity and promotion costs of Ye Sumen and "Ten Miles of Foreign Lands 2" to make "Charlotte's Troubles" as famous as "Ten Miles of Foreign Lands 2"?
In addition, Xu Kai is a director who created the myth of domestic box office champion.
This is why major theaters, after comprehensive consideration, gave "Charlotte's Troubles" a 28.9% screening rate.
As for the movie ticket price, Xu Kai did not dare to ask for such crazy prices like Zhao Qihang and others. He just asked Chen Ruoxi to send a price increase notice to major theaters in China: the minimum ticket price in Class A cities must not be less than 35 yuan. In other words, the highest ticket price for "Charlotte's Troubles" is only 70 yuan, which is a very normal price.
In addition to "Ten Miles of Foreign Lands 2" and "Charlotte's Troubles", there is another movie whose screening rate exceeds 10% - "Laughing Jianghu" with a screening rate of 13.1%.
All the remaining films share less than 30% of the screening rate, and the proportion of a single film is less than 10%.
It is worth mentioning that since "My Youth is All About You" spent nearly 100 million yuan on publicity and promotion like a nouveau riche, and the fact that the first day of the Lunar New Year is also the Western Valentine's Day and love movies are inherently advantageous, "My Youth is All About You" actually got a 7.7% screening rate. In Longxing Cinemas, the screening rate of "My Youth is All About You" is as high as 70%!
…
Midnight show on New Year's Eve.
The attendance rate of "Charlotte's Troubles" reached 45.5%, and the attendance rate of "Ten Miles of Foreign Lands 2" was also close to 40%.
Judging from the intuitive figures, the midnight box office of "Charlotte's Troubles" and "Ten Miles of Foreign Lands 2" both exceeded 10 million, and "Ten Miles of Foreign Lands 2" even exceeded 15 million.
Among other movies, the one with the best box office performance at midnight, "The Laughing Gangster", only earned more than 3.5 million.
It can be said that during the midnight shows, "Charlotte's Troubles" and "The Young Masters 2" had already opened up a gap with other movies.
The next day, the first day of the Lunar New Year, Valentine's Day in the West, the box office battle for the Spring Festival movies officially kicked off.
Unsurprisingly, "Ten Miles of Foreign Lands 2" was far ahead of other Spring Festival movies with a first-day box office of over 176 million.
"Charlotte's Troubles" ranked second with a box office of 108 million.
The box office of "Laughing in the Jianghu" on the first day was less than 20 million, but even so, "Laughing in the Jianghu" still ranked third.
What is surprising is that the first-day box office of "My Youth Is All About You" was over 7 million.
…
Along with the first-day box office, the reputation of each movie is also born.
"Director Yu Qingyun was replaced by Bai Ge, and without "Little Brother Ma", "Ten Miles of Foreign Land 2" is not only slightly inferior in shaping the emotions of the characters, but the plot has become particularly far-fetched, lacking the true essence of the heroic qualities advocated by "Ten Miles of Foreign Land".
But to be honest, Bai Ge and Du Feng did their best to imitate Yu Qingyun to interpret the unyielding perseverance under the cruel fate. The superb acting skills of Tan Xinyi and Zhang Chen were still the highlights. In the end, "Ten Miles of Foreign Concessions 2" still made a tearful interpretation of what the heroic qualities advocated by the "Ten Miles of Foreign Concessions" series are.
On the other hand, in terms of visual effects, "Ten Miles of Foreign Lands 2" is even better than the first one. In the church, heroes with double guns flying all over the screen make a strong visual contrast between the white doves symbolizing peace and tranquility and the bloody and violent bullets. Bai Ge has obviously learned the violent aesthetics of Yu Qingyun, which makes "Ten Miles of Foreign Lands 2" a dog's tail that can still touch people's hearts. "
"There are many unreasonable and spoof plots in "The Laughing Jianghu", such as the shoemaker being able to easily get the "Sunflower Manual" and other martial arts secrets; some viewers said that the actors in the play spoke the local dialect in a somewhat nondescript way, and it was even unnecessary. Some scenes were relatively fake, and Shen Yang's acting was too stiff and his facial expressions were not enough. The film is a typical Zhao Laogen and Shen Yang style, but there are few truly funny parts, which is disappointing. Moreover, the story framework is simple, which makes the audience lack the full involvement after the theater goes dark, and the jokes are hasty and many plots are stale."
"I never expected that there would be such a terrible movie like "My Youth is All About You" during the Spring Festival. It is so terrible, so terrible that it cannot be made any worse. To be honest, if it weren't for Hu Man's acting skills, good looks, and figure, the audience would have walked away from the movie due to the extremely boring plot.
This movie is so bad that the author has no mood to comment on it. It is too heavy and exaggerated, meaningless, and the unrequited love of a dog who licks the girl from beginning to end. In comparison, the second male lead who decisively takes away the heroine Yixue is more suitable to be the male lead. It is obvious that any woman will like the second male lead. Only a fool will choose the male lead who is good for nothing except licking. The male lead really deserves such an end. It is better not to make such a bad movie.
Finally, I can't help but say that a bad movie is a waste of good resources, or did the money of the producers of "My Youth Is All About You" all come from the wind? "
"I always feel that comedy is the most difficult genre to shoot. Unlike other genres, audiences can judge it from different angles and with different standards. There is only one standard for comedy, which is whether the audience will laugh and how many times they will laugh. Furthermore, whether there is something left after laughing. "Charlotte's Troubles" undoubtedly meets the audience's demands for comedy, and there was constant laughter during the viewing process.
The words "Let's laugh together" are written on the movie poster, which gave me some expectations for the "laughing effect" of the movie, but I was still somewhat worried whether the old jokes such as campus, time travel, and first love could still whet the audience's appetite? I believe Yu Qingyun should have thought of this, so he worked hard to make everything excessive and crazy, and each joke was carefully designed, which ultimately made the audience believe in the necessity of time travel and campus, and also opened up a new chapter for it. This is just like putting new wine in old bottles. What kind of bottle is not important, the key is whether the wine tastes good.
I have to say that Xu Li and Ma Lili are indeed the best couple on stage. I didn’t pay attention to these two newcomers in the film industry before, and I started to like them after watching "Happy Comedians" from beginning to end. There were so many masters in the twelve episodes of the competition, and Happy Maizi finally won the championship. His strength is unquestionable. Putting aside the comedy elements, Xu Li’s team is the most sincere, with carefully polished scripts and complex props. They have maintained their attitude towards creation and stage from the first episode to the championship. In addition, the best skit "Help or Not" on the Spring Festival Gala made me go to the theater to watch "Charlotte's Troubles". As a result, I was right. Charlotte's Troubles far exceeded my expectations. What a good movie!!!
This film can be seen as a big movie "Salute to Youth" with songs. All the classic songs that are familiar to everyone are here, no more and no less, and they are performed just right in line with the plot, just like a Spring Festival Gala with all songs. Both new and old fans can find their favorite in the film.
After starting over, Charlotte bravely kissed his first love, beat up his hideous teacher, outsmarted a gangster, overthrew his school tyrant, and attracted a large number of fans with his guitar singing... He almost fulfilled the ideals of all boys in their student days. And all the jokes set up by all these stalks hit the mark. In addition to the four protagonists, Yuan Hua, Qiu Ya, Da Chun, Teacher Wang, Montagut, Charlotte's mother, and Zhao Laogen, who guest-starred as the principal, also performed well. The laughter of "Charlotte's Troubles" comes from the inside out. The solid script has created a group of outstanding characters, coupled with funny lines and body language, which is enough to make the audience laugh and dance with the characters. But in the end, I found that the singing and laughter along the way were actually deliberately made to make you cry. This reversal of emotions makes the movie profound and hard to let go. "
As soon as the word of mouth for the Spring Festival movies came out, the winners were immediately clear.
First of all, the first loser has actually been produced, that is "My Youth is All About You".
"My Youth Is All About You" is undoubtedly the movie with the worst reputation during this Spring Festival, with a score of less than 3.5 points.
Plus Valentine's Day is only one day.
As a result, within three days, all theaters except Longxing Cinemas had withdrawn the screening of "My Youth Is All About You".
Longxing Cinemas barely managed to hold out for a week before completely pulling the plug on "My Youth Is All About You."
In total, the total box office of "My Youth Is All About You" barely exceeded 10 million. Compared with the total production cost of nearly 180 million (including publicity and promotion costs), "My Youth Is All About You" can be said to have lost all its money.
And the outcome was actually decided just after the first day of release.
——Major platforms have changed their predictions and "Charlotte's Troubles" will definitely win the Spring Festival box office championship.
Under the leadership of Yu Qingyun, "Charlotte's Troubles" went against the trend all the way, winning the single-day championship in just 3 days, and dominating the Spring Festival period in just 4 days, grabbing more than half of the box office.
The first week box office was so amazing that it exceeded 1 billion! To be honest, the filming of "Ten Miles of Foreign Land" is not bad, the scenes are magnificent, and the actors' acting skills are also online, but it is difficult to hide the fact that it is far inferior to "Ten Miles of Foreign Land". In addition, the product placement in the film is too blunt, which makes people feel uncomfortable. In addition, the ticket price of the film is too expensive. The key is that with the reputation of "Charlotte's Troubles", the reputation of "Ten Miles of Foreign Land" abandoned by Xu Kai was seriously underestimated, and even caused many people to be disgusted.
What followed was a decline in the screening rate of "The Foreign Land 2". In just three days, the screening rate of "The Foreign Land 2" has dropped from nearly 40% to just over 20% - in contrast, the screening rate of "Charlotte's Troubles", which has the best reputation among Spring Festival movies, has risen to 47.8%, ranking first.
In addition to the decline in screening rate, the attendance rate of "Legend of the Condor Heroes 2" also dropped sharply.
As a result, "Ten Miles of Foreign Lands 2", which had a box office of more than 176 million on the first day, had a weekly box office of only more than 460 million, far behind "Charlotte's Troubles".
The reputation of "The Outcast" was not very high. It was only supported by the popularity of the Zhao family. It was also crushed by "Charlotte's Troubles" and "The Foreigner 2". As a result, its first week box office did not even reach 80 million.
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(End of this chapter)
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