Chapter 333 Press Conference! Explosion!
In fact, both quantum technology and Lin Xiao himself have regrets.
Because in the past two or three years, quantum mobile phones have achieved perfection in all aspects, and have invested astronomical figures in brand operations.
It can be said that Quantum Technology has invested the most money in the promotion of mobile phone advertising alone.
Moreover, it is also the highest end.
Because the advertisements for Quantum Technology on mainstream TV stations around the world are all very high-end, with small updates almost every six months, but they are all consistent in spirit.
All blockbuster advertisements.
Moreover, the spokespeople invited are all top global stars.
Especially in terms of film and television product placement, Quantum Mobile Phones has almost obtained the top resources.
For example, the movie "Inception" which was released this summer and became a global hit and was called a masterpiece, the quantum phone in the movie was implanted throughout, and it was a very clever implantation.
Because of the strong influence of DreamWorks and Sony Columbia in Hollywood, a large number of Hollywood stars also use quantum phones.
But...even so.
Whether it is the first generation of quantum mobile phone, or the later quantum mobile phone 1s and quantum mobile phone NOTE, none of them has become a super hit.
In the end, the total shipment volume of X operating system smart terminals reached 120 million, most of which were still based on cheap machines.
Whether it is a quantum mobile phone or a quantum note, the full-cycle shipment volume of a single mobile phone is only around tens of millions.
However, there is no need to be too discouraged.
Because the sales of the first, second, and third generations of the iPhone have gradually increased from several million to 20 million.
But when it came to iPhone 4, it became a complete hit.
Quantitative change leads to qualitative change.
This time, Lin Xiao and Quantum Technology also have such expectations.
I hope that Quantum Phone 2, the third product of quantum technology, will experience this qualitative change.
Quantum Technology has made a lot of preparations for this third press conference.
First of all, this is the world's first truly live-broadcast press conference.
Live broadcast on youtube.
Lin Xiao has been working on the video website for who knows how many years, and now he can finally do real live broadcasts.
To this end, YouTube has applied for live streaming licenses in almost all major countries in the world.
Then, it took about half a year to warm up.
During this time, YouTube spent a huge amount of money to purchase a large number of broadcasting rights.
This includes the NBA and this year's World Cup in South Africa.
The purpose is to cultivate the habit of watching live broadcasts on YouTube among global users.
The effect is significant, even terrifying. Originally, YouTube was already far ahead in terms of daily active users among global video websites. After launching the live broadcast business and purchasing a large number of broadcasting rights, the number of daily active users exploded again.
It almost has a semi-monopoly position on a global scale.
And one month before the third quantum technology conference, large-scale promotion and advertising began.
A large number of celebrities around the world have begun counting down for this press conference.
Although there is a fee,... the price is not high.
Because Facebook is the world's largest social media, all the stars and celebrities in the world need to operate on it. The big platform allows you to forward and promote, which means you are respected.
So... this resulted in an almost explosive number of users around the world watching the press conference on September 30.
To this end, YOUTUBE websites at home and abroad temporarily added an unknown number of servers and bandwidth to ensure that the live broadcast can be smooth and have huge redundancy.
In addition, this is also the first time that the press conference is held entirely in English.
We have discussed this many, many times.
One of the plans was to hold a press conference in China and then hold another one abroad. The speaker for the domestic press conference was Wu Di, while the speaker for the foreign press conference was Lin Xiao.
If necessary, a press conference can be held in Europe, the United States and China respectively.
But...it was ultimately rejected.
Perhaps in the future, there may be two or three press conferences.
But at least this year, there is only one press conference.
And it’s in Ning City, still performed by Wu Di, but the program is entirely in English, with Chinese subtitles.
If it is a pure live broadcast, subtitles will be a huge challenge. Even if the PPT is already available and Wu Di has memorized it by heart, the live broadcast will still have to be slightly delayed from the actual event.
This is not really about worshipping foreign things, but because more than half of the sales of quantum mobile phones and quantum NOTE are overseas.
Another issue is the time zone.
In short, it is actually more reasonable to hold two press conferences. But let's see the results this year. If there is no other way, we can change it next year.
However, in order to take care of users in major global markets as much as possible, the press conference was still changed to around 9 o'clock in the evening.
………………
At 9 pm on September 30, the third quantum technology press conference officially began.
This time the lineup is even more gorgeous.
Not only domestic stars, but also Hollywood stars, with more than dozens of people in total attending.
Hollywood stars and European stars are current or future spokespersons for quantum technology.
All the mainstream supplier bosses were present.
Vice President of Microsoft, Chairman of Sony, President of LG, Chairman of Sharp, and so on.
In short, this is definitely one of the most luxurious press conferences.
The global market requires education.
After three full years of education, a large number of users around the world finally have a clear concept of many things.
For example, the indicator parameters of SOC.
Parameters for the camera module.
For various parameters of the screen.
It is good to have a concept, so that users around the world can make comparisons and know what is good and what is bad.
After being educated by countless technology video bloggers, a large number of viewers and users have finally become familiar with these parameters.
At the press conference, quantum technology threw out its first trump card.
X2 processor.
This time, it can be directly called SOC.
"As you all know, we originally didn't plan to hold a launch event last year because our technology hadn't made a huge leap forward."
"Because about two and a half years ago, Master Ergou proposed extremely radical targets that seemed almost unattainable at the time."
"We were even worried that we wouldn't be able to launch any new products this year."
"But thanks to TSMC, they stayed with us, invested a huge amount of money, and completed the maturity of the 32nm process technology within the cycle we needed."
"Our joint venture with Texas Instruments and ARM, XTA Semiconductor, spent a total of $1.5 billion to develop and design the X2."
"This is the world's first 32-nanometer mobile phone chip."
"This is also the world's first chip that fully integrates the CPU, GPU, and baseband chip. It is a true mobile phone SOC."
"No doubt about it, this is the best in the world."
“Whether it’s development and design costs, manufacturing process, energy efficiency, number of transistors, etc., they are all No. 1 in the world.”
“And it’s a cliff-like lead.”
This development cost has far exceeded Apple's A4 and even Qualcomm's MSM8260.
It is still the time period for the most advanced process technology of the forward-looking card removal foundry.
Only Lin Xiao dares to do this. The rest, Apple and Qualcomm, must be more cautious and cannot make such a radical gamble.
And next is the much-loved running points session.
At least in this era, running scores are still very novel and intuitive at technology conferences.
And this time, the points were scored directly on the spot.
Users around the world clearly see that the performance of X2 is improved by 105% compared to X1.5, and this is just the CPU performance.
The GPU performance has increased several times.
Because this is the first chip with an integrated GPU.
This toothpaste burst when squeezed, it was totally crazy.
When compared with competitors in the same industry, the lead is astonishing.
It exceeds Apple A4 and Qualcomm's latest flagship CPU by more than 75%.
Of course, this is not to say that quantum technology is so awesome, but more because of the other side's conservatism.
Because Apple's latest A5 chip has actually been released. It uses a 45-nanometer process technology and has achieved a crushing lead over its own A4 processor. Using a more backward process technology, it has almost achieved the same performance as the X2, but it will be used in next year's IPHONE 4S.
They are just more cautious when squeezing toothpaste.
The first big bomb brought about by quantum technology is already full of shocking power.
Of course, many viewers may not be aware of the power within, but these running scores make it clear.
Just remember one thing.
No. 1 in the world.
………………
And then comes the screen part.
Almost everyone is speculating, and major authoritative technology media are speculating that the screen resolution of Quantum Phone 2 is probably 720P.
Because it is completely sufficient. Now the flagships of Samsung and Apple are still 640P.
Even Google's latest flagship is only 720P.
However, many people have a vague feeling that quantum technology may be more radical.
really……
Screen resolution: 1980*1080.
When this resolution came out, countless viewers shouted in their hearts: "Awesome! It's you!"
It is still a TFT LCD screen and is still Sharp's top product.
The Sharp in this world is much stronger than in history because it has a very rich and very aggressive partner who forces it to move forward at all times, so it can produce such excellent screens.
This resolution.
It is still the first in the world.
Even Wu Di didn't need to say that the cost of this screen is more than twice that of the 720 flagship screen.
Because of the increase in resolution, the phone screen has been directly upgraded from the original 4.2 inches to 4.6 inches.
When they heard the word 4.6-inch screen, everyone was stunned.
Such a big screen?
What about your NOTE? It's only 5.2 inches.
Then, for the first time, the front lit image of the phone appeared on the big screen.
"Although the screen size of the phone has increased from 4.2 inches to 4.6 inches, the overall size of the phone has not increased at all."
"Because the screen-to-body ratio has increased."
Everyone can also see that the screen-to-body ratio of this phone is incredibly high.
The black borders on both sides are visibly narrower than those of other products.
The upper and lower borders have also become much narrower.
This is a big leap forward in the screen-to-body ratio of mobile phones.
This is also the first time that global users have seen a mobile phone with such a high screen-to-body ratio, so it has a huge impact.
Just these two items.
This is enough to make this product amazing all over the world.
"I can't really describe the HD resolution of this screen."
"But I want to say that after you use it, you can't go back."
“This is a true Retina display.”
……………………
Next is the camera module.
The previous generation product, Quantum NOTE, uses the Sony IMX145 sensor with a maximum resolution of 8 million pixels.
Next, Quantum Technology began to customize sensors.
It also once again forced Sony's optical processing solution, and once again burst the toothpaste.
"This time, the Quantum Phone 2 uses the Sony IMX220 sensor."
“13 million pixels!”
"For a long time, quantum phones will have exclusive use of this COMS sensor."
The whole audience was stunned again.
You are crazy!
Last time it was 8 million pixels, this time it went straight to 13 million pixels.
Your competitors' products are all using 5 million and 8 million pixels.
But it seems like it’s not over yet.
Wu Di turned the phone over.
Everyone was surprised to see that there were not one but two cameras on the back.
"Our Quantum Phone 2 is the world's first mobile phone with dual cameras."
"One color camera and one black and white camera are used to capture the details of objects and improve the photography effect in low-light environments."
"Until now, the Quantum NOTE is the best camera phone in the world. But the photo quality of the Quantum Phone 2, especially in low-light environments, is ahead of the Quantum Note in all aspects."
Next, a lot of sample photos were shown directly.
There is no excessive explanation, just let everyone watch.
And, it was quickly skipped.
There is no need to write a big story about it, and this part will be left to the review media around the world.
I believe that we will get even more exaggerated praise from them.
Because quantum technology is really booming in both hardware and software algorithms.
Just being the world's first dual-camera mobile phone is already a huge gimmick.
This product is already awesome enough.
Please keep your power and save any more innovative features for the next product.
Don't use it all at once.
………………
Wu Di turned the phone over again and focused on an oval on the bottom frame of the phone.
"Many people wonder what this slightly abrupt oval shape is used for."
"Three years ago, we acquired several companies in related fields and purchased many related patents."
“But even so, it took us until this year to finally come up with a mature fingerprint solution!”
"I am very honored to share with you that this is the world's first mobile phone with fingerprint recognition."
"Although, our product is already the world's number one in so many aspects."
"But the fingerprint recognition solution is the world's first, which makes us most excited."
"Because we know that this has set a new precedent for smartphones."
"In the next few years, almost all smartphones will be equipped with fingerprint recognition. We at Quantum Technology are very honored to be in the lead for now!"
……………………
Note: I have finished the work. Thank you for your monthly tickets!
(End of this chapter)
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