After two years of development, Yuexiang Entertainment has grown stronger in all aspects. With the launch of Yuexiang Entertainment's second debut group after Moonlight Boys, and also their first female group, Yuexiang Entertainment naturally began extensive promotional efforts early on, launching an unprecedented publicity campaign.
This time, Yuexiang Entertainment Company made a grand yet mysterious announcement for the new group.
Yuexiang Entertainment has placed promotional images and debut trailers of the new group members on subways and bus stops on some major roads in several major cities across the country, including City A, as well as on some commercial billboards and large screens in shopping malls.
On these promotional images, one can see the slogan "On June 6th, Yuexiang Entertainment's newest girl group - Mysterious Girls will debut, subverting your imagination of girl groups." This tone can easily attract the attention of many passers-by. However, the images only show five black silhouettes of girls, and their true appearance cannot be seen.
At present, the outside world only knows that the girl group they launched this time has a total of five members, and still knows nothing about other information.
Trying to find someone by looking at their silhouette is really difficult.
Yuexiang Entertainment has already established official accounts for Mysterious Girl on various social media platforms. The profile pictures of the five members remain black silhouettes. A new section has also been created on Yuexiang Entertainment's official website, creating a separate sub-section for Moonlight Boys member information and forum content.
Not only fans of Yuexiang Entertainment Company itself, but also many ordinary people who follow the entertainment industry, and even office workers and students who never care about the entertainment industry on weekdays, but see the mysterious advertisements everywhere on their way to and from work or school, can't help but feel curious.
How can this newly launched idol group from Yuexiang Entertainment subvert the public's impression of ordinary female idol groups in the past?
Even the girl group trainees that Joyful Entertainment began regularly performing last year have employed some novel and creative methods. However, at this point, these methods no longer seem particularly impactful. In particular, the group that Joyful Entertainment is planning to launch is about to debut, yet no concrete information has been released. Do they really have to rely on the members themselves to shatter or even overturn the public's perception of girl groups?
It’s really hard for everyone to imagine.
Entertainment journalists, ever-observant of the latest entertainment news, were already scrambling to uncover the identities of the five members of Yuexiang Entertainment's deliberately shrouded in mystery. What qualities and abilities led Yuexiang Entertainment to choose them as its second group to debut in two years? And what justified Yuexiang Entertainment's claim that these members could subvert the public's perception of girl groups?
Entertainment reporters, eager to uncover information and share it publicly, began searching for information in various ways. However, Yuexiang Entertainment was no longer the small company it once was. The company had relocated last year to a new building, which boasted multiple floors of office space and several more dedicated rooms for trainees, artist training, and program recording.
Yuexiang Entertainment also rented two nearby buildings to use as dormitories for male and female trainees, and comprehensively improved the security of the buildings and dormitories.
Not to mention outsiders, even trainees can only use their trainee cards to swipe the elevator to the floor corresponding to their dormitory rooms.
There were several security guards patrolling the building, and inside there were women keeping watch on who was entering. These women knew all the trainees and even their parents, so anyone trying to get away with it would be caught dead!
There were quite a few trainees at Joyful Entertainment these days. Every day, there were trainees coming and going for school, or never leaving the company at all.
They tried to inquire with the company's employees or trainees about the debut list, but couldn't get any reliable information. The reporters were getting anxious, and they were really keeping Yuexiang Entertainment a secret.
Many people were naturally dissatisfied with Yuexiang Entertainment's grand publicity and boasts about their newly debuted girl group. This was especially true for gossip reporters, who were increasingly motivated to stir up trouble the less they were given firsthand information.
One day, a reporter from an entertainment platform was interviewing Yao Lingling, the singing and dancing queen under Star Entertainment, when he deliberately provoked her by asking, "Yao Tingting, are you aware that Yuexiang Entertainment is about to launch a girl group to compete with your junior, Mint Girls?"
Yao Tingting's delicate face showed a somewhat surprised expression: "Sorry, I've been very busy recently and haven't heard of it."
After hearing her answer, the reporter immediately followed up with a question: "So, do you think Yuexiang Entertainment's new girl group will have a significant impact on Mint Girls? Will it directly threaten Mint Girls' current fan base and popularity?"
Yao Tingting felt a little impatient. Today was her personal interview, and she really didn't want to answer questions that didn't concern her. Especially regarding the so-called "junior sisters" from the company. She really wanted to answer, "Whether it causes a stir or not, it doesn't matter to me." However, for the sake of her own image and the company's reputation, she couldn't sulk in front of the cameras and microphones. Instead, she used the familiar, coquettish tone to smooth things over: "Well, I wish them all the best in their debut. But I have even more confidence in my company's junior sisters."
Then he immediately turned his gaze to another reporter and asked with blinking eyes, "What did you want to ask me about before?"
Yao Tingting's agent immediately signaled other reporters to ask questions about Yao Tingting herself and stop asking questions that were not related to her.
On the other hand, the same scene also happened to another artist from Star Entertainment - Zhang Lianxue.
Zhang Lianxue, now in her early forties, is an actress who occasionally appears on screen. She was part of a girl group that enjoyed a brief period of popularity, but unfortunately, the group's popularity faded after a single hit song. Since then, the idol market has continued to slump. While the other two members of the group have since retired from the entertainment industry, she, through her hard work and excellent interpersonal skills, has successfully transitioned to acting.
Previously, when Star Entertainment launched the Mint Girls, they also arranged for this former girl group member to endorse them. Zhang Lianxue also took the opportunity to reminisce about her time in a girl group on social media, cheering on her company's new girl group and sending her former blessings.
Not only did they interact on social platforms, they also went to the scene to help Mint Girls to increase their popularity and topics.
At the time, the Mint Girls members stood beside Zhang Lianxue and expressed their determination to learn from her. Zhang Lianxue also sang her group's most popular song with the members, which successfully made the entertainment news and trending searches all day long.
So, today, a reporter caught up with Zhang Lianxue at the airport and asked her a similar question: "Excuse me, Sister Xue, as a senior, are you optimistic about the girl group that Yuexiang Entertainment is about to launch? I see you got along well with the Mint Girls before. Do you know privately whether they are ready to challenge Yuexiang Entertainment's girl group?"
Zhang Lianxue, who had just walked out of the airport, was a little surprised that there were several media reporters waiting for her here.
When hearing the questions asked by the reporters, Zhang Lianxue did not show any anger at all because the reporters were not asking about her. Instead, she was quite happy to respond to these reporters.
In front of the camera, Zhang Lianxue raised her eyebrows, smiled and said, "As for girl groups, you should look at our Star Entertainment. Each of my junior sisters is one in a million, not everyone can compare to them." The straightforward stance and criticism in her words immediately excited the reporters, and they turned around and sent out her words and video.
Just as some people were discussing Zhang Lianxue's speech, they saw another reporter catching the members of Moonlight Boys Group who were returning to the company after school and asking them about their opinions on the company's new group, as well as the manuscript and video of their response to Zhang Lianxue's remarks.
At the school gate, Fan Yao and Wang Jiazhen were about to board the company's shuttle bus after class when they were suddenly stopped by several reporters and asked this question. Although security guards quickly stopped the reporters from rushing over, the reporters still shouted their questions. The two did not run into the bus, but instead looked at the logo on the reporters' microphones and inquired about what Senior Zhang Lianxue had said.
In the video, Fan Yao was seen smiling as he put his arm around Wang Jiazhen's neck and politely replied to the camera: "Senior Zhang is the senior, and we are the juniors, so it's not easy for us to respond. Moreover, we are not the parties involved, so it's not our turn to respond."
Then he paused, and smiled at Wang Jiazhen. "But, speaking solely of idol groups?" They both said in unison, "Take a look at Yuexiang Entertainment. We will never let you down."
The words from both sides immediately sparked considerable discussion. While the two Moonlight Boys members remained polite, their message was clear. They had absolute confidence in their company's new group. As for whether the phrase "we're not involved, it's not our turn to respond" was a subtle dig at Zhang Lianxue, that's a matter of opinion.
After all, these young men had such a good image that they rarely had any flaws in their daily lives. Even if a small number of Zhang Lianxue's fans felt that they were making indirect accusations, most people didn't take it to heart, instead thinking that they were overthinking it.
No matter what, this boy is just a high school student. How could he react so quickly and attack back with indirect criticism? Let's not dwell on this issue anymore and look forward to the competition between the two girl groups!
That night, Mint Girls released a video through the group’s official account on the social platform, expressing their attitude.
The members of Mint Girls are the best girls selected from all over the country by Star Entertainment. Each of them has practiced for about two years, having gone through the most intense competition to be selected. They are not afraid of any girl group challenge and welcome everyone to join the idol group family.
This war without gunpowder, the competition between the two entertainment companies and the two girl groups, has made many people look forward to the new girl group that Yuexiang Entertainment is about to launch.
After all, what will be the result when comparing the last two girl groups?
Who will win and who will lose?
Su Yin watched the Mint Girl video in the company and could probably guess what Star Entertainment was up to.
It was inevitable that the two girl groups would compete against each other, so they decided to challenge the Yuexiang Entertainment girl group before their debut. This not only left the audience with the impression that the Mint Girls were generous and excellent in all aspects, but also temporarily tied the two groups together.
If Yuexiang Entertainment's girl group becomes popular, the public will immediately think of their "rival" - Mint Girls. If Yuexiang Entertainment's girl group can't beat Mint Girls, they can also brag about their own group's strength and status.
However, Star Entertainment was wrong.
Su Yin casually flipped through the discussions of some netizens on the social platform. Many people were guessing which trainees would debut, and some were nominating several girls from the training system who had recently gained popularity in a series of performances and variety shows.
Those girls are indeed good, but in the past two years, too many of them have followed the trend of becoming so-called training idols. Seeing that the Moonlight Boys Group has only been training for two years, everyone has become more impatient.
But this time, she won't be so hasty in launching the training system. She will let the people of this world truly train slowly, so that they can more fully and truly experience the charm of the training system idol. These girls are far from ready to debut.
As for the cute girls who debuted in the past two years and want to become idols, or are in the process of becoming idols, I'm sorry, you will have to feel the comprehensive challenge and suppression from the high-quality girl groups!
Want to seize the idol circle's girl group market with Mint Girls? It's not that easy.
Within a few days, the Mysterious Girl's accounts on various social media platforms, including the Yuexiang Entertainment official website, began to post updates one after another.
Combination keywords: break the impression.
Member characteristics: All members have strong strengths without any weaknesses.
Length of practice: The shortest practice period for a member is two and a half years, and the longest is five years.
The original half-body silhouettes of the five members have been replaced with full-body side silhouettes. Each member has long legs, and their body proportions and facial features are also excellent from the side silhouettes!
The release of this crucial information fueled curiosity. Yuexiang Entertainment had trainees who had been training for five years, with the shortest being two and a half years, and this was completely unknown. Did they really have a secret weapon? And what kind of quality would a group with such extensive training time expect to perform when they debuted?
Many people even had a question in their minds: Are they really that powerful to say that all the staff have no weaknesses?
Soon, after much anticipation, the debut day of Yuexiang Entertainment’s new girl group finally arrived on June 6.
At 12:00 noon, all major social media platforms and Ruixiang Entertainment's official website simultaneously updated the members' photos, changing from black silhouettes to their original appearances. Then, the group's collective certification video appeared simultaneously on Yuexiang Entertainment's official website, major social media platforms, and various advertising screens placed by the company.
Some people passing by these advertising screens couldn't help but stop and watch five young and beautiful girls appear in the video together, greeting everyone cheerfully.
The five members bowed in unison and began their opening speech loudly and powerfully: "Hello everyone! We are—the mysterious girl!"
"Hello everyone, I'm Qi Zhi, the captain of the Mysterious Girls. I've been training for five years, and my specialties are singing, dancing, and super strength."
"Hello everyone, I'm Bei Ping'an from Mysterious Girl. I've been training for three years. My specialties are high notes, dancing, and a fantastic sense of rhythm."
"Hello everyone, I'm Fu Ning from Mysterious Girl. I've been training for three years, and my specialties are rap, street dance, and bass."
"Hello everyone, I'm Lan Leyi from the Mysterious Girl. I've been training for four years, and my specialties are singing, dancing, and a slightly impressive memory."
"Hello everyone, I'm Yan Yun from Mysterious Girl. I've been training for two and a half years, and my specialties are singing, dancing, and playing various musical instruments."
Meanwhile, Mint Girls' manager Lin Bin, who was also closely following the group's developments, couldn't help but complain in front of his computer: "Which idol member can't sing and dance? Is that considered a special skill? And what the hell are super strength and memory?"
With this messy introduction, Lin Bin's heart was relieved a little. He didn't believe that anything could subvert the public's imagination of girl groups.
The members of Mint Girls were the best of the best, hand-picked by their company from among thousands of beautiful girls nationwide. While their training time was somewhat limited, not the average of two years, they were selected nationwide, and they possessed both beauty and talent, possessing all the qualities to shine. Otherwise, they wouldn't have truly become popular.
After only a few months of debut, he has already gained great popularity.
Lin Bin naturally believed that Yuexiang Entertainment's claims of five or four years of training were highly exaggerated. Yuexiang Entertainment had only been established for three or four years, and in the past few years, there were no people in the idol market. How could they possibly have trainees who could train for such a long time?
Lin Bin thought: "What's more, many of the members of Mint Girls had already studied dance and singing. If we take into account their past training, five years is possible. If they already have a solid foundation, and then join the company to practice for five more years, the girls will be too old, and the cost to the company will be too high."
Thinking of the nine members he was with, Lin Bin felt more at ease. After all, they were a girl idol group. They were not promoting pure singers nor training professional dancers. Their level was already top-notch.
However, the appearance of the five members who finally made their debut made his heart skip a beat. The appearance of the girl group members launched by Yuexiang Entertainment Company this time was indeed beyond his expectations.
It’s not that they are not beautiful, nor does it mean that everyone is beautiful enough to amaze him, an agent from a big company.
Rather, this girl group looks very different from other girl groups on the market.
Based on past experience and market reaction, generally speaking, girl idols shouldn't create a sense of distance from the audience. This was not only the case in the past, but also now, when entertainment companies release new girl groups based on the Moonlight Boys' style, they almost always feature approachable idols. They feel like they're walking around, and in short, they create a very close feeling.
Even though the members are all beautiful, ranging from innocent and beautiful to youthful and energetic to playful and playful, their overall style is usually casual and sweet. Girl group members who look like your next-door neighbor, the school crush, or the girl you see on the street are now the absolute mainstream.
Experience has proven that fans simply love these types of individuals, and the success of Moonlight Boys is a prime example of this male counterpart. The only difference is that the promotional and operational methods of traditional idol groups have lost their appeal, and their quality has gradually declined. Today, major entertainment companies are learning to manage idol artists through live broadcasts, stage performances, and variety shows, and the overall influence of idol groups is steadily increasing.
The girl group that everyone had expected from Yuexiang Entertainment never fell into this framework.
It wasn't until Yuexiang Entertainment released a preview promotion: "Break your imagination of girl groups" that some people keenly sensed something was wrong. How exactly should this be broken?
Now, the five members of this new group have finally made their debut. Although these five members also look young, they are more recognizable than the Mint Girls.
Lin Bin immediately took notes. Among the five members, there were some stunningly beautiful, authentic beauties, some chubby, and cute girls, some with short hair and a cool, cool vixen-like demeanor, some with lazy, alluring looks, and some with dashing, domineering demeanor. The five members were surprisingly distinct, each with their own exquisite, trendy makeup and outfits, instantly captivating the audience.
Lin Bin also noticed that what sets these five members apart from the current crop of cute and playful girl groups isn't just their looks and attire. They also seem to exude a more mature, confident, and powerful aura.
This aura actually reminded him of Su Yin from Yuexiang Entertainment—a young woman with both immense strength and aggression, possessing a complex quality and immense inner strength difficult to describe. Lin Bin shook his head. Was this woman truly worthy of being the first girl group she'd ever led?
It looks like - it's really coming with some force.
Originally, Lin Bin was most worried that Yuexiang Entertainment would select the most popular members from the first group of female trainees they launched to form a group to compete with Mint Girls.
After all, the trainees' similarities are quite high, and the weekly performances and voting system pioneered by Yuexiang Entertainment have made those trainees very popular and their fans very loyal. Their variety and endless variety always make people particularly annoyed.
Although Lin Bin has confidence in Mint Girls and is not afraid of a battle with Yuexiang Entertainment, he has to admit that it will be a fierce battle.
Before, everyone thought the Moonlight Boys were just lucky at Yuexiang Entertainment, but that wasn't the case anymore. After all, everyone had learned Yuexiang Entertainment's operations and promotional methods. For large companies, once they mastered the methods, they wouldn't have to worry about funding or resources, and they could quickly learn, master, and apply them.
But this Yuexiang Entertainment Company is always special and unexpected. Star Entertainment has used a lot of resources to promote Mint Girls in the past six months, but it can only compete with her non-debut trainees.
It seems these five aren't the most popular trainees from the performance they'd previously researched. Judging by their types, they shouldn't be too worried about clashing with the Mint Girls and stealing their fans and market share.
However, he still harbored a deep concern: what kind of impact would these five seemingly unconventional members have on the current crop of female idol groups? And why would Yuexiang Entertainment choose to abandon the already highly popular performing trainees and select these five unknown trainees?
What is the basis for this?
Lin Bin continued to read with concern.
At the same time around the world, many people clicked on the video, looking forward to Yuexiang Entertainment's girl group that "can break the impression of girl groups."
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