Now thinking back to the mass shooting in Seoul two years ago, Song Yi is still very glad that the Americans did not get involved. At that time, the US military stationed in South Korea only provided intelligence assistance to Kim Sung-won and Kim Si-won. If the US military stationed in South Korea sent a sniper to snipe Song Yi, whether Song Yi could walk out of Seoul alive would be another matter.
That was the moment when Song Yi was closest to the threat of death, and it was also the only chance for the Americans to take action.
If the Americans wanted to assassinate Song Yi now, they would have to send a special operations force to carry out an intensive fire attack in Seoul to put Song Yi to death. In today's South Korea, this situation is impossible unless it is a wartime state.
The Prism Project started in 2007. After several years of promotion, the inschool website has hundreds of millions of users, with more than 100 million users in Western Europe alone. In addition to providing mobile phone services to Korean users in Gyeonggi and Gangwon provinces, SA Telecom can also provide Internet services to inschool's Korean users.
After visiting the construction site of the Kaesong Industrial Park Phase II project, Ding Pinghe said to Song Yi: "I admit that the average salary level of North Korean workers is lower than that of mainland factories, but if we take into account factors such as transportation conditions and tariffs."
"If we sell the sports shoes and sportswear produced by Anta in the Kaesong Industrial Park in mainland China, we don't actually have much cost advantage, and we also have to bear certain risks," Ding Pinghe told the truth.
The monthly salary of North Korean workers in the Kaesong Industrial Park is US$50, and the annual salary increase must not be lower than 5% of the previous year's minimum monthly salary. Now it is 2005, and the salary of ordinary workers on the production line of mainland factories is about 2,000 yuan, so it is not false for Ding Pinghe to say that there is no cost advantage.
Song Yi knew that Anta's founder Ding Pinghe was very influential among Jinjiang sporting goods companies. If he could persuade Ding Pinghe to place Anta's new production line in Kaesong Industrial Park, then these sports brands in Jinjiang might follow suit.
"Mr. Ding, you are right. But I think there are some issues that you may not have considered. First of all, the mainland economy has been in a period of rapid growth in recent years. If the exchange rate factor is taken into account, the annual GDP growth rate is close to 10 percentage points."
"If the mainland wants to maintain rapid economic development, it must shift its industries from previous labor-intensive industries to high-value-added high-tech industries. The average salary of mainland workers is now 2,000 yuan, but their salary will not always be 2,000 yuan."
"In 2008, Yanjing will host the Olympic Games. This Olympic Games will greatly enhance the pride of the Chinese people and will also bring about a wave of sports and fitness fever. That will be the time for Anta to show its strength. Whether Anta can surpass Nike and Adidas and become the leading sports brand in the mainland market depends on this."
"Today's factories can recruit a lot of workers with a monthly salary of 2,000 yuan, but in five or ten years, many factories will face a labor shortage and will not be able to find young workers with a monthly salary of 7,000 or 8,000 yuan. When those born in the 1990s and 1995s start working, they will not be willing to work in factories to screw screws. This is not the past. It is not the case that I am a brick of the revolution and can be moved wherever I am needed."
"When the time comes, the factory will not be able to recruit enough people, and can only pin their hopes on labor agencies or labor dispatch companies. The food in the factory cafeteria is not good, so it can't keep people. There are too few female employees in the factory to find a partner, so it can't keep people. There is no wireless network in the dormitory, and it is impossible to use mobile phones to access the Internet, so it can't keep people."
"If we look further ahead, around 2010, the average monthly wage of mainland workers should be around 5,000 yuan, while the average monthly wage of North Korean workers in the Kaesong Industrial Park should not exceed 60 US dollars. In comparison, Anta's cost advantage will be very prominent."
"Mr. Ding just mentioned the issue of transportation costs, and I don't deny that. But you are considering transporting the shoes and clothes produced from the Kaesong Industrial Park to the Incheon Port, and then transporting them to the mainland by sea or air."
"But why don't you consider changing your thinking? Wait for this batch of shoes and clothes to be transported by rail from the Kaesong Industrial Park to Wenshan Station, and then directly enter the Korean or Japanese market for sales?" Song Yi said.
Ding Pinghe finally realized what was going on. “SA Group is willing to take over the Korean distribution rights for our Anta? However, Koreans still prefer local sports brands. Apart from the three major international brands, Nike, Adidas and Fila, other sports brands find it difficult to survive in the Korean market.”
Song Yi smiled and said, "It depends on how Koreans define local brands."
"Let me give you an example. If Anta registers a new brand in South Korea, produces it in the Kaesong Industrial Park, and then sells it in South Korea through Sohan.com's online sales channel, consumers actually care about whether they can buy high-quality and low-priced products. Do they care that the parent company of this brand is a mainland company?"
"Take the mainland toothpaste industry as an example. If consumers do not receive scientific education, who would know that China Toothpaste is a foreign brand and Black Toothpaste is a domestic brand?" said Song Yi.
Ding Pinghe smiled and said, "Although Chairman Song has been running a business in South Korea for many years, he is still very familiar with the mainland market. I have seen new real estate projects developed by Sheng'an Real Estate in Yanjing, Puhai City, Pengcheng City, and Rongcheng City. Sheng'an Real Estate is expanding very fast in the mainland."
Since the merger of Xinya Group and Eshan Group, Xinya Real Estate in the mainland has been renamed Sheng'an Real Estate. Guo Wenxuan, general manager of Sheng'an Real Estate Puhai Branch, is very capable. In addition to taking root in Puhai City, he frequently bids at land auctions in Pengcheng City and Rongcheng City, and has grown into a large and medium-sized real estate developer in the southern region.
Song Yi and Zheng Enxuan are also very satisfied with Guo Wenxuan's work. The reason why Song Yi set up Shengan Real Estate Yanjing Branch and Puhai Branch was that he hoped that the two companies would manage the northern and southern markets respectively. Song Yi is now ready to add more responsibilities to Guo Wenxuan and promote him to general manager of Shengan Real Estate China, who will be fully responsible for Shengan Real Estate's mainland business.
Ding Pinghe thought about Song Yi's proposal carefully and felt that it was feasible, but he still had to discuss it with the company's executives. He couldn't come to Kaesong Industrial Park once and decide on such a major matter, which also involved Anta's future internationalization strategy.
After the Chinese and South Korean business delegations finished their inspection, the DPRK arranged a welcoming dinner at the Eshan Hotel. North Korean representatives Huang Xuehai and Jin Dongshen, South Korean representatives Kim Jong-gyun, Zhou Mengxian, Zheng Enxuan, Chinese business representative Ding Pinghe, South Korean business representatives Lin Yuchang and Song Yi sat at the main table.
Song Yi noticed that the young man who had accompanied Huang Haixue before did not show up at the welcoming banquet. It was obvious that the North Korean side still wanted to keep his identity secret.
Lin Zhiling, the eldest daughter of the chairman of the Elephant Group, sat at the second table, with Choi Sun-hee and Lee Jung-sook surrounding her on the left and right.
She originally thought that Song Yi would spend more time persuading the Elephant Group to place the new seasoning production line in the second phase of the Kaesong Industrial Park. However, Song Yi ignored Lin Yuchang and Lin Zhiling, father and daughter, the entire afternoon and continued to answer various questions from the Chinese business delegation.
Lin Zhiling felt a little unhappy about being ignored. She took the initiative to ask Cui Shanji, "Sister Shanji, President Song seems to attach great importance to this Chinese business delegation. However, considering that the Kaesong Industrial Park is located on the North Korea-South Korea demarcation line, except for Korean companies like our Daesang Group, there should be no foreign companies opening factories in the Kaesong Industrial Park, right?"
Cui Shanji caught Lin Zhiling's little emotion and said, "I'm not sure about this, but our president has always been good at creating business miracles. Maybe in a few years, the number of Chinese companies in the Kaesong Industrial Park will surpass that of Korean companies."
"Although our SA Group focuses on the Korean market, we have always attached great importance to the mainland market with huge potential. Both New Asia Advertising and New Asia Network in the mainland market have a great deal of independent management rights."
"Xinya Advertising has formed a very good cooperative relationship with many sports brands in Jinjiang. For example, it was our chairman who persuaded Anta to sign Liu Fei as the brand spokesperson at the Athens Olympics, which fully proved our chairman's excellent investment vision." Cui Shanji said.
Although she doesn't pay much attention to sports news, Lin Zhiling still knows Liu Fei. When Liu Fei won the gold medal in the 110-meter hurdles at the Athens Olympics, the three major Korean TV stations, KBS, SBS and MBC, all broadcast this important sports news. A history professor at a Korean university even conducted a serious investigation and said that Liu Fei's ancestors must have been Korean.
When Lin Zhiling learned that New Asia Advertising had won the exclusive advertising cooperation rights for Liu Fei, she was extremely envious of New Asia Advertising. Anyone with a discerning eye could see the huge advertising value of Liu Fei.
If the Elephant Group is going to enter the mainland seasoning market, then inviting a sports star like Liu Fei to endorse it is undoubtedly a shortcut. As long as the Elephant seasoning becomes famous in the mainland market, there will be no worries about sales.
Lin Zhiling certainly didn't deny Song Yi's business talent, but she couldn't stand Cui Shanji's admiration for Song Yi. "It can be seen that Sister Shanji really admires Chairman Song. But aren't you afraid that Jaechan will be jealous by always talking about Chairman Song?"
Cui Shanji didn't care about Lin Zhiling's language trap, "Jaechan often praises the chairman in front of me, so what's the big deal. Every employee of our SA Group admires the chairman very much. We are an old couple, how could we be jealous of such a small thing? We still have some trust."
"On the contrary, Ji-ling, your daughter Yuanzhu is so young, but you left her at home and accompanied President Lin Yuchang to inspect the Kaesong Industrial Park. I'm afraid that Ji-ling, your mother-in-law and Jae-yong will not be very happy, right?" Choi Sun-hee counterattacked.
Li Jingshu noticed the verbal confrontation between Cui Shanji and Lin Zhiling. When she saw Cui Shanji hit back at Lin Zhiling with a soft but firm tone, she felt happy.
Lin Zhiling's father, Lin Yuchang, is one of the top ten richest people in South Korea, and her mother is the daughter of the founder of Kumho Asiana Group. Lin Zhiling is truly a proud daughter born with a silver spoon in her mouth.
Lin Zhiling, who was arrogant and proud, naturally could not tolerate Song Yi's neglect of the Elephant Group and her, so she couldn't help but find faults in her words. Cui Shanji did not indulge Lin Zhiling and directly criticized him.
In fact, according to Li Jingshu's identity, she was not qualified to sit at the second table. After all, she joined the inspection team as a consultant of SA Welfare Foundation and assistant of Choi Sun-hee. However, before the banquet started, Song Yi greeted the North Korean organizers and arranged Li Jingshu to sit at the second table next to Lin Zhiling.
Although Li Jingshu's family is well-off, she is certainly not comparable to Lin Zhiling. Song Yi introduced Li Jingshu as a former member of the Korean national gymnastics team, so Lin Zhiling did not take Li Jingshu seriously. Li Jingshu, who was despised by Lin Zhiling, was secretly happy when she saw Lin Zhiling being humiliated.
Song Yi did not notice the intrigues among the three women at the second table. He raised his glass frequently at the table and drank to his heart's content with the guests at the main table.
There is no entertainment venue in Kaesong Industrial Park. Song Yi can't find a place to have a foot bath even if he wants to. Since there is no place to have fun, Song Yi might as well take a nap after drinking and continue to talk about business when he wakes up the next day. In a sense, Song Yi is safer in Kaesong Industrial Park than in Seoul.
After the welcoming banquet, the Chinese and Korean business delegations all stayed at the Eshan Hotel. Song Yi reminded the Chinese and Korean business delegations that except for activities in the hotel and the square in front of the hotel at night, they should not go out privately. If they need to go out, they must inform the hotel in advance. It would not be good if the North Korean side misunderstood.
Although the Kaesong Industrial Park is located within North Korean territory, North Korea has erected barbed wire to surround the park to prevent North Korean defectors.
"President Song..." Huang Xuehai just opened his mouth when Song Yi interrupted him, "Councilman Huang, you are the elder, it would be a bit embarrassing for me if you call me President Song, just call me Song Yi."
Huang Xuehai laughed when he heard Song Yi say that. "Since you said that, then don't call me Councillor Huang. I'm a generation older than Professor Song. If you don't mind, just call me Uncle Huang."
Huang Xuehai and Song Mingzhe are of the same zodiac sign, and he happens to be twelve years older than Song Mingzhe.
Song Yi readily agreed, "Uncle Huang." Huang Xuehai agreed readily, and the relationship between the two seemed to become closer.
"Last year, I made a private visit to Bianzhou according to instructions. Accompanied by your father, I also visited Bianzhou University and met Korean students studying at Bianzhou University."
"Bianzhou has been developing very rapidly in recent years, and its GDP growth rate has been ranked first among all regions in Liaozhong Province in recent years. Jinhai City's strategy of using the port to go out to sea is also very successful, and it receives many Korean tourists on cruise ships every year."
"The economic boom in Bianzhou is inseparable from the strong support of SA Group. It is precisely because of the successful example of Bianzhou that we have higher expectations for the Kaesong Industrial Park. We are also considering giving your park more autonomy in operation."
"Last time you mentioned that you hoped to broadcast ABS TV programs in the Kaesong Industrial Park and the Asan Hotel in the Mount Kumgang International Tourist Zone, allow foreign tourists to wear jeans, and allow foreign beverages such as Coca-Cola to be sold in the park. After a long discussion, we decided to agree."
"But there are two points. First, only foreign tourists are allowed to wear jeans. North Korean employees in the Kaesong Industrial Park and Mount Kumgang International Tourist Area are not allowed to wear jeans or other inappropriate clothing. If they want to travel to other scenic spots in our country, they must change into appropriate clothing in advance."
"Secondly, although we agree to allow foreign beverages such as Coca-Cola to enter the Kaesong Industrial Park and Mount Kumgang International Tourist Area, these beverages are only sold to foreign tourists, and the purchase method currently only supports cash payments in US dollars, euros or RMB, and does not support bank card transactions. We currently price a 330ml can of Coca-Cola at US$3 and a 550ml bottle of Coca-Cola at US$5," said Huang Xuehai.
"That's no problem. We plan to open a Coca-Cola franchised retail store in the Kaesong Industrial Park and Mount Kumgang International Tourist Zone. We will charge a 37.5% management fee from the franchised retail store every year, and the remaining income will be returned to the North Korean side in the form of rent," said Song Yi.
Huang Xuehai nodded. Song Yi was indeed a smart man. It was easy to deal with him. The reason why North Korea allowed the sale of foreign beverages such as Coca-Cola in the Mount Kumgang International Tourist Area and the Kaesong Industrial Park was to generate more foreign exchange income.
"In addition to this, last time you mentioned that the Korean mineral water brand Samdasoo wanted to set up a water source in Mount Kumgang to produce a high-end mineral water. As far as I know, the retail price of a 500ml bottle of Samdasoo on Souhan.com is about 5 yuan, which is not cheap."
"Sanduo Shui also plans to produce a more high-end mineral water, so won't the price of this mineral water be as high as 15 to 20 yuan?" Huang Xuehai was a little worried about the sales of this mineral water.
"Uncle Huang, as the saying goes, scarcity makes things valuable. Mt. Kumgang has beautiful scenery and has preserved its natural features for thousands of years. The quality of mineral water produced from the groundwater of Mt. Kumgang is naturally better than that of Samdasu, which is produced from the volcanic rock underground of Jeju Island."
"And this also involves a pricing strategy. A 550ml bottle of Coca-Cola is priced at $5 in the Mount Kumgang International Tourist Area, while a bottle of Mount Kumgang mineral water is priced at RMB 20. If you are a tourist, would you rather buy Coca-Cola or Mount Kumgang mineral water?"
"A few years ago, I filmed the mainland version of the advertising film for Sandashui. The filming location was in southern Anhui. I visited Huangshan accompanied by Song Xiaocheng, director of the Huizhou Tourism Bureau. Huangshan Scenic Area also launched Huangshan brand mineral water. This mineral water is placed in major hotels on the mountain in Huangshan Scenic Area, and sales have been good."
"You can buy Coca-Cola everywhere, but if you want to buy a bottle of Mount Kumgang mineral water as a souvenir, the most convenient way is to buy it in the Kaesong Industrial Park and the Mount Kumgang International Tourist Area."
"Actually, I am quite optimistic about the Mount Kumgang mineral water project. Mount Kumgang mineral water can also become the designated drinking water for hospitality by your government and can be used to entertain visiting foreign guests. We can adopt a tripartite cooperation approach to produce Mount Kumgang mineral water. Samda Water will provide the technology, our SA Group will provide the funds, and you can provide the workers and production sites." Song Yi stated his plan.
Perhaps Song Yi's words about the government-designated drinking water touched Huang Xuehai, "I know what you said. I will go back to Pingjing to report it first. If it can be confirmed, we will send a letter to invite Jeju Development Corporation and you to go to Mount Kumgang again, and then determine the specific cooperation matters. Mount Kumgang mineral water, you even have a name for it." Huang Xuehai said.
"By the way, the members of the Chinese business delegation obviously value Ding Pinghe's opinions, and Ding Pinghe attaches great importance to his opinions. You should spend more time to keep them this time. Don't worry, as long as I don't retire, I can maintain the normal operation of the Kaesong Industrial Park." Huang Xuehai rarely made a bottom line statement.
"Uncle Huang, don't worry, I will definitely try my best." Song Yi already had a plan in mind to convince Ding Pinghe, but there was no need to say it out loud now.
Huang Xuehai looked at his watch and said to Song Yi apologetically, "It's getting late now, you should go back to the hotel and rest. Dong Shen and I will take the train back to Pingjing tonight, so I won't accompany you tomorrow. I'll be waiting for your good news in Pingjing. I'm at ease with you doing the work."
Song Yi and Park Tae-sik returned to the hotel together. Unlike the Chinese and Korean business delegation, the SA Group delegation members lived on a separate floor. After all, Asan Hotel is the SA Group's own property, and the hotel must let Song Yi, Zheng Enxuan, Cui Shanji and other executives have a good rest.
Zhou Mengxian and Zheng Enxuan slept in one room, Cui Shanji and Li Jingshu lived in a double room together, and Song Yi lived in a luxury suite by himself.
When Song Yi returned to the room, he was sober and no longer sleepy. He turned on the TV, watched the news and then turned it off.
Song Yi thought of Cui Shanji and Li Jingshu who lived next door, and suddenly he couldn't sleep. Just after the welcoming banquet, Cui Shanji secretly left her room card to Song Yi, suggesting that Song Yi could come to see her and Li Jingshu at night.
He checked the time. It was past ten o'clock. He wondered if Cui Shanji and Li Jingshu had gone to bed. He had to be quiet. If he disturbed Zhou Mengxian and his wife on the same floor, it would be embarrassing if they heard anything.
Song Yi coughed, holding a thermos in his hand, and walked out of the room. If he was bumped into, he would say that the hot water in the room was broken and he was going to find another room to borrow some hot water for washing.
He used the room card to open Cui Shanji's door, and then turned on the night light in the room. Song Yi noticed that Cui Shanji and Li Jingshu were both asleep. Cui Shanji was lying on her side, revealing her fair face, with long hair draped behind her head, and she was sleeping very soundly.
After appreciating Cui Shanji's sleeping posture, Song Yi was ready to take a look at Li Jingshu's sleeping posture. When he saw Li Jingshu's sleeping posture, he almost laughed out loud. Li Jingshu actually hid her whole body in the quilt when she slept, even covering her head, tightly. However, through the outline of the quilt, he could still see that there was a petite woman hiding in the quilt.
Song Yi looked around, not knowing who to share the bed with. After thinking it over again and again, Song Yi decided to get on Li Jingshu's bed first. Song Yi crawled into Li Jingshu's bed from the end of the quilt. When he touched Li Jingshu's smooth legs, he couldn't help but feel a little surprised. It turned out that Li Jingshu had already prepared for his favor, and she was naked.
Song Yi crawled forward, kissing her all the way, trying to slowly wake Li Jingshu up.
Lin Zhiling felt like she had a wet dream, in which a man treated her tenderly. At first, she thought the man was her husband Chen Zairong, but she gradually realized that something was wrong because she was not in Seoul.
She thought she was dreaming, but when she felt a man pressing on her, she was frightened and did not move for a long time. She could not imagine that a man would sneak into her room in the heavily guarded Eshan Hotel.
Song Yi noticed that "Li Jingshu" was a little tense, so he quickly spoke to comfort her, "Sister Jingshu, I'm Song Yi."
Lin Zhiling realized that the man who sneaked into the room was Song Yi. She was embarrassed and angry. She was embarrassed and angry because she was almost naked. She was angry that Song Yi was so bold that he actually attacked a married female subordinate while he was out on an inspection trip.
No wonder Song Yi added Li Jingshu to the list of the inspection team. It was obvious that Song Yi and Li Jingshu had been having an affair for a long time. His cousin Cui Shanji was obviously also Song Yi's woman. Maybe the room card of this room was given to Song Yi by Cui Shanji.
Lin Zhiling's brain was short-circuited now, and she didn't know what to do. If she protested, it might alert Cui Shanji or Zhou Mengxian and his wife on the same floor. If outsiders knew that she and Song Yi had a secret meeting in the middle of the night, would she still have the reputation of being the three-star crown princess?
But she couldn't not push Song Yi away. Song Yi obviously mistook her for Li Jingshu. What if Song Yi was going to make the best of a bad situation and then kill her? Originally, Lin Zhiling and Lin Yuchang lived on the third floor as part of the Korean business delegation. Considering Lin Zhiling's status as the Crown Princess of Samsung, the hotel did not arrange a double room for Lin Zhiling, but a single room for her.
However, the hot water in Lin Zhiling's room happened to be broken, so Lin Zhiling couldn't take a shower. If she didn't take a shower, she couldn't sleep. Song Yi was not in the hotel, and the person she was most familiar with in Eshan Hotel was her cousin Cui Shanji. So she ran to the fourth floor to find Cui Shanji. At this time, Li Jingshu and Cui Shanji had already taken a shower and were ready to go to bed.
After she explained her purpose, Cui Shanji enthusiastically invited Lin Zhiling to take a shower in their room. Lin Zhiling felt a little scared because she lived alone in a big bed room, so she invited Cui Shanji to live downstairs with her.
As a result, Li Jingshu chuckled and said that Lin Zhiling was blessed but didn't know how to enjoy it. There were surveillance cameras installed on every floor of the Asan Hotel, and there were North Korean soldiers on duty outside the door. It was safer than the Blue House. Are you still worried that someone would sneak into your room and molest you? Lin Zhiling was a little annoyed and quarreled with Li Jingshu, saying that whoever wanted to live in the room on the third floor could live there, anyway, she didn't want to live there. In the end, Cui Shanji acted as a peacemaker and persuaded Li Jingshu and Lin Zhiling to change rooms.
Maybe because they were tired from the daytime inspection, Cui Shanji and Lin Zhiling chatted for a while before going to bed, and the two went to bed first. Cui Shanji felt that she had forgotten something before going to bed, so there was an oolong incident where Song Yi touched Lin Zhiling's bed. Thank you for your monthly tickets and rewards
(End of this chapter)