As time approaches the end of the year, various award ceremonies, year-end parties and celebrations in the entertainment industry have entered a period of intense preparation.
Each TV station, video website platform, major investors, and brands must determine in advance which programs and artists will participate in this year's events or galas.
During this period, especially popular artists and big-name stars became the objects of crazy competition among all kinds of people.
All parties are secretly comparing notes: What are the top-tier guests we've invited to our year-end wrap-up events and celebrations? Which superstars and current artists have we invited? What special programs and gimmicks have we pulled off this year? We're sure to delight the audience!
Therefore, the period leading up to the end of the year and the Lunar New Year is a busiest time for all artists and entertainment companies. Not only are they invited to various ceremonies, rituals, and parties, but they are also wrapping up the year and summarizing their achievements.
A year is about to pass. In order to make this year's performance review and accounts look better, many artists whose performance this year is not ideal choose to work hard again at the end of the year, or take on more commercial performances and activities at the end of the year to earn more money so that they can go home for the New Year.
For artists who already have plenty of buzz and work, besides the extra compensation and resources they enjoy, many also want to capitalize on the year-end rush to assert their presence and showcase their current status. As the nation relaxes and enjoys the year-end holiday, they want to get more coverage, allowing their work from recent years to appear more frequently in shopping malls, stores, streets, and on screens during the holiday season.
As the most popular idol group this year, Moonlight Boys, especially in today's idol market where there are few groups that can compete with them, Yuexiang Entertainment Company has naturally received countless commercial invitations.
In addition to various expensive promotional activities, commercial performances and platforms, several first-line TV stations and multiple video websites have invited the Moonlight Boys Group, hoping that the Moonlight Boys Group can come to participate in their award ceremony and year-end party.
Several of them not only offered favorable conditions to the Moonlight Boys Group in terms of appearance fees, but also offered them conditions for exchanging resources such as multiple variety shows and multiple brand advertisements next year.
Perhaps, it is only at this time that all entertainment companies will feel that they can have the feeling of singing like emancipated serfs when facing these TV stations and video websites.
After all, with the exception of a few top artists who no longer need to rely on these platforms, most artists and entertainment companies usually cling to the thighs of these TV stations and video websites, begging them for various appearance opportunities and sharing some of their resources with them.
For artists who have just become famous, receiving so many invitations from all sides makes them feel both happy and painful.
I'm naturally happy because so many invitations prove that my artists have done well this year and have been recognized by various investors and platforms both inside and outside the industry. I can also make a little extra money during the Chinese New Year holiday, so I can give out bonuses to my employees at the end of the year. After the New Year, the whole company can enjoy a comfortable holiday. I can also reserve resources for my artists in advance for next year.
To attract artists and reduce direct outlays, many event organizers often offer a combination of salary and resources. This is especially true for promising resources for the coming year, as these TV stations and platforms tightly clinch them at the beginning and end of the year. Artists with modest popularity and status who want to secure these resources and even appear on the platform often have to use connections and queue up for platform availability. However, many artists can secure most of the next year's activities by the end of the year.
The painful thing is that after receiving so many invitations, entertainment companies and artists seem to have become choosers from being chosen, but in fact they cannot afford to offend any of these platforms and TV stations, and it requires a lot of manpower, energy, and even some financial resources to handle and deal with them carefully.
Artists and companies naturally want to have 72 agents go to different places to take on all the activities at once, but this is impossible.
The last month or two of the year is already incredibly tight, and artists are stretched thin, unable to juggle all their activities. With most year-end galas broadcasting on the same day, they're forced to juggle pre-recorded shows on various platforms with live broadcasts, and choosing just two or three is a stretch.
Furthermore, many platforms and investors are competing against each other, with some even deliberately scheduling events on the same day. Attending one would inevitably mean giving up and offending the other. Consequently, artists and agencies are extremely cautious, even if they decline, not wanting to offend either party. If they do offend a major player, being targeted by TV stations, large video websites, or even some major investors, and being targeted or even banned, would be a disastrous outcome.
In fact, most entertainment companies in these two worlds also have fixed partners. New and old artists under the company often perform on these platforms. In particular, newcomers are able to directly appear on large platforms mostly because of such friendly cooperation or exchange. The platform can also have a more stable artist performance and a reliable option for emergency use.
In addition to artists whose status is already extremely stable, or those who are really popular enough and whose companies have no obvious capital bias, even the companies themselves are already big capital.
No matter what, Yuexiang Entertainment Company and its Moonlight Youth Group naturally cannot miss such a grand event at the end of the year.
The previous period was almost the time when the teenagers were about to take their final exams. Although there were already various business invitations at this time, Su Yin still waved her hand and suspended many training activities and business activities that could be turned down.
In order for the trainees in the company to have better final exam results, Su Yin has stepped up her efforts to spur the members and current trainees on to their final sprints, and even moved an entire training institution into the company!
To all the artists and trainees of Yuexiang Entertainment, you should not only have a satisfactory year-end report card in terms of work and training, but also in terms of studies!
After the final exam sprint is over, the Moonlight Boys will enter a period of intense work. Apart from ensuring basic sleep time, the rest of the time must be devoted to the various busy tasks at the end of the year.
When it came to award ceremonies and year-end galas, Yuexiang Entertainment prioritized events on platforms with which it already had strong partnerships, such as Grape Video, M Station, and Weibo. They also took advantage of opportunities to participate in the New Year's Eve galas hosted by Red Show TV, China's leading entertainment network, and A City TV. They also participated in the awards ceremony of Strawberry Video, another of the three major video platforms, and the Blue Bell Awards, recognized within the industry as the most prestigious, co-organized by multiple industry associations, including the Actors Association and the Television Drama Association.
The members of Yuexiang Entertainment and Moonlight Youth Group are full of anticipation and confidence for the upcoming award ceremonies.
After all, with how popular they are this year, there’s no way they won’t win any awards for idol groups and young artists!
Finally, the end of the year has arrived and we can get a report card on their work as idol artists this year!
However, although their popularity and popularity are undeniable, it is impossible for any award judging committee to simply ignore this group, and the group cannot simply sit back and take home an award.
The company has been even busier during this time. Not only do we have to coordinate various year-end events, but we also have to do all the necessary publicity, proper PR, and vote-grabbing for award season. We have to fight to win all the awards that are theirs!
The goal of Yuexiang Entertainment is only big, not small!
For fans, the end of the year is also their happiest time, which means they have more opportunities to see their favorite artists on TV and the Internet.
Especially for Moonlight Boys fans, this year is the group's first year of debut. Naturally, they all want to see their group win awards.
Moonlight fans have also set their sights on several platforms that have voting sessions or awards that take popularity into consideration, and have worked hard to win the recognition that the Moonlight Youth Group deserves in these awards.
The company and members have been very hardworking this year, and fans don’t want to hold them back. It would be so frustrating if they lose to groups or artists that are not as good as them in some awards that require voting or consider popularity and fame!
Not only the people within Yuexiang Entertainment and the fans of the group members are confident about winning the award.
Ordinary viewers and those in the industry clearly saw that Moonlight Boyz would undoubtedly steal the show in all the awards related to idols, young artists, and groups this year. They were truly the most powerful group this year, defying the long-standing slump in the Chinese entertainment industry, characterized by a lack of successors and a complete inability to break through.
By the time everyone heard the names of these people, they were still trainees at the time but already had a solid and huge number of fans that was hard for anyone to imagine.
In the later period, every step taken by this company and this group shocked people inside and outside the circle.
The various homemade training videos and life videos released have achieved high click-through rates and popularity.
Even before his debut, he became an instant hit thanks to his own self-produced variety show.
As soon as they debuted, they had tens of millions of fans, which is a level that ordinary idol groups may not be able to achieve even after many years of debut.
The first new album released broke the idol album sales record in recent years in terms of both online playback volume and physical album sales.
The group's name and the names of its members have long been at the top of the popularity list of young artists on major social platforms.
Participated in a variety show about national defense education for young people, which was liked and forwarded by major official media. It was revealed that he had participated in various public welfare activities before, and later directly won multiple official resources, becoming a leader among young idol artists.
No one could have imagined that they would achieve so much in such a short period of time. This achievement has become a source of pride for Yuexiang Entertainment and Moonlight fans. They are determined to win at all the major award ceremonies and galas at the end of this year!
They were invited to award ceremonies and year-end celebrations, with several organizers even hinting: "The Moonlight Youth Group must come, and they'll definitely receive an award." One organizer even told them directly that they could win a few awards if they came, that the jury had already decided on the winners, and that they were already well ahead in the Popularity Awards.
Constantly attending various activities, performing, interviews, and working at a high frequency and intensity have made the six boys in the Moonlight Youth Group feel really tired during this period.
But every time they heard the host call out their names, they walked to the center of the stage in the spotlight, with all the spotlights on them.
Seeing the fans below holding their light boards and shouting their names, and the fans showing happy smiles and expectant eyes because of their appearance.
The members will immediately cheer up and face everyone in the best condition.
In particular, many events have small segments where fans interact with each other. I hear fans say that they have come from all over the country, and some even from abroad, hoping to see them in person and send their support and blessings.
The boys would respond with their sincerest thanks, chat with them, shake hands, hug them, give them autographs, or get small gifts from the company staff to give to the fans.
Although the company does not allow artists and trainees to contact fans privately, they often allow them to chat with fan shareholders on official website forums or social platforms.
Regarding the fan interaction sessions organized by the event organizer, the company also emphasized that after the security and emergency personnel around the group members and the safety checks on fans who can participate in the interaction before entering the venue, they will not stop them from interacting with fans.
Therefore, many of their fans have had real contact with them.
It is precisely because of this that many of their particularly supportive fans have had direct contact with the members in person or online, and can truly feel that these young people they like are sincere, kind, hardworking, and grateful, and that they have truly been persevering in pursuing their dreams.
This also makes many fans like these boys more and more the more they get to know them, and they want to see how far they can go.
This is also an important reason why they have been able to maintain the attention and love of their fans, although they cannot have as many outdoor activities as some similar boy groups that were launched later, because school and training take up a lot of their time.
Although tiring, the high-intensity work during this period has made the members of Moonlight Boys feel fulfilled and cherished. Everyone naturally believes that it is because of their current high popularity and attention that they have received so many resources and opportunities. This has given them more opportunities to promote themselves and interact with their fans.
The physical tiredness cannot compare to the excitement and satisfaction in my heart.
Continuous contact with fans also made the six members of Moonlight Boys feel more deeply about what Su Yin had said to them in the company before.
Without fans, there are no idols.
As idols continue to move forward, they should not forget to look back to see if the fans who support and accompany them along the way are still there.
I recall Su Yin saying to them in the training room when they were exhausted: "No matter how far each of you can go in the future, I hope you can always maintain a grateful heart and a sincere heart."
Amid the waves of sound as the whole audience shouted their group's name and amid the happy smiles of the fans, the six boys held hands countless times and bowed deeply to their fans.
Thank you for your love for us.
We will definitely work hard! Work hard! Let you see us shine even brighter!
The year-end award season has just begun, and the Moonlight Youth Group and Yuexiang Entertainment have already won many trophies and honors for the variety shows they produced previously.
Su Yin temporarily paid someone to come to the company to make a large row of trophy cabinets, which were grand and exquisite. All the trophies, medals and certificates she had won so far were displayed here.
When these certificates of honor were just brought back to the company, not only the award-winning members of the Moonlight Boys group but also the people from the variety show production team kept running here, but also giggled at the trophies and certificates.
For several days in a row, many trainees and people from other departments took time off from work or training to come here and see these honors with their own eyes.
On the one hand, I feel happy and at ease about the current good results of Yuexiang Entertainment Company. On the other hand, looking at the currently empty shelves, I secretly cheer myself up in my heart: In the future, I will also become a hero in this monument/I will also successfully debut and win more awards.
At several award ceremonies they have participated in, Moonlight Boys has almost swept all the major awards for idol groups, winning several awards including the Newcomer Award, Most Popular Award, and Best Idol Group of the Year Award.
However, they don't steal the show at every award ceremony. At the Meow Music Awards and the iShang Music Chart Awards, Moonlight Boys only won one Popular Group Award and one Newcomer Group of the Year Award, respectively.
Some of the idol groups that won other awards were rarely even heard of by members of Yuexiang Entertainment and Moonlight Youth Group. Then, when they went on stage, they discovered that the age, configuration, and even the appearance of some individuals in these groups were similar to theirs.
Especially the crowds of Moonlight Boys fans at the scene and the Moonlight Boys sitting in the guest seats were quietly watching these groups either take away the Best New Group Award or win the Best Group of the Year Award. The scene was really awkward and funny.
On this day, the Moonlight Boys had just finished an advertising shoot and were invited to attend a fashion ceremony organized by Yiren Magazine, one of the world's top fashion magazines, in the afternoon. More than 20 artists and a number of models, designers and other people in the fashion circle attended the ceremony.
When Yiren Magazine extended the invitation to Yuexiang Entertainment, they discussed Moonlight Boys' attendance at the event, participating in the red carpet signing session and performing a song at the awards ceremony. They also revealed that the magazine would arrange awards for the artists based on their attendance, but they couldn't reveal any details at this time.
Arriving at the scene, Moonlight Boys walked the red carpet as guests according to the arrangement, performed the title song of their first album, and then sat in the guest seats to carefully watch every aspect of this fashion event arranged by the organizer.
Until the final award ceremony began, the names of various awards began to be announced, and the winners came on stage to receive their awards. However, the people from Yuexiang Entertainment Company found that the winners of one award after another were announced, and until all the awards were presented, their group's name had not been called.
However, all of the twenty or so artists participating in the event had at least once stepped onto the podium to receive an award. Only the Moonlight Boys group had nothing.
After the award ceremony, some people still had schedules to plan and left directly by car, while others went to the hotel cocktail party arranged by Yiren Magazine to participate in this ceremony which was not open to the public but was the most important part - greeting each other and making connections.
Yuexiang Entertainment's original plan for today's event was for the six teenagers to return to the company after their performances and receiving their awards, while Zhang Ning and the others would stay to attend the cocktail party.
However, watching the staff around the other artists leave with their trophies in hand, and noticing some unkind, even sneering, looks from some, I asked a nearby staff member where the person in charge who had contacted their company was now, but there was no response.
Zhang Ning suddenly had a premonition that it might be better for her not to attend the next cocktail party.
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