Chapter 305 Liao Feng is in agony! Global focus!
In Lin Xiao’s view, WeChat is actually a product that will develop naturally.
After using QQ for many years, most people deep down need a more mature chat software.
Not so fancy, simpler and more mature.
The most important thing is that social relationships are purer.
However, it is a little too early to come out now. Because there are still too few people who own smart phones, and if you only log in on the computer, then it has little advantage and will never be able to beat QQ.
But for Lin Xiao, this time period is just right.
Zhang Xiaoyan is 29 years old this year. He graduated from Zhijiang University and works in a central enterprise.
She was born in the countryside and has been the pride of her parents and the village since she was a child. She went to the best university in the village and was almost the first master's student in the village to graduate from a prestigious university.
Although she doesn't earn the most money now, her job is the most respectable in the village.
But gradually, she became afraid to go home.
Because she is not married yet.
Every time she walked back to the village, she would be asked about it. Of course, she knew in her heart that people might not be asking intentionally, but they just didn't have any common topics to talk about.
Moreover, she is the focus and will definitely be discussed a lot by the villagers.
Therefore, as long as she returns to the village, she will be persuaded to get married.
The most anxious ones were her parents. Even on New Year's Eve, her father had drunk a little, so he couldn't control his words.
"You will be 31 after the Chinese New Year. Look around the village and town. How can you find someone who is 31 and still unmarried?"
"Other people's children are already in primary school, but you haven't even gotten married yet."
"If you don't get married now, it will be too late to have children in the future."
"If I had known, I wouldn't have let you read such advanced books, and you wouldn't have come back so many times a year. If you hadn't read such advanced books, you might have two children now."
Whenever this happened, Zhang Xiaoyan could only remain silent.
What do you mean I'm already 31 after the Chinese New Year? Do I have to be this old? And do I not want to get married? I really can't find one.
Most of the unmarried men in the company are from cities, and they don’t want to date someone like me who comes from the countryside.
She also went to a matchmaking agency and was even a member of Jiayuan.com.
She knows her problem. She doesn't have very high material demands, but she is a little bit obsessed with looks. However, her own appearance is just average.
So it has been delayed.
My parents continued to chatter non-stop, even while watching the Spring Festival Gala.
She could only take out her mobile phone to play with it, the Quantum Phone Pro, the one that costs 5,999 yuan.
There were some minor conflicts at home regarding this phone.
Her father kept complaining, why spend so much money to buy a mobile phone? There are a lot of mobile phones that cost hundreds of yuan now, aren't they just for making calls? Many people in the village now can't save up 6,000 yuan a year.
Zhang Xiaoxiao's salary is not low, about 120,000 or 130,000 yuan on average, but she bought a small house in Hangzhou, so she usually lives frugally. But when she bought a mobile phone, she couldn't resist the rose gold color of the Quantum mobile phone, so she bought it on impulse.
But...after buying it, she really didn't regret it.
She even felt deeply the saying that expensive and good things are painful only at the moment of paying, and the rest of the time is joy.
Occasionally I glanced at the TV and saw Xia Xi.
Her eyes suddenly fixed on the TV. She was obsessed with looks, not just men, but also good-looking women.
Xia Xi is really beautiful.
She is probably the idol of all girls.
Soon after, the entire CCTV Spring Festival Gala was flooded with WeChat advertisements.
Chat with acquaintances using WeChat.
Chat with classmates using WeChat.
WeChat, a burden-free chat software.
WeChat, a chat software for adults.
Compared with historical slogans such as "No matter how big the world is, it's only between you and me." "I'm not born strong, I'm just born to be strong" and "God has given you too much talent, and is destined not to give you a smooth road", the slogan of Lightning Group is much more popular. This is a choice made after careful consideration.
Perhaps in the future, Lightning Group will continue to pick up these slogans that are more distinctive.
But at least this first wave of advertising slogans was popular, simple and clear. This was actually learned from Alibaba, because when Taobao was advertising on TV, it was also very simple and straightforward.
Zhang Xiaoxiao instinctively picked up her phone and opened QQ.
She suddenly realized that she rarely opened QQ now, as if she really had some mental burden.
She has been using QQ for several years, and it has carried her through college and graduate school. She even had QQ when she was a senior in high school, and she had more than a hundred friends on it.
But...she always had a feeling.
This QQ carries her youth. Maybe it will be very fond when she recalls it in the future, but at least she doesn’t want to look through it now.
Like most people, she needs to reset her social circle.
But it was difficult for her to actively reset everything in QQ, so over time, she rarely opened it.
A chat software without burden, a chat software for adults?
Zhang Xiaoxiao keenly felt that she had this need, but she didn't know how to meet this need. What is the chat software for adults?
That is, don’t be too enthusiastic, and don’t be too cold, keep a certain distance, and it’s a relatively decent way of chatting?
Under the constant bombardment of advertisements, she instinctively downloaded WeChat.
When I opened the app store of the quantum phone, WeChat was indeed at the top of the list.
After downloading and installing, a login page appeared.
You can log in using your mobile phone number or your Facebook account.
She directly selected the Facebook account, and then a pop-up asked whether she wanted to load her friend list, and she clicked yes.
Then, Facebook friends appeared directly.
And the higher the frequency of interaction, the higher it ranks.
She started to select manually, and finally selected more than thirty people out of more than a hundred Facebook friends.
Suddenly...she saw a familiar face.
Is this Li Xiaochen, her high school classmate? She remembered that Li Xiaochen's academic performance was not good at that time. He failed the college entrance examination and went to cram school. He looked good at that time, but he was introverted and thin, and he was not very outstanding among his classmates.
But... that face is really good-looking.
For some unknown reason, she clicked directly, and after about a few seconds, the other party accepted it.
But… no chatting.
It was just a quick greeting.
"You are also in Hangzhou. I heard that you are at the Mobile Innovation Institute?"
He specifically asked about me.
"Yeah, you're here too?"
Li Xiaochen: "Well, I opened a training class in Hangzhou to teach children how to play the piano and draw."
Then, both sides stopped at the first try.
Zhang Xiaoxiao began to explore the functions of WeChat and found that it was really very simple, with far fewer functions than QQ.
Even she felt that it was too concise.
However, after careful exploration, she found that WeChat has new things in some detailed functions.
For example, you can send a voice message.
For example, the settings for Moments are very detailed. You can assign friends, decide who can see the Moments, who cannot see it, and so on.
Moreover, you can directly shoot a video and post it directly on WeChat Moments.
Because she saw Li Xiaochen’s circle of friends, which was a New Year’s Eve dinner and a family of five waving to each other.
Then she was surprised to find that Li Xiaochen turned out to be so handsome?
She instinctively continued to explore the functions inside, and then she almost gave a thumbs up.
I suddenly felt extremely panicked, as if I had actively sent out some signal, but then I found out that this like could actually be cancelled.
So she quickly canceled it.
But…after I canceled it, I felt like I was overreacting, so I clicked the like button again.
Because of the nature of her job, she noticed it immediately.
WeChat is indeed an opportunity to reset social interaction and is a social software that helps people mature.
Moreover, it is really made for mobile phones.
…………………………
It is hard to say whether this astronomical promotion is a failure or a success.
First of all, the number of WeChat installations is staggering.
In just ten days, the number of downloads, installations and registered users reached more than 60 million.
This is certainly an unparalleled success.
However... the number of daily active users after downloading and installing the app is not ideal, and is even getting lower and lower.
Many people come just for the novelty, or simply for the lucky draw.
Because the winning rate is too high.
But there are too few users with smartphones, and most people log in from their computers. They played with interest at first, but later found that it was not much better than QQ, and even had much weaker functions. It was nowhere near as feature-rich as QQ.
Besides, I already have QQ, so there is no need for me to use WeChat anymore. Therefore, many people just throw it aside after downloading and installing it.
There are really only a few people who use it continuously.
It just so happens that this group of people has a high degree of overlap with quantum mobile phone users and even IPHONE users.
They need to reset their social circles and need a more mature and pure chat software.
They don't know why they are less and less willing to log in to QQ. Maybe it's because there are too many friends in it, too bloated? Or maybe it's too childish and too fancy?
But somehow, WeChat fits their needs perfectly.
Looking at the data in the background, Xia Xi couldn't help but say to Lin Xiao: "Are we too early?"
At this moment, Lin Xiao understood even more what Lei Bushi said: wait for the wind to come!
As for WeChat, it is indeed best to promote it when there are a large number of smartphone users. It is indeed a bit early now.
but……
This is what Lin Xiao has always been doing.
Instead of waiting for the wind to come, create the wind directly.
In fact, until now, Lin Xiao has felt one thing, delayed gratification.
Whether it is Facebook's dominance, the success of quantum phones, or even the restoration of his reputation, it will come later than he imagined.
He fantasizes that a qualitative change will occur at some point, but it often doesn't.
But after waiting for more than half a year or a few months, this qualitative change will still come.
Lin Xiao: "Go ahead. What we have the most right now is patience."
Immediately afterwards, Xia Xi's assistant walked in.
"Boss Lin, Boss Xia, Chen Yizhou is here to visit."
Lin Xiao: "Then I'll step aside for a while."
Xia Xi couldn't stand it anymore and rubbed Lin Xiao's face: "Why are you pretending? Why are you pretending?"
A moment later, Chen Zhouyi walked in, and was slightly startled when he saw Lin Xiao.
"Boss Lin, I didn't expect to see you."
Then, he said to Xia Xi, "Boss Xia, Microsoft China and Microsoft headquarters have basically agreed to acquire Renren for $300 million."
Lin Xiao couldn't help but be slightly stunned. So smooth?
Did Microsoft just give up so easily?
Renren has developed quite well now, at least in the areas of high-end sharing and social networking, high-end lifestyle presentation, and female users, it has done very well.
Although profitability is still a long way off, but... in this landscape, it's pretty awesome.
Renren a few years ago could be considered a semi-junk asset that duplicated the work of Facebook.
Now Renren is already a high-quality asset in a niche market. Microsoft is willing to sell it for only $300 million?
But this is normal, because for Microsoft, Renren is not even a drop in the bucket, and its original mission is just to help promote MSN.
For Microsoft today, XBOX and mobile operating systems are the top priorities.
February 14, 2009, Valentine's Day! Lightning Group and Renren.com jointly issued an announcement.
Lightning Group acquired Renren.com! Three hundred million US dollars was not a particularly large number in the Chinese Internet at that time, but the news still caused a huge sensation.
Facebook and Renren have been fighting for six years!
Once upon a time, Renren surpassed Facebook in terms of the number of users and daily IP visits.
Even throughout most of 2004, there was a feeling that Renren was suppressing Facebook.
Unexpectedly, Renren has now been fully acquired by Lightning Group and has become a subsidiary.
Then...
Renren.com released an announcement.
One month later, Renren will be renamed Xiaohongshu, and the entire website will be completely revamped.
"We will never give up Renren. On the contrary, we will invest more money to develop it in the future."
"I believe that in a few years, Xiaohongshu will become an indispensable part of the Internet landscape."
“Little Red Book, marking my life.”
“Little Red Book is an encyclopedia of life for hundreds of millions of people.”
………………………………
In a certain prison! Liao Feng has been in there for almost three and a half years. Although his family is quite powerful, he still needs to stay for a while.
Because the amount involved in this case is too large.
Liao Er came to visit him today.
"Tell you something."
"First, Renren was completely sold to Lightning Group for $300 million. Microsoft has completely given up on it."
Liao Feng didn't react much, and even felt it was a little ridiculous.
Three or four years ago, he specifically approached Lin Xiao and wanted to sell Renren to him for only $200 million, just to save Renren Games.
So now you spent another $300 million to buy it from Lightning Group? Liao Er: "In fact, Renren has done very well in the past few years and has completely developed its own track. This time, someone actually offered Chen Yizhou a higher price, even $400 million, but Chen Yizhou's team was determined to sell it to Lightning Group."
"In fact, someone told me that in a few years, Renren, which is now renamed Xiaohongshu by Lightning Group, may see its market value soar more than tenfold to more than $3 billion."
At this moment, Liao Feng's face twitched completely.
This... this is the most heartbreaking thing.
A few years ago, they spent a lot of money and tried every possible means to increase the valuation of Renren to around US$1 billion.
The result was not only a complete failure, but also the destruction of Renren Games and even pushed Renren.com to the brink of death.
And now... it's back in the hands of Lightning Group. You told me that its market value might reach $3 billion in the future? Who told you that? Which analysis company, which consulting company?
"The second thing is that Lingxi Island may not be able to hold on any longer." Liao Er said: "Currently, the board of directors of Lingxi Island has been negotiating with JD.com about the acquisition, but you should not have too high expectations for the price."
"In the past few years, Taobao and JD.com have grown very rapidly, while Lingxi Island's business has been shrinking."
This was another fatal blow.
Lingxi Island e-commerce used to be Liao Feng’s greatest pride and confidence. After he was imprisoned, the Liao family had to send people to take over Lingxi Island.
But the result was that the person sent to take over was far inferior to Liao Feng.
At least in the field of e-commerce, Liao Feng has tasted success, so he has his own set of successful experience and methodology.
After the management team was changed, it happened to coincide with the crazy expansion period of Taobao and JD.com, so things went from bad to worse and were almost finished.
Looking at Liao Feng's painful expression, Liao Er continued calmly and said, "The third thing is that the game "Perfect World" has completely come back to life. After being bought by Mr. Chi from Hong En, the revenue in 2008 exceeded 500 million!"
"The popularity of World of Warcraft and Zhu Xian has boosted this series of games, and the free version of Perfect World has filled this market gap."
At this time, Liao Feng was already twitching.
"Perfect World" died violently in his hands, and he had already decided to launch a free version at that time.
However, at that time, he was focused on concentrating all his resources on promoting "World of Warcraft", so he completely put "Perfect World" on hold.
Later he was imprisoned, and all the assets of Renren Group were sold at a low price. Mr. Chi only spent tens of millions to buy back "Perfect World".
As a result, the annual revenue is only a few hundred million.
In addition, although he spent an astronomical price to grab the exclusive agency rights for "World of Warcraft" in China, it turned out that it was completely worth it and he still made a lot of money.
In 2008, the revenue of World of Warcraft exceeded 2 billion RMB, and is still growing rapidly.
These projects once belonged to him.
He is only one step away from success.
Liao Er continued: "Of course, these projects are completely insignificant compared to Wu Lingxi's overseas Facebook."
"You've heard about it, more or less."
"At present, Nasdaq Group is lobbying Facebook to promote its listing."
"Outside investment banks and professional investors estimate that if Facebook goes public overseas at the end of this year or early next year, its market value will exceed 30 billion US dollars."
At this time, Liao Feng was completely heartbroken as if he was being cut by a knife.
His Renren Group once used all means and tried its best to hit tens or even hundreds of billions of dollars.
Now, the Facebook managed by Wu Lingxi is expected to break through 30 billion US dollars? Am I, Liao Feng, so unbearable? After Wu Lingxi left, it soared to the sky?
Liao Er said slowly: "Is it painful? Does your whole heart feel like it's burning? Then just bear with this feeling."
"You still have to stay in there for a few years. Don't let yourself get worn out and lose your fighting spirit."
"Remember this pain, and experience it every day until you get out."
Lying on the bed in the cell late at night, Liao Feng finally felt the heart-wrenching pain, the kind of pain that went on from the inside out, as if his internal organs were burning.
……………………………………
February 23, 2009! The 81st Academy Awards ceremony was officially held.
At least at this time, the Oscars are still authoritative and attract global attention.
This year, WeChat became one of the important sponsors of the ceremony.
It is called WeChat in China and Wechat overseas. Several groups simultaneously launched a fierce promotion of it around the world.
But... to be honest.
Lin Xiao didn’t know whether sponsoring the Oscars was right or wrong, because it was actually quite incompatible.
It seems more appropriate for Quantum Mobile to sponsor the Oscars, after all, it is to create a high-end mobile phone brand.
As for WeChat's sponsorship of the Oscars, it is really just a topic of conversation and is only suitable for large-scale publicity to implant this term into people's minds. It is difficult to say about the degree of user conversion.
WeChat advertisements can be found not only at the Oscars, but also in If You Are the One overseas, If You Are the One domestically, and even in various countries' go-to-talent shows.
It costs a lot of money.
The force is very strong.
It really is just repetition, repetition, and repetition.
It is to let users all over the world know this name.
Host Hugh Jackman announced: "Next up is the Oscar for Best Animated Feature Film!"
“The shortlisted films include Disney’s Bolt!”
"Kung Fu Panda by Oriental Fantasy!"
“Disney’s ‘WALL-E.’”
The camera froze on the faces of Lin Xiao and Amy Pascal.
Because "Kung Fu Panda" was also shortlisted.
Hugh Jackman said slowly, "We know that Oriental Fantasy's first entry into the animation film industry has achieved great success. This film has also left a deep impression on us and brought me great joy."
"I still remember what Mr. Lin Xiao said: Kung Fu Panda is a love letter to fans around the world."
"This love letter is very, very good. Thank you Mr. Lin Xiao and Dongfang Huanmeng!"
At this point, there seemed to be a lot of suspense, giving people a feeling that this year's Oscar for animated feature film will go to "Kung Fu Panda".
Then, Hugh Jackman said: "The winner of the Best Animated Feature Film Award is WALL-E. Congratulations to Disney and the producers of WALL-E."
At this time, the camera once again focused on Lin Xiao's face.
To be honest, this is the first time that audiences around the world and across the United States have seen Lin Xiao’s face up close.
Is this the famous leader of Ergou? Is this the King of Miracles?
Then, the host raised his voice and said loudly: "Next, we are very honored to invite the father of "Kung Fu Panda", the father of "The Hunger Games", and the father of "Graveyard Book".
"Mr. Lin Xiao, present the award to the crew of "Wall-E"!"
Suddenly, warm applause broke out.
The entire camera once again focused on Lin Xiao's face, following his footsteps to the Oscar awards stage.
………………………………
Note: I deleted and revised some of the plot. I finally finished writing it. It’s the last day. If you have extra monthly tickets, can you give them to me? Thank you!
(End of this chapter)
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