Chapter 147: Publicity
I guess these fledgling college students don’t know the publicity methods of the entertainment industry. This wave is all thanks to Sister Hua.
It has been distributed to all cinemas, but they have the black box key, waiting to start broadcasting at 8 o'clock on Friday night.
The cinema has been showing old movies for two months now, and with the addition of new movies, although the leading actors and directors are all unknown, they are still willing to give them a screening rate of 33%.
There is also a small wave of preheating on the Internet.
Many wonderful highlights were released, and the response on the short video platform was quite good.
Director Lin Huo has been nervous and excited these days, waiting to see the data from the first day.
Then Sister Hua called and said, "Hey, did you guys pop the champagne halfway through? The people at the Directors Guild are not happy. I organized a party today, and no one showed up. This doesn't look good!"
"No." Lin Huo said.
Hua Jie said, "I heard a little bit. This is how the industry works. The rules are complicated, and it's normal for you guys to not have mastered them as newbies. I just hope that since our ten million is just a small matter, they won't take it seriously."
Sister Hua's words did not sit well with Lin Huo.
Then he called all the brothers over and asked them if they had told anyone about the movie.
There are three brothers in 403, one is a screenwriter and two are camera assistants. If they continue to work hard here in the future, they will form a team of their own.
The screenwriter didn't say anything, but one of the camera assistants panicked a little: "I met his junior last time, the heroine we wanted to invite before, the one who stood us up. She came over to say hello and asked how our film was. The man accompanying her was very rude, and I got so angry that I told him, 'It's scheduled for a high rate, it's a big-budget script, just wait to go to the cinema and watch it.' Later I heard that this guy is a general manager of a big crew. He must have heard what I said and spread it around." He held his head in self-blame.
"Damn, why didn't you tell us about such a big thing, Third Brother?" the screenwriter was anxious.
Lin Huo said: "Let's wait and see, maybe things are not that bad."
But in fact, things are worse than they thought.
Within a day, I heard that five holiday movies were being moved up to release on the same day as this one, and the previously agreed-upon screening schedule was reduced to 5% because of this.
These five films are "God of Gamblers: Hidden Dragon in the Abyss", "The Sweetheart", "The Liar", "The Wind Passes Through the Clouds" and "Saturn Adventures".
They are all famous directors. The minimum investment is around 50 million.
Whether in terms of reputation or size, he was crushed into slag.
"How could this happen?" Lin Huo was puzzled.
Sister Hua knew this was their first time in the film industry. She came over and warned them, "Don't talk about this in any situation." She didn't need to be reminded of this. But these fresh graduates were young and full of energy, and she was afraid that something they said would escalate the conflict.
The screenwriter said to Sister Hua, "We are not blocking anyone's way, are we?" They don't want so many big productions to suddenly bully them.
On the one hand, I think it's impossible, after all, they are in this circle. Many famous directors are their idols.
However, the simultaneous advancement of the release dates of the five films directly compressed their screening schedules. Although they felt it was impossible, the facts were before them and they had no choice but to believe it.
Sister Hua said, "I asked around, and it seems the censorship team also gave this film very high praise. Maybe they've heard about it too."
As for how the news was leaked and who leaked it, it no longer matters.
The question is what to do now?
Sister Hua asked: "Should we withdraw the film and release it on another day?" They chose just an ordinary Friday, which was not a holiday.
Originally I wanted to avoid the spotlight, but now that other blockbusters are coming my way, I can wait a little longer.
Withdrawing a film from the schedule is also a disguised sign of weakness.
But.
"I don't want to." Lin Huo said, "The promotional video has been released."
Lin Huo was confused at first, and then filled with endless anger.
He just wanted to broadcast a movie honestly, so who did he offend?
They all came to surround and attack him. It was because he was weak and easy to bully.
Sister Hua had guessed before she came that he would most likely make this choice, and she didn't keep trying to persuade him.
Because her boss Ning Zhiyi is also looking forward to the release.
"Then just report it normally. But there is not much money left on the publicity and promotion side." Sister Hua said.
Lin may be a little desperate.
Sister Hua said, "I'll contact our shareholder Chen Duo later. She's trending right now. It seems her peripheral products are going viral. If she can promote our movie, it would also be a boost of publicity."
Lin Huo said, "Is that OK?"
"Just give it a try. Things are already like this anyway."
Although Lin Huo had never met Chen Duo, she had always heard Xia Dan talk about how Chen Duo suddenly appeared out of nowhere and brought her out of the darkness.
No artist doesn't love his or her muse, and he is no exception. He sincerely thanks Chen Duo for discovering Xia Dan, a natural actor, to the entertainment industry.
Moreover, Chen Duo also invested in his drama and is a shareholder of Hua Jie Company.
Obviously Chen Duo has never been there, but her shadow can be seen everywhere in his drama.
"If I can get through this safely, I will owe her a favor." Lin Huo said.
Afterwards, Sister Hua told her boss about the situation, who was furious and immediately called Chen Duo to discuss countermeasures.
If you're saying there's not enough money for publicity, he has it. Just keep investing!
But Chen Duo dissuaded him: "You have money, and so do others. Maybe you can try Sister Hua's method."
It just so happened that she didn't really feel her popularity, so she promoted it this time: "If it doesn't work, we'll invest more in publicity."
…
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