Soon, the first episode of "Who is Yu-Gi-Oh?" was officially launched on Grape Video.
After the variety show was broadcast, the number of views exceeded 6 million in just three hours.
The first thing you see under the video is enthusiastic comments from fans who already follow their video account.
"The small company finally released a new show!"
"Oh my god, the post-production of this variety show is amazing! My eyes are dazzled."
"Ahhh, Xiaozhen is so adorable! I didn't know he could be so funny!"
"Why am I so excited after watching the first episode! The pace is so fast! So many funny moments!"
"Oh my god, putting aside my feelings towards them, this show is really good!"
Their fan groups were also completely blown away, their chat screens flooded with discussions about this new variety show, reaching an unprecedented peak in the fanbase. Fans dug out various game segments, interactions between the trainees, and never-before-seen show formats, all of which were hotly discussed.
The game segments, guest performances, and final product of this gaming variety show far exceeded fans' expectations. Many fans were stunned after watching the first episode, leaving incredulous comments in the fan group: "Is this variety show really produced by Yuexiang Entertainment? Am I dreaming?"
"You're not dreaming. I watched the credits several times... This show is truly unique and amazing."
It was just like going to a roadside food stall, thinking they would be satisfied with just a plate of fried rice, but ended up being served an unprecedented full banquet!
Someone even timidly asked in the group: "Can I say that this is the best variety show I have ever seen in my life?" and got a lot of people's approval.
A group of people also expressed that such a great variety show must be recommended to more people.
The variety show's hilarious and novel game segments, as well as the high-quality, high-density, and unprecedented fancy post-production effects, have indeed attracted many passers-by.
Even if they discovered that the variety show didn't feature any of their familiar artists, the backend data showed that their user retention rate was very high! This directly doubled the audience retention rate, with the vast majority of people continuing to watch after five minutes of the variety show starting.
On that day, the first episode of "Who is Yu-Gi-Oh?" achieved a new record of over 10 million clicks, and the click data is still rising at an unstoppable rate.
The confidence of everyone in the company was shared, and as soon as the first episode aired, it quickly shot to the top of the charts like an unstoppable dark horse, not only successfully attracting a large number of people's attention but also receiving extremely high praise.
Many viewers gave the same evaluation as the fan in the fan group: This is the most fun variety show they have ever seen.
Waves of tap water phenomena have appeared on major social platforms, and it is the first time that the name of Yuexiang Entertainment has appeared on so many social platforms.
"Hahahaha, this variety show is so funny!"
"What kind of magical variety show is this? This show is incredibly well-produced!"
"Please watch this variety show! The games are super fun and I've never seen them before! The quality is super high! The post-production is amazing!"
"I've been dazzled by their post-production."
As word of mouth spread with rave reviews, more and more people, after seeing this kind of Amway, also clicked on this unknown variety show out of curiosity. Before, the producer and guests were completely unknown, and there was no platform to promote or advertise it.
For the first time, YueXiang Entertainment and these eight trainees experienced a surge in traffic, popularity, and attention.
With the broadcast of "Who is the Yu-Gi-Oh?", the number of fans of Yuexiang Entertainment's accounts on M Station and Grape Video skyrocketed from more than 3 million to more than 8 million in just a few days.
The four episodes currently being broadcast have amassed over 100 million views, surpassing many established variety shows to rank among the top three on both the online variety show click and topic charts.
A senior industry insider even stated directly on his social media platform: This variety show has set a precedent in variety show production, and its post-production methods will definitely become a learning template for major variety show production teams in the future.
After that day, the young post-production engineer who was so stylish when walking around the company never heard his colleagues in the post-production team complain about the company and the boss again.
Everyone acted as if nothing had happened, and a few chatty colleagues turned their bored conversation back to the person who had left the company lately, jokingly saying that this person was too impulsive and had no vision.
The data on video clicks and discussions has exploded, and the company has even promised bonuses to the entire production team after the variety show is finished. The person who left must be deeply regretting it. The other people just don't bother to pay attention. They just want to get the job done. The workload is so overwhelming, they don't have the time to criticize others.
They just want to master the use of these fancy words, animations, and background music as quickly as possible! Make variety shows better and better!
Although Su Yin had noticed some of the undercurrents within the team during the latter stages, she paid no heed to them. As long as this newly formed team could deliver on her expectations with high quality, that was all that mattered. After all, no one dared to complain to her about it and waste her time.
She cared more about the video's data and impact. When the initial data came out, Su Yin remained calm. After all, in the past, even moderately famous celebrities had tens of millions of Weibo followers, and short videos with tens of millions of views were common. Popular artists wouldn't dare brag about an album without tens of millions in sales.
But when everyone in the company heard the news, they went crazy.
There are also various business invitations and brand signing intentions that are obviously of much higher grade and level. In addition, various entertainment companies and capitals have expressed their intention to cooperate and invest.
Su Yin began to realize that this result seemed really impressive in this data-dehydrated world?
I looked at the number of fans, MV views, and some already well-known variety show data of several popular singers and idol groups in the current entertainment industry.
Su Yin discovered that this variety show seemed to be really popular and had become the biggest dark horse variety show of the year!
This time, it wasn't just the teenagers themselves who began to feel more tangibly famous. Their classmates, teachers, parents, and acquaintances also began to hear more than just occasional mentions of how many fans they had, and how popular they were.
Instead, I began to hear their names more and more frequently on online media, social platforms, or in daily life, and they are currently broadcasting a variety show that has received rave reviews.
In the days that followed, they could even see various promotions with their portraits and bodies printed on them in supermarkets and on the roadside.
This time, the promotional cooperation that came to us is no longer limited to fast-moving consumer goods such as various types of food and beverages, small and medium-sized brand daily chemicals and cosmetics, small household appliances, clothing, etc.
More high-end brands and mid-to-high-end priced products also came to them on their own initiative, including some well-known brands that had never contacted them before, who expressed their willingness to engage in business cooperation with them.
Many brands and the prices they offer can even make many veteran artists in the entertainment industry envious, not to mention that in this already sluggish idol market, although they have not yet debuted, they have already stood at the top of the idol group.
At this time, Su Yin's previous long-term vision also came to the fore.
In fact, ever since the company started releasing the trainees' daily videos, they've been constantly contacted by various businesses and brands, hoping to have the trainees promote their products in their videos. Some brands have even directly offered to let the debuting group become their spokesperson under the name "Yue Xiang Shao Nian" (Joyful Youth), and the price they offered is quite substantial.
Especially for companies that did not have sufficient funds at that time, taking on one more project could provide them with a lot of additional support and was also a good publicity opportunity.
Su Yin's requirement for the staff who contacted and reviewed business deals was that they couldn't just accept anything without careful selection. They rejected any products, businesses, or brands that didn't meet the standards, any that clearly focused on the low-end market, any that were controversial, any that didn't fit the trainee's image, or any that had strong non-compete clauses.
Su Yin naturally wanted to make money, and she wanted to make a lot of money, but now she had too little money, which restricted her hands and feet.
However, she also knew that a smart person would never let a few quick bucks ruin the long-term, larger profits ahead. She had seen many such examples and would never allow herself to fall into the same trap.
As a result, the company ultimately offered very little commercial promotion to the trainees. They only accepted products from well-known brands, such as breakfast, beverages, and daily necessities. The promotional format and content strictly complied with laws and regulations, striving to be objective and fair.
Because they hadn't previously accepted any random endorsement deals, and almost never accepted products with non-compete clauses, the surge in traffic has given them more room and leeway to choose new business opportunities. Their business prices are now significantly different from a month ago.
The filming of this variety show has not yet been completed. On the day when the third episode was broadcast, the amount of business cooperation that came to the door had exceeded all the expenses that Su Yin had spent in founding the company in the whole year.
This was just the business cooperation amount for that day. Even if a lot of it was prepaid, Yuexiang Entertainment Company now has more than 10 million yuan in funds on its books.
During the broadcast of the variety show, the trainees experienced unprecedented busyness. School, training, variety show filming, promotional activities... Every day was so busy that it squeezed out every possible time.
At this time, they hadn't officially debuted yet. On Weibo and other platforms, fans had already quietly pushed an account called "Yue Xiang Shao Nian" to the top of the celebrity group charts.
Finally, this twelve-part indoor game variety show has been fully aired online. By midnight on the day the final episode finished airing, the entire show had garnered over 260 million views. It received a resounding 9.4 on Douban.com, consistently ranking in the top five variety shows each week.
As a variety show without any well-known artists, large investments, or platform background, "Who's the Yu-Gi-King" has been praised and recognized by the audience for its various special game segments and the performances of cute, funny and hard-working trainees, becoming an absolute dark horse in the variety shows of that season.
However, it is a bit regrettable because, after all, their company and the eight trainees are just newcomers, this is only their first variety show, and the video has not received any widespread publicity.
While the variety show has been a hit, it's primarily a hit online and within the online variety show community. Whether these new fans and traffic can be retained and converted into tangible data and economic benefits requires a lot of work.
Regardless, Yuexiang Entertainment's first original variety show has finally concluded. Everyone at the company has gained a lot. We've become more familiar and collaborative with the new colleagues, and we've gained a deeper understanding and mastery of variety show production. Everyone has received bonuses, and most people have received their salaries. This gives us more work to do and more motivation to achieve our goals.
Su Yin was finally able to take action and implement all her previous plans.
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