That afternoon, he was talking with Su Yin in the VIP client room of a top domestic economic agency.
When he first met Su Yin, he had no idea she would become his biggest client. Initially, she would contact the firm every two or three months, asking for help with some of her existing stock holdings and new investments.
Later, with the rapid rise of her Douyin platform, her value soared daily, and her liquidity gradually increased. The business she delivered to them also gradually increased. However, the request she made today was definitely enough to shock and bustle the entire firm.
In the conference room, Chen Qi glanced at her hesitantly and asked, "Ms. Su, have you really considered selling your shares in the Douyin short video platform?"
Su Yin nodded, pushed out the power of attorney in her hand, and said without hesitation: "Yes, I have thought about it. Please help me find a suitable buyer as soon as possible. I think it shouldn't be difficult to do."
The veteran agent, renowned nationally and internationally, immediately responded, "Of course. Your Douyin short video platform has become the fastest-growing and most popular mobile platform in the past two years, bar none. In all my years in the industry, I've never seen a platform so quickly become globally popular and generate so much revenue."
He witnessed firsthand the insane daily appreciation of the shares held by this young woman. He also attended and oversaw important Douyin platform meetings and decisions, verifying revenues for her. Each time, this 40-something industry-leading agent sighed heartfeltly: "This is a youthful age, and even more so, a wild one!"
Because the platform hasn't yet gone public, this woman rarely personally participates in Douyin's operations or appearances. Most people wouldn't have guessed that the Su Yin listed as a shareholder in the business information is the same Su Yin from the idol agency that has thrived in the entertainment industry over the past two years.
"Although I can earn a very substantial commission from completing this transaction, as my client, I must offer you a word of advice. The future value of the Douyin platform shares you hold is immeasurable. As soon as you announce your intention to sell, many buyers will flock to you, and the price offered will definitely be high. However, if you sell these shares today and want to buy them back later, you may never have the opportunity to do so again."
"With your current status as the largest shareholder of the world's most popular short video platform, you can just lie at home and count the countless dollars you earn every day, becoming one of the world's richest people without even realizing it."
"Therefore, out of my professional conscience, my personal advice to Ms. Su is: the time is not right for you to sell these shares now. Moreover, if you make this decision now, you will most likely regret it in the future."
After receiving Su Yin's request, the entire firm's senior management was in an uproar, caught up in the excitement of taking on such a huge deal that would leave a name for themselves throughout the business world! He felt the same way. Throughout his career, Chen Qi had handled countless transactions, and the funds that had flowed through him and his team had reached tens of billions.
However, the transaction valuation of Su Yin's scale is among the top large-scale transactions he has handled.
This kind of trading opportunity might not come around once a year, and yet here it was again. As for those outside my team, I can only say that over 99% of people in this industry would never see, let alone directly handle, a transaction of this magnitude.
But after the excitement, Chen Qi still has to explain his rational judgment to the customers. This is the bottom line he sets for himself, and it is also the valuable quality that has supported him to where he is today and gained the sincere trust of many customers.
Su Yin naturally knew how terrible the development of mobile short video platforms would be in the future, but after considering it for a long time and being reluctant for a long time, she still made this decision.
"I understand what you're talking about. I've thought it through. I've also made up my mind to sell."
Ever since Moonlight Boys debuted, the company has been secretly facing numerous attempts from industry peers, including insinuations, suppression, and acquisitions. Jealous of Yuexiang Entertainment's sudden emergence as a dark horse, some have sought to suppress their development, others to collaborate with them, and some even directly proposed acquiring Yuexiang Entertainment.
The new trainees are all training hard, and the busiest year-end season in the entertainment industry is about to arrive. Su Yin just feels that she has too many things she wants to do, and it is difficult to carry out the various plans in her heart.
Yuexiang Entertainment's influence, voice and status in and outside the entertainment industry, and her various ideas, if they want to be truly implemented, cannot be changed immediately by simply saying that the company produces a few more popular variety shows and promotes one or two popular idol groups.
Collaboration with others is merely a temporary win-win situation, where both sides get what they need. Even if she is willing to give up some of her power and interests and choose to work closely with some large platforms to jointly operate new idol groups and produce new works, the platform will always be the platform, and her Yuexiang Entertainment will still be just Yuexiang Entertainment, always inferior to others, and her most important channel will still be controlled by others.
Wanting to learn more about the relevant information to ensure the stability of this transaction, Lin's agent, Chen Qi, continued to learn more about the relevant information, interrupting Su Yin's recollection: "Excuse me, could you please tell me a little about the reason for selling your shares? Is there an urgent need for cash somewhere?"
The agent paused, then offered another recommendation: "We can also help you negotiate with major banks and secure loans by mortgaging your shares. Amounts exceeding tens of millions shouldn't be difficult to secure, and we'll strive to secure the lowest interest rate for you. This is also a very popular service we offer."
Su Yin shook her head. The loan money was too time-consuming to recover. She wouldn't be able to recoup her investment so quickly. "Thank you. I'm not considering a loan. I'd rather sell it. Meanwhile, I'd like to ask your firm to do me a favor. Please help me find any mid-sized or larger online video platforms or commercial TV stations with a high market share that I could acquire."
Chen Qi was stunned. Did he hear it right?
Selling off shares in Douyin, the world's largest short video platform, which is a new sunrise industry that is developing rapidly like a rocket and ranks among the top in various industries in the world in terms of market size and revenue, and then acquiring shares in ordinary video websites and traditional commercial TV stations?
Chen Qi's mind raced, and he quickly grasped some information. However, he decided to first share the current situation and prospects of the major video websites with his super client based on his own judgment.
Because he was not sure whether Su Yin had a well-thought-out plan, or was just stupid and fooled into doing such a business that would obviously lose money.
"Let me remind you that most of the world's mainstream video platforms are operating at a loss, including our country's major online video platforms. Of the three largest video platforms and four smaller ones, only two of these seven mainstream online video platforms can barely break even. All the other video sites are suffering varying degrees of losses, not to mention the smaller, less established platforms, which have almost no room to survive."
"As for traditional commercial TV stations, although I'm not yet fully aware of their specific revenue figures, it's clear to everyone that they'll be declining under the impact of online platforms."
"In the online video platform industry, it's still unknown how long the investment will stop, and traditional TV stations are on the decline. Are you going to use the money from the thriving TikTok platform to purchase shares in these two targets?" Even though there were some speculations, the gold medal agent still couldn't understand and sat up even more straight.
He did not want his entire team and firm to be nailed to the pillar of shame for a long time after helping his client complete the transaction, as this equity sale and purchase exchange event would become a laughing stock and a negative example in the entire industry for a long time.
Ultimately, although they earn agency fees, all practitioners certainly hope that the ultimate result of the agency is to help clients make money rather than lose money.
Although a losing agency may make money, it may lose its long-term reputation in the industry and the trust of other customers.
However, the woman before them had become Douyin Short Video's largest shareholder at such a young age, and the entertainment company she founded had become the entertainment industry's biggest dark horse of the past two years. Based on the firm's basic understanding of her personal information, this Miss Su didn't seem like someone who would be easily fooled.
What's more, it would be fine if it happened in other industries, but since she is in the entertainment industry, there is no reason for her not to know the current situation of online video platforms and TV stations.
So, after thinking for a while, Chen Qi couldn't help but ask tentatively, "Or Miss Su, do you have the confidence to create miracles in these two fields again? After all, you are indeed a miracle in the industry."
"If you are optimistic about and want to invest in traditional video platforms and TV stations, it may be because we really haven't seen the opportunities in these two industries yet."
After saying that, the gold medal agent smiled slightly and flattered Su Yin calmly.
Su Yin was also stunned by this person's imagination. She was a little amused and said, "That's not the case. It's just a personal business behavior of mine. I'm not so great as to boast that I can reverse the trend of the entire industry and achieve such a level."
In fact, even by the year Su Yin left her original world, the entire video website industry was still and would remain in a state of loss for a long time. Television stations were similarly losing more and more viewership to mobile and desktop video platforms. Fewer commercials meant losses for the stations, while more commercials led to viewers turning to video platforms, further losses for the stations. This was truly an industry on the decline.
However, it is not easy to completely reverse the situation in this industry by one person.
If she were really allowed to take charge of a TV station, she could only increase revenue and reduce expenditure as much as possible and use some of the new low-investment, high-return program formats and content she had seen in the previous world, as well as more unpredictable product placement methods to help the TV station increase its overall revenue.
Fortunately, the Flower Country of this world, having seized the opportunity of the Industrial Revolution, has avoided the centuries of lagging behind developed Western countries, and the period of piracy and copyright chaos that plagued the frantic pursuit of catch-up. This has made viewers of this era more accustomed to paying for copyrights, and the income pressure from membership fees and video-on-demand subscriptions is not as great as in Su Yin's original world.
But at the same time, the internal competition among video websites will become greater, and only those who output good video content can gain the audience's support.
This makes it even harder for undercapitalized small and medium-sized video sites to compete with larger platforms. Without access to popular movies, TV series, documentaries, and variety shows, and without creative content output, viewers feel it's not worth paying for, creating a vicious cycle.
Despite a declining trend, traditional television still holds significant influence and a significant audience. This is especially true for a large number of middle-aged and elderly people, many traditional housewives, and teenagers who are subject to strict regulations and are not allowed to spend extended periods of time with computers or mobile phones. Television remains their primary means of receiving information. Even in its decline, television still offers a seemingly endless marathon, allowing them to slowly absorb and wait.
Su Yin did not say more about her thoughts, but further put forward her requirements for the video websites and commercial TV stations that wanted to acquire shares.
"Let me explain my requirements. I hope the video platform and shares I want to acquire must meet the following conditions. First, the video platform must have a significant market share, a large audience, and a substantial copyright library. Second, the shares that this platform can acquire must be large. In addition to scattered shares, I must be able to directly become a major shareholder and have a say in the shareholders' meeting. Finally, the acquisition price cannot be too high. Although I want to acquire shares, I am definitely not here to be taken advantage of."
"My requirement for commercial TV stations is to choose large ones that are willing to sell shares in the near future. However, I don't have any special requirements for the number of shares in the TV station. As long as they are reasonable, I will be happy to buy them. If there are several TV stations with reasonable prices and I can afford them with my funds, I will take a look at them all."
After stating the above requirements, Su Yin added another condition: "I will only confirm the sale of my shares in the Douyin short video platform if it is clear that the second transaction can proceed. The transaction party that can help me complete the second acquisition target, or directly exchange video website or TV station shares with me, will have the right of first refusal to purchase my shares in the Douyin short video platform."
After hearing this, the agent's mind became clear. While these conditions sounded complex and the workload was considerable, they were highly feasible in practice.
After all, the current growth of Su Yin's short video platform has garnered the envy of countless people, who are eager to get a piece of the action, but are struggling to find opportunities. This top agent is confident that this deal will ultimately be successful. His job is to help his client find the most suitable target, negotiate the most reasonable and favorable price for her, and minimize her losses.
Agent Lin was certain that many of the world's top capital and business giants, not just domestically, were interested in this deal. Some of them undoubtedly had the ability and willingness to exchange their shares in traditional video websites and TV stations for their client's stake in this newly emerging short video platform. If it was an equity swap, he would definitely help his client acquire as many shares as possible, helping her secure her position as a major shareholder and gain greater influence.
He had conducted a detailed investigation on Su Yin herself beforehand, and with his quick thinking, he probably guessed Su Yin's purpose.
This meant she was trading her personal interests for her Yuexiang Entertainment's voice within the entertainment industry, its platform, and the backing of a television station. This was also the fastest way to boost their company's power and status: to get more investors to side with her! She herself would become the investor!
Agent Lin could even imagine this scenario: once Miss Su Yin had completed the exchange of all her shares, her status within the entertainment industry would undoubtedly undergo a drastic transformation! The future of Yuexiang Entertainment, the company she founded, would be infinitely smoother, whether promoting and managing artists or simply producing cultural and audiovisual works!
Because she's no longer fighting alone. She has the power of several video platforms and TV stations behind her. Even if she's not the one in charge of these forces, she's a crucial part of them. Their collaboration will inevitably deepen, with more interests involved and mutual support. Even if she can't rally her own faction in a short period of time, she can still secure more support for her company and artists.
Thinking of this, the agent couldn't help but respect Su Yin. Not everyone has the courage and determination to give up the real benefits in their hands in exchange for the possibility of a future that is unclear and extremely difficult.
Such a huge fortune, which can be earned without any effort. The agent named Lin is already in his forties and has seen countless storms in the industry, but he does not think he has the courage and boldness to make such a decision.
This young woman is really no ordinary person!
Even if Su Yin boasted that she was confident in acquiring an online video platform or a commercial TV station and turning them from loss to profit in a short period of time, this gold medal agent might believe it now.
After all, for a person with such courage, his success is definitely not without reason.
Yes, Su Yin's decision was to sell off her shares in the mobile short video platform she first invested in when she came to this world, and then invest in online video platforms and TV stations, becoming their shareholders. In this way, she could expand her voice and status in the entertainment industry.
Owning a video platform with a majority stake in its own hands can become a company's ultimate trump card for external publicity and production, guaranteeing a smooth and enjoyable future in entertainment. Regardless of future conflicts of interest with any platform, or even falling out, there's no need to worry about a lack of distribution channels for the company's programs and artist videos, as there's a stronghold. Furthermore, using stakes in video platforms and TV stations as a stepping stone, a company can quickly gain access to various forces within the entertainment industry, ensuring the smooth flow of resources and maximizing its influence.
In the future, if Su Yin wants to create talent shows, idol singing competitions, or other variety shows featuring multiple idols, it will be impossible to achieve this with the influence and reach of Yuexiang Entertainment alone. If she were to create a new video platform entirely owned by Yuexiang Entertainment, not only would the initial investment be unimaginable, but it would also be impossible to acquire such a large amount of video resources in such a short period of time to attract and retain viewers. Other entertainment companies and idol groups would also be unwilling to participate in the production of programs on the competitor's territory, thereby enhancing their success.
However, acquiring a video platform that already has a large audience and resource library is different. Su Yin doesn't require full control of the platform, or even absolute control. The daily operation and basic decision-making of the website can still be handled by the original team.
Su Yin only wants status and voice. If she can truly propose feasible idol variety shows and gain audience approval, she won't have to worry too much about attracting participation from idol groups and companies outside of Yuexiang Entertainment. Only by collaborating with more capital can the idol industry continue to expand.
She also lost the dividends from shares that had huge potential for appreciation, so she was naturally heartbroken.
However, Su Yin has now earned enough money to ensure that she will never have to worry about food and clothing for the rest of her life, and she herself is not a person who lives a particularly extravagant life.
Compared to the sense of accomplishment and pleasure that the numbers in the bank can bring her, she is more looking forward to seeing how far she can influence the development of the idol industry in this world, and whether she can create the strongest idol kingdom that belongs to her.
She doesn't want to be shackled anymore! She also wants to be the one who makes the rules!
Su Yin continued to discuss the details and requirements with the agent, and a raging fire ignited in her heart! It was the flame of huge ambition that no one could suppress or extinguish!
She is fearless!
She—no one can stop her!
The author has something to say: The early plot has come to an end here. The heroine has gradually established a company, a group, and initial power. I am so excited and looking forward to it.
Thank you all for your votes, nutrient solutions, and comments. Your support is my greatest motivation! If you think there are any problems with the rhythm, I hope you can help me point them out!
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