Chapter 326 Shocking! Sales record-breaking!
If we were to say which company has been robbed of the most luck in the world, it would undoubtedly be HTC. As the first wave of mobile phone manufacturers to bet on Android, it had a glorious period of about three years.
The company's annual shipments reached as high as 40 to 50 million units, making it the leading smartphone manufacturer, and its market value reached several hundred billion US dollars at its peak.
However, due to the lack of core foundation and core technology, it quickly declined.
But in this world, it didn't even have a brief moment of glory. Even though the wave of smartphones had already broken out ahead of time, its shipments in the whole of 2009 were only a few million.
Historically, it was at its peak when Microsoft hit it hard. In this world, it was not at all glorious, but it was hit even earlier.
Lin Xiao probably knew the reason behind it.
First of all, Microsoft wants to use this method to announce to the world that it has entered the smartphone market.
Secondly, this time it is definitely not intended to kill HTC, but to force it to submit once again and launch a mobile phone equipped with Microsoft's operating system.
Because for the past few years, HTC has been the main hardware manufacturer of Microsoft's mobile phone system. Of course, it was still called Dopod at that time.
So what is the outcome of this lawsuit?
It depends on how much support Google gives to HTC. Of course, it also depends on whether HTC is strong enough. If it is not strong enough, it will sooner or later kneel to Microsoft.
By May, the dust had basically settled.
Microsoft's acquisition of Motorola's mobile communications division is basically a foregone conclusion.
And on May 25th.
Microsoft officially held a press conference to officially promote its new mobile operating system, Windows Mobile 7.
This is about three months later than historically.
But it is precisely because of its acquisition of Motorola that its momentum has become greater than in history.
The lineup of hardware and software manufacturers invited is also very strong.
Of course, Ballmer once called Lin Xiao privately to invite him to participate, but Lin Xiao refused.
However, there are Xia Xi, CEO of Lightning Group, Lucas, CEO of Facebook East Asia, Wu Lingxi, CEO of Facebook Group, Gu Yongjiang, CEO of YOUTUBE, and so on.
Almost all important ecological software suppliers within Lin Xiao Group were present.
This has made Microsoft very satisfied, and the Lin Xiao system has already given it a lot of face.
You know, Apple also invited these people to attend the press conference, but only two people went. It was not like this time, when all of them came out in full force.
Moreover, there was another high-profile figure attending Microsoft's new system launch conference this time, and that was the CEO of HTC.
The outside world immediately knew that HTC had given in.
Next, HTC will definitely launch a Windows Mobile 7 phone, and it will be a flagship phone.
In addition, Samsung Group representative Lee Jae-yong was also present at the press conference.
This also means that Samsung Group may also launch smartphones equipped with Windows Mobile 7.
Global media exclaimed that global smartphones will trigger a super war, turning the original Romance of the Three Kingdoms into the current Four Kingdoms War.
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"Aren't you afraid of raising a tiger that may cause trouble?" Wu Di couldn't help but ask.
This time, Microsoft's momentum is so astonishing, and even until now, it is still the world's number one technology giant.
Everyone thinks that this time Microsoft enters the smartphone operating system market, it will definitely take over a huge piece of the market.
Even many media have made analyses.
The future mobile phone operating system is likely to be the winner among the Three Kingdoms, IOS, Microsoft, Android and X operating system.
Even Microsoft may well take the crown once again.
It is no wonder that many analysts come to this conclusion, because Microsoft is too powerful in computer operating systems and once dominated mobile phone operating systems.
“How long can Microsoft’s friendship with quantum technology last?”
"The leader of Ergou may have made a mistake this time. In order to deal with Google Android, he was a bit panicked and desperate. He wanted to drive the tiger to devour the wolf, but in fact he was using the tiger to get its skin."
"Ergou is too short-sighted. He could have tried to win Microsoft's friendship, but he shouldn't have given up so many chips, allowing Microsoft's Windows Mobile 7 to enrich the entire ecosystem of applications all at once."
Not only do many technology experts around the world think so, but many people within quantum technology also have such concerns.
At this time, Lin Xiao was holding an engineering machine equipped with Windows Mobile 7 in his hand.
I have to say that Microsoft is really arrogant, or stubborn.
Although this system has made certain improvements compared to the historical Windows Mobile 7, the entire operating logic and UI style have not changed much.
Lin Xiao understands Microsoft's persistence.
but……
The entire market has been educated for three years.
Whether it is IOS, Android, or X operating system, there are differences of one kind or another.
But the general operating logic, especially the system UI interface, is basically the same.
In the eyes of countless users around the world, this already represents a smart phone, which also conforms to the aesthetic philosophy of large-screen mobile phones.
The result... Your Windows Mobile 7 is so different.
What should I say? Perhaps at this time, Microsoft was full of confidence, thinking that once it entered the market, it would be able to take at least one-third of the market share.
But in Lin Xiao's opinion, the market will definitely teach Microsoft a lesson.
Therefore, in his eyes, there is only one enemy and opponent, and that is Google Android.
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Historically, the sales of Google's own nxeus one were average, far inferior to Motorola's droid.
The core reason here is the positioning problem.
Historically, Google didn't have high expectations for its sales, and regarded it more as a model phone for Android, so the investment was not extreme and the publicity was not in place. It was as if Google did not deliberately try to steal the limelight and market from other Android phone brands.
But in this world it is far different.
NXEUS one has become a strategic product of Google.
Because the first two Android phones launched by Lenovo and LG all failed, Android's market share is falling behind.
The Android camp urgently needs a super flagship product, not only to restore its reputation but also to regain market share.
Therefore, the development and promotion costs that Google invested in this product are staggering.
Correspondingly, its sales volume is also amazing.
It has gone from being a prototype to an important pillar of Android.
Two and a half months after the public sale, relevant agencies counted the shipment volume of this phone, which reached 6 million units.
There is no doubt that it was a huge success.
Moreover, on various occasions, this mobile phone is competing with Quantum NOTE for the title of king of mobile phones.
but……
The authoritative agency also released a piece of data.
As of May 15, 2010, the market share of the world's three major mobile smart systems is as follows.
Apple IOS terminals, 47 million units.
Android terminals: 35.5 million.
Quantum Technology X operating system terminals, 64 million units.
When this data came out, many people around the world were stunned.
what happened?!
It's only been five months, and Quantum Technology doesn't seem to have released any major new devices. Why did the market suddenly have 18 million more units?
Is this crazy? In the past five months, Apple has only added 6 million units because it has not released any new products.
Android released its most important product, NEXUS one, so the overall number of Android terminals increased by about 9 million.
And quantum technology, an increase of 18 million units?
Where did it come from? This is the charm of the sea of machines tactics.
ZTE, Huawei and Coolpad have launched three new smartphones in the past five months.
All of them are cheap phones. Now, not only can they be purchased through the operator’s contract channels, but even if you buy them directly, the prices are surprisingly cheap.
One sold and one said nothing.
Sales volume just skyrocketed for no apparent reason, and the increase was getting bigger and bigger.
In fact, Google had already discovered Lin Xiao’s strategy of flooding the market with cheap devices, and it also wanted to copy it, so it had already contacted many manufacturers.
But neither Samsung nor LG is willing to take this job.
Are you crazy? This price not only lowers my brand's status, but the key is that I won't make any money at all.
Those Chinese manufacturers may still be able to make a small profit because their costs are lower than ours, but we can't.
Another thing is that Google Android attaches great importance to market share and not profits, which is contrary to our interests.
Most people in the world haven’t quite figured it out, but Google has figured it out and is stunned.
Damn! There are so many big brands behind Android, but behind your Quantum Technology are all unknown new mobile phone brands.
Everyone felt that we had a sure win.
As a result, you buy me cheap machines like crazy. Are you trying to squeeze me like this?
Is this what you call "surrounding the city from the countryside"? So Google had to bend down and find a bunch of Chinese mobile phone manufacturers such as ZTE, Huawei, and Coolpad, asking them to also produce cheap Android phones.
To this end, Google is even willing to give a certain subsidy for each mobile phone.
You should know that last year, Google secretly said that any mobile phone manufacturer who dared to cooperate with quantum technology might be banned by Google.
As a result, they don’t mention the ban for a long time, but instead turn around and discuss cooperation with these manufacturers.
As a result, these manufacturers refused.
The only one who agreed to Google was still Lianxiang.
However, after hearing that Google was willing to provide subsidies, many copycat phone manufacturers came to Google and asked for cooperation.
Suddenly, Google was in a difficult situation.
This reminds people of the past of NVIDIA. In order to enter the mobile smart terminal system, NVIDIA once cooperated with a large number of copycat tablet manufacturers and directly provided a complete set of solutions.
So in those two years, many copycat brand tablets became very popular.
But in the end, Nvidia failed in this market.
Once Google cooperates with these copycat brands, it will not only provide subsidies, but also help build the entire solution, from the system to the mobile phone chip, to CMOS, to the screen, to the baseband chip, etc., all of which will require Google's help.
Because these brands are not yet able to get these supply chains to provide them with these cheap parts and maintain a certain level of quality.
Google is very resistant to this kind of cooperation.
In this case, how can Google, as a global technology giant, maintain its reputation?
But if we don't cooperate, we can only watch as smartphones with X system continue to sweep the world.
Therefore, Google chose to be less aggressive and continued to promote cheap phones, but for the time being it did not cooperate with these small Chinese brands. Instead, it fully supported Lenovo's cheap Android phones.
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In June, a groundbreaking product was launched.
iphone4!
In a sense, the Apple dynasty can even be said to have started with this product.
But... in this world!
It did not cause a historical sensation.
Perhaps it caused a certain sensation, or to be more precise, it caused great excitement within the IOS system.
But in the global technology community, it does not! Because the glory that originally belonged to it was overdrawn, and it was overdrawn several times.
Whether it is its exquisite appearance design, the high-definition 640P screen, or Sony's IMX145 CMOS and so on.
Even the A4 processor, which it spent a huge amount of money to develop, is no longer a surprise.
It has been collectively overdrawn by quantum phones, quantum notes, and Google nexus one.
All I can say is that competition makes people progress.
Because of the fierce competition between quantum technology and Google Android, the products of both camps are much more radical and advanced than in history.
Thus, Apple lost the glory that originally belonged to it.
This time, Facebook Group CEO Lingxi Wu also attended the press conference and expressed the huge support of the entire system application for IOS.
Even Xiaohongshu's CEO Chen Yizhou came from afar to attend the event.
Because the speed at which this app is rising around the world is far beyond imagination.
Especially IOS users and quantum phone users, their love for this APP far exceeds that for other brands of mobile phones.
Although the iPhone 4 did not achieve the same sensation as in history, it still achieved huge commercial success.
According to Apple's forecast, the first-day sales of iPhone 4 may exceed one million units! Hearing this number, Lin Xiao was still slightly stunned.
So high?!
The sensation it caused was far less than in history, so why were its sales volume on par with history? However, after a little thought, Lin Xiao understood.
Because the smartphone boom arrived early, the market capacity is much higher than in history, so although the momentum has weakened, sales are on par with history.
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July 2010! The time for Ergou has come again.
First of all, the third TV series of DreamWorks, "Stranger Things", was officially released on CBS.
Secondly, the third season of "The Walking Dead" was released on the AMC cable TV network.
Finally, after three years, Ergou Studio’s most important 3A masterpiece, The Last of Us, was officially released! This product was the product that Lin Xiao put his greatest technical ambition into the entire game system.
Three years ago, Lin Xiao had already said that this game must become a groundbreaking product in terms of technology.
To this end, he did not hesitate to invest massive amounts of manpower and financial resources.
More than a thousand developers worked on this game.
The development cost exceeded $150 million.
Even EPIC made a huge upgrade to the entire engine version specifically for this game.
This game was a complete hit in history, both in terms of sales and word of mouth.
But it was not born with a golden key.
And in this world, it is! From the day it was launched, it has been full of glory.
With one year left before its public release, it has already attracted widespread attention and is anticipated by countless game fans around the world.
Because of it, Ergou Studio directly shelved the development of "Fallout 4" and paused this largest and most successful IP.
And like the "Fallout" series, it is a doomsday theme, which brings enormous challenges.
How do you make two games with similar themes different? So, the moment it is released to the public!
Sales in almost all channels have exploded, whether it's the PS platform, the STEAM platform, or the Facebook game channel.
Historically, due to the huge success of Fallout 3, global game fans have unparalleled expectations for Fallout 4. Therefore, it also created an amazing sales record, with 12 million copies shipped on the first day.
In this world, such expectations are increasing rather than decreasing.
Because in this world, both Fallout 3 and Fallout: New Vegas have achieved greater success and higher sales than in history.
Moreover, the huge Chinese market was also activated in advance.
And all these expectations have been transferred to "The Last of Us".
Just like because of the success of "The Witcher 3", countless game fans placed all their expectations on "Cyberpunk 2077" because they are both works of CDPR.
The next day!
Ergou Studio released an announcement! The first day shipment of The Last of Us reached 12 million copies!
Then, this data completely shocked the world! Countless people were stunned!
This data is not shocking, it is simply terrifying.
For other 3A masterpieces, selling 12 million copies in the entire cycle is already amazing.
And you sold 12 million copies on the first day?! Has the aura of Ergou reached such an astonishing level?
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(End of this chapter)
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