Training trainees isn't something that can be accomplished overnight. Previously, Su Yin's first group, Moonlight Boys, debuted after only a year and a half of training. This was primarily due to the company's desire to quickly recoup their initial investment, capture the still-underappreciated idol market, and establish Yuexiang Entertainment's reputation.
In addition, Su Yin came up with various creative operating methods and content output that no one in this world had yet implemented, allowing this first batch of trainees to become rare idol training systems in this world. With various training, daily dormitory life and self-made high-quality variety shows, the trainees quickly became famous in a short period of time and accumulated enough popularity and attention for their debut.
In fact, the main purpose of the idol development system is to cultivate the idol over a long period of time to build up the emotional connection between fans and idols. Su Yin's move was already very fast, even a little too hasty.
Fortunately, their rapid pace allowed Moonlight Youth Group and Joyful Entertainment to seize an advantage in this field before other entertainment companies had time to react. Although training time was limited, Su Yin had already done her best to utilize the scientific and systematic training methods she had learned to maximize the individual strengths of her members.
Idols still have a long way to go, especially for those who develop through training, where debuting doesn't mean anything. Currently, the average skill level of the Moonlight Boys members is quite good, considering the overall industry downturn in recent years.
While this still leaves considerable room for improvement within the broader entertainment industry, these young players are still young, attending school and constantly training. Su Yin believes their skills will only improve. Furthermore, for most of their fans, whether they are trainees from a company or members of an already-debuted group, it makes no difference. They still have many years to cherish this group's journey.
No one knows how this group will develop in the future and what path they will take.
Many of the second batch of trainees have already surpassed the original Moonlight Boys in skill, but Su Yin still wants to hone them. The Moonlight Boys have already luckily established a name for themselves, and Su Yin will undoubtedly be even more rigorous and cautious not only with those who have already debuted, but also with any future groups.
Over the past year, entertainment companies across the country have launched an inordinate number of so-called idol development programs, but this wave of popularity will surely soon return to normal industry order.
Su Yin is particularly demanding of trainees who already possess strong skills and a solid professional foundation. Whether they're students who train alongside school like the Moonlight Boys, or full-time trainees who dedicate their time to training, Su Yin hopes that the artists she promotes in the future will surpass their peers at any given time.
Therefore, although the company is busy during this period, it must continue to do a good job in training various trainees, producing various videos, maintaining fans, external publicity and investment promotion.
Su Yin actually felt a bit more relaxed. The Moonlight Boys' group's daily work was already being managed by their manager, and the other trainees' training was largely unnecessary for her. She only needed to occasionally monitor the company's overall situation and any major issues with the artists and trainees, and respond promptly to any emergencies.
The company already has previous experience and working models for other daily work, and there are sufficient professional staff, so Su Yin's life is really much easier than in the previous two years.
So, Su Yin, who had a little free time, began to think about what else the company had not done yet and could do now, in addition to the stable training of trainees and the promotion and production of existing artists.
After two weeks of deliberation, Su Yin decided to reorganize the company's official website, along with all its programs, video and photo materials, merchandise, and fan interaction models. Furthermore, she wanted to expand these existing models and resources to neighboring countries. She also wanted to translate the company's current domestic official website and content into multiple languages to enter the international market.
As soon as Su Yin made this decision, the company's top management fell into chaos again.
Why can't the boss just stop? Our Flower Country is a global cultural center. We don't need to do anything special. Moonlight Boys already have a lot of fans around the world. Our own market isn't enough for us, so why bother with all this work? As for the foreign fans, forget it.
Everyone in the company was thinking that expanding into foreign markets was unnecessary. Even if they truly wanted to expand on a large scale, Yuexiang Entertainment's current capabilities weren't yet at that stage.
But this time, everyone in the company has some experience, so instead of directly questioning the boss's decision, they should listen to her specific plans first.
After all, previous experience told them that Su Yin was not an impulsive person, nor was she someone who overestimated her own abilities.
At the meeting, after listening to Su Yin's specific ideas, most of the opposition voices gradually subsided.
Su Yin's move wasn't the massive overseas expansion they'd imagined. In fact, Su Yin's expansion plan was even more modest than most of them had imagined. This reassured everyone and reassured them once again.
Every step that Boss Su Yin takes is indeed forward-looking and extremely cautious, and it cannot be more steady!
At the meeting, Su Yin stated that they would not be setting up any overseas offices or branches for the time being. Their immediate work would simply involve repurposing their existing official website and online store into new overseas versions.
The website already has a relatively complete domestic version. We just copy it as it is and only need to build, operate and translate it. The workload should not be too heavy.
Previously, some videos produced by Yuexiang Entertainment were translated by domestic and foreign subtitle translation teams. However, the content released was incomplete, the platforms were different, and the translation quality varied.
After the company's overseas website is built, these videos will be further organized. If the quality is relatively high, the company will directly pay for the translation. If the quality is not high, the company will outsource the translation work.
Su Yin also noticed that some fans overseas were relying on purchasing agents to help them buy albums and merchandise. The company's primary task was to determine the prices for overseas merchandise and the price of videos that weren't free to the public. Besides assigning new staff to oversee the sales process for overseas merchandise, the company also focused on facilitating logistics and transportation across various countries.
And whether to create internal stage voting and other similar activities that were previously fully participated and dominated by domestic fans, so that overseas fans can also participate more conveniently.
Finally, we will determine how often the company's trainees and artists will release communication videos and overseas song performance videos for overseas fans.
The domestic price of physical peripherals will inevitably be significantly higher than the original price due to added taxes, shipping costs, and other related expenses. However, since it is officially operated, the quality and after-sales service are officially guaranteed, so the cost will definitely not be higher than buying privately through scalpers. It is also less likely to cause piracy and counterfeiting. After all, although copyright enforcement is relatively good in China, it is not so easy to control abroad.
This time, Su Yin wants to control the channels of her own products, put the money back into her own pocket, and better lock the hearts of overseas fans in the territory of Yuexiang Entertainment.
Su Yin's so-called initial plan for overseas expansion basically ended here.
After listening to the discussion, the company's top management found that Su Yin's overseas expansion plan was basically focused on how to better attract overseas fans, facilitate overseas fans, and better directly connect the wallets of overseas fans with the company's accounts.
It's true that, apart from the initial work and some outsourcing, the company didn't need to spend a lot of manpower, material resources, or financial resources. I think regardless of the overseas response, such an attempt shouldn't be too unprofitable.
These companies can currently afford to bear the losses, and the various reasons Su Yin cited are indeed quite reasonable. Then let's start with the neighboring countries that are most deeply affected by the Flower Planting Family!
The international standing and cultural influence of the Chinese nation in this world are even greater than those in Su Yin's previous world. Many of its singers and movie stars enjoy significant fan followings overseas. However, most domestic entertainment companies generally place little emphasis on overseas markets. This is partly due to cultural confidence, believing the domestic market is already large enough. It's also because expanding overseas requires significant manpower and resources, and the financial costs aren't guaranteed to be fully recouped.
Su Yin believes that while Flower Growing Family has a significant cultural influence, it doesn't dominate the world. The overseas fan economy is undoubtedly a huge gold mine. Especially in this world, where there aren't many idol groups or artists with international influence, why not capitalize on the potential profits?
This is the internet age! Entertainment companies must naturally globalize and must not be complacent out of laziness or the assumption that the market is big enough.
First, through this online method, they can better build a bridge between overseas fans and idols. In the short term, it is indeed to better directly profit from overseas fans, because they can directly open overseas online stores and facilitate their purchase of peripheral products, albums, videos, etc.
Once the website is fully built and all resources and products are available, many overseas fans will be able to directly and conveniently learn about their information and updates, watch their works and videos, and purchase genuine official direct-mail products in their own country through languages they are familiar with.
Su Yin was talking about how to get more money out of the pockets of overseas fans.
But she has never been arrogant. Su Yin, who has chased idols herself and worked behind the scenes, knows very well that although fans seem easy to control, they can easily be infatuated with idols and the brokerage companies behind them, lose their minds, spend money crazily for their idols, and fight crazily for them.
However, all entertainment companies and artists should understand that while fans often claim to love their idols and will always support them, they are actually the gods of the idols and their agencies.
All entertainment practitioners must truly respect all audiences and value those who like them. At the same time, they must carefully use the double-edged sword of fans and give full play to their positive role.
At the same time, never be too confident that your fans will really love you forever. First, make sure you have the capital to be loved.
In short, providing better service for both fans and customers isn't bad for a company in the long run. Therefore, as always, Su Yin and the company's staff held detailed discussions on how to make the website more user-friendly for overseas fans, and how to enhance their sense of participation and achievement in fan pursuits.
At the same time, the search for suitable and professional translators and website builders and maintenance personnel, and the search for logistics partners who can minimize logistics and transportation costs have also begun quietly without the knowledge of people inside and outside the entertainment industry.
The domestic market is currently slow to make further significant moves, and the only option is to proceed steadily and consolidate the advantages and dividends accumulated from the previous rapid pace. However, it is different abroad; it never hurts to try to expand globally.
In the long run, it is also to further expand the influence of Yuexiang Entertainment Company and artists.
The market is always a matter of first come, first served. Other domestic entertainment companies don't care about the overseas market, but Su Yin does. It's not just what she and the company's senior management say, it's just for the sake of maximizing profits.
As someone familiar with the cold idols and cold culture that swept across Asia and are now making their way to Western countries, Su Yin naturally wants to take their idols abroad, attract fans across Asia and even the world, and create a powerful idol trend that belongs only to them.
In the future, she hopes to have her idols hold concerts around the world. This will ensure that Yuexiang Entertainment is not the only brand people think of when they mention idols in China. Globally, everyone recognizes that Zhonghua has Yuexiang Entertainment, which has many idol artists with high global recognition and influence.
Su Yin also knew that it was too early to think about these things with the company's current strength. However, it was never too early to take her first step before others noticed.
——Time dividing line——
"Boss! The company has invited several music producers to select songs for Moonlight Boys' new mini album, and they have all sent sample recordings. Please take a listen and see if there are any problems. Which ones are better to choose? Once the tracks are confirmed, we will officially notify the producer to arrange, learn and record these songs." The person in charge of music production in the company found Su Yin and asked her to go and listen to the sample recordings.
According to the order of fame of the musicians who accepted the invitation, the person in charge played the demos given by the other party to Su Yin one by one.
Su Yin frowned after just ten seconds of the first demo. She didn't say anything directly, but simply gestured for him to finish the first song and continue with the second until all eight demos were finished.
Su Yinwei's frown didn't relax. Knowing that the other party was also a professional, she couldn't help but ask the person in charge in a puzzled tone: "Why is the style so different from before?"
After a pause, he couldn't help but ask with some suspicion, "Are these the samples that I mentioned earlier, specially customized by an experienced and well-known producer in the industry?"
Su Yin single-handedly oversaw Moonlight Boys' debut album. For this EP, she didn't specifically follow up on the early stages, instead handing it off to the company's professionals and departments. Leaving them in charge was supposed to be both a trial and a test, but it shouldn't go awry.
As a result, after listening to them today, Su Yin felt that none of these samples met her requirements.
The person in charge actually knew that among the samples sent by the other party, two or three were indeed of average quality, and the styles were also...some were quite different. When Su Yin asked this, he knew he had to give the boss an explanation, but there was indeed a reason for it: "Well... yes."
Then he immediately added, "The reason for the variety of styles is that the members' recent albums and stage videos have received great responses. We considered whether, in addition to the youthful and lively style, we could enrich the musical diversity in the new mini-album and improve the quality and texture of the group's songs."
He then continued, "The two composers for the first two samples are both veteran music composers in the industry, having previously created many classic hits. The composer for the last three songs is the same person, who has been the most frequently approached by young artists and idol groups for songwriting requests in the past two years."
Su Yin rested her hands on the table and, with her professionalism and aesthetic sense, looked at the person in charge seriously and asked, "So, have the songs that the songwriter behind the songwriter produced for those idol groups in the past two years become popular?"
The person in charge was speechless. It seemed that there were indeed not many red ones. But...
Since there were no outsiders here, the person in charge told Su Yin the inside story directly.
This music creator is the younger brother of the head of a major music platform. Any song he produces gets relatively better treatment and promotion on the biggest music charts. This is mainly because the quality of most idol group songs these days is just about the same. While this person isn't a star, his skills aren't particularly bad, and he's a professional.
Apart from a few god-level music creators, how many music creators can guarantee that the songs they create will become popular?
Whether a song will become a hit depends not only on the quality of the song itself, but also on the inherent unpredictability and idol nature of the song. No one can claim to fully understand the audience's thoughts and preferences, nor can they guarantee that their inspiration and state of mind will remain at their peak at the time of creation.
Therefore, the reason why many idol songs on the market in recent years have similar styles is because many of them were written by him.
Honestly, the person in charge of producing the mini-album was a bit proud of themselves for having been able to invite these three artists to perform. They had to use their connections to get them the job. However, they were also so willing to hand over the sample because of the current popularity of Moonlight Boys.
However, from Su Yin's tone, the person in charge seemed not to be particularly satisfied with these samples.
Su Yin noticed that the person in charge didn't seem to agree with his opinion, and couldn't help but sigh softly: "I don't think the recording samples made by these three producers are suitable for our group."
The person in charge couldn't help but ask, "What do you think?"
"Although these songs haven't been formally arranged and sung yet, I believe you can judge the general style and direction of the final product. You used to specialize in making singers' albums, so you must figure out the differences between the singers you helped produce in the past and the current members of our group. You must never do things based on old experience and old thinking." Su Yin directly pointed out the person's problem.
"The first demo the producer gave me was obviously a bit niche. The music was ethereal, the accompaniment used unconventional instruments, there were long sections of vocals, and there were a lot of high voices, which was not suitable for the current level of our idol group."
"The second producer's style doesn't match the image of the group members, so we won't consider him for now."
Recalling the memory of listening to the demo just now, Su Yin took the mouse from his hand again and played the sample of the "connected" creator again.
"This person's style is not that niche, but I can't tell what kind of song it is from his demo. It's not dynamic enough, it's not magical enough, and it's not lyrical enough that it's touching. I just listened to this recording sample, and I can't even give a definition of what the sample is about or what kind of song it is. And after listening to the next few demos, I have completely forgotten what this song is about. It lacks memorable points." Su Yin analyzed the evaluation of the third creator's sample one by one.
"Can you tell me the memorable part of the song just now?"
"After listening to it for the first time, do you think the average audience will be able to remember the core melody?"
Although Su Yin is not a professional composer, she does have relevant professional knowledge. Moreover, her judging criteria are not based on the professionalism of the composition itself, but rather on the perspective of an ordinary audience member and the driving force behind the artists.
She naturally wanted high-quality works, but she also considered the compatibility and competence of the song and the singer, and then the potential popularity.
Su Yin's last two questions were a bit difficult for the person in charge to answer. After calming down and thinking about Su Yin's previous two statements, he realized that there was indeed some truth to them. This might also be one of the reasons why the songs he had created in recent years had rarely become popular.
But if they didn't use their songs, it would be difficult to get another high-quality song that matched their group members, and it would offend all three of them. And what's more, they rejected three of them at once! If this got out to the creative community, it would be really difficult to deal with...
It wouldn't matter if the platform manager's brother gave them a hard time; I haven't heard that he has such a bad reputation yet. However, rejecting all three creators' samples at once will definitely lead to ridicule of their company and artists. You guys are really impressive!
There is no need to mention offending people, but the fear is that not only those three people will be offended, but also a large circle of people.
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