Chapter 277 Fallout 3 is released worldwide! Masterpiece!
The domestic box office of "The Hunger Games" has basically been determined, reaching 170 million RMB. This number is slightly higher than the historical figure, but it is already the lowest-grossing movie of Lightning Entertainment in the past two years.
At the same time, a super heavyweight Hollywood movie was released in China, or it can be said that this movie opened the magical career of Hollywood movies in the Chinese market.
"Transformers", it can be said that when domestic audiences saw this movie, they were almost stunned, and felt that they were treated to an unprecedented visual feast.
I never thought that popcorn movies could be so cool and so good.
Historically, the domestic box office of "Transformers" was 280 million yuan, but in this world it directly soared to 350 million.
The reason is very simple. After several years of development, Lightning Entertainment has raised the ceiling of the Chinese film market a lot, especially the popularity of "The Last Days" in 2005, which attracted many people who did not go to the cinema to go to the cinema.
In addition, Lightning Entertainment will produce two to three commercial films every year to keep the entire market moving upward.
This is what made Transformers achieve higher box office than in history.
However, this success has affected Lightning Entertainment a little, and Lin Xiao himself a little.
"The Hunger Games" did not achieve box office success in China, nor did it receive high praise from word of mouth.
Many viewers who walked into the cinema had a feeling after watching the movie, what the hell is this movie about? What is this setting? You’re not even as good as Japan’s “Battle Royale”.
Therefore, when this movie was released in China, it was not named after Ergou Jiaozhu, but was released in a very low-key manner because the box office focus of this movie was not in China.
But even though he wants to keep a low profile, the domestic public intellectuals are not going to let him go.
"The reputation of the Ergou Sect Leader is no longer effective. He can no longer defraud people in the country."
"Compared to The Hunger Games, Transformers is a sincere commercial film."
"In order to pay off his debts, the way the leader of the Ergou sect eats has become increasingly ugly."
"The domestic audience has become independent and grown up. The trick of the leader Ergou, which is to make the film popular outside the country and fragrant inside the country, is no longer effective. Although The Hunger Games has made a huge box office in the United States, it can no longer fool the domestic audience."
In fact, many domestic film colleagues were almost green-eyed and in complete disbelief after hearing about the box office miracle that "The Hunger Games" achieved in North America.
It's so difficult for us to export our films overseas.
They can only export kung fu films, and the effect is constantly declining. From "Crouching Tiger, Hidden Dragon", "Hero", "House of Flying Daggers", "Kung Fu" and "Curse of the Golden Flower", the box office in North America and overseas has basically been declining.
Basically, the Kung Fu movie approach is no longer feasible.
But next, there is another kung fu film, which has the largest investment, "The Forbidden Kingdom" co-starred by Li Lianjie and Cheng Long.
And you, Lin Xiao, went to the United States and made a youth movie called "The Hunger Games", and the North American box office soared to more than 400 million US dollars?
This brilliant success even gave filmmakers a feeling.
What is the meaning of our struggle?
We tried our best, but we never dared to imagine such a result.
Moreover, they were very worried that after the news of the huge success of "The Hunger Games" in North America spread back to China, Lightning Entertainment would cooperate with a large amount of patriotic marketing, and then there would be a crushing box office, which would directly dominate the entire summer vacation.
As a result, Lightning Entertainment remained silent without any publicity, and The Hunger Games was not very successful at the domestic box office.
Then, another bunch of articles came out.
"The dominance of the Ergou leader in the domestic market has completely ended."
"Leader Ergou has completely become an American. His aesthetic taste is completely opposite to that of the domestic audience!"
I have to say, these articles are pretty sharp.
Because "The Hunger Games" really fails to resonate in the domestic market and seems as if it was completely tailor-made for Western teenagers.
“Rather than saying that the domestic audience abandoned Master Ergou, it would be better to say that Master Ergou abandoned the domestic people.”
This article is even more cruel, and it is a great stimulus to the fans of Master Ergou in China.
What about the loyal Ergou? Still waiting for Ergou? Don't be silly, they have abandoned you a long time ago.
"Why did Master Ergou go to the United States? Because there are lower moral standards there. After the scandal broke out, Master Ergou had no place to stay because of the high moral standards in China, so he chose to go to the United States, where capital is developed but morality is low. However, he did not expect that the highly developed capitalism in the United States was not something he could handle, so in less than a year, he owed a huge debt of one billion US dollars. Master Ergou is still very powerful. Of course, after going to the United States, his moral standards continued to decline. In order to pay off his debts, he picked up his old job of writing books, but perhaps because he had been immersed in the world of fame and fortune for too long, he no longer knew how to write books, so he found an American female writer, Susan Collins, to write for him."
"Yes, The Hunger Games was ghostwritten by an American. But I have to say that Master Ergou has a deep understanding of human nature. The Hunger Games has achieved unprecedented success in both the book and film markets."
"In the Chinese market, he was able to accurately tap into the spiritual needs of countless people and become a spiritual idol. And he was still able to do this in the United States."
"Then I would like to ask, are his feelings towards his fans genuine? Does he love his former Chinese fans? Does he love his current American fans?"
"Is his emotional output emotional? Or business?"
This article is even more amazing. It digs deep into Lin Xiao’s fan base in China and aims to destroy his personal IP.
This group of people's literary skills are really high, and it seems to make so much sense.
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Looking at these articles, there are also countless statements from Ergou Jiaozhun about stopping being a fan.
Li Shuang couldn't help but say, "Sometimes, reality is really frustrating."
"Lin Xiao took on a billion-dollar debt and several billion-yuan debt just to revive the domestic electronics industry and start the mobile Internet industrial revolution."
"He has spent nearly $200 million to make the Kung Fu Panda movie. It is very likely that it will not make money and may even lose money. The purpose is to improve the domestic film industry and raise the ceiling of the domestic film market."
"What was the result? His former fans, countless people, all followed the public intellectuals' banner and attacked others, and they followed suit when others attacked them."
Xia Xi: "Nothing? He does these things, and we do these things not for a certain group of people."
“The people who love to teach others to think independently are the ones who are most capable of brainwashing.”
Li Shuang: "In recent years, the online public opinion environment has become increasingly bad, and this group of people is becoming more and more troublesome. Can't they be regulated?"
Xia Xi didn't say anything.
Historically, Google's withdrawal from the Chinese market was a landmark event, and then the wall was built.
But in this world, it is really hard to say whether this scene will happen.
Because in a few years, YouTube and Facebook have grown into giants overseas.
At that time, it didn't cost too much to let Google leave because the Chinese Internet had no roots or influence overseas.
But in this world, you may not be able to block it.
Because you blocked someone, what should you do if they block you? Your inheritance outside is greater.
But...the good news is that Facebook and YouTube will have the greatest power over public opinion by then.
As for domestic public opinion, it is very easy to regain it.
The best way is not to block, but to win!
The Internet's power of public opinion is constantly being lost to Western capital, which is ultimately due to the strength of the Western Internet industry.
It is human nature to admire the strong. When the weak face the strong, they are inherently unconfident and easily swayed.
As long as we win in a few key areas, the right to public opinion will naturally return. This is the right way to go.
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Facebook is still very powerful, and Renren, backed by Microsoft, still maintains its high profile and holds the so-called high-end voice.
Lightning games are still making huge profits.
This year, the global peak number of online users of World of Warcraft reached a terrifying 8 million.
In China, the maximum number of online users of World of Warcraft has exceeded 1 million.
The maximum number of online users of "Zhu Xian" exceeded 800,000. Although it is not as good as "World of Warcraft", it is also extremely successful.
However, the maximum number of online users of "Dungeon Fighter" exceeded two million!
It has a huge lead in the Chinese online game market.
There are countless people criticizing it, but there are still huge numbers of people playing it.
However, the reputation of Lightning Games is indeed declining.
The high-end image, high-level attributes, and honor of carrying the banner of national games that were previously created are also declining.
So at this time, "Fallout 3" becomes particularly important.
Because stand-alone games represent the highest level of the gaming industry.
What's more, "Fallout 3" has complete Chinese dubbing, the protagonist is half Chinese, and there are even many Chinese elements in the game.
Lightning Games really needs it to support the entire company's image.
Because now players who play "Zhu Xian" and "Dungeon Fighter" really can't hold their heads up in front of "World of Warcraft".
In this year, Blizzard has an extremely high status in the hearts of players all over the world, including in China.
Even in the hearts of Chinese players, Lightning Games' status has been completely suppressed by Blizzard.
It is imperative for Blizzard to maintain this suppression.
Because they have also seen that the Chinese game market is one of the most important markets in the world in the future, and their biggest competitor in this market is Lightning Games.
Moreover, they will continuously launch new games in the Chinese market in the future. If they want to occupy the biggest piece of the pie in this market, the key is to completely suppress Lightning Games.
Now, "Fallout 3" is the most important product not only for Lightning Games, but also for the Chinese game industry.
Moreover, it was crowned as the product of Master Ergou.
Because of Lightning Games and Ergou, Blizzard was forced to wait for a year and a half before releasing its game in the country. This grudge is huge.
Therefore, when the ratings of the two authoritative media outlets, IGN and GS, came out, many domestic Internet users immediately reposted them crazily.
In fact, although these two authoritative media outlets deliberately gave low scores, they did not dare to give them too low scores for the sake of their own authority. 8.3 points is actually a very high score.
However, most domestic players at this time are unfamiliar with gaming media, and do not understand what the scores mean.
When these media reprinted the article, they deliberately gave a score comparison between "Halo 3" and "Fallout 3".
9.5 points versus 8.3 points.
Moreover, we specifically capture the negative reviews from these authoritative review media.
What’s sneaky is that they don’t even repost the negative reviews that are beneficial to the national sentiment of Chinese players.
For example, the protagonist is half Chinese, and there are too many Chinese elements in the game, which is a minus point in the American market, but a plus point in China.
"Ergou's most important game, Fallout 3, suffered a setback, and the world's authoritative game review media gave it a low score."
"Single-player games are not created overnight. They don't allow for wild ideas, let alone overtaking others."
"The gap between Fallout 3 and Halo 3 shows how far China's game industry is from the world level."
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In the United States, in Europe.
The debate between "Halo 3" and "Fallout 3", and the dispute between Sony and Microsoft, has become increasingly intense.
Although the global launch of "Fallout 3" could not be broadcast live, it soon appeared in its entirety on YouTube.
That’s not all.
Immediately afterwards, more than 60% of the world-renowned game producers uploaded a video.
“Fallout 3 is the best RPG game in 20 years, no doubt about it!”
“Fallout 3 is the best game in 20 years, almost no other!”
“After I got the game, I played it for 60 hours. It is undoubtedly the best game of the year, or even the best game of the past few years.”
The game producers who uploaded the videos are all more famous than each other.
Hideo Kojima, Hideki Kamiya, Gabe Newell, Will Wright... and so on.
The most important thing is that even the founders of the "Fallout" IP, the core team of Fallout 2, and now several founders of Obsidian Studios have come forward and filmed videos.
In particular, Feargus Urquhart, the person with the highest authority on the Fallout IP, posted a long video.
"I've been playing Fallout 3 for a good thirty hours."
"Radiation is like my child. I have devoted my youth, energy, and countless years to it."
"A few years ago, when Interplay sold the rights to Fallout to Lin, it was my nightmare. Because at that time, we had already developed Fallout 3 and even had a finished product. When Ergou Studios sent me the game, I resisted in my heart. Because I felt that no one knew Fallout better than me, and no one could make Fallout well. If there was anyone, it was my Black Isle Studios before, and now it is my Obsidian Studios."
"When I started playing this game, I only had one feeling in my heart: shock!"
“I really didn’t expect that Ergou Studio could complete this work to such a high level and so well.”
"No words can describe the surprise, satisfaction, and even shock I feel."
"Even the entire Obsidian Studio was excited about it. Ergou Studio has created everything we thought of and even didn't think of. It far exceeded our expectations and even imagination."
“My colleagues and I first reflected, and then sparked a strong urge to create.”
"Although it may be a little irrational, I think it would be a shame for the gaming industry if it didn't win the Game of the Year award this year."
In fact, what the founder of Obsidian Studios said was true.
The two sides even have certain cooperation intentions, not on the DLC of "Fallout 3", but on another Fallout game.
It is most likely "Fallout: New Vegas".
These world-renowned game producers have released videos one by one, which has caused a huge sensation in the gaming industry.
I thought the speech by the founder of the Fallout IP was the finale.
Unexpectedly, the God of 3D Games spoke.
John Carmack! In the eyes of players around the world, he has a legendary status.
He pioneered 3D gaming.
In the future, this super god will join Oculus Rift as Chief Technology Officer, ushering in the era of virtual reality.
His speech was simple.
"Fallout 3 is incredibly good, the biggest surprise in a few years!"
His speech pushed the Fallout 3 spokesperson campaign, which was already in full swing, to its climax.
Soon after, other media around the world also gave their reviews.
Almost completely contrary to IGN and GAMESPOT.
Game Informer, Edge, Eurogamer, 1UP, Joystiq, Kotaku and other global gaming media have given Fallout 3 astonishingly high scores and full of praise.
Suddenly, the most authoritative GS and IGN seemed to be isolated.
Then, an article full of conspiracy theories spread throughout the gaming community.
"A despicable hunt!"
This article contains eight true and two false information! It was said that Lin Xiao owed a huge debt of 10 billion US dollars and mortgaged the shares of three unicorn companies: YouTube, Facebook, and Dreaming Vision.
These shares are currently worth billions of dollars, and he has less than six months left to repay his debts.
Several global capital giants want to shamelessly hunt him down, cause him to default on his debts, and seize the shares of his three unicorn companies.
Therefore, they tried to find ways to suppress the IP products under his command.
Fallout 3 was just the beginning, and next up was Kung Fu Panda.
Moreover, the article did not name the mastermind behind the incident, but instead vaguely pointed to Microsoft, Google, Blizzard, Morgan, etc.
People all over the world like conspiracy theories and like to eat medleys of gossip.
Especially game players, their imagination is particularly strong.
This article spread across the Western Internet in a very short time, pushing the dispute between "Halo 3" and "Fallout 3" to a higher climax.
So much so that when Microsoft executives attended certain events, they were interviewed by reporters about whether they were the mastermind behind the conspiracy.
Microsoft executives denied it.
"We are a responsible global company. To be honest, I didn't even know Fallout 3 existed. That article was so far-fetched."
Blizzard CEO Mike Morhaime said in an interview: "We have never considered Lightning Games as a competitor!"
"I think a game company should focus more on the game product itself."
“The product is everything, even the publicity.”
"Good luck with Fallout 3!"
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Just like that, within half a month before the official release of "Fallout 3", public opinion was in an uproar.
Not only this game, but even "Halo 3" has become the most eye-catching product in the global gaming industry.
Almost all game fans around the world are staring at these two games, waiting for their release.
To be honest, unless it is absolutely necessary, the game should not launch too strong a public opinion offensive.
If the product quality is really good, then of course everything will be fine.
But if the quality of the game is flawed, it will backfire.
"Cyberpunk 2077" almost died violently.
But this time, the promotion of "Fallout 3" really had the right time, right place and right people, as it did coincide with the secret hunt of several giants for Lin Xiao's core assets.
Such huge exposure and publicity have also pushed the expectations of global game fans to the limit.
And at this time, the American market seemed to have become the main battlefield for publicity.
In the Chinese market, this storm did not blow in much. Because at this time, the Chinese game market was almost completely occupied by online games, and stand-alone games had completely withered.
In 2007, the sales of online games in China exceeded 10 billion, while the sales of stand-alone games were only tens of millions.
Moreover, Steam had not yet been fully developed at that time, so Chinese single-player game players were almost out of touch with the rest of the world.
Even the number of players who play pirated games is not too large.
What’s even more frightening is that there are almost no physical stores selling games.
But even so, the global release of "Fallout 3" not only includes the Chinese market, but it is also released in advance.
In other parts of the world, it will be released on September 1st.
The only deadline for the Chinese market is August 30th.
Moreover, in major markets around the world, Fallout 3 is priced at $60, making it almost the most expensive game.
Only a few games this year, such as "Call of Duty 4" and "Mass Effect", are priced at this highest level.
In the Chinese market, the price is only 200 RMB, which is about 40% of the price in major global markets.
It’s just a pity that due to the lack of physical sales channels, most people can only download and purchase this game on Facebook’s game channel.
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Mr. Yao of Softstar was born in Taiwan. He developed famous games such as Monopoly and The Legend of Sword and Fairy.
Several years ago, he entered the mainland and ambitiously tried to develop the domestic stand-alone game market.
In August this year, "Chinese Paladin 4" was released, achieving a sales record of 200,000 in one week.
Therefore, the Softstar and Dahua companies he represents almost represent the highest level of Chinese stand-alone games.
He was envious of Lightning Games' "Fallout 3" plan because Lin Xiao was willing to invest such a staggering amount of money in it.
However, while he was envious, he also had doubts.
We, Softstar and SoftWorld, represent the most advanced productivity in stand-alone games. Your Fallout 3 was aimed at the whole world from the very beginning. Isn't that too ambitious?
Zhu Xian is at least a domestic IP, while Fallout is a purely American IP. Can you handle it?
In addition, the domestic single-player game market is so withered and sluggish that it cannot be saved by one or two games.
However, he still stayed in front of the computer, and when the time came, he immediately bought Fallout 3 and started downloading it.
10.6G?
Such a large capacity?
How long will it take to download given the current network environment? However, his internet connection was very fast and the download was completed in no time.
Then, enter the game and start playing! Just a few minutes later!
He was simply stunned.
This... this game screen? It is much better than "Chinese Paladin 4" and it is even a product of a completely different era.
He began to recall the games he played this year, even including world-class 3A masterpieces.
Then, there was a very obvious feeling.
The Fallout 3 game graphics in front of you are the best.
The game graphics of "Zhu Xian" are already very good, but after all, it has the style of an online game, and there is still a gap between it and the world's mainstream stand-alone games.
I didn’t expect that “Fallout 3” could make such a big leap? This... This is probably the highest graphics quality in the entire world of games, right? I can’t imagine that this is actually a product of a mainland game company.
Even though its main development location is in the United States, its parent company is Lightning Games.
This feeling becomes even more obvious when the protagonist leaves the underground shelter and heads into the outside world.
This play! It was as if time no longer existed.
Before I knew it, several hours had passed.
He was just shocked.
To use the words of people in the mainland, or in the words of people in Beijing, it’s awesome!
This, this is a fucking masterpiece.
Although he is from Taiwan, almost all the stand-alone blockbusters he plays are from abroad and are in English.
Only this game, "Fallout 3", has Chinese dubbing from beginning to end, and it does contain a lot of Chinese elements.
This feels so weird, and so good.
This, this really crushed his Daewoo and Softstar to pieces.
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September 1st.
Fallout 3 and Halo 3 are officially released.
The sales of both games have exploded! Originally, Lin Xiao planned to sneak into the night like the wind, moisten things silently, and completely downplay the Chinese parent company background of "Fallout 3", so that Americans would think that this was purely developed by an American game studio.
But the public opinion storm some time ago made him unable to hide, and almost all players knew that this was a product of a Chinese company.
Moreover, it is ready to compete with Halo 3.
Although there are a large number of great game producers coming out to endorse the game, the vast majority of European, American and Japanese players still do not believe that a Chinese game company can develop a top-notch stand-alone masterpiece.
Because so far, no Chinese game has been able to go overseas.
Not a single game.
"Halo 3" was developed by Microsoft and is itself one of the largest game IPs.
Both Halo 1 and Halo 2 were huge successes.
However, so many game producers, even the great Carmack, have come out to say that "Fallout 3" is the biggest surprise, which has aroused great curiosity among countless game fans.
Are the products of this Chinese gaming company really that attractive?
Or is this just a PR move by Sony Computer Entertainment? There is a person who will be very successful in the future and is also a typical game fan.
Elon Musk.
At this time, although he had founded Space X, he was not as famous as he would be in the future, nor was he a top billionaire, and his PayPal Gang had not yet been formally formed.
He first played Halo 3.
As the final chapter of the Halo trilogy, it is also regarded as the most important game.
It can be said that this IP is the mainstay of Microsoft's game array, not just any other.
Microsoft invested $55 million in development costs and $200 million in publicity costs.
The standard is undoubtedly very, very high.
Exactly twenty hours later.
Musk has concluded his journey with Halo 3.
He felt that it was great and still wanted more.
It's not just him, a large number of American gamers feel the same way.
After playing "Halo 3", they felt that they had no motivation to play other games in the short term, and they also found it hard to believe that the so-called "Fallout 3" could be compared with "Halo 3".
Until around September 5th! Musk finally opened Fallout 3 after returning home.
His first impression was that the graphics of this game were actually better than Halo 3! This is a bit crazy because this is a product developed by a Chinese game company.
I don’t know how long it will take! He looked at the sky outside in disbelief; it was already daybreak.
He had only one feeling at this moment.
Carmack is right, this... this game is the biggest surprise in the gaming industry in recent years! It's really crazy. A Chinese company's first stand-alone game for the world has reached such a terrifying level?
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Note: Dear benefactors, if you haven’t voted for the guaranteed monthly ticket yet, please do so. Thank you very much! I recommend a work called "Jiancheng 1995" based on the real experience of a big shot. Maybe there will be surprises! (End of this chapter)
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