Over the past few months, the revenue from the videos and various door-to-door business promotions has conservatively been estimated to be in the millions. The company is now experiencing rapid growth, and it is indeed necessary to add staff, otherwise the pace of development will definitely be slowed down.
"Once new people arrive and we work on several platforms together, our fans will double!" I heard everyone secretly talking about it, with happy faces.
Su Yin poured some cold water on them, "M Station is currently the platform where young people gather the most, and Grape Video is one of the three largest video platforms in China, focusing on female audiences, emotions, and trends. The main users and styles of these two platforms are already highly consistent with the fan base that our videos and trainees will attract. It will be difficult to attract fans so quickly, or even double the number."
After a pause, Su Yin, considering the actual situation, couldn't help but reveal a helpless expression: "Besides, the subject matter of trainees' daily lives is still very limited. Many people will not be interested in watching videos with such content, let alone following or paying attention."
Originally, everyone was somewhat complacent about their current achievements and had high hopes for the company's bright future. After hearing Su Yin's words, they immediately calmed down.
However, at the moment, they couldn't think of any other particularly effective methods. Although the company had already started to make a profit, they wanted to connect with major brands, platforms, and TV stations to carry out large-scale publicity, buy ads, promote, and cooperate to gain popularity. However, they were not yet that famous and did not have the capital.
Just as everyone was racking their brains, Su Yin proposed a plan she had been thinking about for a few days: "Since the trainees' daily training, life, and performances are not interesting enough and don't have a large audience, what kind of videos would have a large audience and be relevant to us?
"My idea is to shoot a variety show for us trainees."
Su Yin continued, "My initial idea for this variety show is a low-budget, down-to-earth, and hilarious indoor game variety show. The daily dormitory life we filmed before can actually be considered a hybrid of documentary and variety show. Kang Yu and Chen Yang have accumulated some filming and production experience, but our videos were previously more documentary-oriented. Now we want to highlight the fun of the videos, expand the audience, and downplay their trainee status in the indoor game variety show."
"Whether we can successfully produce a variety show that can attract a wider audience will be the key to whether our company can achieve leapfrog development in the future."
Yang Ming, Chen Yang and others could hardly keep up with her pace, but Zou Kangyu and Zhang Zhaoyang, who was responsible for website maintenance and management, had their eyes lit up. They quickly wrote down what Su Yin described and some of their own ideas.
"At the moment, my idea is to make an indoor game variety show to practice my skills. I will use the company as the base camp to carry out various game competitions. The name of the variety show is tentatively set as "Who is the Game King". Here are a few game rules I have sorted out, you can take a look." As she spoke, she handed out several documents and turned on the screen projection on the laptop at hand.
"Indoor game variety shows have relatively low requirements for venues, preparation, and filming techniques. The key to determining the success of an indoor game variety show is not the investment, but the gameplay itself, the game settings, and the trainees' personalities. I think if we give it our all, we can pull it off."
Although it was just a preliminary idea, Su Yin had actually been preparing for it for the past two days. Everyone's initially anxious hearts were suddenly relieved! The more they looked at the game rules, the brighter their eyes lit up. These games!
Many of the games in the plan were completely new to everyone. If that were just a lack of experience, it wouldn't have been such a surprise, but these games weren't just improvisations; they had incredibly detailed rules and playability, instantly piqued everyone's curiosity and a desire to try them out.
For game variety shows, the quality of the game directly determines the quality of the entire variety show.
When Su Yin proposed a game-themed variety show, everyone's first reaction was to worry about the game segments. They certainly couldn't just copy the gameplay from existing shows, but coming up with their own interesting game segments was even easier said than done. How could they stand out, or at least not be too disappointing in the game segments? This project was bound to take up the most time.
Su Yin, however, directly brought out six or seven games as alternatives at once! This was something no one had ever heard of before, and it was a very interesting game segment.
After discussion, everyone decided to have company staff experience the show in advance this weekend and then determine whether these games will constitute the main part of the variety show.
Now that we have the creative idea, and this type of variety show doesn't require high costs or technical skills, we can start preparing for the game variety show after everyone has discussed it, including process design, script writing, preliminary testing, prop procurement, venue layout...
The company rented a large flat on the top floor, a space Su Yin had long considered useful when selecting a location for the company. The entire staff worked together to rearrange the unused flat, adding various backdrops and props to ensure the safety and aesthetics of the venue.
Various high-power lighting equipment, recording equipment, camera track installation and other hardware facilities needed for filming were purchased. Various game props and soft furnishings were also gradually put in place. The entire venue layout and equipment and material procurement cost a total of more than 800,000 yuan, which also became the largest expense Su Yin had incurred since coming to this world.
The venue wasn't just a one-time purchase; Su Yin had been planning to buy a lot of the new equipment for the company for a long time, so she decided to buy it all at once. From now on, the venue and equipment could be used not only for this particular variety show, but also for any future filming needs at the company.
The first official variety show of Yuexiang Entertainment Company has been fully prepared and has entered the formal filming stage.
This Saturday, the eight trainees all woke up early and had their hair and makeup done at the company, awaiting the official filming. Unlike their usual training and performances, this was a serious variety show shoot! The trainees were incredibly excited. Seeing the growing number of company staff busy preparing for the variety show shoot, the trainees were so excited they couldn't sleep well for days.
When they arrived at the top floor, they saw that the originally empty venue had been decorated in a way that they had only seen on TV and websites before. The trainees immediately started chattering about it. The boys looked left and right, feeling very curious about everything.
The staff at the venue were all frequent colleagues from the company, uncles, and aunts. The trainees were already familiar with them. Yin Haoran was the boldest, reaching directly for the camera track that he was most curious about. Wang Jiazhen also crouched beside it, not daring to touch it, but also very curious. In front of the game props, Fan Yao, Zuo Jiashi, and others ran over to the game props, eager to try them out. With eager eyes, they politely asked the staff nearby, "Can we try it?"
The variety show officially started recording at nine in the morning. All the staff members were in place and the trainees were all ready to start recording.
The host was Zhang Zhaoyang, a student from the Internet Department who hadn't been expected to be the host. Originally, the goal was to find students from a local media school in City A and some inexpensive hosts to host the event. However, after interviewing several, Su Yin felt that the hosts she interviewed were either very conventional or had decent on-the-spot reactions but their hosting style was different from what she needed.
So, she offered another suggestion. First, look within the company to see if there's anyone with hosting talent or comedic talent. Let them try it out. They're familiar with the trainees and production team, so they can create more synergy and better align with the company's desired show. If there aren't any, then look for an external host.
So, Su Yin announced in the company that as long as they could speak Mandarin, anyone in the company could sign up, and those who were selected would be given double salary!
As a result, after an internal selection, two young girls from prestigious media schools and company veterans Zou Kangyu and Chen Yang, who already had their own video recordings, were defeated by Zhang Zhaoyang, who came from a science and engineering background and majored in network science, and who did not look like a host at all.
When Zhang Zhaoyang was interviewed at the company, Su Yin didn't see any talent in him. She hired him purely because he graduated from a prestigious university and had good network skills. He was mainly responsible for the maintenance and management of the company's official website and solving everyone's computer problems. At first, colleagues thought Zhang Zhaoyang was a typical straight man with a science background. As a result, during their subsequent work, everyone discovered that although he did look like a science student, he actually had a high IQ and EQ, and he had a special dry sense of humor. He would say something that would make everyone laugh without making others feel uncomfortable.
It was only later that people discovered that he had a mind for science and a heart for art. While in college, he participated in various clubs, including the drama club and the choir. He also wrote and directed several skits that won awards in national college competitions.
He simply didn't want to work for a large Internet company after graduation and be surrounded by code every day, so he chose to work in this entertainment company that was barely related to his major and also related to art.
After watching Zhang Zhaoyang test out his hosting skills, Su Yin made the decision to let him, who had never been a host before, take on the role of hosting the company's first variety show.
Once filming began, Zhang Zhaoyang's performance surpassed everyone's expectations, showing no signs of stage fright. Because he was already familiar with the trainees and understood their personalities and traits, he cracked jokes naturally and effortlessly. His deliberately playful remarks, paired with his atypical host persona, complete with black-framed glasses, created a sense of novelty and amusement for everyone present.
The company’s first variety show has officially started filming!
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