It looks like a simple music show. Some people want to participate, some don't, and don't want others to participate. Some want to use it to fight for power and profit, and some want to interfere...
But no matter what kind of turmoil is behind the scenes, the song promotion plan continues to advance with an unstoppable trend.
Regardless of how the interests of other forces are distributed, Su Yin, as the proposer, improver and implementer of the entire plan, and also the producer of the program, had long anticipated that the plan would encounter many obstacles in the process of implementation, and that all parties would be unable to coordinate in the short term.
She just needs to ensure the interests of Yuexiang Entertainment, ensure the quality of the programs, and do her own thing.
Fortunately, many people are also eager to see the actual effect that the music show will bring to idol artists.
You can't always put off making money.
This year, in addition to other daily artist operations and program production, Yuexiang Entertainment's focus in the first half of the year was on the early stages of planning and production for this song promotion project.
Shi Haoxuan and Zuo Jiashi from the Moonlight Youth Group will be taking the Gaokao in a few months. The youngest members, Wang Jiazhen and Yin Haoran, will also be entering their second year of high school next year.
Needless to say, for Shi Haoxuan and Zuo Jiashi, for more than half a year, apart from participating in the Spring Festival Gala, Su Yin did not arrange any other work or schedule for them.
Everyone understands the importance of the Gaokao (Gaokao). Fans have asked the company to offer their support and understanding, urging the two members to prepare well and stating that they will always stand by them, awaiting good news. Many have offered their best wishes to the two members who will be taking the exam first, hoping for good results.
Congratulations are naturally kind, and the company has already given everyone a heads-up: the two members will focus on preparing for the exams in the coming period. We also hope that everyone's expectations for them will become the best wishes, allowing them to go into the exam lightly, armed only with their own knowledge and hard work.
The implication is that everyone hopes to not put too much pressure on the two members. No one can predict the results, so just give it your best.
While fans all hoped for a satisfactory transcript for both themselves and the public, after receiving this information from the company, they were wary of putting too much pressure on the young men and reduced their social media posts about their Gaokao. They simply sent them silent blessings. "Regardless of the final results, we hope you live up to your youth and your precious time!"
In addition to fans, artists and brands who have a good relationship with them and hope that they can achieve good results, many people are also very concerned about their preparations for the college entrance examination.
Not to mention the media reporters, as well as competitors of the idol group and the companies behind them, they are also paying special attention to this, and there are countless thoughts in their minds.
As competitors of the idol group, they couldn't help but feel a little secretly happy and relieved when they saw that the entire Moonlight Boys group had visibly reduced its frequency of activities and only four members were left attending events.
It's simply because Moonlight Boys are so incredibly popular and well-resourced that whenever they attend an event together, these idol groups are always outshined in terms of the organizer's ranking and fan support.
Especially for boy groups that debuted a year or two after Moonlight Boys, the weight of Moonlight Boys' influence was so heavy that it seemed impossible to lift it anytime soon. This inevitably made the members of these groups feel oppressed and suffocated.
Especially in the past two years, the debut of a large number of idol groups has made the entire idol industry seem very chaotic.
I can't get up any further, and there are a bunch of newcomers below who are trying to climb up.
But now, the series of losses from the hasty debuts of many idol groups that ultimately led to their immediate demise has made those considering the idol industry more cautious. There's no longer a surge of new talent. The members of the popular group Moonlight Boys are about to begin their college entrance exams, and they've just happened to be caught up in this bizarre move by Yuexiang Entertainment.
Not to mention that most artists may not take the Gaokao again. Even if an artist under their management has to take the Gaokao, in this case, no other entertainment company would arrange such a long hiatus for the artist to concentrate on preparing for the Gaokao.
Entertainment companies are not tutoring institutions, much less charities. If an artist is completely absent from work for over six months, how much profit will the company lose?
What's more important isn't just immediate profits. The entertainment industry is unlike other industries. A period of absence from the entertainment industry creates a high probability of being forgotten by fans and the public. When an artist returns, everything is different: their former fans, resources, and benefits are gone. Many even leave the entertainment industry for a while and then want to return, only to find they can't.
Yet, Moonlight Boys and Joyful Entertainment dared to do this, leaving the other idol groups, who had taken advantage of this period to catch their breath, feeling secretly delighted, puzzled, a bit jealous, and secretly embarrassed. It seemed as if they could only take advantage of others focusing on their studies so that they could get ahead.
The people who breathed a sigh of relief were not only the members of these idol groups, but also the companies behind them. And they did not feel embarrassed or ashamed. These were tangible benefits, and it would be a shame for them to give them up.
The Moonlight Boys' group had a reduced workload, and many resources and positions that were originally intended for them became available. Various entertainment companies rushed in to share the spoils, and were extremely happy.
There are also some ambitious big companies and popular groups who want to take advantage of these three years to completely step on the Moonlight Boys and snatch their place to become the most popular boy group.
Many behind-the-scenes workers and entertainment companies secretly discussed Yuexiang Entertainment's move, thinking it was foolish. Many people also commented on how Su Yin's path seemed to be going further and further astray.
Let the hottest top-tier boy band reduce their work to study, and devote a lot of energy to a music show that actually has no special bonus for Moonlight Boys and Mysterious Girls in the short term.
Some even said directly: "Su Yin may have been too high-brow and thinks of herself as a saint. She also regards her company as a welfare institution and a training center for good people."
Many people agreed with this statement. Over the years, Su Yin and Yuexiang Entertainment's eccentric style had become well-known in the entertainment industry, and many people had mocked them behind their backs.
The cultivation and management of artists are unwilling to be tainted by anything unsavory. Not to mention the hidden rules and regulations, even with so many handsome and beautiful trainees and two of the hottest groups under their wing, the managers of Yuexiang Entertainment are like mother hens protecting their chicks, rarely taking them to various social events.
I even heard that in addition to the regular singing, dancing, music theory, etiquette and other courses, Yuexiang Entertainment Company also has special ideological and political education courses.
When this news came out, other entertainment companies didn't believe it. Later, they heard that it was true. I don't know how many people laughed at Su Yin behind her back.
Those who were more polite said that Su Yin was too young and too idealistic.
Those who were less polite would say that she was stupid and that she was being pretentious to the extreme.
However, the subsequent development of Yuexiang Entertainment Company has gradually allowed some people to figure out the role of Su Yin's seemingly overly "positive energy".
The two groups promoted by Yuexiang Entertainment have indeed been flawless in terms of etiquette, personal cultivation, quality, and attitude. It's not just about the negative news surrounding them not swearing, dating, or acting like big shots. These members truly come across as more pure and upright than artists from other companies.
Furthermore, Yuexiang Entertainment has actively courted government influence since its inception, prompting many people from other companies to initially criticize Yuexiang Entertainment for being unprofitable. They thought that simply by being more proactive and participating in a couple of official events, the government would treat them differently.
As a result, the facts proved these people wrong, and various official departments actually favored Yuexiang Entertainment.
This also led many people to figure out the tricks later. The patriotism, professionalism, integrity, friendliness, and genuine respect and gratitude displayed by Yuexiang Entertainment's artists during various official events were truly pleasing to the authorities.
Last year, the only two groups of Yuexiang Entertainment all appeared on the stage of the Spring Festival Gala, which made all competitors speechless with jealousy.
Not only are they the first idol group to appear on the Spring Festival Gala again in so many years, they even appeared on it twice in one year.
But the two groups that came on stage were both from Yuexiang Entertainment. It was really speechless.
The government clearly favors them, and many veteran artists in the entertainment industry also praise and support them.
However, turning our attention back to the present, while Yuexiang Entertainment's model and style may have seemed out of place within the industry and sparked controversy, it has indeed paid off. Gradually, fewer people are using this as a criticism.
However, most entertainment companies and practitioners do not agree or look forward to not arranging work for artists just because they have to take the college entrance examination and freeing up their time for them to study.
You're an entertainment company, after all. You're there to make money and promote your artists. Even if an artist's grades improve, can those grades translate into money? Once you leave this industry and lose your exposure, all that hard work will be wasted. Once the Moonlight Boys' reputation and commercial value are completely depleted, it's time for you, Su Yin, to cry.
Su Yin dared to do this because, on the one hand, she hoped to set a good example with these two members and improve the overall cultural level of her company's artists. Even if some full-time trainees did not plan to continue their studies, it would establish a concept of support for artists to always persist in learning and improving themselves.
On the other hand, Su Yin has the confidence and plans of her own, and she will definitely not just let them lose all exposure and disappear.
From a fundamental perspective, the fan stickiness of idols who are trained as idols is inherently higher than that of fans of ordinary artists. The Moonlight Boys have accumulated emotional connections with their fans for five years.
The two members had just appeared on the Spring Festival Gala, giving fans a boost. The company had already had the two members record some videos, photos, and other materials six months in advance, which they would release regularly to give fans something to think about. They would also simply have the members record a one- or two-minute video on their phones to update fans on their recent status.
Shi Haoxuan and Zuo Jiashi are not solo artists; they are members of a group. As long as the group is exposed, the two of them will not completely lose their presence.
Since they went into seclusion to study, the other members of Moonlight Boys often mentioned the two members preparing for the exam when participating in activities, and the company would also proactively ask the organizers to briefly mention the two members' existence and situation. This ensured that even though they were not in attendance, their names would often appear in the eyes of fans and the public.
This is also the advantage of the group. As long as the other members can continue to make the group popular, members who temporarily leave the group can also enjoy the results.
In addition, fans are clearly aware that the two members are not appearing because they are preparing for the college entrance examination, which is an important stage in their lives. It is also very clear that the two members will come out to work again after the college entrance examination is over.
An extremely rich collection of videos from five years of archival and replayable videos; the excitement and pride of appearing on the Spring Festival Gala; inventory prepared in advance and released regularly; an important and legitimate purpose for not operating; and a clear timeline for a comeback...
Su Yin believes that most of their fans can still stick around.
Indeed, within the fan base of both members, everyone's attitude is still very positive. Even though they were seen less and less during their senior year, their solo performances on the Spring Festival Gala were enough to make their fans proud and encourage them to watch them repeatedly.
Many fans posted joking updates on their social media platforms: The Spring Festival Gala is worth ten or a hundred resources!
You guys just go ahead and study what you want. The business share for the year is enough, so you don’t need to show up!
Although it was a joke, it also shows the attitude of the fans.
Besides these two members preparing for the Gaokao, many have noticed that Moonlight Boyz as a whole seems to be less active, leaving many puzzled. Is this to maintain a sense of community? Or is it to divert company resources to promote the mysterious girl?
Exposure is of course essential, but the quality of Moonlight Youth Group's resources and schedules must be improved. Su Yin has a longer-term consideration.
Although it seems that the popularity of Moonlight Boys has not declined at all and they have firmly held the throne of the top boy group, many people including the members themselves and the company have begun to realize that the shortage of members is quite serious.
What does insufficient reserves mean?
Moonlight Boyz's popularity is largely due to their high frequency of exposure. Whether it's stage performances, variety shows, interviews, or business appearances... the public and fans are already very familiar with the six members of Moonlight Boyz, including their personalities, abilities, hobbies, and even some of the funny things that happened to them in the past.
As more and more people became familiar with them, the members and the company began to feel hollowed out.
The members have demonstrated their skills many times, and there are no more funny stories and jokes between them. It is becoming increasingly difficult to come up with some stage performances that will amaze fans and the public.
Because with the rise in popularity and the increase in work, the time given to the Moonlight Boys members to show themselves is much greater than the time they have to accumulate.
In addition, as the boys are gradually becoming adults, it is not long before we consider the transformation of the entire group.
After discussion, everyone in the company agreed to this somewhat bold approach for long-term considerations: taking advantage of the three years when the six members transitioned from high school students to college entrance examination candidates, and from minors to adults, to allow them to appropriately reduce the amount of work and improve the quality of their work.
We will use these three years to allow them to settle down and further develop their skills in singing, dancing, and live performance, thereby unlocking their potential. In other areas, we will also strive to help members enrich their thoughts and life experiences through reading and everyday life, so that they can face the future with a more fulfilled state of mind.
Moonlight Boys' fans naturally didn't realize the company's extensive considerations. They viewed Yuexiang Entertainment's commitment to helping two members prepare for the exam as truly rare and responsible. Fans of the other four members, while feeling the group's performances have declined somewhat compared to before, have generally shown an improvement in the quality of their work, and haven't complained much.
Fans of Mysterious Girls were in a good mood. Although they were both idol groups from the same company, the competition between the boy group and the girl group wasn't particularly fierce. However, seeing that the company was increasingly valuing Mysterious Girls and securing them a lot of new and important resources, the fans were naturally happy.
Mysterious Girl's second album is in the final stages of production. Many of the songs were almost ready during last year's epidemic. After careful polishing and adjustments, several high-quality new songs were added.
After listening to the first recording of the entire album, many professionals in the company unanimously agreed that this album will definitely be a hit!
The title song, "Diamond Level," is especially upbeat, catchy, and catchy. Almost everyone was deeply impressed the first time they heard it, with many unable to resist tapping the beat and moving along to the melody, their faces filled with smiles.
Various pre-promotional preparations for the second album have also been carried out.
The new album cover, posters, cards and various peripheral gifts, special promotional videos, practice room versions, official MVs, documentaries and behind-the-scenes footage... as well as various subsequent advertising, variety show promotions and interviews have all been planned and contacted.
Yuexiang Entertainment Company is also trying its best to see if it can calculate the time for the mysterious girl to release her album and the time for the first episode of the music show to be officially launched, so that the mysterious girl can appear on the first episode of the music show.
Not only did it allow them to promote their new album once again, allowing the Mysterious Girls to participate in this historic first music promotion, but it also helped to leverage their fame to attract more attention to the first episode of the music promotion program, making both the group and the program mutually beneficial.
Since the six members of Moonlight Boys entered Yuexiang Entertainment as trainees, all members have been living and eating in the company and can have one vacation to go home every month.
During the final semester of the Gaokao (National College Entrance Examination) exam, the parents of Shi Haoxuan and Zuo Jiashi approached Yuexiang Entertainment to allow their children to return home to study. This semester was almost entirely devoted to exam preparation, and staying at the company would have been a distraction. The parents also wanted to be with their children, providing them with greater care and support.
Yuexiang Entertainment agreed, but the two members were not ordinary college entrance examination candidates. In order to avoid any accidents that might happen if they did not live in the company during these months, Yuexiang Entertainment exaggeratedly hired a teacher to teach the two parents in advance after the two parents made this request.
The main things are the mentality adjustment of parents and candidates before the exam, balanced nutritional intake, safety and risks of artists, etc., and both sets of parents must be clearly informed.
The parents of the members are also sensible. The company has hired special teachers to teach them how to better take care of college entrance examination candidates and how to protect their children. They are of course grateful and have really studied hard.
Shi Haoxuan and Zuo Jiashi also moved back home from the company to prepare for the final sprint before the exam.
That day, Su Yin was at the company checking the posters and cover art for the Mysterious Girls album, which had been submitted by a department for printing. Suddenly, her phone on the desk rang. The name on it was Zhang Ning, the manager of Moonlight Boys.
Su Yin picked up the phone, and Zhang Ning on the other end of the phone quickly and clearly explained an emergency that had just occurred.
Zuo Jiashi was riding his bike home from school when he passed through a deserted alley. He said he encountered an elderly woman who had fallen and got off his bike to help her up. However, the elderly woman claimed that Zuo Jiashi had hit her with his bike, causing her to fall, and demanded compensation.
Zuo Jiashi has been taken back to the company by her assistant and is on the way. She took the elderly woman to the hospital for a medical examination and treatment, and is communicating and coordinating with her family.
Zhang Ning now urgently reports the situation to Su Yin.
Su Yin immediately stood up and asked Zhang Ning whether he had enough staff and whether he needed help from other departments.
Zhang Ning stated that she had an assistant with her, and that the elderly man's family was still pursuing compensation. She had already contacted the company's lawyers, as well as media outlets and public relations firms with whom Yuexiang Entertainment had close ties, hoping the situation wouldn't escalate. She would report back to Su Yin when there was progress.
Su Yin nodded and told her to go ahead and do it, and make sure to make sure the matter was clarified and handled properly.
Then, Su Yin met Zuo Jiashi who was sent back to the company.
Standing in front of her, Zuo Jiashi looked helpless, aggrieved, and confused.
He was clearly kind enough to help the elderly woman, and after she was helped up, she asked Zuo Jiashi to take her to the hospital. Zuo Jiashi, still having the awareness of being an artist, did not immediately agree. Instead, he said that he could not take her there on his bicycle, and asked the elderly woman if she wanted to call her family to come pick her up first.
Who would have thought that the old man who was fine just now suddenly changed his expression and accused him of knocking him down and not sending him to the hospital.
Zuo Jiashi was completely dumbfounded. "I didn't bump into you! I was just trying to help you out of kindness."
During this time, Zuo Jiashi was back home, and his father mostly drove him to and from school. There were a couple of times when his father was late because of work. Zuo Jiashi figured the school wasn't far from home, and he'd always cycled around the area before he became an artist. He cycled through two alleys and was almost home.
At first, his family disagreed, remembering that their son was a college entrance examination candidate and a big star.
I saw him pick up his son from school a few times later, and there weren't any fans or reporters around when he left. He also said it was too much trouble for him to pick him up every day, so he just rode his bike occasionally, which was a bit of exercise. There were indeed few people on that path, mostly elderly residents, so it shouldn't be a big deal.
Who could have imagined that an accident would actually happen...
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