Not long ago, Lan Xing, a fan of Moonlight Boys, was bored browsing posts on a forum after work when he suddenly saw the title of a popular post in the entertainment section and brought it to Yuexiang Entertainment.
When I clicked on the post, I saw that the poster claimed to be an insider in the entertainment industry and revealed in advance that Yuexiang Entertainment was going to release a new variety show, and it was a long-term variety show that was likely to change the fate of many idols.
Many people below were speculating about what type of variety show could be so hyped up that it could even change the fate of idols.
There are also many people who usually follow idol artists or are already fans of idols and have commented: There are indeed no variety shows tailored specifically for idols now.
The idols participated in the most common indoor and outdoor game variety shows, mixing with other actors and singers.
Popular idol groups may occasionally have the opportunity to perform their own songs during a program. Not only are these performance opportunities rare, but the performance conditions are also not very good.
After all, variety shows are mainly for games and interactions, and there is no way to provide professional stage settings and shooting.
Serious stage performances are almost exclusively held at major evening parties, and even popular evening parties don't give idols many opportunities to perform on stage.
Ordinary entertainment companies cannot record performances or produce special variety shows for their own artists.
Yuexiang Entertainment is not only a quality guarantee for variety show production today, but they are also the company that produces the most popular male and female idol groups.
If they were to create a special variety show for idol groups, the results would definitely be good.
However, many people expressed disbelief in the message released by the poster.
The popularity, fame and reputation of Yuexiang Entertainment's two current groups: Moonlight Boys and Mysterious Girls have reached the top of the current market.
Yuexiang Entertainment has already tailored variety shows for both groups.
The two groups have extremely high exposure, and various interviews and other programs have allowed people across the country and even neighboring countries to have a better understanding of them.
For the two current groups of Yuexiang Entertainment Company, it actually doesn’t make much sense to specialize in producing long-term idol variety shows.
Judging from the speed at which their company releases groups, they won’t be able to release so many idol groups in a short period of time to make a profit.
But then two more people replied that the information revealed by the original poster was indeed true.
One of the commenters is an old user of the forum. Judging from his past posting experience, he is indeed an insider in the entertainment industry, and the news he said was basically proven to be accurate.
Lan Xing was naturally curious, but he didn't find much information when he went back to his own forum.
She posted a message vaguely mentioning the post she saw next door, asking if anyone knew about this matter.
Most of the other fans who replied were not aware of the situation, but several more senior fans with more connections quickly replied: We did hear about this plan, but it has not been finalized yet, so everyone should wait for official news from the company.
Without any further information, the post quickly disappeared.
However, this incident left an impression on Lan Xing's mind, and she was quite curious whether this news would eventually come true.
Afterwards, the incident of Zuo Jiashi being hit by a car attracted the attention of almost everyone who follows idol artists, and fans had no time and energy to think about the news of only one or two sentences they saw some time ago.
Until the incident was resolved, the members' college entrance examinations were over, all members of the Moonlight Boys group returned, and the Mysterious Girl started promoting their new album, the news that Yuexiang Entertainment had cooperated with multiple platforms to launch a music show began to spread more and more.
This news has long been no secret in the circle, and it is even known to everyone.
Yuexiang Entertainment and several other platforms have already begun preliminary preparations. A separate indoor variety show featuring idol games and interviews, to complement the music show, is also in the works.
Many people who follow the entertainment industry or are fans of idol artists have heard through various channels that Yuexiang Entertainment is going to produce a music program for idol artists.
Many people have never heard of or don’t know what a music show is. I heard that it is a stage competition variety show specifically for idols to promote and perform songs from their new albums, and the ranking is determined by certain rules. Many people are looking forward to it.
Since it is a program mainly produced by Yuexiang Entertainment, does it mean that there is a high probability that Moonlight Boys and Mysterious Girl will also be on the show!
It just so happens that Mysterious Girl is about to release a new album, and I heard that Moonlight Boys’ album is also in preparation. Fans of Yuexiang Entertainment are all looking forward to it.
Fans of idol artists from other companies were even more excited. From the day they fell in love with their idols, they envied the fans of Yuexiang Entertainment.
Yuexiang Entertainment Company is not only good to its artists, but also plans and arranges routes for them, and their work is impeccable.
Every show they make becomes a hit, every album they release becomes a hit, and every group they form becomes a hit. They have become the king of boy and girl groups in the idol world.
Fans of other idol artists can only bite their handkerchiefs, shed tears and secretly envy the fans of Yuexiang Entertainment Group, hoping that their own group can learn more from them.
It wasn't until Yuexiang Entertainment's variety show "The Adventure of Keeping Moving Forward" invited various stars and artists from outside Yuexiang Entertainment to participate that these fans began to see hope.
If your own company is not doing well, you can rely on others' help. The more you can do, the more popular it will be.
Unfortunately, the show was so popular that countless artists wanted to be on it. Singers, actors, and models were all vying for it, making it almost impossible for idol groups with only moderate popularity to get a chance.
Unexpectedly, Yuexiang Entertainment Company is now planning to create long-term music programs, idol interviews, and game variety shows specifically for idols.
Since it is a long-term program, it will take turns to be at your home!
If we say that in the past, the attitude of other fans towards Yuexiang Entertainment was jealousy and envy, and they occasionally couldn't help but say a few sour words.
Then, after some insiders and the media began to secretly leak this news, the attitudes of some fans who knew about it suddenly changed.
Not long ago, the fans of Mysterious Girl and Moonlight Boys, who used to watch other fans occasionally making sarcastic remarks, suddenly discovered that many people were no longer sour or noisy.
While they were praising their own group, there were even fans from other groups passing by, praising them and giving them a thumbs up.
This phenomenon has become even more serious, especially since the music program jointly produced by Yuexiang Entertainment, Ain Music, Strawberry Video, and Kangle TV finally began to reveal information to the public.
The two fans who were originally just happy that their group could appear on two more shows actually had similar thoughts in their hearts: why should they make wedding dresses for others and promote other idol groups?
But suddenly I felt this exceptionally harmonious fan atmosphere, and a bunch of fans of the idol group suddenly felt a greater liking and recognition for them.
Many fans of the two groups who didn’t think too deeply about it suddenly thought: OK, let’s just do a good thing.
Anyway, the final facts always prove that the decisions made by Yuexiang Entertainment are correct.
No matter how other companies learn, they can never surpass Yuexiang Entertainment.
However, just when everyone was looking forward to the official broadcast date of Yuexiang Entertainment's music show, a music show called "New Stars" suddenly started promoting and announced that it would be broadcast every week starting from next Saturday.
Many familiar idol groups also appeared in the program preview, which made many fans confused for a while.
What's going on? Wasn't it supposedly produced by Yuexiang Entertainment? This show doesn't look like Yuexiang Entertainment at all. The configuration and platform are also different from what those people originally revealed.
Many people in the industry are also privately discussing the "New Star Music Show" which is about to be launched suddenly.
People in the circle found out about the situation after a little inquiry and were speechless for a while. This matter became the hottest topic in the circle in the past two weeks.
People in the circle learn from each other's production methods, or get inspiration from others. To put it bluntly, there are also cases of direct borrowing and plagiarism.
But this incident is slightly different. In the past, a popular program would be released and then put back online by some platforms with slightly changed packaging and content.
Although legally copying the core idea does not constitute plagiarism.
In the past, the most successful shows were produced by established TV stations, and they were too embarrassed to go down on their own and copy other stations' content. Even if they weren't afraid of offending the TV stations or platforms, such behavior would always be despised by the industry and the audience. Although there were some people who did it, they were not many.
There has never been a precedent like this where someone plagiarized someone else's creativity and rules and launched the show before the original show even came out.
Even though fighting for profit is common, using tricks and scheming is also normal practice.
It's really ugly that these old entertainment companies joined forces and "grabbed" the ideas of other new companies and broadcast them first without any prior notice.
Yuexiang Entertainment's early announcement of this idea within the industry clearly demonstrates its desire to develop and expand this promotional mechanism. As many would expect, this opportunity is even more important for idol groups from smaller and mid-sized companies.
On the contrary, although Yuexiang Entertainment's overall scale and business are not that large and extensive, it is really full of ideas and is also willing to take the lead in the development of the entire industry and innovate to open up new markets. Many people have also changed their views on them year by year.
Even though they have almost monopolized the idol market and the top variety show market, many people have a very high opinion of them.
For a time, these companies did not appear to be affected, but in fact their reputation in the industry suddenly deteriorated a lot.
Companies such as Cang Entertainment Group, Quanxing Entertainment, and Tiancheng Entertainment naturally knew that this operation would definitely cause a lot of controversy and disgust, but they still did it.
On the one hand, they believe they are powerful and have a solid foundation, and don't think these vague reputations can have much substantial impact on them. On the other hand, they have long planned to launch a similar music program to squeeze out Yuexiang Entertainment.
Originally, they had not intended to be so impatient, but it was the counterattack after Yuexiang Entertainment that really irritated them. The digging up of negative information and tax reports gave these companies a real headache.
Driven by profit and out of anger at being provoked, they decided to speed up the launch of their collaborative music show and directly snatch the title of Yuexiang Entertainment's number one music show!
As for the quality of the program, they are not particularly worried.
Several companies have their own idol groups, and their strength is pretty good. The shooting and production teams are all veterans. Yuexiang Entertainment has provided the creativity and general rules of the entire program, and all they have to do is speed up the production.
As for the fact that their own group couldn't last so many episodes, they are, after all, "big brothers" and big companies who have been in the circle for more than ten or twenty years. They have many good friends among companies, and their previous achievements are indeed impressive.
There are also many companies that voluntarily invite their artists and groups to participate in the music programs they produce.
Although many people dare not speak out due to the power of these companies, there are also many people who cannot stand it and cannot help but complain and denounce.
On the largest entertainment gossip forum in the country, many people in the circle directly exposed this matter anonymously.
It’s okay for other netizens who don’t care about entertainment gossip and idols, but the fans’ feelings are really complicated.
Especially the fans of the idol groups who have confirmed their participation in the "New Star Music" program feel innocent, embarrassed, and a little disappointed.
I can only pray silently in my heart: Please make the show better.
If these reports are true, then the show's producers and investors are indeed flawed. However, the artists themselves have no way of defying the company's decision; having already participated, they can only hope the show performs well to feel better.
Although everyone knows what kind of behavior is bad, once it involves the interests of themselves or their own people, they will shut up and be honest.
Another colleague of Lan Xing, Qiao Shi, is a fan of one of the groups participating in the first episode of "New Star Singing", and is also struggling with whether or not to watch the show.
I can't bear not to watch it, but it feels a bit awkward after watching it.
Lan Xing didn't want to increase the show's ratings or click-through rate, but she also wanted to know how it was doing. She simply told Qiao Shi her thoughts. If she wanted to watch it, she wouldn't stop her. She could tell her what she thought after watching it. She wasn't going to watch it anyway.
On the day of the show, Qiao Shi couldn't help but turn on the TV with hesitation, waiting for the series of investor advertisements to finally finish and the host to come on stage.
After seeing the host and the studio setting, Qiao Shi, who had originally had high expectations, felt a little disappointed.
The host is not unknown, but he is quite old and his style is rather reserved. I feel that he is not particularly suitable for such a young, creative idol group's music program.
As for indoor variety shows, it cannot be said that their studio is bad, but it is probably because the fans who were more informed of the news thought it was produced by Yuexiang Entertainment. With the success of Yuexiang Entertainment's "Charm of Flowers", Qiao Shi's expectations are also relatively high.
When Qiao Shi saw this not particularly exquisite and even a little crowded studio, he already had a bad feeling.
Next, the host announced the competition rules and listed the percentages of each score. Qiao Shi didn't quite understand what was going on, but she instinctively pulled out her phone and voted for her favorite group.
Finally, the first idol group to perform came on stage!
Lan Xing was bored at home, flipping through Moonlight Boys' old dance videos, hoping that "New Star" would fail.
I couldn't help but go back to my own forum and took a look. I found that someone had already discussed this matter in the forum before.
However, Yuexiang Entertainment hasn't issued an official statement, and the story is largely based on various whistleblowers and gossip. While everyone feels uncomfortable, most people can only choose to ignore the show and avoid contributing to its popularity and data.
What surprised Lan Xing was that her colleague Qiao Shi actually watched the show which started at 9 o'clock and sent her a message less than an hour after it was aired.
Lan Xin opened the message with trepidation, and her heart instantly relaxed.
Qiao Shi: Oh, can you rest assured? Judging from my observation alone, I think it's pretty average... and the chances of it exploding shouldn't be high.
Lan Xing immediately became excited and went to the gossip and entertainment forum that she often visited. Sure enough, there was a discussion thread about the related program.
Click on the discussion thread of "New Stars" and you will see the relevant comments.
"I can't tell whether I'm disappointed or what I'm feeling. It's pretty standard, and there aren't any big surprises for me."
“I was quite excited when I saw the trailer, but the movie wasn’t as good as the trailer.”
"It felt like, except for one or two groups, the others weren't particularly dedicated. Their dancing was pretty loose, and their singing was average."
"I think it's okay. I think it's pretty cool to see a show like this where all the idol groups get together to perform on stage."
"Yeah! This kind of show is just an experiment. I think everyone's performance is great. We should give the production team and the groups room to improve."
"Seeing the comments above, I just smiled and said nothing. As for attempts, who knows whose attempts they are. As for progress, I think there is only so much room for improvement."
There are quite a few related comment posts, and generally speaking, everyone's feedback is similar.
Most fans think that this program is well done and gives their favorite idol groups a chance to perform and compete on the same stage.
However, more discerning viewers felt that the production quality of the show was average. Some seemingly professional people also questioned the overall rules of the "New Stars" program.
The proportion of on-site voting and mobile phone voting is very high, and the purchase data obtained by music websites is only from one website, which is very limited.
The ratings and topic discussions of the first episode of "New Stars" were also delivered to the desks of several investors and participants.
The ratings and buzz were good, but not as high as they had originally imagined.
Su Yin also received the data report, and the results were not beyond her expectations.
Taking advantage of this program, Su Yin held a brief meeting in the company with the main personnel of the variety show production and several other related departments to discuss the matter specifically.
The theme of the meeting is: to explore and learn from the failure experience in "New Star Song".
Perhaps it was because "The Adventure of Keep Moving Forward" and "Charm of Flowers" had become popular variety shows with great popularity among the people, which gave many people an illusion.
The next music program that Yuexiang Entertainment is going to produce is also aiming at the same goal.
This is also one of the reasons why those companies are so jealous and anxious.
But since Su Yin proposed this program in the company, many people in the company who were equally excited had their minds poured cold water on by her.
Even if Yuexiang Entertainment's variety show department will use all its ability and effort to produce the music show, it will be extremely difficult for this show to become another national variety show.
Because this variety show has a viewership threshold, many people don't want to watch the idol group performances at all, and have even less interest in the singing competition between idol groups.
Except for a few groups that are quite popular and famous, many idol groups are completely unknown to ordinary audiences.
In terms of the inherent conditions of the program itself, there is no way that music programs can be compared with "The Adventure of Keep Moving Forward", which is a family variety show, and "Charm Over Flowers", which brings together female singers from young to old who are already very popular among the public.
Su Yin naturally did not tell anyone about this judgment, which led many people to have the wrong impression.
Judging this show based on the ratings and topics of the previous two shows, many people are getting anxious.
After pouring cold water, the show still has to go on.
Because the profits and influence of this program are long-term, building a dedicated stage for idol groups not only provides a platform for Yuexiang Entertainment to host other idol groups in the future, but also aims to expand the overall influence of the idol profession and establish Yuexiang Entertainment's leading position in the idol market.
Similar to the saying "you must get rich first and then build roads", the significance and value of a road cannot be simply judged by temporary data.
The significance of this variety show to Yuexiang Entertainment Company is different from that to other general entertainment companies.
Su Yin turned her attention back to the show "New Star Singing", and felt that it had made all the mistakes it could have made.
First, consider the broadcasting platform. These companies are incredibly powerful, and naturally, they won't choose smaller platforms. However, despite being first-tier TV stations, their primary audience isn't young people, and they haven't previously produced any influential variety shows among young people.
Their original audience has no interest in the show itself, and many young people will not specifically switch to this TV station to watch variety shows.
The second is the choice of host. Don’t underestimate the host of any variety show. Even if they seem to be just a supporting role with a small part in many shows, they can completely affect the quality of the show and enhance the watchability of the show.
The most critical aspect of the music show was the lack of a good stage. The filming team and group were mediocre in their preparation, and the coordination beforehand was clearly insufficient.
That's right, the stage is difficult to shoot, and this show took much less time to produce than them, so how could the effect be good?
All the shortcomings of this program were reviewed and analyzed. Although it served more as a warning, it also helped Yuexiang Entertainment find several mistakes that its own people had made.
Yuexiang Entertainment's music show is finally going online, also on Saturday! Saturday evening from 6:00 to 7:30.
It was chosen to be broadcast on the same day, and the time was not even as prime as "Xingxing Entertainment".
Industry insiders, as well as viewers and fans who knew about this, were all excited. Would a different producer produce a completely different show of the same genre?
Who wins and who loses in this song war?
Just a few days before the show was broadcast, Yuexiang Entertainment suddenly issued a statement.
They discovered a commercial spy in the production team of a music program scheduled to be broadcast this Saturday, and the person has been handed over to the public security authorities for handling.
Next, the legal team commissioned by Yuexiang Entertainment will initiate a lawsuit against the company involved for the crime of infringement of trade secrets under the Anti-Unfair Competition Law.
This news directly caused these two music shows to become popular.
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