Grape Video has a plethora of variety shows available every timeframe, especially during the summer season, which is a prime time for variety shows. Next week, two new variety shows will be released on Grape Video: one a collaboration with another company, and the other a Grape Video original.
Both variety shows have invited many popular artists to participate, and they are all aiming to grab clicks and topics during the summer vacation.
After watching the first episode of Yuexiang Entertainment's new variety show with the others in the department, Li Nan grew even more worried. In his professional opinion, the two variety shows his own platform was launching next week were highly likely to be outperformed by Yuexiang Entertainment. Especially for one of the shows, they had given advertisers and franchisees guarantees. If the promised results weren't met...
Li Nan thought about it, and then made a simple report of everyone's analysis today and handed it to the minister. He also briefly mentioned the matter and his own thoughts.
After reading Li Nan's evaluation and analysis, the director felt a surge of worry. But with shows, you can't just whim it out or change it at a moment's notice. The initial marketing and promotional efforts were already complete, and production on the variety show was nearly finished. Now, they were being asked to deal with Yuexiang Entertainment's potential hit. They were completely lost.
The next day, they received the hit count for the first episode of Guangming Video and the ratings from Kangle TV. They then investigated the online buzz and public opinion. The director decided they needed to discuss with the higher-ups whether to bring the platform's flagship variety show to bear against them and move the show, originally scheduled for next month, to next week. Or... to refrain from airing it during this time slot, avoiding the spotlight and postponing the show's broadcast.
Ultimately, the decision was made to air one variety show as normal first, postpone the original variety show, and then decide whether to release the killer show based on the subsequent performance of Yuexiang Entertainment. This temporary adjustment immediately got many people at Grape Video busy.
With the broadcast of the first episode, the popularity and reputation of the variety show "The Adventure of Solving Puzzles" has just begun to ferment.
While the people at Guangming Video and Kangle TV were fully prepared, perhaps this new variety show wasn't well-suited to their new platforms and wouldn't immediately achieve exceptional results, everyone was still hoping for a good outcome. Their expectations weren't high, just higher click and view ratings than their previous variety shows would be enough! A top ranking would be ideal.
However, when the results of the first episode came out, although both platforms had already seen the finished film in advance and had great confidence in Su Yin and her team, they were still surprised.
It's fine if it's just a video platform, after all, the popularity of "Mysterious Girl" among young people is obvious to all, and their fans are the main user group of current video websites. The reputation that Yuexiang Entertainment has built in the online variety show circle in recent years is not exaggerated. It has definitely become a school of its own, with a large number of variety show fans.
As a result, the first episode, exclusively broadcast on Guangming Video, surpassed 30 million viewership ratings that very day, directly topping the online variety show popularity charts.
But the situation for TV stations is different from that for online video platforms, which previously faced significant barriers. Traditional TV stations have a broad audience, spanning a wide age range, making it difficult to significantly increase a station's ratings in a short period of time, even for a short period of time.
At least, Kangle TV has never experienced a new variety show, without a solid audience base, instantly reaching sixth place in the national ratings for its time slot on its first episode. Don't underestimate this sixth place ranking; remember, this is a national competition, and most stations have already established their audiences. The top rankings are particularly dominated by a few top-tier stations.
I'm sorry to say that this is about the best ratings Kangle TV has ever had since its founding.
The result! The variety show planned by Su Yin actually achieved this result in the first episode!
Detailed data showed a sudden and significant increase in ratings around the end of the previous time slot, suggesting that viewers had flocked to the show ahead of time, drawn by the popularity of "Mysterious Girl" and "Enjoy Entertainment." However, twenty minutes into the show, the ratings began to surge again, likely due to viewers accidentally switching to the channel and then picking up their remotes.
Even more surprises for Kangle TV and Guangming Video are yet to come.
By just the second season, the show's reputation had exploded, and its popularity soared to the top. Kangle TV's ratings for that time slot even broke into the top five nationwide satellite TV stations!
In fact, Kangle TV is not short of money. What they lack are programs, talents and popularity.
Therefore, when approached, the director and deputy director of Kangle TV thoroughly researched Su Yin and her Yuexiang Entertainment's past achievements. After a detailed discussion with Su Yin, the two parties hit it off immediately. Kangle TV wanted ratings and popularity. Su Yin wanted a platform for output.
To seize this opportunity that could change the fate of Kangle TV, station director Shen Zhong was even more determined and took the initiative to help her buy back her shares, making many concessions. He essentially handed Su Yin over to Kangle TV and made her a major shareholder, offering her the position of Deputy Director of the Creative Department.
After studying Kangle TV's overall operations and resource base, Su Yin discovered that its biggest shortfall was creativity and talent. Despite spending money on various programs and dramas and putting in the effort to promote them, the results were consistently lukewarm.
Guangming Video faced the same situation; funding wasn't the biggest factor hindering their development. Therefore, these two platforms were able to genuinely accept Su Yin, listen carefully to her suggestions and opinions, and give her ideas the green light. This was also the reason Su Yin chose them.
In fact, Su Yin did not disappoint their expectations.
Now, this new variety show has broken new records again. The current results are already the excellent results they expected for the show in its later stages, and they are already very satisfied. Judging from the current trend, as long as the show does not experience a sudden drop in quality or scandal, the success is already a sure thing.
As expected, as the variety show continued to air, the production staff and guests became more and more compatible with each other, and the rhythm of the entire program became more and more appropriate. The audience watched the guests display various talents and personalities, and became more and more familiar with the program and the ten guests and hosts. More and more viewers began to promote this variety show.
During this time, "Mystery Adventure" became the talk of the town, whether in school, at work, or in the community, and became the best variety show for many people to spend their weekly leisure time! All other variety shows in the same time period became eclipsed.
By the fourth episode, the show had already topped the national TV ratings charts for the same time slot! This astonishing achievement not only stunned Kangle TV, but also other TV stations.
The fixed order of ratings that has been formed among TV stations is not so easy to break, and such results are simply unheard of!
This caused the TV stations to feel envious and annoyed. Su Yin and her Yuexiang Entertainment Company are indeed full of talents. Now the popularity of this variety show has reached a period of complete explosion and cannot be stopped.
There are so many discussions about this variety show online, and the comments from two professionals have left a deep impression on many entertainment companies, TV stations, and video platforms.
"Why has this variety show become so popular so quickly? It has no barriers to entry, a fast-paced pace, innovative games that aren't boring, and a host of guests, including the most popular and eye-catching girl groups, as well as comedians with hilarious charm and personal charisma. These factors have made it a family-friendly variety show that the whole family, young and old, loves to watch. It would be unusual for a variety show like this not to be a huge hit."
"I've read a lot of audience comments lately, and I'd like to offer a brief summary here. I hope more producers and investors will understand what kind of shows audiences really like. They don't like to see guests casually and haphazardly playing games; they don't want to see guests and hosts spouting meaningless nonsense for no apparent reason, confused about their roles and roles on stage; and they don't want to see entire shows being perfunctory, unprepared, and riddled with loopholes from the outset. What they truly want is shows that are sincere, rich in content, and embody genuine emotion. Such shows, regardless of format or content, will always be discovered and loved by audiences."
After only four episodes, the influence of the variety show "Mystery Adventure" has not only dominated the country, but has also spread immediately to other countries, creating a sensation around the world.
Not only did it allow more people to get to know the mysterious girls beyond the stage, bringing the group to a new peak of popularity, but it also made the other guest group on the variety show become household names almost overnight.
Many people laughed out loud countless times while watching the show, and fell deeply in love with the guests who always came up with various funny plots.
Everyone can see the comedic talents and personal characteristics of these five guests. This has also made many production teams and investors in the world of flower-growing countries begin to further realize the role of these five regular variety show guests launched by Yuexiang Entertainment and the importance of professional variety show talents.
On Yuexiang Entertainment's official website, the number of Mysterious Girls fan memberships has skyrocketed, and previously released sets and member merchandise have sold out at an alarming rate. Fans are also constantly requesting inflatable dolls and figurines of the members dressed in their full-body costumes, including those depicting them falling or tumbling!
Su Yin was asked to quickly hire someone to design these new peripheral products and speed up production.
The new variety show that Grape Video has officially launched, despite its novel content and the inclusion of many big-name artists, has been clearly overshadowed by "Mystery Adventure," and the gap is widening. There's nothing we can do about it. Seeing that this variety show is already trending towards becoming a national variety show, we can only be thankful that we chose to postpone the show to a later date to avoid becoming cannon fodder again.
Strawberry Video and Miaowu Video, the other two major video platforms, haven't been particularly critical of Guangming Video. Instead, some have been complaining about Grape Video. They've been complaining about the brainlessness of their management and the poor morale of their staff. They've clearly had a good hand at the start, but then they've forced Su Yin out. And now Guangming Video has reaped the benefits, truly worthy of being their "good brother."
Then, many of them also praised Su Yin's Yuexiang Entertainment Company, saying that if their variety show was broadcast on their own platform, it would definitely not take more than the third episode to reach its current popularity and would also sweep the world at a faster speed.
Grape could only bear the consequences of such comments. Other platforms might be able to put on a show, but facing the ridicule coming from the other three major video platforms, those two platforms that love and hate each other... forget it.
Kangle TV and Guangming Video naturally rushed to call or visit Su Yin, expressing their satisfaction and sincerity. They all expressed their unwavering support for any future plans and actions Su Yin took. The final dividends from this variety show would undoubtedly be no less than those from the top TV stations.
They were madly hinting and hinting that they would never treat their own people unfairly, and Su Yin must not run away. Su Yin was also at a loss whether to laugh or cry.
As this variety show is poised to become a national hit, the first autograph session of "Mysterious Girl" scheduled to be held in the largest commercial plaza in City A has also upgraded its security and preparations in all aspects.
Facts have proven that their popularity should never be underestimated, and such a large-scale security arrangement is absolutely necessary!
The crowd was so huge that it seemed as if there was no end in sight. Fortunately, there was a large LED screen on the scene that could project the five members onto the screen in real time.
The group members performed three songs from their albums on the spot, and fans who won album signing tickets lined up and came forward in turn to get signed.
Su Yin had the foresight to learn from the common methods used at high-speed railway stations during the previous century's long weekends and Spring Festival to maintain order. They used numerous safety barriers to divide the entire plaza into multiple queuing areas, effectively preventing queue-jumping and keeping the queues more orderly.
So, that day, Su Yin once again saw the scene of the Spring Festival travel rush station that she had not seen for a long time. There were so many fans present.
What made Su Yin feel particularly reassured and touched was that order was maintained at the scene. Although so many people outside inevitably made various noises, the overall order was very orderly. Most people spoke in low voices, and there was no particular chaos.
Seeing so many isolation tapes stretched into a long line for the first time, many fans were curious at first, but soon lined up in order according to the teams separated by safety isolation barriers.
The five members had already prepared themselves mentally. From the moment they sat down to sign autographs for their first fan after the performance, they signed quickly and without pretense, smiling and shaking hands with the fans. The autograph session lasted for several hours, and the members' hands felt noticeably sore and achy, but they kept smiling and continued signing.
When the signing session was almost over, there were still a large number of fans who had not signed in. Many of them began to panic and feel frustrated, thinking that it was very likely that they would not get their turn.
Suddenly, a commotion erupted, drawing everyone's attention. Everyone looked up at the large screen, but instead of the live broadcast of the band members, it was showing a video they had recorded yesterday morning.
Fans watched the five members appear one by one in the video, greeting fans in advance and wishing the fans a successful signing event. They then explained that while they had tried their best to accommodate all the fans present, time was limited, and they were prepared for the possibility that fans arriving later might not be able to get a seat.
Because such autograph sessions need to be reported to the relevant departments in advance, the time is fixed and there is no way to postpone it. Therefore, the five members used the entire day in advance to sign autographs in advance at the company, and they will give a photo card as compensation to fans who received tickets but could not queue up to see them sign in person.
Then, a message appeared on the screen, and the following videos were all played at five times the speed. All the fans present watched as the five members began diligently signing autographs in the room, the number of signed papers increasing as the video sped forward. The fans, who had been somewhat complaining and frustrated, immediately quieted down.
By this time, the event was over. The five members bowed repeatedly on stage, reluctantly leaving the venue. Staff immediately stepped up and urged fans who had already received autographs to stand in an orderly manner. For those who hadn't been able to get a spot, there were five staff members who would distribute autographs and photo cards to each person in line. Everyone should be patient, as the distribution would be quick.
As the members prepared to leave, the team ahead continued to advance rapidly under the orderly arrangement of the staff. I don't know which fans started it, but some people in the crowd started to shout their names and express their love for them.
"I really like you guys, please take care of yourselves!"
"I will always support you."
"I always like mysterious girls."
"We will be obedient!"
Following the words "We'll be good and obedient," the five members waved frantically, seemingly worried that a large crowd hadn't dispersed. Some fans also began shouting at the members and the fans present: "Hurry up and leave! We'll be leaving soon after we get the autographs."
Many people also began to shout loudly: "Don't worry, we will get it soon!"
The five members felt relieved and slowly got into the company's nanny car and left.
After receiving autographs and small cards from the staff and preparing to leave, fans noticed numerous traffic signs placed around the square. Major bus and subway routes were clearly marked. Su Yin had also arranged for dedicated staff to proactively contact the local bus company in advance, estimating the number of fans who would attend or watch the event. They had decided to dispatch additional buses and delay closing times.
The traffic management department also dispatched additional personnel to direct traffic based on their application report.
Soon, less than an hour after the autograph session ended, all the fans at the scene had left.
Because of signs and security personnel warning fans to be polite and not litter in public, the once bustling shopping mall was reduced to only a few scattered spots of trash after they left.
Fans were delighted to witness their live performances, interact with them up close, and get autographs. Even those who arrived late were able to receive autographs and photos and photo cards as compensation.
After tonight's first live event, everyone not only had a better impression of the group, but also began to have a subtle sense of belonging to their own fan group.
To Su Yin's surprise, her hope that any event would be held with safety and quality first, and that every event would be concluded peacefully and smoothly, was that she would do what she should do. She even received coverage from multiple newspapers and television media outlets, praising Yuexiang Entertainment for its well-organized events.
The official social media account of the □□ Gate also published an article on this topic, encouraging organizers to make adequate advance plans for various cultural and entertainment activities and large gatherings. Participants should also further consciously regulate their words and actions and demonstrate good civic qualities.
Such a good image and further publicity naturally made the variety show "The Adventure of Solving Puzzles" successfully gain popularity again.
Nowadays, this show is so popular. Before this, no variety show has ever been so popular.
Not only are various advertisers bringing money to Guangming Video, Kangle TV and Yuexiang Entertainment, hoping to squeeze in a new advertising spot in this variety show.
Some even offered exorbitant sums at short notice, hoping to become the title sponsor for the second half of the show. Some even directly approached them with contracts, begging them not to let the variety show end after just twelve episodes, saying it should continue forever! Until it could no longer be run!
Upon hearing this suggestion, many brands, TV stations and video platforms immediately responded.
Yes, it is entirely possible to keep this variety show a permanent fixture. This time, no matter what conditions Su Yin puts forward, they will definitely do their best to secure them!
Su Yin thought about it and decided that the Mysterious Girls couldn't stay permanently. After all, they were an idol group, with years of experience and skills, not meant to be a variety show girl group. However, it was possible to solidify the general format of the variety show and retain the host and the other five guests.
So, Su Yin made another decision that no one expected.
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