Bernie is undoubtedly the most powerful person in the international racing world. It was his presence that transformed F1 from a chaotic and poorly managed racing project to a multi-billion dollar empire today.
If we use a person as an analogy, Bernie is like David Stern, the president of the NBA. David Stern used the Magic-Birds match and Michael Jordan to internationalize the NBA and made the NBA's top-paid players become billionaires.
Bernie's achievements are even more brilliant. During his tenure as F1 president, F1 became the world's most watched sport, with more than 200 million viewers at each Grand Prix. F1, the Olympics and the World Cup have also become the world's top three events, with immeasurable influence.
Of course, F1 also brought Bernie a lot of rewards. During his tenure as F1 president, Bernie became the highest-paid CEO in the world many times. In the 1996-1997 season, Bernie's salary was as high as 80 million US dollars. This record was broken by Apple CEO Tim Cook a long time later.
As the sixth richest man in the UK, Bernie certainly knows that Song Yi is the actual controller behind Manchester United Club.
"Chairman Song, it is definitely a good deal to be able to buy the top Premier League club Manchester United with 800 million pounds." Bernie first praised Song Yi's investment vision.
"Compared to the Glazer family in the United States, I would rather let the SA Sports Consortium buy Manchester United. After all, you and Minister Zhou Mengzhun both understand football and love football, while the Jews just want to drive up Manchester United's share price like they do stocks, squeeze and overdraw Manchester United's surplus value, and then sell the team at a high price to make a profit." Bernie concluded.
Song Yi was a little helpless. He actually wanted to discuss the F1 Grand Prix with Bernie, but Bernie kept talking to him about football. Fortunately, Zhou Mengzhun also came along. He and Bernie had a lot in common.
He knew that Bernie had grasped Song Yi's eagerness to host the Korean F1 Grand Prix, so he was waiting for a good price.
Song Yi was indeed racing against time. He thought of the rumors about Bernie and became moved, so he discussed it with Zhou Mengzhun.
Zhou Mengzhun hesitated. "Are you sure Bernie values this little money? If we offend Bernie because of the money, and Korea cannot bid for the F1 heavyweight event in the next ten years, then we will lose more than we gain."
In order to help South Korea bid for the 2002 World Cup, Zhou Mengzhun, as the vice president of FIFA, contacted FIFA executive committee members many times. He is already very familiar with this kind of interpersonal communication.
Of course, there are also skills in gift giving. If Song Yi prepared a check for several million dollars for Bernie, Bernie would not dare to accept it. He would not lose his job with an annual salary of tens of millions of dollars for this little benefit.
Song Yi and Zhou Mengzhun decided to split up into two groups. Zhou Mengzhun went to Manchester to visit the Korean star Park Ji-sung who was training at Manchester United Club.
In June this year, Park Ji-sung officially transferred from Eredivisie PSV Eindhoven to Manchester United, becoming the first Korean player in Manchester United's history.
In order to be included in Manchester United's rotation list, Park Ji-sung stayed in the UK for extra training and even gave up participating in Manchester United's Asian tour.
Manchester United head coach Jose Mourinho and consultant Sir Alex Ferguson both appreciate Park Ji-sung's attitude and believe that he has a place in Manchester United's main lineup in the next few years.
Last year, Manchester United signed Chinese football talent Dong Fangzhuo in order to expand into the Chinese market. Manchester United signed Dong Fangzhuo and loaned him to PSV Eindhoven. If Dong Fangzhuo can gain a foothold in PSV Eindhoven, Manchester United will recall him back to Manchester United.
Song Yi, who stayed in London, was not idle. He found a consulting company, paid the company a consulting fee of 500,000 pounds, and then donated 5 million US dollars to a trust fund established in Singapore.
At the end of August, Bernie Ecclestone flew directly from London to Seoul and signed a seven-season F1 Grand Prix hosting agreement with Hyundai Sports starting in 2008 and ending in 2014 (if both parties agree, the contract can be extended to 2021).
In order to win the right to host the F1 event, Hyundai Sports also spent a lot of money. Hyundai Sports deposited 204 million US dollars into the account of FOM, the operator of the F1 event.
On the day of the signing ceremony, F1 President Bernie, Hyundai Sports President Zhou Mengkui, SA Group Chairman Song Yi, South Korean Minister of Culture, Sports and Tourism Zhou Mengjun, Hyundai Sports Director Xu Meijing, and Korean F1 Grand Prix International Circuit Designer Hermann-Tilke all appeared together.
Zhou Mengkui officially announced the design plan for the Korean F1 Grand Prix International Circuit. The official name of the Korean F1 Grand Prix International Circuit is the Starry Sky Circuit.
The Starry Sky Circuit consists of two tracks. The track used for the F1 race is 5.621 kilometers in total, one of which is a street section and the other is a permanent track, which is 3.045 kilometers long.
The Star Circuit will commit to building a straight track of more than 1,100 meters and strive to break the single lap length record of various F1 Asian races.
The Star Circuit can accommodate up to 135,000 fans and provide grandstand seating for 120,000 spectators.
Designer Tilke also revealed several design highlights of the starry sky track, such as the counterclockwise direction of the starry sky track, and the semi-permanent and semi-temporary design concept, which also fits the design concept of Tai Chi Yin and Yang. At that time, some tourists standing on the hotel balcony will be able to feel the F1 car whizzing past downstairs.
At the signing ceremony, Bernie announced that SA Group would become the global partner of F1 for the next ten years. Starting from 2006, car fans would always see SA's advertising logo in the live broadcasts of F1 races.
Although Song Yi did not disclose the details of the contract, outsiders speculated that the SA Group would pay FOM at least hundreds of millions of pounds in advertising endorsement fees in the next ten years.
Song Yi, chairman of SA Group, said in an interview with financial reporters at the signing ceremony: "Although SA Group has been deeply involved in the Korean market, it has not given up its internationalization efforts."
"SA Sports Consortium's acquisition of Manchester United and SA Soft's social networking site inschool are both attempts on our part. History has proven that huge investments are necessary to create a great brand, and investing in F1 is definitely the best model for high returns from high investments. I strongly agree that investing in F1 during its sluggish period will provide the best returns for our SA brand internationalization."
"South Korea has hosted the Olympic Games and the World Cup. As a member of Hyundai, I am very happy to introduce the F1 event to South Korea, continuing our family's fine tradition of attaching importance to sports and promoting the spirit of sports," said Song Yi.
Song Yi seemed particularly high-spirited at the press conference. Chen Jianxi of Samsung, Choi Anwon of SK and Shin Dong-bin of Lotte all saw the news of the F1 Korean Grand Prix on TV.
In fact, Chen Jianxi did not pay attention to the design of the Starry Sky Circuit. He was more concerned about the 10-year advertising cooperation agreement reached between SA and F1.
He called Chen Zairong and said, "I have to admit that I underestimated Song Yi's ambition. In addition to the media, real estate and Internet businesses that SA has already involved in, SA is already preparing to enter the field of electronic equipment manufacturing and compete with us, Samsung."
"If it was just to promote inschool, there would be no need for SA Group to sign this multi-million pound advertising contract with F1."
"You should focus on searching SA Electronics these days, especially the patents applied for by SA Electronics in the past two years after it set up several overseas laboratories. I suspect SA Electronics is planning to produce a new type of mobile phone product that will greatly change the way consumers use mobile phones."
"It is very likely that we at Samsung have fallen behind SA Electronics at the moment, so we must keep an eye on the latest developments of SA Electronics. If SA Electronics is the first manufacturer in the world to release this new mobile phone, then we at Samsung must strive to become the best mobile phone manufacturer in the world," Chen Jianxi ordered.
Chen Zairong found it a little unbelievable. "We have been keeping an eye on the movements of SA and Song Yi. SA Group has never shown any intention of manufacturing new mobile phones. So how did they complete the project establishment, design, R&D and manufacturing of the mobile phone project?"
Chen Jianxi sighed, "In fact, I was careless. I have been keeping an eye on Song Yi's activities in the Korean market. In order to avoid Samsung's attention, Song Yi placed the design and development of the new mobile phone in SA Electronics' overseas laboratory, and the production line of the new mobile phone in mainland China."
The Korean market is so small that the rise of SA Group is bound to squeeze the market space of old-line groups such as Samsung, SK and Lotte. Although Chen Jianxi tolerated Chen Fuzhen's cooperation with SA Group to a certain extent, he never gave up the idea of suppressing SA.
Chen Zairong came up with an idea at this time, "SA Group has invested a huge amount of money to advertise for SA Group in F1 events. If you want to dilute the brand influence of SA, the key lies in Song Yi."
"Song Yi is a very influential guy in the age group of 20 to 30 years old. Quite a number of Koreans believe that Song Yi is a business genius and the Korean Masayoshi Son. They talk about Song Yi's wealth myth with relish and hope that they can become the next Song Yi, but they ignore the fatal flaws of Song Yi," said Chen Zairong.
"You mean Song Yi's reputation as a playboy?" Chen Jianxi said with some disapproval, "It's normal for a young rich man like Song Yi to have some scandals with the actresses around him. The public will not refuse to buy SA electronic products because of Song Yi's scandals. And we don't have any substantial evidence of Song Yi fooling around with SA actresses."
"That being said, we don't need to prove it. The First Planning Department evaluates the development prospects of advertising models and celebrities in the entertainment industry every year."
"This file will analyze in detail the current status and trends of SA Group's artists, from Song Hye Kyo, Jun Ji Hyun, Son Ye Jin, Gao Xianzhen, Lee Hyo Ri to Moon Geun Young, without exception."
"We can use the rumors to point out that Song Yi has an unusual ambiguous relationship with every female star under SA, such as traveling to Japan together, staying in the same hotel, etc."
"Song Yi is married after all, and he has a child with Kim Tae Hee. Although adultery is a crime in South Korea, if it is reported that Song Yi has slept with almost all the female artists under SA, including actresses under the age of 20, how do you think the public will view Song Yi and the artists under SA Group?"
"Moreover, Song Yi stood up and spoke out for the Lee Eun-joo case, which brought him and SA Group a good reputation. After the rumors about Song Yi and the SA actresses came out, would the public think that Song Yi was actually the same kind of person as Kim Sung-hoon of The Contents Entertainment who was on trial, and that he used his status and power as a boss to take advantage of SA's female artists?"
"As long as we throw this dirty water on Song Yi, even if a small number of Koreans take the lead in boycotting SA or Song Yi, the hundreds of millions of pounds of advertising fees paid by SA Group to FOM will at least be greatly discounted, and SA Group's brand internationalization strategy will be forced to be postponed for several years." Chen Zairong analyzed.
Chen Jianxi thought about it and felt that Chen Zairong's analysis made some sense. After SA Group successfully won the right to host the F1 Korean Grand Prix, he did become a little wary of SA Group and Song Yi.
“Don’t say that Song Yi has slept with all the female artists under SA. Even if it is true, the public will feel that the First Project’s report has no credibility and think that we deliberately fabricated fake news in order to discredit SA.”
"In fact, we can just mention a few key artists. Jun Ji-hyun and Song Hye-kyo are the most popular movie and TV actors in Korea and are quite representative. Didn't Jun Ji-hyun also show off the Porsche 911 Turbo sports car Song Yi gave her before?"
"As for Song Hye Kyo, it can be said that during her relationship with Rain, she was still in contact with Song Yi and was juggling between two men. Audiences like to watch this kind of love triangle rumor, and no one cares whether it is true or not."
"In addition to Jun Ji-hyun and Song Hye-kyo, let's focus on reporting on Moon Geun-young. Moon Geun-young debuted as a child star and is not yet 20 years old. If the public knew that Moon Geun-young was Song Yi's secret lover, Moon Geun-young's fans would probably run to the SA building to protest." Chen Jianxi gave Chen Jae-yong some advice.
Chen Zairong humbly accepted the advice, "I understand, father. I will contact President Yu Zhenggen of First Planning right away. I believe he will arrange the matter properly."
After Chen Zairong and Yu Zhenggen decided on the action plan, Chen Zairong was in a very good mood. After all, he had long disliked Song Yi, but he had never found a suitable opportunity to make a move.
Now the Korean media has been promoting Song Yi, and Song Yi's limelight has completely overshadowed Samsung's crown prince Chen Jae-yong and Hyundai Motor's crown prince Zhou Yixuan. Although Song Yi is not yet 30 years old, many Korean media have compared Song Yi to business giants such as Zhou Zhengyong and Chen Jianxi, and believe that it is only a matter of time before Song Yi becomes the richest man in South Korea.
Lin Zhiling noticed that Chen Zairong was in a particularly good mood, so she asked tentatively, "Honey, I see you look very happy today, is there any big happy news?"
Chen Zairong was very proud. "Of course it's a great joyous event, because Song Yi is going to be in trouble. Don't look at how arrogant he was at the F1 signing ceremony. In a few days, he will become a rat crossing the street and everyone will shout and beat him."
Lin Zhiling's heart sank. She wanted to get Chen Zairong to tell her, "Why did Song Yi become a street rat? Was it because he was caught by the National Taxation Bureau for tax evasion?"
Chen Zairong remembered that Lin Zhiling's mother's company, Elephant Group, was a cooperative supplier of Souhan.com. Although he didn't believe that Lin Zhiling would tip off Song Yi, he was a thoughtful person and did not reveal any details.
"Forget it, why talk to such a boring guy. Didn't you say last time that you wanted a child? Go take a shower first, and we'll rest early today." Chen Zairong was rarely in the mood to do his dues.
After Chen Zairong left the room with satisfaction, Lin Zhiling called Chen Fuzhen and told her exactly what Chen Zairong had said.
"Song Yi is going to be in trouble?" Chen Fuzhen was also confused. She decided to check Chen Zairong's whereabouts today first.
Chen Fuzhen found out that Chen Jae-yong had a private meeting with Yu Zhenggen of the First Planning Department today. The two had a closed-door meeting for a long time, but the content of the conversation is unknown.
Chen Fuzhen called Song Yi and told him that Chen Zairong was plotting against him. Chen Fuzhen was a little confused, "Brother wants to deal with you, why did he find Yu Zhenggen? Is Chen Zairong trying to advertise for you?" Chen Fuzhen felt that his guess was unfounded.
At this time, Song Yi remembered the X-file of the First Project that made hundreds of Korean entertainment artists shudder. It was this X-file that pointed out that SM Entertainment's top star Boa had an affair with a senior executive of SM company before she reached adulthood, and even affected the stock price of SM Entertainment.
"You guessed right. Maybe Chen Zairong really wants to promote me through the First Project."
Song Yi and Chen Fuzhen talked about the X-Files. It turns out that the First Planning Program really produces a "Report on the Results of In-depth Interviews with People Specializing in Predicting Advertising Models and Celebrity Prospects" every year.
"In order to discredit me, Jae-yong will definitely fabricate some scandals between me and the actresses under SA, which may even include Boa from SM Entertainment and the national sister Moon Geun-young. If the newspaper reports that I have had sex with the female artists under SA, then SA and I will be caught in a serious public opinion crisis." Song Yi said.
Chen Fuzhen was also scared after listening to Song Yi's analysis. If Chen Zaiyong and Yu Zhenggen's plan succeeded, Song Yi really had no good way to fight back. After all, rumors in the entertainment industry are true and false. If the First Planning used the name of rumors to spread Song Yi's scandals, Song Yi did not even sue the First Planning.
Song Yi comforted Chen Fuzhen, "If I didn't know about this, I really wouldn't be able to do anything. Now that I know about it, this X-File can't hurt me."
"Starting tomorrow, all of SA Group's Internet propaganda methods will be used. We will spread an enhanced version of the X-Files in advance, mixed with some entertainment industry news that is difficult to distinguish between true and false."
"For example, Kim Jong Kook and Yoon Eun Hye from the show X-Man were not only on-screen lovers, but they also dated in private."
"Lee Hyori, the female MC of Running Man, is being kept by a chairman of one of the top ten financial groups in South Korea. This chairman is old enough to be Lee Hyori's father."
"In order to get the chance to act in 'Dae Jang Geum', Lee Young Ae took the initiative to ask out Chairman Song without telling her boyfriend. Moon Geun Young fell in love with the male lead Kim Rae Won during the filming of 'My Little Bride', etc."
Chen Fuzhen was relieved when she heard Song Yi's random fabrication. As long as these entertainment gossips were exposed before the X-Files, the damage to Song Yi's personal image from the First Project would be minimal.
"Husband, this time it was my sister-in-law who tipped me off, allowing me to inform you immediately. Next time you see her, remember to thank her," said Chen Fuzhen.
"But Zhiling seems to have everything she needs. How can we thank her? How about giving her a big fat boy like you did?" Song Yi joked.
"If you're not afraid that my brother will know, I don't mind." Chen Fuzhen thought Song Yi was joking and agreed casually.
Song Yi is really studying the feasibility of this matter. Chen Zairong has been provoking him again and again, and he has no way to kill Chen Zairong with a slap.
If Song Yi and Lin Zhiling had a child, and the child eventually inherited Samsung from Chen Zairong, and Lin Zhiling revealed the truth before Chen Zairong died, Chen Zairong would probably be so angry that he would vomit blood and die.
This plot is the Korean chaebol version of "The Legend of Zhen Huan", much better than "The Heirs", Song Yi thought.
Recommend a US comic book
(End of this chapter)