Despite the increasing scarcity of outside work, many people at Yuexiang Entertainment stubbornly found work to do. After all, everyone in the company was still getting paid. If something unexpected happened after this pandemic—an economic downturn, industry-wide salary cuts, or even a wave of layoffs—they couldn't take their boss's kindness for granted and sit back and do nothing.
Especially those in the entertainment industry, they must ensure that they keep up with the times, and also ensure the exposure of artists and the accumulation of their inner strength.
Although many people are already staying at home, they are still thinking about trying to do something during this time. Receiving this salary can help them calm down during this special time.
Su Yin felt that this period of time was an opportunity for many people in the company to relax and recharge. Yuexiang Entertainment had grown rapidly in recent years, and everyone was incredibly busy, working on one project after another with little time to rest. She knew that many of her mid-level and senior management had annual leave and travel opportunities, but they were too busy with work to actually take advantage of them.
Although, the current situation naturally does not allow traveling, Su Yin does not mind letting everyone take a break for a while, and she also takes this opportunity to recharge herself.
Learning is endless. Since arriving in this world, Su Yin has not only relied on her past experiences and prior knowledge of certain developments to help Joyful Entertainment thrive. Besides daily tasks and overseeing the company's operations, she has also been constantly striving to improve herself.
In particular, learning about company management and gaining a deeper understanding of other related industries that her company may be involved in are what she insists on doing every day.
It can be said that the amount of time she spends sleeping and having fun every day is definitely more terrifying than many trainees in the company. It is precisely because of her attitude and practice of absorbing all kinds of new knowledge in the world and even the entire industry like a sponge that she has gradually grown into the person in charge of a large-scale entertainment company and gained a firm foothold in this world.
Using this time, Su Yin also thought about sorting out a plan for the company's future development, identifying problems, and studying more about the development history of the world's entertainment industry and the trendy culture that has emerged, as well as the situation of some new entertainment companies and artists that have emerged in the past two years. There are so many things to learn and can be learned. Su Yin doesn't think that she will be idle if she stays at home.
But the people in the company always came to her to report their various work results and plans for the week, hoping to get her review and comments, making her feel no more relaxed than when she was working normally. Su Yin had no choice but to put down her recharge plan and discuss work with them.
In particular, when Zou Kangyu and his team redefined the variety show content and scripts for several key dates and special programs in the second half of the year, including a Mid-Autumn Festival special, a National Day special, a romantic drama, and a traditional culture special, Su Yin praised them highly. This news was shared by the variety show team on their social media feeds and then quietly forwarded to various departmental groups within the company, leaving many departments unconvinced.
Your variety show department is already in the spotlight enough on a regular basis, and now you're still trying to steal the spotlight and seek praise? How shameless!
Isn't this just naked internal competition?
We're also getting real results while working from home! We just aren't as quick to boast and brag in front of the bosses as you are. So, don't blame us for banding together!
So… Su Yin, who had originally wanted to recharge herself and hold a weekly video conference to catch up on everyone's progress, found that everyone at the company was calling her more and more frequently. Many departments were scrambling to further refine and break down their plans for the second half of the year. Some even went so far as to give her a detailed work plan for next year, which she called back directly.
It's true that I'm a workaholic, but you don't have to be so obvious with your little gestures and words to each other...
However, looking at the various creative ideas and works submitted by the people below, Su Yin couldn't help but happily plunge into the ocean of work again.
At night, resting, Su Yin, once an ordinary worker, thought about it and decided to show her good attitude and get the rewards she deserved. She had always believed that most workers weren't afraid of hardship or fatigue, but were afraid of poverty, suffering, and being wronged. She would turn a blind eye to those who didn't want to work and let them rest for a while. Those who worked harder would naturally receive substantial financial rewards.
As a result, during this time, not only were scripts for many future shows in the variety show department completed, but new variety show ideas were also being proposed. Even several songwriters, whose inspiration had been overflowing from being cooped up at home all day, had their manuscripts piled up. The bored publicity staff were also creating promotional images and posters for the company's artists and trainees, while some were using this time to design product merchandise and improve the company's website...
Because two members of Moonlight Boys will be entering their third year of high school next year, many people in the company have begun discussing how to arrange the other members in the absence of these two members so as not to reduce their individual exposure and not weaken the sense of group.
This year's new release, Mysterious Girl, has become the focus of everyone's attention. Many lyricists, composers, arrangers, and choreographers have already begun racking their brains to come up with their next year's album plan and specific work presentation, and they've made substantial progress. Even the planning, interactive sessions, and promotional posters for their fan meetings and other events have been planned...
A lot of performances were also produced for the trainees. The teachers in the company were not to be outdone. Since they were still getting paid, they guided everyone's training through videos every day.
Many trainees, returning to their dormitories after daily practice, wondered: Isn't this supposed to be the time when everyone's slacking off? Shouldn't everyone be wallowing in pain and confusion, losing their passion for work? Why is this training so much more intense than before? Are the instructors happier watching them practice on video?
That day, Su Yin was sitting in her room, having just finished a morning video conference. Someone who hadn't been involved in the company's competitive wave for a while, perhaps feeling rested or motivated, approached her with a new project.
Over the video conference, Zhang Zhaoyang and several actors and screenwriters from the comedy department were explaining their new project to Su Yin. Given this unique situation, many people in the three cities have inevitably reduced their social activities and spent more time at home. Some are spending more time with their families, while others are spending more time alone. This inevitably leads to a variety of ups and downs. Their idea is to use this backdrop and theme to film short video skits in their homes.
The overall production concept is based on a humorous and heartwarming style, focusing on the stories of two protagonists. One is a young homebody who has been working hard outside and, due to the pandemic, is given a break to entertain himself in his rented apartment. The other is a busy working woman with a wide circle of friends who returns home to spend time with her parents, grandparents, and a cousin who doesn't have to go to school.
Through these scenario interpretations, people with similar experiences can resonate with each other, and people in other areas where this special incident has not occurred can understand the current situation of people in these three cities.
After listening to their ideas and the specific script of the first episode, Su Yin thought it was pretty good. She told them to go for it boldly and she would fully support them.
After finishing her morning meeting, Su Yin turned off her computer and was about to head to the living room when she suddenly caught the sound of a melody. Someone seemed to be playing a violin nearby. Su Yin listened carefully for a few seconds and realized the sound was actually coming from across from her window. It seemed quite close, as if... it was her neighbor across the street.
For the first two years, Su Yin rented a place. Last year, she bought a house in a high-end residential complex not far from her workplace. It only takes one subway stop to get to her workplace.
In a metropolis like City A, where every inch of land is valuable, even buying a modest, old, dilapidated apartment can be quite expensive. Yuexiang Entertainment Company is located in the heart of City A's former old city district, once a relatively wealthy area. Later, with the city's continued development and outward expansion, the city center gradually shifted to the new urban areas, giving the surrounding high-end residential areas and properties a sense of history.
Although the buildings here are not very new, they also have many advantages. There are relatively few immigrants, the environment is not that complicated, public security is very good, transportation and infrastructure are very complete, and many government agencies are nearby, making life and work extremely convenient.
Although the community that Su Yin purchased is not particularly new, it is also a well-known high-end community nearby. It is close to the company, has convenient transportation, and the community has good security. Su Yin looked around at a lot of houses and finally chose to buy here.
The residents of the complex were all relatively high-class, mostly elderly. The real estate agent had described many of them as having achieved considerable financial success in City A's early years, including entrepreneurs from established local businesses, university professors, high school teachers, engineers, and other high-level intellectuals.
However, Su Yin spent all day at the office. Having moved in a year ago, she barely knew any of her neighbors. Occasionally, she'd run into a few elderly people who looked elegant and refined on her way to work in the mornings, but she'd never had time to greet or chat with them. And surprisingly, she'd never even met her neighbor across the street.
I didn't expect that my neighbor across the street is actually a pretty good violinist, maybe even a performer who has won many awards? Or maybe a music teacher?
Su Yin was distracted for a rare moment, then remembered that it was already noon and she hadn't finished her lunch yet, so she quickly went to cook some noodles to fill her stomach.
Across from her house, in a structure identical to hers, there was indeed someone playing the violin. However, it wasn't the white-haired old man she'd imagined, but a gentle, refined young man. The house was clean and tidy, and the furniture and furnishings had a slightly older feel, but because it was well maintained, it didn't seem old at all, but rather warm and homey.
The occasional carefully tended flower arrangements, perfectly placed paintings, a complete set of exquisite tea sets, and the abundant yet extremely clean and tidy utensils in the kitchen all show that the owner of this house is a person who knows how to live very well.
As for this handsome young man, whose smile curved his eyebrows and eyes were so gentle that countless people could not help but be captivated by them, Su Yin had never seen him before, nor heard any sound from him, because he had just returned to the house not long ago. After cleaning and tidying up the entire house and finishing some work at hand, he finally had the interest and time to pick up the violin he brought with him and enjoy the beauty of music and leisure.
At noon, Su Yin, who was eating noodles and watching the news at the same time, suddenly stood up as if she realized something. She thought that she was so forgetful that she didn't think of this!
Su Yin didn't even have time to finish lunch before she hurried back to her room and started writing a new plan.
I kept writing for several hours, and then immediately notified the heads of several departments of the company to attend the afternoon video conference!
Just like Su Yin's previous world, after the sudden outbreak of an acute infectious disease, transportation was controlled, and residents in several cities reduced their outings. Many farmers, producers, and businesses in the region and surrounding areas began hoarding goods, especially fresh food, which suffered heavy losses. This type of food previously had a fixed distribution channel, and now, with nearby cities A, C, and D completely destroyed, these people were completely stunned.
Transporting the produce to further locations would be difficult to find sales channels, and time would be tight, increasing transportation costs and losses. The biggest risk is that the fresh produce shipped from these three cities wouldn't be able to leave or sell! Who wants this food from the ward?
Just like Su Yin discovered after coming to this world that many technological and social developments in this world were not as rapid as in her original world, including the short video platforms that were created with her investment. Although there are some live broadcast platforms and online shopping now, people have not yet realized that they can sell goods through live broadcasts!
Isn’t it a good thing to cooperate with the government, contact farmers and businesses in need of assistance near City A, City C and City D, and help them sell goods through live streaming?
Now companies and the government can work together to identify products that really need help and are of qualified quality, and solve the intermediate links. Initially, the mysterious girl or the Moonlight Boy Group will help boost popularity.
Later on, she wouldn't let her idol artists get involved too much in this business. The key now was to capture a slice of the livestreaming sales pie herself! This wasn't just a new era trend that fostered closer ties with government, boosted the economy, and fueled development. It also offered a golden opportunity to further deepen connections and collaborations with brands across the industry, large and small, rapidly expanding the company's capital and significantly increasing its influence.
In the later period, further providing a platform for other artists in the entertainment industry to sell goods became secondary.
The meaning behind this is definitely not as simple as it seems on the surface. Instead, it will be a major event that subverts the entire social and economic development model and reshuffles many industries and companies.
From any angle, this could be a decision that would change the fate of her and Yuexiang Entertainment. Su Yin's eyes were filled with an extremely hot flame. She wanted to possess a stronger power that no one could easily shake, and build an iron wall for her idol territory.
Immediately after this idea struck, Su Yin contacted the law firm that had previously handled her financial affairs and asked them to urgently help her connect with, and even acquire, livestreaming and online shopping platforms, and assemble a team. Simultaneously, she instructed her company to immediately mobilize, using various channels to identify farmers and qualified businesses within and outside City A who needed help with livestreaming sales. After compiling a preliminary report, Su Yin would contact the City Government of City A to discuss jointly providing livestreaming sales services to those who had suffered significant losses and financial pressures due to the epidemic over the past two months, thereby further alleviating the economic slowdown caused by the pandemic.
Everyone in the company immediately took action, inquiring about the specific circumstances and approximate data of these targets through their relatives, friends, media, and specialized information channels in the industry. They also contacted local village cadres and community cadres directly through intermediaries, phone calls, emails, videos, etc. to learn more details. In just two days, they compiled a report and submitted it to Su Yin.
Su Yin also organized the report and related materials overnight, and wrote a special article about her views on the new economic form of live streaming and an analysis of its significance. The next day, she handed the entire set of materials to the City A government through the good relationship she had established with the city government.
For a while now, the entire city of A has been overwhelmed by this sudden and severe epidemic. Schools have been closed, and many businesses have suspended operations. This has put the government at its busiest. The entire city's social operations and order have been under their control, and many grassroots staff have been kept busy day and night, juggling prevention and control efforts with other duties.
They've naturally noticed the problem of unsold goods for some farmers and businesses, and are working hard to find ways to help them alleviate sales pressure and expand their channels. However, this isn't just a matter for one or two businesses or households, and the overarching goal of epidemic prevention and control is a difficult one for them.
Three days later, when City A held its weekly leadership meeting on Mondays, the report and related research analysis were presented to the heads of various departments. One of the items on the agenda for that day's meeting was whether to approve the initiative.
The meeting was chaired by City A's mayor, Yang Haobo. He had recently been promoted to the position and was a highly regarded candidate for development. He was also a man of great ambition and a hard worker eager to achieve something. After receiving the report from his subordinates and following their internal research and evaluation, he saw this initiative as a great opportunity and brought it up at the meeting.
Through the dual influence of artists and government cooperation, sales can be expanded and some current practical problems such as stockpiling and difficulty in sales can be solved. The most important thing is that live streaming with goods proposed in the report does have great potential to become a new economic format. If City A can enter the market early and build it into an innovative initiative and reform brand of City A, it is very likely to become a major work highlight leading the country and become an economic growth point to drive the economic development of City A for many years to come.
However, no one has ever tried this before, let alone participating in it on behalf of the A government, so extreme caution is required. Live streaming may seem simple, but it actually involves multiple departments such as market supervision departments, the Cyberspace Administration of China, the Ministry of Industry and Information Technology, the State Administration of Radio, Film and Television, and public security departments. Furthermore, many potential legal issues are not yet fully regulated by laws and regulations. Is there any way to do it well and appropriately?
This report has proactively raised many issues that their professional scholars and staff have not thought of, and provided solutions from the government's perspective.
At the meeting, various departments expressed their opinions, and the focus of discussion was mainly on several key issues, such as the selection criteria for live broadcast products and merchants, disinfection and inspection of logistics transportation, after-sales guarantee, and related public opinion that may be triggered.
Many believe this approach has good intentions and can help some people alleviate sales pressure. However, will using celebrities to help promote products affect the image of City A and distort the nature of the livestream? Furthermore, many unforeseen issues may arise later, including legal issues and issues related to the real economy. While the report suggests it's simple to describe, implementing it in practice will require significant time and effort. Will this new experiment ultimately prove to be more harmful than beneficial?
In particular, the head of the market supervision department raised several issues at the meeting that may lead to conflicts and hidden dangers and cannot be resolved in a short period of time.
However, many people have also pointed out that any innovative reform must precede the introduction of laws and regulations, and will inevitably affect the interests of a certain group of existing people. We must not limit our view of the problem to a single department or a single event. From the overall perspective, this form has the potential to become a new economic growth point, and solutions have already been given in advance for various possible problems. What else is there to worry about?
After all, City A is the country's economic and cultural center. It can be said that it is the most open place in the country. The people who work here are more passionate about doing things and have a forward-looking vision and courage for reform and innovation.
After listening to everyone's discussion, Mayor Yang Haobo had a clearer idea in his mind. Seeing that everyone had almost finished discussing, he made a simple summary speech: "For new things, you always have to try them out to see whether they are good or not. The road to trying, innovating, and reforming is always difficult, but City A should also have the courage and confidence to be the first." Everyone understood his attitude.
However, while Yang Haobo is optimistic about this innovative initiative, he still needs to consult with everyone regarding the selection of Yuexiang Entertainment and its artists. While this was their suggestion, it doesn't mean they should be given primary rights and benefits. If they're not suitable, they can participate, but the main work should still be left to their own people or other companies.
Anyway, they will never be treated unfairly in terms of economic benefits and policy preferences.
Regarding this point, except for some leaders who suggested that several other larger national entertainment leading enterprises in the city could be brought in to join, most of the departments present were surprisingly unanimous.
If you want to borrow the fame and influence of an artist, Yuexiang Entertainment Company is indeed a more suitable target.
Their Moonlight Boys and Mysterious Girls are currently very influential among young people and have a very good reputation. The former, in particular, has been in the industry for three or four years and has been actively involved in various public welfare and public services, and has established long-standing ties with various departments of our City A government. Several members have even won city- and provincial-level honors such as "Three Good Students" and "Outstanding League Members," making them a relatively young artist whose image aligns with their values.
Yuexiang Entertainment is another recent entertainment company that has emerged. Although both the company and its owner are relatively young, they are known for their steadiness and integrity, consistently demonstrating a commitment to official support. In response to this acute infectious disease outbreak, they were the first company and artist to donate money and supplies. Their recent song, "Let Us Greet the Dawn with a Smile," has had a significant national impact and was even singled out for praise by the National Bureau's television station. They also proposed this plan, which is truly impressive, taking every aspect into consideration and proposing various solutions and suggestions. If they're determined to do this, give them a chance. If Yuexiang Entertainment isn't capable, they'll immediately select a more suitable platform, and the artists will continue to use theirs.
Yang Haobo nodded and finally passed the proposal by a show of hands.
On this side, Su Yin also worked day and night to set up a new live broadcast company before the government's decision came out and before the outside world reacted, and contacted a relatively large online shopping platform on the market to reach a cooperation.
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