Chapter 307 Shocking! Ergou's masterpiece!
In fact, there is another reason why Samsung is working so hard, and that is quantum technology, or to be more precise, Lin Xiao’s attitude.
In Lee Kun-hee's view, although Lin Xiao is young, he has always been very humble. Before the trial result of the lawsuit with Google came out, Lin Xiao took the initiative to find Lee Kun-hee, calling him "senior" all the time, and was willing to make XSOFT independent and let Samsung invest in it.
Even though Quantum Technology completed a reversal at the last minute last year and won the first lawsuit against Google, Lin Xiao once again went to Samsung with a humble attitude and even directly offered 16% of the shares.
So at that time, Lee Kun-hee actually preferred to use the X operating system deep down in his heart.
Although Google has a very large global influence, Samsung may not be willing to cooperate with particularly powerful companies.
And at least in the first generation of products, the X operating system has proven to be better than Android, and its sales have far exceeded that.
Don't use the results of later generations to measure this era. At that time, Samsung was completely hesitant about the operating system and even considered Nokia's Symbian.
However, since Lin Xiao behaved so humbly, Samsung would naturally take advantage of the situation, so it planned to make a big profit from Quantum Technology.
More than 25% of XOFT's shares, and the next generation of quantum phones must use at least half of Samsung screens, at least half of the next generation of X chips must be manufactured by Samsung Semiconductor, and so on.
Is this how business works? Since you need me so much, don't blame me for asking for too much. I will definitely squeeze the most out of you.
But...what Lee Kun-hee didn't expect was.
Lin Xiao simply stopped talking about it.
After the second meeting ended in failure, he disappeared and never sent anyone else.
Soon after, news came that Quantum Technology and Sharp were going to set up a joint venture specializing in AMOLED screens.
Suddenly, Lee Kun-hee was a little confused.
Are all young people like this nowadays?
Is there no buffer space at all? Did the transition from alliance to hostility happen almost instantly? I ask for a high price, and you just pay me back.
In the end you didn't even talk about it? How can you do business like this?
Unfortunately, Lee Kun-hee did not have in-depth conversations with Masayoshi Son, Mi-kyung Lee, Amy Pascal, Kazuo Hirai and others.
If he had talked to him, he would know that Lin Xiao basically would not push too much and would give a very high price at the beginning, but this was his bottom line.
Okay, that’s fine.
No, it just can’t happen.
Once it works, his will to maintain the alliance on both sides will be very firm and persistent, and he will not waver even in the face of huge temptations of interests.
But Lee Kun-hee was still outraged.
No matter how legendary you, China Lin, are, you are still young after all. Whether in terms of qualifications, status, or assets, you are still much weaker than me, Samsung Li.
Why are you showing off your strength in front of me? That's why Samsung i7500 has been fully upgraded.
In Lee Kun-hee's view, Samsung's position in the industrial chain, its voice in the world, and its brand value far exceed those of Quantum Technology.
The sales of quantum phones were so hot last year that, to use a Chinese saying, "When there are no heroes, the young ones become famous."
As long as Samsung puts in a little effort, we can easily crush your quantum phone.
Samsung also finds it ridiculous that Quantum Technology and Sharp have established a joint venture to focus on the production of amoled screens.
You could have chosen Sony or LG, but why did you choose Sharp?
Although AMOLED screens have a series of advantages over TFTLCDs, they also have many fatal disadvantages, such as insufficient clarity at the same resolution, easy screen burn-in, and the most fatal disadvantages are high cost, low yield rate, and high production difficulty.
As a mobile phone screen, amoled screens were only launched on a large scale last year, but their market share is still far less than that of TFTLCD.
Among the global LCD panel manufacturers, only Samsung is the most focused and has the largest investment.
Sony and LG have also publicly stated that they will increase investment in AMOLED screen production lines.
Only Sharp has repeatedly said that they are not optimistic about the amoled screen at all.
Of course, the reason why Sharp said this is, firstly, because they have too great an advantage in TFTLCD, and secondly, because their scale is far smaller than that of Samsung, LG and Sony.
However, Lin Xiao's loyalty to his partners is truly unmatched by ordinary people.
At the beginning, Sharp was actually quite negative about this.
It's not that they are unwilling to cooperate with Quantum Technology. They have even proposed that the two sides can fully cooperate on TFTLCD, establish a joint venture, and invest in production lines in China.
Because Sharp has the strongest technology in this area.
But Lin Xiao still insisted that the joint venture should focus on the research and development of amoled liquid crystal panels.
Sharp said that doing so would be tantamount to giving up its own advantages and surrendering to Samsung's technological direction, which would basically be a pain for its friends and a joy for its enemies.
Lin Xiao also understands Sharp very well, because TFTLCD was still the mainstream at that time, and this was indeed a dispute over route.
Besides, Sharp is the father of LCD screens.
In short, Sharp's attitude is that I am very willing to cooperate with you, and you should not doubt my sincerity at all, but we should not go all out and invest in amoled.
The entire negotiation was temporarily put on hold.
At this time, Sony came to the door. As Lin Xiao’s most important ally, they were willing to establish a joint venture with Quantum Technology, build a production line in China, and focus on the production and research and development of amoled.
Normally, Quantum Technology should choose Sony at this time, and Sharp would have nothing to say.
But... Lin Xiao went to Sharp again and once again expressed his desire to establish a joint venture with Sharp.
Even though the conditions offered by Sony were more favorable, his first choice was still Sharp.
It’s not because Sharp’s technology is better, but because Sharp gave the greatest support and made the greatest efforts in the first generation of quantum mobile phones.
This time, Sharp's management team was very moved.
They met again and again.
In fact, they are also very clear about the advantages of the amoled technology route. Although they have always insisted that they are not optimistic about it, they later developed in this direction.
However, their current situation is indeed not very good. In addition, their technological advantage in TFTLCD is so great that they really cannot afford to spend so much money to promote another technical route.
That’s just right now, Quantum Technology is willing to invest this money.
Finally, Sharp's CEO Mikio Katayama directly invited Lin Xiao to attend Sharp's board of directors.
Lin Xiao: "In the next two years, we will purchase more than 35 million mobile phone LCD screens from Sharp, with a total purchase amount of more than 2 billion US dollars."
"We should have become Sharp's most important customer and the biggest source of profit."
"But we never used this to threaten Sharp, and Sharp never used this to threaten us."
"So, in addition to our deep interests, we also have a deep friendship."
"In the next few years, our entire camp will still purchase advanced TFT LCD screens from Sharp. Samsung is currently focusing on the development of amoled screens and has already gained a huge advantage."
"But in a 10-year period, their advantages are not that great, as everyone has only just started."
"A strong company should not give up any advanced technology route."
"Just like Texas Instruments four years ago, they were the king of the 2G era, unwilling to invest huge resources in developing 3G baseband chips, and unwilling to invest huge resources in developing the most advanced SOC."
"I invested a huge amount of money and even forced them to go down this path."
"Four years later, whether it is mobile phone SOC or baseband chip, TI is still among the most advanced in the world."
"If Sharp is willing to invest huge sums of money to develop amoled simply because of insufficient funds and strength, then we at Quantum Technology are willing to contribute money and strength, and a large number of mobile phones will use our own amoled screens, even if it is a little behind Samsung. We are willing to help strengthen this leg and let you go out."
"But if Sharp is not willing to switch to AMOLED because of arrogance, because of the honor of being the father of LCD, and because of the huge advantage in TFTLCD technology, then it will be incomplete if it sticks to this approach."
"Then I respect your conservatism. I respect your unwillingness to leave your comfort zone."
After Lin Xiao said these words at the Sharp board meeting, he left.
About two days later, Sharp's board of directors made a decision.
Willing to establish a joint venture with Quantum Technology to comprehensively promote AMOLED production and R&D.
On May 28th, in Ning City, the two parties officially announced the establishment of the joint venture.
Linxia Optoelectronics!
Almost all the leaders of Zhijiang Province were present, as well as relevant leaders of ministries and commissions.
A simple yet grand ribbon-cutting and unveiling ceremony was held.
The investment in this joint venture this year alone is about 16 billion RMB, which is more than 2 billion US dollars.
The research and development and production of LCD panels are an absolute money-consuming behemoth.
Even Lin Xiao's investment in Linxia Optoelectronics is not that large. This year, BOE's new investment alone is around 45 billion.
And it’s June!
The first factory of quantum technology was also announced to be completed.
Previously, quantum mobile phones were outsourced to Foxconn and Inventec. Not only Lin Xiao, but also Lian Zheng felt that it would be best to complete the production and processing of high-end mobile phones by themselves.
Therefore, Quantum Technology started to build its own production line last year.
The investment in this factory directly exceeds tens of billions of RMB.
After these news came out, domestic media and related technology practitioners were shocked once again.
Master Ergou, you are too crazy.
With such a huge debt, aren't you afraid of collapse?
Although the sales volume of quantum mobile phones is very high, the cost is also extremely high and the profit margin is not high.
How much money have you spent this year? We spent an astronomical amount of money promoting WeChat and WECHAT globally, but the results were minimal.
Lightning Group acquired Renren, overhauled it, and invested nearly $400 million in new promotions, resulting in a sharp drop in traffic.
It will cost more than 20 billion RMB to set up a joint venture to develop and manufacture AMOLED screens, plus a mobile phone manufacturing factory.
No amount of money is enough for you to build.
How much debt are you going to take on? HTC is a foundry itself, and Samsung also has its own factories.
Apple is awesome, they hire Foxconn and Inventec to manufacture their products. Why do you want to build your own factory with such low sales volume? Sharp's screens are working well. LCD screens are now the mainstream. You don't need to use them, but spend 10 to 20 billion to make your own screens.
And based on what you said, Linxia Optoelectronics may need continuous investment for two years, and it will be difficult to achieve effective output.
You just don't allow yourself to get too comfortable, right? You feel uncomfortable if you don't make trouble?
Now Google and other global giants are encircling your quantum technology. What you should do most is to defend yourself, rather than consuming a lot of resources to plan for the next few years.
Being half a step ahead is genius.
Anyone more than one step ahead is a lunatic.
If quantum mobile phones are completely defeated by several international giants this year, quantum technology will be finished, X operating system will be finished, and all your investments will be wasted.
………………
A few years ago, Lin Xiao owed more than 900 million US dollars in debt, which caused a sensation.
This year, he directly borrowed 20 to 30 billion yuan.
At this time, Lian Zheng was already in charge of Ning City.
It can be said that as much as you want, you can get as much as you want. No matter how much loan you want, we will provide enough.
The city of Fei is willing to pay hundreds of billions for BOE.
Can't our Ning City afford these tens of billions for quantum technology? Lian Zheng's decision was fully supported not only by Zhijiang Province, but also by the top leaders.
At least until now, no one dared to mention any private transfers or transactions involved.
At this time, three products were placed in front of Lin Xiao.
The first one is the Coolpad K1 mobile phone.
Using the X1.5 chip, the performance is improved by about 15% compared to the X1.
Sharp TFTLCD screen, 720*480 resolution.
Sony's CMOS camera module, 8 megapixels.
2000 mAh battery.
Metal frame (actually not, but similar to a previous product of Huawei, just with metal edging), but in terms of appearance, it is a metal frame.
Fake glass back cover.
It's just plastic with a layer of paint, but it looks a lot like glass.
Judging from the configuration parameters alone, it is almost at the top, even higher than Samsung's I7500.
In terms of appearance and workmanship, there is a gap between it and the high-end version of Samsung I7500 or the quantum mobile phone.
But at least in the pictures and videos, the difference doesn't seem to be that big, and their looks are definitely high.
Such top-level configurations are only sold for 1999 and 2499.
The second item is the quantum mobile phone NOTE1.
It also uses the X1.5 chip, a 5.2-inch Sharp top-level screen, and a resolution of 1280*720.
X1.5 operating system.
CMOS is still the same as last year's quantum phone. Because it killed Sony, it is impossible for it to upgrade in such a short time.
But it comes with a stylus.
Because the phone screen has been directly increased to 5.2 inches, the battery capacity of the phone has also been directly increased to 2850 mAh.
However, after about a year, the camera performance has been improved to a certain extent, and the company has signed a contract with Leica and obtained Leica's related technology.
Therefore, the already impressive camera performance is once again far ahead.
Therefore, this NOTE is undoubtedly the king of mobile phones.
So the price will be very high, 500 yuan higher than the quantum phone.
This mobile phone is tailor-made for the world's business elites.
Currently, the mainstream screen size of mobile phones in the entire industry is still below 3.5 inches, while NOTE's has soared to 5.2 inches.
In 2011, when Samsung’s first generation NOTE was launched, it immediately amazed the entire market and became a hot seller.
Coincidentally, after Huawei's MATE series came out, it was unexpectedly popular and directly laid the foundation for Huawei's high-end mobile phones.
These products are not difficult technically, but what is difficult is that the concepts are ahead of global users and directly meet their deepest needs.
The third thing is XPAD.
Aluminum-magnesium alloy body, 768P screen, and an operating system specially tailored for PAD.
In fact, the operating system of this PAD is relatively closed source, and you can only install related applications in the application store because these applications are specially customized for PAD.
Once it is opened, allowing users to install external APKs at will, it will definitely be a disaster.
Because most applications are not adapted for tablets.
In order to launch these three products, the game has also been comprehensively upgraded.
Plants vs. Zombies 2 was released, Plants vs. Zombies 2 was released, and Lightning Racing 2 was released.
What’s even more important is that Modern Warfare 1 has officially been launched.
Compared to Lightning Racing, Modern Warfare is more like a big game.
Users of this era actually don’t quite understand what mobile games they want to play, and don’t know that games like Honor of Kings and Game for Peace are the best.
They now only have a simple concept: the better the game is and the more it resembles a computer game, the better.
So compared to Lightning Racing, Modern Warfare is more of a stunt game.
This Xpad costs 3499 US dollars in China and 499 US dollars abroad.
Originally, because quantum phones had not undergone real iterative upgrades, Lin Xiao was still a little apprehensive about the second quantum technology conference.
Now with these three products, this press conference is significant enough.
It will definitely explode.
Compared with other manufacturers, this is like the toothpaste bursting.
Before brand value and user inertia are thoroughly established, we must keep running fast and stay ahead.
It must be big but pioneering, and you must be willing to squeeze the toothpaste.
Otherwise, it will probably face the same fate as HTC, which was leading the world in the past few years, but died suddenly just one or two years later.
Even Lin Xiao has already issued a death order.
In 2012, a curved screen mobile phone must be launched.
At least in 2008, 2009, 2010, 2011 and 2012, we maintained an extremely radical strategy and dared to be the first.
Five years of continued radical and leading product design should be enough to create a high-end and strong brand image.
……………………
June 21, 2009! The first work of Ergou Jiaozhu this year is finally coming out.
It has been 19 months since the project was established, the movie "2012".
The year before last, Sony Columbia was extremely powerful and directly became the number one in Hollywood.
Last year, Sony Columbia simply declined, with only one film, "Hancock," which wasn't even very successful.
And this year is a big year for Sony Pictures.
Three blockbuster movies, "2012", "The Hunger Games 2" and "Graveyard Book", will be released.
Coincidentally, these three works were produced in collaboration with Lin Xiao’s Fantasy Vision.
Since The Hunger Games 2 is a sequel, there is a high chance that it will be a success.
The other two are unknown.
So the time to test the character of Leader Ergou has come again.
Can the undefeated miracle continue?
The lineup for this preview was very large, with the main leaders of North American theaters, European theaters, Japanese theaters, Korean theaters, and Chinese theaters all present.
Because this is another work that will be released simultaneously around the world.
The production cost alone exceeded $180 million.
And there are two advertisements embedded in it.
Quantum phone and WeChat appeared at the same time, so to be precise it can be considered just one advertisement.
This year, the competition for blockbuster movies is almost daytime.
"Transformers 2", "Harry Potter and the Half-Blood Prince", "Ice Age 3", "Up", "The Twilight Saga 2", etc.
Of course, at the end of the year, there is also a super blockbuster "Avatar". (In fact, it only has a slow performance in the North American market, and its opening is not very explosive, with 73 million US dollars.) Sony is still a little worried about "2012".
First, the director of this film, Zhang Guoshi, is a purely Chinese director, not a Hollywood director.
Second, China plays too important a role in this movie, almost playing the role of savior.
However, because the previous cooperation with Ergou was so successful and Sony Columbia relied too much on Ergou, they were willing to respect Lin Xiao and even give up the right to speak in the production of this work.
If successful, of course everything will be fine.
If it fails, the production rights of "The Martian" and "The Wandering Earth" may need to be discussed again.
It's not just Sony Pictures and Sony Classics that have this concern. The relevant heads of North American and European theaters all have the same concerns.
It was amid this kind of concern that the internal preview officially began.
However, just over half an hour later!
All these worries were wiped out.
FUCK……
This is simply the ultimate disaster movie.
After this movie, there will probably be no disaster movie that can surpass it.
The pace of this movie is simply unbeatable.
The accumulation of emotions is almost invincible.
Except for the initial setup, the climax afterwards keeps rising, rising and rising.
In many disaster movies, the big scenes usually appear for a while at the beginning and then for a while at the end.
The big scenes in this movie appear every once in a while.
Moreover, the scene is getting bigger and more awesome.
The historical original version actually had some flaws in terms of big scenes.
Those final scenes at XZ are actually not grand enough.
After all, it is a Hollywood movie, and China is not its home country, so it is difficult to mobilize huge resources to shoot it.
However, it is different in this world, that is Lin Xiao’s home court.
Therefore, the climax of the plot later on can be as grand as you want.
The army was dark and overwhelming, with countless troops.
Countless aircraft and helicopters of all kinds.
It completely and directly pushes the scene to the extreme, to an epic level.
This ensures that the entire film is more emotionally explosive than the historical version of "2012".
And the results are remarkable, after these pictures came out...
Almost everyone present was very excited when they saw the earthquake, the destruction of Los Angeles, Egypt, and the port city.
But they were also full of worries, because such a stimulating big picture was used up at the very beginning, and the subsequent pictures could not be raised, and everyone's emotions could not be piled up to the highest level.
Then……
After seeing what happened next, everyone had only one feeling in their hearts.
FUCK…
This is too crazy...
How much support did China give to Lin Xiao?
This is an endless march, a super-large transfer.
How many troops and planes did you dispatch?
Moreover, they used a single take so extravagantly? Such a huge scene was really shot in one shot from beginning to end.
The impact of this picture is probably like watching the Soviet version of "War and Peace" in the early years.
Because technology is more advanced now, and because of xz's unique geographical features, this super large picture has a stronger impact.
It was a suffocating feeling.
When seeing these unique super-large images at the end, Amy Pascal, John Templeton and others frequently looked towards Lin Xiao.
"Lin, are your political resources in China so amazing?"
"Just one movie has given you such a huge support?"
“This is not something that can be achieved with money.”
This was also Lin Xiao’s first time watching it, it was so damn enjoyable.
In this movie, China becomes the final savior, so the related big scenes must also keep up.
The historical version did not do this, but this version did.
Therefore, the whole viewing experience of the movie is suddenly different, and it is directly elevated to a higher level compared to history.
It can definitely be called a super masterpiece.
Lin Xiao asked: "You two, do you think this movie will be a hit?"
Amy Pascal said slowly: "This is not a suspense at all."
"The only suspense now is, how high can it reach in the end?"
"I can't imagine how high it can go in the Chinese market."
"Lin, you are crazy."
………………
Note: I finally finished writing, I'm going to eat! Happy Children's Day, I wish you all stay young forever. A new month has arrived, can you give me the guaranteed monthly ticket? Thank you, please!
(End of this chapter)
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