Chapter 314 The second press conference ends!
On September 30, the second press conference on quantum technology was officially launched amid great anticipation.
In the original plan, the attention and even exposure of this press conference were lower than those of the first press conference of Quantum Technology last year, because that press conference also included the theme of the return of the king, the leader Ergou.
But no one expected that, because of the sudden storm of public opinion, this press conference would attract just as much attention as the first one.
Especially on a global scale, the attention paid to this second press conference far exceeded that of the first one.
Because it was probably from last year that the IP of Ergou Jiaozhu began to be exposed on a large scale around the world, and it reached its peak not long ago.
Therefore, there were even more Western media attending this press conference.
In theory, in order to match the popularity of this press conference, Leader Ergou should meet the expectations of countless people and appear at the press conference again.
Even, for higher heat.
It would be best if both Lian Yi and Xiao Momo appeared at this press conference.
But, none of this happened.
The only familiar face who appeared at the press conference was Wu Di, who appeared in a wheelchair.
"In fact, tonight's press conference may disappoint everyone."
"Because we didn't expect that this press conference would be so popular and that people around the world would have such high expectations."
"However, we may not be able to provide an answer that satisfies everyone."
"In fact, this press conference was not going to happen originally, because Master Ergou said that there was a lack of heavyweight innovation and upgrades, so let's just not hold a press conference and just leave it blank for a year."
As soon as these words were spoken, countless people were really broken.
Are you so willful?
Now the Android camp is at the gates, and other mobile phone giants have begun to encircle and suppress you.
You actually left this most precious time slot empty and let the enemy occupy it? Is this how you do business? Wu Di continued, "As everyone knows, we spent more than a billion dollars designing and developing the next-generation SOC. Now a year and a half has passed, but there is still no very encouraging progress to report to you."
At least on this decision, there have been some differences between Quantum Technology and Texas Instruments.
Because TI thought it was unnecessary to be so radical and follow the principle of squeezing toothpaste. If you squeeze the toothpaste so hard that it bursts, what will you do next? More importantly, the challenges encountered in the research and design of the new SOC were much greater than expected.
The cost is also higher than expected, so much so that more and more capital is being invested in quantum technology in additional investments.
Texas Instruments believes that it is normal to be aggressive with the first generation of products in order to make a splash.
But the X1 has already been successful, so the second generation will be more secure. Why do we have to design it in advance to get ahead of TSMC’s process technology?
The first generation of products cost so much, so it should be the harvest season. But before you can harvest, the R&D and design costs of your second generation SOC have doubled? Moreover, the hot sales of Motorola's new Android phones seem to have shown Texas Instruments a more stable way to make money.
"The x1.5 chip we launched today still uses the 45-nanometer process technology. Based on the original X1 chip, it has undergone certain upgrades and optimizations, and has made certain adjustments to the size of the core."
"According to our most stringent tests, the X1.5 chip has a 16% performance improvement and a 7% power reduction compared to the X1."
"In addition, with the further upgrade and optimization of the operating system, the overall battery life will be improved by about 10%."
"As for photography, we still use last year's CMOS module, but because of the cooperation with Leica, we have made great progress in color adjustment and digital imaging optimization, so the photography performance has been greatly improved."
"Therefore, the software and hardware of the upcoming quantum mobile phone standard version and PRO version will be improved accordingly."
All the viewers in front of the TV or on the Internet were confused.
That’s all?
Then...then your press conference is really dull.
However, people who are familiar with the matter know that even if the quantum phone does not undergo software and hardware upgrades, it will still surpass Samsung I7500 and Motorola DROID in terms of SOC.
Even though the SOC in this Motorola phone is from Texas Instruments, the OMAP3430 is relatively backward in terms of both process and performance.
But even if you make a slight change in the appearance design of the Quantum Phone and PRO, it can be considered a new upgrade.
But it's not just Quantum Technology that does this, Apple does it too.
The iPhone 3GS was released this year, but compared to last year's iPhone 3G, the upgrade is minimal and the appearance has hardly changed.
Next, pictures and videos of the new Quantum Phone 1S appeared on the big screen.
Everyone discovered that there was actually a slight difference in appearance.
First of all, there is a new color, silver!
Secondly, the marked parameters seem a little thin.
Well, although the upgrade of Apple's IPHONE 3GS this year is smaller, its sales are still very hot.
But Quantum Technology did this, with such a big fanfare and such a high-profile press conference, and only gave us this little thing. We are really disappointed.
………………………………
“Secondly, we have launched a completely new product line to meet the needs of many business people around the world.”
"Quantum NOTE!"
"Using x1.5 chip, 1280*720P resolution, 5.2-inch screen!"
"Full metal body!"
"2850 mAh battery."
"8.9mm thick body."
Then, Wu Di took out a brand new Quantum NOTE1 from his arms.
The whole place was silent.
Wow, you...what are you doing?
This is...very, very important, okay?
Everything here can be discussed separately for more than ten minutes.
You finished the whole thing in one minute.
You have such a poor talent for public speaking. You are not good at bragging and you are not good at being sentimental.
Immediately afterwards, the promotional video of Quantum Note 1 appeared on the big screen.
Everyone saw it and started to get excited.
Damn, quantum phones are still so radical.
Before, everyone had a big plastic body, which was thick and ugly, but then you rolled out a metal middle frame and a glass back cover.
The appearance design was overdrawn for several years.
Forced by Samsung I7500, Motorola's DRIOS also overturned their original designs and followed suit, using metal middle frames and glass back covers.
As a result, this industrial ID is still very popular and is sweeping the world.
You went straight for the all-metal body.
Because your quantum phone has a 480P screen, everyone had to change their original 320P screens and also switch to 480P.
As a result, you are now directly on the 720P screen.
Previously, everyone had a 3.2-inch screen, but because of the 4-inch screen on your quantum phone, everyone also moved to a 4-inch screen.
As a result, you get a 5.2-inch screen in one go.
Are you crazy? You still say you don't have any major upgrades? You still say you don't have any major updates? You have completely upgraded everything from SOC, to system, to screen resolution, to screen size, to appearance design.
Other manufacturers would have boasted about these upgrades at press conferences.
As a result, in your words, the upgrade is not that significant?
……………………
Next, we will focus on the new 1.5 system upgrade.
The focus is on WeChat and WECHAT.
"After about eight months, WeChat's daily active users in China exceeded 13 million, and its global active users exceeded 56 million.
This number is far from being a success, after all, the promotion costs are astronomical.
"In order to enable global users to communicate more smoothly, both WeChat and the international version of WeChat have officially launched the real-time translation function."
“Just long press on the message to translate it into your native language.”
“Currently, nine languages are supported: Chinese, English, French, Japanese, Korean, Spanish, German, Arabic, and Russian.”
Next, Wu Di began to demonstrate its functions.
Most of the users who watched it did not react much, they just thought that this feature was really awesome.
But technology and Internet practitioners were stunned.
Damn it!
So radical? So aggressive? Whether it is WeChat or Wechat, the number of global users is simply not enough, and how much demand for international communication can there be?
You just developed an online translation function? Next is the game.
Regular upgrades for games like Lightning Race 2, Temple Run 2, Defend Carrot 2, etc. are nothing.
"Fantasy Studios purchased the relevant copyrights of Ubisoft Studios and launched a new mobile game masterpiece "Backstab"."
“In addition, Fantasy Studios purchased the copyright from Activision to launch a mobile version of Modern Warfare.”
Immediately afterwards, Wu Di started playing these two games using this note.
Suddenly, the global audience was confused again.
It was already too much to launch "Lightning Speed" on mobile phones before, and now you are putting big games like "Modern Warfare" and "Assassin's Creed" on them?
This is certainly a show of skill.
Historically, these games were all launched by the copycat king Gameloft, and this company has launched an unusually large number of games at an unusually fast speed.
In the first few years of the smartphone wave, the company's games had a huge impact.
I don’t know how many people are downloading game packages everywhere, and these are all killer mobile games.
The Quantum NOTE phone has a 5.2-inch screen, which is really great for playing these games.
"In addition, Fantasy Studios purchased the relevant copyright from SNK and launched a new "King of Fighters X" game on the X operating system!"
X operating system was already far ahead in terms of game resources, and the launch of three new masterpieces has further widened this lead.
………………
After introducing the new system and new games, everyone felt that tonight's press conference was almost over.
Unexpectedly, at this time, Wu Di came up with another new product.
9.7-inch Xpad with a full metal body and 768P resolution screen.
Tablet!
There have certainly been some similar products before. Both Sony and Toshiba have released products similar to handheld computers.
But...historically, the real tablet computer will have to wait until next year's iPad.
Damn, you said there were no surprises at your press conference this year?
Not only did it launch a new NOTE production series, it even launched a new xpad series?
For products like PAD, global users first experience surprise, and then indifference.
But at least it was a surprise at the beginning, a huge surprise.
Because users don’t actually know what they need, they don’t know what the tablet will be used for after they buy it.
They just instinctively feel that the screen of this tablet is big enough and easy to move, so I can watch videos, TV series, movies, and play games while lying in bed.
But after you actually buy it, you'll find that this thing is actually pretty useless.
People would rather play games and watch videos on their mobile phones than use PADs.
Therefore, tablet computers are mostly used for watching cartoons for children and as learning tools for students.
But at least now they are excited.
In particular, Wu Di was explaining the many application scenarios of the tablet.
The core is watching TV series and playing games.
However, X operating system has abundant entertainment resources in these two aspects. It not only has YouTube, but also has purchased a large number of film and television copyrights.
"The XPAD operating system is definitely not an enlarged version of the mobile phone system, but a completely redesigned operating system."
"And for the sake of user experience, the tablet operating system will be relatively closed, and all applications must be downloaded from the built-in app store."
"But please rest assured that almost all mainstream games in X operating system have been adapted."
……………………………………
The surprises brought by this press conference are enough. Although Wu Di kept saying that this press conference was not surprising enough and not significant enough.
But for many people, it’s not only enough, it’s more than enough.
At one press conference, two heavyweight products were launched, and both were fully updated and upgraded. What more do you want? The weight of your press conference has far exceeded that of other competitors.
Both hardware and software updates have exceeded the expectations of global users.
Especially the Note phone, which has really caught the hearts of many business elites.
The quantum phone is undoubtedly exquisite, with an extremely beautiful appearance design, and is loved by countless young people, especially women.
But for many mature people, especially business elites, there seems to be no product on the market that meets their expectations.
Solemn, elegant and refined.
The Quantum Note has a completely different appearance from other products on the market, with an extra-large screen, an all-metal body, and so on.
Especially since the phone comes with a high-sensitivity capacitive stylus, it really meets all their expectations.
It's simply tailor-made for them.
Of course, the note series is much more expensive than the PRO version of the Quantum phone.
But, this price is not worth mentioning to them.
In fact, it may even have to be much more expensive to match their identity.
As for the launch of xpad, it is still unknown how many consumers will pay for it.
However, Quantum Technology's radicalism and innovation in its product line, and its courage to launch entirely new product lines, are very much in line with their expectations.
This is what a high-tech company needs.
I don't care what the market will do, but I always innovate and take risks.
Just when everyone thought that this press conference was truly over, Wu Di took out another envelope, and his voice became low.
“As we all know, quantum technology is facing a siege by Google.”
"So far, the global mobile phone brand giants have not stood on our side."
"Some time ago, Google even issued an announcement that it would comprehensively evaluate relevant hardware manufacturers that cooperate with quantum technology."
"That is to say, Google Android will completely ban all mobile phone manufacturers that try to use quantum technology, and will completely ban any mobile phone equipped with X operating system."
"We are extremely sorry for this outcome."
"We at Quantum Technology always open our arms to mobile phone manufacturers around the world, and we welcome you to join the X OS family at any time."
"We will never force you to choose sides."
"What we want is to make friends with allies around the world, not to exercise technological hegemony."
"I don't want to say that those who are in the right path will have many supporters while those who are in the wrong path will have few supporters, but I just want to say that we should be inclusive and open to all."
"Many people say that because of Master Ergou, the wave of smartphones and the revolutionary wave of mobile Internet arrived ahead of schedule, and it is surging and fierce."
"But Ergou thinks this is far from enough."
"Current mainstream smartphones, whether it's the iPhone 3GS, Samsung I7500, Motorola Droid, or even our quantum phone, are too expensive!"
"There are still many young people in this world who are either in college or just starting their careers."
“There are still many developing countries in the world, and everyone is eager to embrace new technologies and new changes.”
"Back to the topic just now, until the last second, quantum technology was fighting alone, and no mobile phone manufacturer stood behind the X operating system."
"But from this moment on, everything changed."
“We are no longer alone in this fight.”
"Thanks to Coolpad, Huawei, Meizu, VIVO, OPPO, and ZTE..."
Suddenly, the lights came on one after another.
Representatives from various manufacturers appeared on the stage, holding the logos of various brands in their hands.
"Thank you for standing with quantum technology."
"Thank you for all your new products running X operating system."
"And inside my envelope will be the first mobile phone equipped with X operating system, in addition to quantum technology."
"Coolpad K1."
"It is equipped with an X1.5 SOC, a 4.2-inch Sharp screen with a resolution of 720*480, and a 5-megapixel Sony CMOS module."
"Originally, it was not planned to be a metal middle frame, but just a metal edge disguised as a metal frame."
"Originally it was planned that it would not have a glass back, but just plastic with a layer of glass paint."
"It was originally planned to use a second-level camera module."
"But all of this was overturned by Master Ergou."
"This phone is equipped with the most advanced SOC, an advanced camera module, a complete metal middle frame, and a real glass back cover."
"The product power of this phone far exceeds that of all other smartphones except the quantum phone and quantum NOTE."
"Now, let me show you what it looks like."
Wu Di took out a Coolpad K1 mobile phone from the envelope.
A promotional video of the phone also appeared on the big screen.
And this time, the contrast on the screen is very impolite.
It is placed directly together with Samsung's flagship I7500 and Motorola's DRIOD.
Everyone was surprised to find that in terms of appearance alone, it was in no way inferior to the flagships of these two big brands.
Moreover, in terms of internal configuration, most of them surpass these two flagships, especially the most important SOC.
You can say that.
Judging from the intuitive hardware parameters alone, this phone is one of the most highly configured in the world.
Now the final suspense is its price.
Wu Di said slowly: "The two versions of Coolpad K1 are priced at 1999 yuan and 2499 yuan respectively!"
As soon as the price was announced, the whole audience was shocked! "Well, tonight's press conference ends here!"
"Good night, audiences around the world!"
Then, the whole audience burst into warm applause.
No one expected that the finale product of tonight’s press conference was not the Quantum NOTE or the XPAD, but the Coolpad K1.
Are you so crazy about Quantum Technology that you promote other people's products at your most important press conference?
Your support for your fellow camp members is so strong?
In fact, this press conference could have been held earlier, but it was delayed until now in order to distribute the products.
Or to put it more intuitively, it is for the purpose of negotiating with major operators in Europe and the United States.
Quantum technology adopts a very radical and extreme strategy.
Not only is the product widely available, but the price is also unimaginably low.
For mainstream European and American operators, this phone is almost free as long as you sign a two-year contract.
Moreover, according to this strategy, if the sales volume does not exceed a certain level, it will basically lose money. However, Coolpad is currently unable to bear this risk of loss, and Quantum Technology is completely responsible for it.
However, as long as its sales volume exceeds a certain level, it will still make a profit, but it will be a small profit.
But for quantum technology, all that matters is sales and market share.
And Coolpad K1 is just the beginning. Other brands will launch smartphones with lower configurations but lower prices.
Quantum mobile phones and Quantum Note remain high-end, and their prices will become more and more expensive, while maintaining a good profit margin.
But other brands will use low-priced mobile phones and the strategy of flooding the world with products.
The crazy price war has started in advance! In history, many Chinese mobile phone manufacturers have relied on this price war to sweep the world, gain a massive market share, and become popular around the world.
Google is awesome, as it can bring together so many mobile phone giants to join its side.
But I absolutely do not believe that your high-end mobile phone brands can beat us in the price war.
Even if you are willing, those mobile phone brands are willing too.
Even if they are willing, it will take at least two or three years before they realize it.
By that time, the entire market share will be completely different.
Because the answers to all these have actually been given by history, it’s just that Lin Xiao brought all of this forward a little bit.
really……
The next day, countless technology media outlets broke the news again.
……………………
Note: Alas, it was not completed before eleven o'clock, so I have no face to ask for monthly tickets!
(End of this chapter)
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