"Let's meet at the Internet cafe tomorrow? No, have you forgotten? I'm going to see the Mint Girls' performance tomorrow." On the campus of a university in City A, a boy was making an appointment with his roommate to play games at the Internet cafe tomorrow, but he only remembered after receiving this reply from the other party.
Tomorrow is Saturday, and my roommate has already made plans.
Mint Girls is a new girl group recently launched by Star Entertainment. The group consists of nine beautiful, adorable girls who can sing and dance, embodying the image of adorable, energetic young girls.
As a girl group promoted by a major company, Mint Girls received overwhelming publicity upon their debut, and their resources were exceptional. With their adorable looks, decent singing and dancing skills, and high exposure, they quickly attracted a large number of fans.
His roommate recently saw a video of the Mint Girls performing live on the street on the Internet, was attracted by several of the members, and became their fan.
Also, after this group debuted, they held public performances at a theater in City A on the first Saturday of every month. My roommate has been to see their performances twice in a row since she fell in love with them.
Mengzai, the boy who had invited him to play games, wasn't a fan of celebrities. While in the dorm, he'd seen photos and videos of the group on his roommate's phone. The members were pretty, singing and dancing, jumping around with energy.
But, "No matter how cute and pretty these girls are, they're not as good as the games!" the boy thought as he walked with his roommate.
Of course, the main reason was that he already had a girlfriend. So, he didn't dare chase after any girl group, let alone do what his roommate did: use the same members' photos as his phone and computer screensavers and donate his pocket money to the group. If he dared to do that, his girlfriend would beat him to death.
However, when talking about idol groups, the boy immediately thought of Yuexiang Entertainment.
Was this company the first to come up with this type of girl group selection concept? There are trainee selection performances every week, with more people and greater competition.
However, before the trainees from Yuexiang Entertainment officially debuted, this Mint Girls rushed to debut. Although it cannot be said that they copied it exactly, they borrowed many aspects of Yuexiang Entertainment's operating model, and the girls give people a similar feeling.
Commonly known as - collision.
Since last year, Yuexiang Entertainment Company has started to systematically expose and operate some of its female group trainees.
With the increasing number of trainees and the company's growing financial strength, the original outdoor performance model was no longer suitable. In order to achieve better performance results, strengthen the management of trainees, and attract a loyal fan base, Su Yin signed a fixed venue rental contract with a theater in City A and began to implement a fixed performance and fan interaction every Sunday.
This high-frequency and close contact with idols immediately gained popularity among fans.
There's no barrier to entry; all you need to do is buy a drink or snack pack exclusive to the trainees at Yuexiang Entertainment to get a ticket. In the summer, even some well-off residents occasionally buy tickets to enjoy the air conditioning while watching these adorable idol trainees perform.
The trainees' daily training and auditions have been further divided into classes and set rules. Daily training remains the same as before, and every trainee has equal access to video exposure. However, only trainees with a fixed quota of spots can participate in the weekly theater performances.
The weekly theater performances are not only a way to interact with the audience and attract popularity, but also a special test.
Every audience member who enters the venue can give an overall evaluation of the entire performance and then vote for the best performances. At the same time, there will be professional scores given by internal teachers on the scene.
The best performing and most popular trainees will be able to stand at the center of each stage and have better stage performance allocations. Meanwhile, trainees with poorer performance and popularity will have to compete in daily training to get a chance to perform on stage each week, but they will only be able to stand at the sidelines until their overall rankings steadily rise.
Girls who perform poorly and lack the talent to become idols will be gradually dismissed by the company, and then new trainees will continue to fill the void.
Among the trainees recruited by Yuexiang Entertainment, there are also some who do not have the talent to become idols. Although these people are not talented, they have won the love of many fans with their strong personal charm or other talents, and have a very good popularity.
These trainees were later transferred to other artist departments by Yuexiang Entertainment Company and changed careers.
Some begin to explore their talents and personalities by appearing as guests on variety shows. Others are forced into acting classes by their companies to learn how to become actors and continue their efforts. Others are assigned to careers like advertising models.
The trainees who remain, especially those who often get opportunities to perform on stage, all have good abilities and prospects for idol development.
However, such theater performances have a limited capacity. While they can attract a small circle of die-hard fans, they fail to expand the trainees' fame and influence. Ticket sales don't even cover the cost of renting the venue. Fans rely on additional referral tickets and advertising fees to keep the trainee performance system viable in the long term.
Therefore, Su Yin not only combined some idol operation methods from the previous world but also made new attempts and innovations.
The trainees' scheduled weekly performances are combined with the popularity of each performance and the best performances judged by professional judges, along with the trainees' rehearsals and behind-the-scenes footage, into a weekly online variety show. This variety show, titled "Enjoy Entertainment Practice Weekly Competition," has already aired on platforms like Kangle TV, Guangming Video, and M Station, and has quickly gained popularity!
A performance that wins first place in both the audience vote and the professional teacher evaluation is undoubtedly remarkable! If the mere performance and behind-the-scenes training process are no longer novel to audiences around the world, then the suspense of a competition show where you never know which trainees will make it to the next episode has immediately captivated a large audience.
Especially when an ordinary audience sees a stage performance, sees the hard work and real life of the trainees, and is cute and inspiring, and develops a liking for them. Then you will secretly hope to see them again on the show next time, and will inevitably want to watch the next episode!
Seeing her successfully secure another spotlight in the new episode through her own efforts, the audience felt even more surprised and satisfied. Their vision was indeed good! They hadn't misjudged her, and they continued to look forward to it.
If her performance isn't selected for the next variety show, or even if she loses the chance to perform, viewers might feel disappointed, but it could also spark their curiosity about who squeezed her out and encourage them to watch other shows. If someone has a particular crush on a trainee and only has their eyes on her, they might continue to wait for her to get another chance.
There were even some fans who didn't wait for their favorite trainees' performances. When they searched the Yuexiang Entertainment official website and found that the audience's theater vote was the most important factor in determining the next stage opportunity, there were also cases where fans from other places found locals in City A and asked them to go to the theater performance to vote for the trainees.
Yuexiang Entertainment Company immediately updated the voting mechanism, incorporating online voting into the entire scoring process at a ratio slightly smaller than on-site theater voting, thus preventing the emergence of such "voting on behalf of" scalpers.
As many trainees became increasingly popular with the audience, the popularity and influence of this variety show continued to grow, and these trainees also became increasingly popular. It even repeated the situation of the Moonlight Boys: before their debut, they had already amassed a large number of fans and popularity, surpassing all the debuted idol groups!
Back to the Mint Girls. While their rapid debut helped spread the group's name more quickly, the fixed number of members also meant there was no longer any competitive structure. While they did adopt Joyful Entertainment's performance system and video recording techniques, the results weren't as good as Star Entertainment had hoped.
This is also because there are only nine members of Mint Girls who debuted, and they cannot rotate trainees to perform on stage like Yuexiang Entertainment Company. Mint Girls can only perform once a month, with fewer performance repertoires, and they focus more on interactive games and chats with fans.
Boys think that the format of Mint Girls is obviously inferior to Yuexiang Entertainment, but fans who like these members should be happy to watch it, after all, they don’t have to worry about their favorite members not getting exposure and resources.
The boy's girlfriend is also a fan of Yuexiang Entertainment, but she's not a fan of Moonlight Boys or the trainees. Instead, she's a fan of the company's variety shows and short videos.
In the past two years, Yuexiang Entertainment has collaborated with other TV stations and video platforms to produce three wildly popular variety shows. Their own hilarious skits, produced by the company and starring their own cast, have become a global sensation. Not only does his girlfriend watch them every week, completely ecstatic, but he himself is also watching, finding them incredibly entertaining.
There are also many golden lines in these funny skits, which have become buzzwords and popular memes in the whole society, and few young people don’t know them.
Although they are not big fans of celebrities, many people around them are fans of Moonlight Boys and trainees from Yuexiang Entertainment.
Therefore, when boys hear their roommates mention the newly-formed idol group Mint Girls, their first reaction is to think of this entertainment company which has already become a benchmark in the industry.
As they were walking, the boy suddenly remembered that his roommate seemed to have mentioned to him before that he had also pursued a female trainee from Yuexiang Entertainment.
He casually asked out of curiosity, "By the way, haven't you seen the female trainees from Joyful Entertainment before? Aren't they inferior to this Mint Girl? I haven't heard you mention them again. I remember you used to like them quite a bit."
My roommate had been walking with him, but when she heard the words "Yuexiang Entertainment," her face suddenly fell. She didn't know how to respond, and after a few seconds, she managed to utter, "There's nothing to compare. I'm not pursuing her anymore. I'm going to pick up a package."
Her whole aura was off. She suddenly looked very unhappy. She didn't say anything more to the boy and just walked away on her own.
The guy who was left behind was completely bewildered. What kind of drugs had his roommate taken? He had just casually asked, what was there to be upset about? He had clearly liked her before, and now he had switched his feelings so quickly and refused to let anyone say anything.
Besides, the girls from these two companies are competitors now, so I was just asking out of curiosity.
Weird.
His roommate, who had stormed off, returned to the dorm with the package, still in a bad mood. He opened his laptop, and the photo of the Mint Girls appeared on it. He had planned to open the package and then check the schedule for the Mint Girls' performance on the official website of Star Entertainment. Suddenly, he felt completely bored and didn't want to move or watch anything.
In fact, just like the boy said, he was a fan of a trainee from Yuexiang Entertainment. The first idol girl he liked was a trainee from Yuexiang Entertainment, and he even participated in one of their earliest performances.
The reason why he feels awkward whenever Yuexiang Entertainment is mentioned is because something happened to the trainee he liked, which made him switch to the new Mint Girl of Star Entertainment.
Why did he change so suddenly? Thinking about it, it was probably because the trainee he liked didn't get the exposure, or even got eliminated?
However, even if they were eliminated, Yuexiang Entertainment would arrange other opportunities for trainees with other specialties or talents. It's only natural for trainees without any talent to be eliminated by the company and lack exposure. This awkward move, coupled with the fact that he directly switched to another female idol group, isn't Yuexiang Entertainment's fault; it's only the fault of him and the trainee he liked.
However, the reason for his awkwardness wasn't this. Unbeknownst to those around him, the trainee from Yuexiang Entertainment, whom he had particularly liked, had been directly shelved by the company.
The girl had a very cute appearance and personality, and she trained very hard. At that time, Yuexiang Entertainment had just launched a fixed performance system, and she was considered to be very talented and popular among the trainees.
Although the company has very strict regulations and contractual restrictions for trainees, it is impossible to control all trainees, especially part-time trainees who also have to go to school. As she interacted with the audience at the performance theater, the girl won the love of many fans. After fans made requests, she secretly added the contact information of some fans who particularly supported her and created her own fan group.
In the group, the girls would secretly report on their practice sessions, assessments, and rankings, and would also take time out from school to chat with fans about their daily lives. They all got along really well with their fans. My roommate was also lucky enough to join this group at the time, and it was just so surreal to be able to chat directly with such a cute and hardworking idol so often!
Everyone in the group also worked harder to ask people to vote for her. Occasionally, when fans saw her injured during training, had a cold, or was in a bad mood, they would start to bring her small gifts privately.
Then, this matter was known to Yuexiang Company.
Yuexiang Entertainment Company was also decisive. They completely ignored the girl's superior conditions and good popularity, and directly put her on ice without any hesitation. No matter how hard she practiced or how many fans voted, they would not give her any video shots or stage opportunities.
The fans who knew about this were stunned. While they knew this violated company policy, the girl hadn't done anything particularly out of line, and the small gifts everyone had given her were truly just small gifts! However, Yuexiang Entertainment completely ignored this claim.
Later, as time went by, the girl saw no chance of exposure and gave up training. Her fans gradually dispersed, but her roommate had a grudge against Yuexiang Entertainment ever since!
Reason told him that although Yuexiang Entertainment was very strict, it was not without reason. After all, the girl did violate the company's regulations. But he couldn't help but feel resentful towards the company. This Yuexiang Entertainment was really bad!
Later, when Star Entertainment launched the Mint Girls group, which was also very talented and good-looking, and operated in a similar way, he immediately became a fan of this company's group.
Anyway, he didn't want to hear anyone say anything bad about Yuexiang Entertainment, nor did he want to hear anyone say anything good about it. Just don't mention Yuexiang Entertainment in front of him. Whenever he saw Yuexiang Entertainment, especially the female trainees from their company, he'd be reminded of this incident, which he found absurd, outrageous, and... self-blameful.
In short! He doesn't want to see Yuexiang Entertainment's trainees anymore! He will never be a fan of Yuexiang Entertainment's artists again!
On the other side, the guy, feeling inexplicably angry, decided that since his roommate wasn't going to the internet cafe with him tomorrow, he should just ask his girlfriend out for shopping and move the trip to the internet cafe to Sunday! That way, his weekend schedule was set!
Unexpectedly, when I called my girlfriend to ask her to go to the movies together and go shopping with me tomorrow, my request was rejected again!
Moreover, the reason his girlfriend refused was actually somewhat related to his roommate.
"It's hot, I don't want to go out shopping or watching a movie. Besides, the new girl group of Yuexiang Entertainment will debut tomorrow, and I plan to stay in the dormitory to watch how their debut goes, and then we can watch a movie on the computer with the microphone connected!" The girl rejected him flatly and said that the weather forecast said it might be cloudy on Sunday. If he wanted to go out, he could change the date to Sunday, right?
The boy panicked. He was planning to change his date at the internet cafe to Sunday. He quickly calmed his girlfriend down: "Let's watch a movie together tomorrow. It's too hot, so I won't take you out in the sun."
Then, the boy immediately changed the subject, distracting his girlfriend from thinking about dragging him out shopping on Sunday: "By the way, is Yuexiang Entertainment going to release a new girl group? Are they the same group of trainees who debuted last year and performed weekly? Why are you chasing girl groups?"
The girl didn't realize her boyfriend was technically trying to change the subject, distracting her. She simply said, "Yuexiang Entertainment hasn't announced the debut lineup yet, just a teaser. Besides, they haven't even debuted yet, so what's the point of saying whether to pursue them or not? I'm quite fond of their company, and they announced they were launching a completely different girl group this time, so I was curious to see how different it would be."
Because she liked their work, the girl had occasionally watched videos of trainees and artists from Yuexiang Entertainment, and was somewhat familiar with their promotional tactics. Not only did she accompany her best friend to see Moonlight Boys perform, she also went with her cousin to see a performance by a trainee from their company's girl group.
In the past two years, Moonlight Boyz's popularity has been increasing. The songs in last year's new album were of very good quality and were widely circulated.
Even those who aren't fans have watched their rise to fame. Now, all six members have entered higher education, and while academic pressures are considerable, their activities have become less frequent. However, the songs on their new albums and "Mi Ni" albums released each year are getting better and better, and the talents of the young men who appear every once in a while are steadily improving.
The six teenagers have always had a good image and have never caused any trouble. Their popularity has been maintained very well and their status has become increasingly stable.
The girl felt that Yuexiang Entertainment Company was both impressive and refreshing. Even someone like her who had previously shown no interest in young artists or idols, she began to develop some interest in it.
As trainees from the same company, the female trainees who were exposed by Yuexiang Entertainment last year naturally attracted a lot of attention.
However, Yuexiang Entertainment has changed its promotional methods for its upcoming girl group. As of today, no one knows who will be in the group, and it's said that many trainees and loyal fans are completely at a loss as to who will be in the group.
Not only is it because YueXiang Entertainment has not even revealed the debut personnel within its own company, but according to insiders, there are also some trainees in YueXiang Entertainment who are not exposed much. They are very talented but do not participate in stage performances and video recordings.
I have no idea how they will choose the person in the end.
This also made the girl even more curious about what new tricks Yuexiang Entertainment would come up with.
Mint Girls haven't been out for long, but Yuexiang Entertainment is already boasting that their girl group is different from other idol groups. They even decided to debut on the Sunday of Mint Girls' performance, which is definitely a strong move.
Having seen all the innovative works and unique promotional and operational methods produced by Yuexiang Entertainment, every time this company boasted, they finally delivered on their promises. Girls really have high expectations for their new girl group.
The girl decided to see how different Yuexiang Entertainment's so-called unique girl group is tomorrow based on their reputation and their mysterious yet extremely confident operation!
Can you break through her impression of girl idol groups?
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