Chapter 308: All-round Bloom! Samsung is in Tragedy!
In the two largest film markets, China and the United States, the promotion of "2012" basically started several months ago.
However, the publicity cost is the highest one month before the release.
Internal previews are to give confidence to theaters and distributors. If they think the film is of high quality, they will be willing to schedule a high number of screenings and spend more on publicity.
After the movie ended, heads of major global cinema chains present expressed their opinions.
"Although this summer season already has blockbusters such as Transformers 2 and Harry Potter and the Half-Blood Prince, we believe that the entire market capacity is fully capable of accommodating three blockbusters."
“And ‘2012’ is in no way inferior to these two masterpieces in any aspect.”
"Although the release date may clash with Harry Potter and the Half-Blood Prince, the two films are completely different and even complementary."
The global distributor, Sony Classics, directly increased the distribution and publicity costs from the original US$100 million to around US$130 million, which is much higher than the publicity cost of this film in history.
According to this calculation, based on box office revenue alone, the global box office would need to be close to $600 million to break even.
So in terms of pure return on investment, this kind of super blockbuster is not high. But it has a strong benchmarking effect on the film industry. Only by making super blockbusters and obtaining huge global box office can your position be consolidated.
If these kinds of mega-productions are released one after another and continue to achieve box office success, Sony Columbia will not only be able to challenge the top Hollywood giant, but its position will become increasingly solid.
It won’t work like last year, when only one of the top ten was a Sony Columbia production.
Moreover, the success of a movie of this level will directly lead to an increase in stock prices. By then, the publicity costs will be reduced and I don’t know how many times the profit can be made back.
After the preview ended.
The global promotion of "2012" has been launched vigorously.
Classic scenes from "2012" appeared on major TV stations around the world.
The eruption of Yellowstone volcano.
The destruction of Los Angeles.
Each one is a super big scene.
Repeat, repeat, and repeat.
It is repeated not only on TV stations, but also on Internet video platforms and even on screens of famous buildings around the world.
The impact of this picture and this advertising effect are even stronger than "Kung Fu Panda".
Because the visual shock is too obvious and too direct.
With this overwhelming publicity, the popularity of the movie "2012" continues to rise, and the expectations of global audiences continue to be raised.
Just waiting for the day of global release.
Because worldwide, there hasn't been a truly earth-shattering blockbuster like this for several years.
I'm already very hungry for this type of movie.
The emergence of "2012" has satisfied this demand to the extreme, so much so that it will be difficult for new large-scale disaster films to appear in the next few years.
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Lin Xiao came to Ergou Studio again.
It's like this every time. When a work is completely completed, I will ask him to play it again.
Then, accept his final evaluation.
Should it be released directly or re-released?
This time the work is "Fallout: New Vegas", but this time the main production force is Obsidian Studios, the former owner of the Fallout IP.
The copyright still belongs to Ergou Studio, which is a commissioned development. Of course, Ergou Studio also sent people to participate, but their main focus is on the project of "The Last of Us".
Historically, the game "Fallout: New Vegas" has received high praise, and in the eyes of many Fallout fans, it is even better than "Fallout 3".
But in Lin Xiao's opinion, or in the opinion of the general public players around the world, "Fallout: New Vegas" is indeed an excellent work, but it is not as good as "Fallout 3", and even in Lin Xiao's personal opinion, it is not as good as "Fallout 4".
Indeed, it has a very strong smell of radiation.
But compared to Fallout 3 and Fallout 4, it's a little too niche and too personalized.
However, Lin Xiao did not interfere too much in the development direction of Obsidian.
To keep this work's original attributes and flavor is to give players a feeling that it is very different from "Fallout 3".
Only in this way can players feel that the money is worth spending.
It is better to be individual than to be mediocre.
Historically, Fallout: New Vegas has been relatively successful in terms of sales, with sales exceeding 10 million copies in its entire cycle.
In a short period of time, the sales volume quickly exceeded five million copies, making it an absolute best-selling game.
However, in this world, Lin Xiao still brought some changes to the game.
First, the story structure is elevated, making the New California Republic (NCR) and Caesar's Legion in the story more like two large and high-level factions, rather than a fight between two gangs. Therefore, the level of these two factions needs to be further improved.
Therefore, a certain amount of spectacle construction is needed. Whether it is NCR or Caesar's Legion, they all need some high-end background.
Second, we need to tailor some special but powerful weapons for Caesar's Legion, instead of just using cold weapons to hack and slash like in the original game. In this regard, the mutants and the Atomic Cult in Fallout 4 did a good job. So we need to add a sense of ritual and mystery.
Third: Add grand scenes!
The third point is particularly important. The original Fallout was really not good enough in terms of large scenes. Even though Fallout 4 has made some progress in this regard, it still cannot convince people. This is not Red Dead Redemption, nor is it GTA. These games are just gang fights, and do not require large scenes. But your game is a battle between two camps, so the scenes must be large.
"Call of Duty" did a great job in this regard, especially in "Call of Duty 5", the charge for the Battle of Stalingrad and the decisive battle, the grand scene really made people's blood boil.
There is also another game called "Serious Sam" which also likes to create such a large scene with thousands of troops.
In fact, this kind of army is often a background board to create an atmosphere. Although it will bring some pressure to the graphics card and configuration, it is definitely not impossible.
Under Lin Xiao's leadership, the game made these three changes.
Of course, there is one biggest change, which is still the radicalness of the picture.
Because of Lin Xiao's radical strategy, coupled with development costs that were much higher than in history, and deep cooperation with Epic, "Fallout 3" was already the ceiling of game graphics at the time.
Now, two years have passed, and the picture quality of "Fallout: New Vegas" has been further improved, and it is quite obvious.
Therefore, whether it is the blessing of his personal halo, stronger marketing energy, or the objective improvement in the quality of this game, it should achieve greater success than in history.
Of course, the next work of Ergou Studio, "The Last of Us", is truly pursuing a huge leap in picture quality, and even trying hard to amaze the gaming world.
This work has also been in the making for two years, but it will probably take another year or so.
Nearly 700 people from Ergou Studio's two branches in China and the United States were involved in the development of this game.
The total development cost has exceeded $100 million, which is two or three times more than that of Fallout 3 and Fallout: New Vegas.
For another big game under development, "The Witcher 2", Lin Xiao also increased investment again, and the development cost also doubled or tripled.
Even under the influence of Lin Xiao, CDPR also built a studio in China and invested a lot of manpower to develop "The Witcher 2".
The purpose is simple, which is to let "The Witcher 2" enjoy the success and glory of "The Witcher 3" in advance.
The plot of The Witcher 1 is more mysterious and full of suspense, but its pattern and scenes are not big enough.
By the time of The Witcher 2, it already involves world wars, intrigues among multiple countries, and wars of annihilation.
The scene is grand and the plot is complicated and exciting.
As long as there are enough financial and human resources, it can become a world-class super production.
So now the entire Ergou system is really the galactic battleship of the gaming industry.
The one with the most people, the most money.
Lin Xiao still spent more than ten or twenty hours on the game as before.
It's not just a superficial glance, but a real experience from beginning to end.
Even though he is so busy now and has a lot of things to do every day, he still sets aside this luxurious time.
It said it has been a gaming fanatic from the beginning to the end, and remains an angel investor in the gaming industry around the world.
A very rich, high-class, and highly sensitive super boss.
At this time, people from Ergou Studio and Obsidian Studio were standing behind him, waiting for his final judgment.
"Very good, thank you for your hard work!" Lin Xiao said.
Suddenly, the whole audience cheered! Obsidian Studios spent two full years to develop its own Fallout IP.
Today, this finished product has also received full recognition from the big boss.
After Lin Xiao nodded, the promotion of "Fallout: New Vegas" began in full swing.
The game was also sent directly to major media outlets for review, or public relations.
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In the film and gaming industries, Ergou is still making great strides.
But when it comes to the development and promotion of WeChat, there is still no awkwardness.
The global WeChat achievements are quite encouraging, both in terms of the number of users and the level of activity.
However, in the country, the growth of WeChat users is still very slow.
However, behind this slowness, there are actually some welcome changes.
That is, smartphone users' dependence on it and their stickiness in using it are getting higher and higher.
After using it for more than half a year, they have clearly felt the difference between WeChat and QQ.
Of course, there are not many smartphone users now, and the number of domestic quantum phones and Apple phones is unlikely to exceed 10 million.
It is generally difficult to form a social ecosystem with this number of users.
However, currently, users who purchase expensive smartphones are generally high-income, highly educated groups.
And this group of people basically form each other's circles, so even if there are tens of millions of users, a solid social foundation has been established.
This group of users currently uses QQ less and less frequently, and most of their social chatting is done on WeChat.
And inexplicably, it even exudes a sense of superiority.
Even on Xiaohongshu, there are similar sentences that incite hatred.
"You don't use WeChat, so I'm very sorry. I can't chat with you on QQ because we are not in the same world."
Of course, similar words have appeared before, when MSN was being promoted.
However, MSN is still too unfriendly to domestic users, and its work attributes are even far greater than its social attributes.
Next, both WeChat and Wechat are preparing a super big update, which will add a major feature.
That is online translation.
Historically, WeChat did not launch this feature until very late, not because the technology was not available, but because there was no need.
Because, it is basically completely focused on the domestic market and has no internationalization.
WeChat and Wechat were internationalized from the beginning and promoted simultaneously in China and abroad.
Although these two softwares are actually quite different, one is tailored for domestic users and the other is tailored for foreign users.
However, the data is interoperable, and domestic WeChat users can directly add overseas WeChat users as friends.
The language barrier is always a pain point. In order to solve this problem, Lightning Group acquired a company focusing on language translation two years ago.
Then catch up with this wave of major updates and launch this feature.
Of course, it currently only targets a few mainstream languages in the world, and there is a high possibility that problems such as inaccurate translation will occur.
Even...at present, there are probably not many multinational users chatting and communicating.
Therefore, the cost-effectiveness of doing this is not high, and the form is more important than the content.
But this is typical information infrastructure, and it will show its power in a few years.
Just like the current Yangyang live broadcast room, it is completely losing money to gain publicity, and there is no income even from tips.
But, all of this is for the arrival of the live streaming boom a few years later.
Not only that, Quantum Technology has already begun producing a TV version of the X operating system.
Mr. Chen Tianqiao's TV box project has faced a huge failure, and Quantum Technology has begun to take over.
At present, smart TV is still a thing.
Under the influence of Lin Xiao, the entire Facebook, Lightning, and Quantum departments are not only working on current affairs, but are also planning for things to happen a few years later.
Continuous and steady investment is not about waiting for the opportunity, but about creating the opportunity.
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Of course, the most important thing for Lin Xiao now is the battle over the operating system.
If we cannot break through the encirclement of Google and global giants, then everything we have now will be like the moon in the well and the flower in the water.
Samsung's first-generation Android flagship, the i7500, is still making great strides.
The order volume continues to reach new highs.
So high that Samsung even regretted not planning to manufacture smartphones earlier? The major global review media still give rave reviews to Samsung's Galaxy GT-I7500.
This fully proves the saying that the world of martial arts is not about fighting and killing, but about human relationships and worldly wisdom.
These review media are well aware of the shortcomings of this phone, and even its deficiencies compared with quantum phones.
However, if you take someone's money, you have to do things for them.
In addition, we must also try to remain objective. So what should we do?
That is, they exaggerate about the objective advantages, and either do not mention the objective disadvantages or simply gloss over them.
"The Android 2.0 system installed in this Samsung flagship phone is a complete transformation compared to Android 1.0. This progress is amazing. Although the entire UI design adopts a completely different thinking from the x operating system, using three-dimensional and skeuomorphic elements, and looks a bit like iOS, there is no doubt that it has made up for the previous shortcomings and become the world's top operating system."
"The screen of this flagship has the same resolution as the quantum phone, which is the highest-definition screen in the world's mainstream mobile phones. And because of the characteristics of the amoled screen, its colors are more accurate, more eye-catching, and more transparent. Especially when it displays black, it is truly black, unlike the TFTLCD screen, which is actually a gray. In terms of color display and brightness, it has almost completed a dimensionality reduction attack on quantum phones."
However, the most important thing, clarity, is not mentioned at all. Although both are 480P, due to the characteristics of the amoled screen, the actual clarity is only about 70% of that of the quantum phone.
"In terms of camera performance, this Samsung flagship phone also has 8 million pixels, and such a high resolution is no less than that of a quantum phone. And because of the screen, every photo is more eye-catching and has a higher contrast."
However, there is still no mention of the camera performance of the two mobile phones.
Samsung and Google also used the more than one month gap between the press conference and the official launch to make final optimizations.
I can only say that there is a certain effect, but it is not very obvious.
Because it was just too hasty.
The quantum phone took a full three and a half years to develop, but Samsung made major changes midway, completely starting over, and the entire research and development cycle took less than ten months.
Even Google's new operating system was only officially launched two and a half months ago.
But there is no way, in order to seize the market.
Faced with this massive amount of pre-orders, Google and Samsung were both happy and nervous.
Because according to this trend, the sales of Samsung's mobile phone alone will exceed that of the quantum phone. Next, there will be new products from giants such as Lenovo, LG, and Motorola, and the most important Google product, the Nexus One, will be launched next year.
According to authoritative predictions, by the end of this year, shipments of smartphones equipped with the Android system will exceed 25 million, far exceeding quantum phones.
By next year, it will be several times more powerful than quantum phones.
This is the advantage of team battles, and so far, the X operating system still only has one quantum phone.
Two fists cannot beat four hands, let alone a group fight between multiple giants over quantum mobile phones.
Sony, the only giant ally of Quantum Technology, is currently caught in a civil war with Ericsson over Sony Ericsson, and the development of a mobile phone with X operating system is still a long way off.
In Google's view, this numerical advantage will only last two to three years, and then quantum technology's X operating system will be finished.
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End of June!
The official release date of Samsung Galaxy GT-I7500 mobile phone has finally arrived.
More than millions of pre-order users went to the Samsung flagship store to pick up their phones.
For the vast majority of users, their first reaction after receiving the product is still very satisfactory.
Because most of these people are users of Samsung's feature phone era and are loyal consumers of Samsung. Compared with previous feature phones, the I7500 is really excellent and leading in all aspects.
Another group are previous Google G1 users, and they are also very satisfied.
Because this phone is a complete dimensionality reduction attack on G1.
Only a small number of buyers are users of quantum phones.
This group of people are either technology practitioners or are keen on pursuing the latest technological products.
Either they have a higher requirement for brand value, after all, Quantum phones are a new brand, while Samsung has been a world-renowned brand for many years. If the product strength is comparable, they are still more willing to use a world-renowned brand.
After getting the mobile phones, this group of people will immediately take out the quantum phones for comparison.
The result... will be disappointing.
Although Samsung is much more powerful, it is still slightly inferior in appearance and workmanship due to its stringent cost control.
This is actually much better than Samsung's history. Although Samsung's flagship phones in the early years were expensive, they were always criticized for having a cheap feel, and Samsung has been nicknamed "Big Plastic" for several years.
However, starting from a certain year, Samsung became radical in appearance design and industrial design, and its workmanship became better and better. However, after 2020, its workmanship is still excellent, but its industrial design has completely flattened out. The design of the flagship phone has not changed much for four years, which is really amazing.
This kind of industrial design and the contrast of high-cost workmanship cannot be seen in videos and pictures, but the contrast is quite obvious when you hold it in your hands.
If the difference in appearance and workmanship is not that big, the contrast is huge the moment the screen is turned on.
Damn, didn't Samsung brag that the screen is also 720*480P? Didn't you say it's more transparent, more colorful, and completely crushes the quantum phone? The result...
The clarity is so different? The grain is too obvious.
The user's first perception is always clarity. Only when the clarity reaches a certain critical value will they perceive transparency, color, etc.
Besides, Sharp's LCD screen is the best in the world. Even if Samsung's amoled screen can surpass Sharp in terms of transparency, color and brightness, this advantage is not obvious at present.
At least, users don’t perceive it clearly.
All they see is that your clarity is far from perfect.
Therefore, it makes perfect sense that all flagship smartphones in the early years used TFT LCD, and it also makes sense that Sharp was unwilling to transform.
Then, these dedicated technology workers conducted extreme tests on the two mobile phones.
I discovered that this Samsung phone started to lag gradually, and it was getting slower and slower.
Because the SOC is not good, Qualcomm's QSD8250 processor uses a 65nm process, and there was no such high goal in its initial design.
It was originally positioned as a 320P screen, but Google and Samsung forced it to 480P in order to suppress quantum phones.
Moreover, Android 2.0 has undergone a major upgrade in order to catch up with the X operating system.
In order to distinguish it from the X operating system, a lot of realistic flower designs, three-dimensionality, and shadows are used, which require more resources.
It is not like the X operating system, which is flat and solid in color.
In addition, in order to catch up with the X operating system, Google gave up its original strong technical advantages, abandoned its previous simplicity, and made a lot of additions to the operating functions.
The funny thing is that this was what other mobile phone manufacturers did in the early days.
After getting the native Android system, they work hard to add more features and make them fancy so that they can show off.
It took several years before people started to do subtraction.
The result of this addition, although it makes the entire operating system look advanced, it also becomes more bloated.
However, the current SOC performance cannot keep up, which leads to greater lag.
Of course, ordinary users do not have such high usage intensity, so they can tolerate this kind of lag.
They just feel that quantum phones seem to be smoother.
But there is one thing they can't tolerate.
Where is my Facebook? Where is my Instagram? Where is my ONLYFANS? Where is my Twitter? Where is my YouTube? Why are these apps not there?
Who wants the faces? Who wants youshow? I'm already used to using these apps on my quantum phone.
As a result, when I switched to a Samsung phone, these apps no longer worked.
I don't even want to play a game.
Although the Android system has also developed some mobile games, but... Lin Xiao started doing it several years in advance, and almost all the classic mobile games in history have been included in one fell swoop.
But...even so, most users still don't feel anything and are still full of surprise and satisfaction.
Because, this is their first smartphone.
There is no harm without comparison!
This is also the reason why Google and Samsung are so confident that they forcefully launch immature products ahead of schedule.
But, you yourselves do not compare.
Public opinion will not let you go.
A large number of reviewers will not let you go.
Because online videos are very developed now, especially YouTube is in the hands of Lin Xiao.
Then, a large number of review videos and comparison videos emerged.
"Google and Samsung, you are serving a piece of shit to users all over the world!"
"We had high expectations for this Samsung flagship, but one year later you are still far behind."
"At the press conference, we were ahead in every way and crushed everyone. But after we actually got it in our hands, we were behind in every way!"
“Although the Quantum Phone was launched a year ago, it is still ahead of the Samsung I7500 in all aspects.”
"Please note that this is an all-round backwardness that is visible to the naked eye! You don't need any professionals. Any ordinary person can pick up two mobile phones and feel the huge gap from the moment they turn on the screen."
"The appearance of Samsung's I7500 proves only one thing, that is, the excellence of quantum mobile phones!"
"For all users who have pre-ordered Samsung I7500, please go to the nearest business hall, pick up the Quantum Phone to compare, and then return the Samsung I7500 you have pre-ordered. Even the stupidest person would make this choice."
In just a few days, such videos appeared everywhere.
This flagship phone from Samsung has only been popular for less than two months, but it has already suffered a public beating in terms of word of mouth.
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Note: I'm two hours early today. Can you give me your guaranteed monthly ticket? Please, thank you!
(End of this chapter)
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