Chen Fuzhen glanced at Jin Taixi and said, "President Song, Taixi is waiting for you. You should take care of both parents first."

Song Yi knew that something might have happened to Chen Fuzhen that he didn't know about, so he planned to find Chen Xinyu or Song Suying to find out the news and see if they knew any clues.

"Okay, I'll go back today. Call me if you have anything. I'll always stand by you at any time." Song Yi promised.

Song Yi returned to Kim Tae Hee and took the initiative to explain: "I didn't just say it casually when I suggested that you endorse Shilla Hotel. If you endorse Shilla Hotel, you will also appear in the advertisements of Sohan.com as the advertising spokesperson of Shilla Hotel."

After such a long period of preparation, SouHan.com, an online shopping website under Xinya Network, will be officially launched during the Spring Festival.

For SouHan.com, developing an e-commerce website is not difficult, but the difficult part is the selection of products. SouHan.com's products cover maternal and child products, cosmetics, 3C electronics, food and beverages, toys, daily necessities and clothing.

Liu Yongjun, the head of SouHan.com, took SouHan.com's purchasing department to various cities in South Korea to select representative products and add them to SouHan.com's product range.

Souhan warehouses in eight cities, including Seoul, Incheon, Chuncheon, Daejeon, Gwangju, Daegu, Busan and Jeju, have already made preparations in advance. As soon as Souhan.com goes online, Souhan.com's products will be shipped from these warehouses, and then delivered to customers who place orders through Souhan.com's logistics system as soon as possible. Thousands of couriers from Souhan Logistics are on standby.

In addition to Souhan's own stores, Souhan.com also has its first batch of merchants, including several sub-brands of Pacific Amorepacific, Sulwhasoo, Hera, Laneige, Mamonde, Innisfree, etc. LG Electronics, SK Telecom, Asan Elevator, Orion Food, Nongshim Food, Daesang Seasoning, Samdasoo and other brands have opened official flagship stores on Souhan.com.

The reason why Daxiang Seasoning became one of the first merchants to enter Sohan.com is thanks to Chen Zairong's wife Lin Zhiling. Lin Zhiling is the eldest daughter of Lin Yuchang, the chairman of Daxiang Corporation. She often heard Song Yi's name from Chen Zairong.

When Lin Yuchang of Elephant Seasoning was hesitating whether to open an official flagship store on Sohan.com, Lin Zhiling stepped in to persuade her father Lin Yuchang.

"Father, even though you need to pay a platform service fee, deposit and operating fee to open an official flagship store on Souhan.com."

"But the platform service fee rate is gradually decreasing. For sales below 2 million won, the platform service fee is 5%, for sales between 2 million won and 20 million won, the fee rate is 4%, for sales between 20 million won and 200 million won, the fee rate is 3%, and for sales above 200 million won, the fee rate is uniformly 2%."

"If we sell Elephant Seasoning in supermarkets or shopping malls, we also need to pay an entry fee and a deposit. Moreover, Souhan.com's sales scope is for consumers across the country. After Elephant Seasoning has achieved sales scale on Souhan.com, the operating cost is actually much lower than that of supermarket and shopping mall channels." Lin Zhiling said.

"SouHan.com also has its own self-operated channels. Their online SouHan Supermarket can also sell our Elephant Seasoning. Since their company purchases Elephant Seasoning from us, if Elephant Seasoning competes with SouHan Supermarket, they will definitely give priority to recommending their own company's products." Lin Yuchang has his own considerations.

"Father, since Souhan.com has invited so many offline merchants to join their shopping website, he must find a way to keep these stores alive so that everyone can make money and increase the company's diversified revenue channels."

"If SouHan adopts unfair competition to compete with our Elephant Seasoning and force us to open our store in SouHan.com, would those brands that are waiting and watching still be willing to cooperate with SouHan.com? You might as well think of SouHan.com as an ultra-large-scale super mall. As a mall, their main profit comes from the platform service fees and advertising fees of the merchants. Why would they want to drain the pond to catch fish and put the forest for the trees?" said Lin Zhiling.

In fact, in addition to some nationally renowned big brands, Souhan.com mainly selected some small and beautiful brands this time. Those big brands have sufficient and perfect offline sales channels. The reason why they agreed to enter Souhan.com is nothing more than to see whether they can add a new profit point outside of offline channels. Except for the brands that have cooperated with Song Yi before, more big brands choose to wait and see.

Lin Yuchang knew that his daughter Lin Zhiling was in a cold war with her son-in-law Chen Zairong. He advised Lin Zhiling, "Zairong is a man after all. You should not keep in a cold war with him. You should give him a way out. If you let him find another woman outside, you will regret it. Isn't his cousin Zhou Rongzhen planning to remarry?"

"Didn't Gao Xianzhen give birth to a son and a daughter for Zhou Rongzhen? In the end, they got divorced. It's been less than a year since their divorce, and Zhou Rongzhen is about to remarry. Gao Xianzhen got nothing. What was she trying to gain?" Lin Changyu said earnestly.

"But I think Gao Xianzhen is happier after the divorce than before it. She is capable and can make money on her own. Why should she rely on a man to live and look at the eyes of Chen Mingxi and his mother?" Lin Zhiling was a little unconvinced.

"How can you talk like that? Who is Chen Mingxi? Is she Rong's biological aunt? Can you call her by her name? Have you forgotten all the etiquette your mother taught you? Your sister hasn't married yet. If dad's friends see you like this, they will say that our Lin family has no manners!" Lin Changyu's expression was serious.

"Father, I know I was wrong and I won't do it again next time. I just feel aggrieved. The Chen family feels superior to everyone else, and I feel like I'm getting a huge advantage by marrying into their family. If my marriage is as stagnant as Gao Xianzhen's, then I would rather get a divorce." Lin Zhiling obviously had many dissatisfactions with Chen Mingxi, so she called him by his name.

"What nonsense are you talking about? Gao Xianzhen is an actress. She came from a humble family and married Zhou Rongzhen. Naturally, she would be looked down upon by her mother-in-law and husband. Although our family is not as prominent as the Samsung family, it has been in business for three generations. You come from a famous family, so you are naturally not comparable to Gao Xianzhen. Whether it is your mother-in-law Luo Hongxi, or your two sisters-in-law Fu Zhen and Xin Yu, they still respect you very much."

"After Gao Xianzhen left Zhou Rongzhen, she had no choice but to go back to acting. The daughter-in-law of the Samsung family has become a second-rate actor again. I don't know how many people in the outside world are waiting to see her make a fool of herself." Lin Changyu shook his head.

"By the way, your main task now is to educate Yuanhao well and reconcile with Jaeyong as soon as possible. Try to expand the Chen family and have a son or daughter. Jaeyong is the only heir to Samsung. If Zhihao doesn't live up to his expectations, you also have other children to inherit Samsung." Lin Changyu taught earnestly.

"By the way, regarding the cooperation between Elephant Seasoning and SouHan.com, I will arrange someone to liaise with SouHan.com, so you don't have to worry about it. Song Yi has a bad reputation, so you should stay away from him and avoid misunderstandings." Lin Changyu hesitated for a long time, but still said it.

Lin Zhiling laughed all of a sudden, "Father, I've been married for several years and have a son. Although Song Yi has a reputation as a playboy, there has been no substantive news about him, so it's very likely that he's just spreading rumors. Besides, his company already has many top Korean beauties like Song Hye Kyo, Jun Ji Hyun, and Son Ye Jin, so how could he be interested in a housewife like me?"

Lin Zhiling knows why her father Lin Changyu asked her to keep her distance from Song Yi. It is rumored that Gao Xianzhen took the initiative to devote herself to Song Yi in order to get rid of Zhou Rongzhen, and finally became an artist under Xinya and completed her comeback on the screen.

In addition to this rumor, Lin Zhiling also heard that the relationship between Choi Sun-hee, the wife of Chen Jae-yong's cousin Chen Jae-chan, and Song Yi was also a bit unclear.

It is said that Chen Zaiyong photographed Song Yi and Cui Shanji having a secret meeting at home, and then dragged Chen Zaican back to catch them, but he failed to catch them, and instead ran into Gao Xianzhen who was having a private conversation with Song Yi.

As the wife of the president of Shinhan Media, Choi Sun-hee did not sit at home like a rich wife, but went out to work and became the public relations director of Shin Asia Media Real Estate Group.

Now that New Asia Media Properties Group has successfully gone public through a backdoor listing, the wealth of Chen Zaichan and his wife has increased several times, and their ranking on the Korean rich list has surpassed his father Lin Yuchang.

The furious Chen Zairong said that Chen Zaican had known for a long time that his wife Cui Shanji and Song Yi were having an affair, so they failed to catch them that time. Chen Zaican sacrificed his wife for fame and fortune for his own wealth and glory.

Lin Zhiling didn't believe what Chen Zairong said, but she also agreed that the relationship between Choi Sun-hee and Song Yi was not simple. Logically, when Song Yi and Choi Sun-hee were involved in a romantic scandal, the two should have been cautious. How could Song Yi arrange Choi Sun-hee to work beside him? Moreover, the two often attended charity events of the New Asia Welfare Foundation together.

When Lin Zhiling thought of her younger sister-in-law Chen Xinyu working at New Asia Network, her elder sister-in-law Chen Fuzhen being a shareholder of New Asia Media Real Estate Group, and Cui Shanji and Gao Xianzhen, Lin Zhiling suddenly realized that Song Yi had different degrees of connections with the women of the Samsung family, and she was the only exception. No wonder her father Lin Yuchang reminded her to keep a distance from Song Yi. If you didn't know, you would think that Song Yi specifically targeted the women of the Samsung family.

Lin Zhiling thought, isn’t it a coincidence that Song Yi came into contact with Elephant Seasoning through the Sohan.com project and then got in touch with her?

Song Yi didn't know that Lin Zhiling had begun to notice her, but he had become very busy after returning to Korea, and spent almost every day in the New Asia Building. Chen Xinyu saw him in the company every day and felt a little uncomfortable.

In addition to the Sohan.com that is about to be launched, Xinya Network has another important project, which is the public beta of KartRider Rush+. This is also the first large-scale online game independently developed by Xinya Network.

Wemade's Park Kwan-ho has played the beta version of KartRider and is a little unsure whether the massively multiplayer online racing game will be a hit.

Kim Hye-jin is an old employee of Wemade. When Park Kwan-ho left Actoz Soft with the R&D team of Legend 3 to establish Wemade, Kim Hye-jin followed.

"How should I put it? As a racing game, the style of this game is a bit too cartoony, and the graphics are far different from those of Need for Speed. However, as a racing game, it is simple and easy to get started, the entry level is very low, and the style is cute. I think it will attract many female players. For some online games, as long as there are more female players, male players will join in," Kim Hye-jin analyzed.

"Do you think the game "KartRider Rush+" can replace "Legend 2" in the mainland market? It should be "Legend of Mir 2"." Park Kwan-ho is most concerned about this issue.

"I don't think so. The audiences of Legend of Mir 2 and KartRider do not overlap. Legend fans who like to upgrade and PK are not willing to spend time on KartRider."

"Moreover, the operating models of the two are also fundamentally different. The main source of income for The Legend of Mir 2 is game point cards, while KartRider can only make a profit by offering free games and charging for props. From this perspective, The Legend of Mir 2 is an online game that Xinya Network cannot afford to lose. After all, The Legend of Mir 2 brought nearly 1 billion yuan in revenue to Xinya this year." Jin Hye-jin.

Wemade signed a two-year agency contract with Xinya Network for the game Legend 2, with a fee of $3 million and a profit-sharing ratio of 10%. Wemade received about 15 billion won (90 million RMB) in profit-sharing from Xinya Network this year, and Jin Huizhen and others can certainly estimate the scale of Xinya Network's revenue. If it weren't for the Internet cafe arson case in June, Xinya Network would have achieved a wealth myth of over 1 billion in revenue just by relying on the game Legend of Mir 2.

A game agent earned nine times more money than the game maker Wemade. Naturally, the research and development team of "Legend 2" complained about this.

Many employees of Wemade's "Legend 2" development team strongly demanded that the profit-sharing ratio be greatly increased after the "Legend 2" agency contract expires. Their ideal profit-sharing ratio is 50% to 50%, that is, the agency Xinya Network takes 50% and the production company Wemade takes another 50%. Considering that Xinya Network is responsible for the operation, promotion, planning and public relations of "Legend of Mir 2", it also requires certain expenditure costs.

Then the revenue that Wemade gets from the game "Legend 2" will exceed that of Xinya Network for the first time, and the research and development team of Wemade will be able to feel balanced. In the eyes of Jin Huizhen and her group, Xinya Network did nothing, so why should it make the most money and steal the fruits of their hard work? If they had changed to another agency, they would have made a fortune long ago, right? Park Guanhao thought so in his heart, but he couldn't say it so bluntly. He didn't dare to underestimate Song Yi, who was worth one billion dollars. Samsung's crown prince Chen Zairong came forward, but he didn't snatch Song Yi's agency rights. Do you think Song Yi will really agree to Wemade increasing the agency share ratio of "Legend of Mir 2" from 10% to 50%? Dream on, thank God if it can be increased to 30%

In fact, the person Park Kwan-ho hates the most now is not Song Yi, but Actoz Soft's representative director Choi Woong.

In order to take away the entire R&D team of "Legend 2", Park Kwan-ho left 40% of Wemade's shares and the copyright of "Legend 2" to the parent company Actoz Soft. Who knew that Choi Woong, the prodigal son, accepted the investment of New Asia for the smooth listing of Actoz Soft, and even sold 40% of Wemade's shares and the copyright of "Legend 2" to New Asia Network.

This means that Xinya Network is no longer an ordinary agency company. It is not only the major shareholder of Wemade, but also has the right to develop a series of derivative games based on "Legend 2". This is what Park Kwan-ho is most worried about.

Wemade is now fully developing "Legend 3", which will be officially released in the second half of 2003 at the earliest. Park Kwan-ho believes that the playability and fluency of "Legend 3" are far better than "Legend of Mir 2".

If Xinya Network is unwilling to increase the revenue share of "Legend of Mir 2", Wemade can give the agency rights of "Legend 3" to other online game companies in the mainland, such as Shanda Games, which has previously contacted Park Kwan-ho, and finally let "Legend 3" and "Legend of Mir 2" compete in the mainland.

However, Park Guanhao noticed that Xinya Network in the mainland has registered several "Legend" related trademarks, such as "Legend World", "Legend Continent", "Legend World", "Original Legend", "Longteng Legend", etc. Park Guanhao has reason to suspect that Xinya Network is also developing their own legend games and is ready to lose the agency rights of "Legend of Mir 2" at any time.

In fact, Park Kwan-ho was very unhappy. The fact that Shin-Asia Network Co., Ltd. was able to develop such a large-scale online game as "KartRider" in such a short time showed that Shin-Asia Network Co., Ltd. had recruited a large number of technical developers.

This is like Xinya Network made a lot of money by being the agent of the online game "Legend of Mir 2". As a result, Xinya Network, which made money, began to recruit people on a large scale, and then used its human research and development advantages to develop its own online games to compete with Wemade in the market.

Park Kwan-ho thinks that Wemade, as the game producer of "Legend of Mir 2", is greatly underestimated. Now the media praises Song Yi for his foresight in bringing "Legend 2", a non-popular online game in the Korean market, to the mainland market and earning 1 billion RMB. However, the media did not mention Wemade and Park Kwan-ho, the heroes behind the scenes.

In October 2002, the maximum number of concurrent online users of "Legend of Mir 2" exceeded 1 million. SoftBank Asia was also in contact with New Asia Network, and was ready to use a strategic investment of US$40 million in exchange for 5% of New Asia Network's shares.

In other words, the valuation of New Asia Network, which currently only operates the online game "Legend of Mir 2", has exceeded US$800 million.

Of course, the mainland's Xin Ya Network does not only have the "Legend of Mir 2" business. The Xin Ya pass can log into the Xin Ya game hall, which contains many chess and card games.

Xinya Network also operates the social networking site Xiaonei.com. In addition to the online game "Legend of Mir 2", the web game "Happy Farm" is also very popular.

However, Xinya Network also has many competitors in the mainland. Penguin launched the Penguin Game Hall. In addition to "Happy Farm", a series of vegetable-growing games such as "Penguin Farm" and "Happy Farm" have sprung up in the mainland.

Park Guanhao thought that the businesses of Xiaonei.com, Xinya Game Hall and Xiaonei.com were small businesses of Xinya Network, and the valuation of these businesses was only 100 million US dollars at most. Then the agency rights of "Legend of Mir 2" were worth 700 million US dollars.

If the agency New Asia Network is worth $700 million, then the game maker Wemade is valued at at least $1 billion.

If Xinya Network does not adjust the profit sharing ratio of "Legend of Mir 2", then Wemade's company valuation will always be underestimated. Even if Wemade meets the listing conditions of KOSDAQ in 2004, Wemade's shares will still be seriously underestimated. Park Kwan-ho feels that Song Yi has taken his money away. This is the fundamental contradiction between him and Song Yi.

"Huizhen, a private equity fund recently contacted me and wanted to make an equity investment in Wemade. If we sell a portion of our shares, plus the revenue share from "Legend of Mir 2", we will have the hope of buying the 40% of Wemade shares from Xinya Network."

"If we redeem that 40% of the shares, after the agency contract with Xinya Network expires, we can choose other mainland game companies as the agent of "Legend of Mir 2" to continue operating this game. At that time, we can strive for a 50-50 or even 60-40 split. What do you think?" Park Kwan-ho and Kim Hye-jin discussed.

Kim Hye-jin started as a designer for "Legend 2", then got involved in planning, then in programming, and now is the R&D manager of "Legend 3". Park Kwan-ho really values ​​Kim Hye-jin's opinions.

"If we buy back Wemade's shares from Xinya Network, Xinya Network might ask for a very high price. And Xinya Network will not give up such a large online game market directly. Once our agency contract ends, maybe their independently developed legendary new game will be officially released." Jin Huizhen was a little worried.

"I'm not worried about the game "Legend of Mir 2", even if it continues to be handed over to Xinya Network for operation, there will be no problem. Compared with "Legend of Mir 2", I care more about "Legend 3" that we are developing. If we separate from Xinya Network, then "Legend 3" will be operated by any game company. We have suffered this loss once, and we can't suffer it again." Park Kwan-ho said with determination.

"President, why don't you contact the private equity firms you are in contact with and ask them to acquire 40% of the shares held by Xinya Network. These private equity firms have no intention of holding our Wemade shares for a long time. After the company goes public, we can gradually redeem our shares from the private equity firms, right?" Jin Huizhen suggested.

Park Guanhao thought this was a solution. After all, it was better for a private equity fund to handle the situation than for him to face Song Yi directly. After all, Wemade and Xinya Network were still in the cooperation period, so there was no need to break up now.

"Okay, that's an idea. I heard that New Asia Network Co., Ltd. is now also involved in a big project, buying land all over Korea, building warehouses, and logistics. These are all asset-heavy projects. Maybe Song Yi also wants to cash out his 40% stake in Wemade?"

Park Kwan-ho actually has another way in mind to make Shin-A Network agree to split up, but this is his last trump card, and he will definitely not use it until the very last. For now, he still wants to negotiate with Song Yi through private placement.

Now everyone knows that behind Song Yi is the new president Song Woo-seok. Park Kwan-ho still wants to make money in harmony. 　"Legend of Mir 2" is really a cash cow. When Shanda went public in 2004, its market value easily exceeded 30 billion yuan.

(End of this chapter)