298. Chapter 286 Google is also going to make a mobile phone?



"Father, I only participated in part of the development of the SuperOS system. In fact, most of the ideas for this mobile phone operating system came from Song Yi."

"We actually didn't know exactly what we were going to make, but Song Yi was like an open-book exam. He already had a mature work in mind and asked us to improve it bit by bit, and then get infinitely close to his psychological expectations."

"Even if you ask me to return to Samsung Electronics to be responsible for the development of Samsung's smartphone mobile phone system, I will not be able to make a mobile operating system close to SuperOS." Chen Xinyu was obviously unwilling to leave SA Soft and return to work at Samsung.

After hearing Chen Xinyu's answer, Chen Jianxi became more dissatisfied. "At least you have experience in developing the SuperOS system, which is better than Samsung Electronics employees starting from scratch."

"The sales volume of Galaxy S1 series phones may be only about 10 million, but when Galaxy S2 is officially released, the sales volume of Galaxy series phones is likely to double. This means that Gaojin Electronics is likely to become the world's sixth largest mobile phone manufacturer with the Galaxy series phones."

"Samsung Electronics is the foundation of our Samsung Group. Without Samsung Electronics, Samsung C&T and Samsung C&T will be nothing. If Samsung Electronics is really surpassed by Gojin Electronics, then you will be the sinner of our Samsung family." Chen Jianxi said sternly.

When Chen Xinyu heard what Chen Jianxi said, she felt even more sad. At this time, Chen Jianxi did not forget to use his family to morally blackmail her.

"Father, you said before that female members of our Samsung family are not allowed to work in Samsung Electronics, for fear of shaking my eldest brother's inheritance rights."

"No matter how capable my eldest sister was, she was only in charge of Hotel Shilla and Everland at Samsung. She originally wanted to integrate Hotel Shilla and Everland to establish Samsung Tourism to integrate the tourism resources of the Samsung Group. But my eldest brother was worried that my eldest sister would use this opportunity to get more Samsung shares, so he refused to agree."

"Now my eldest sister has gone to SA Culture and Tourism and has become a shareholder of Puhai Disneyland. If I were the next chairman of Samsung Electronics, and Samsung Electronics was surpassed by Gojin Electronics, I would of course be responsible. I am not a senior executive at Samsung Electronics, so naturally I do not have to bear the responsibility for the company's poor management." Chen Xinyu retorted.

Chen Xinyu is currently the vice president of SA Soft and the president of Yahoo Korea. If Chen Xinyu joins Samsung Electronics, her position will be similar to that of Chen Jae-yong. Chen Jianxi and Chen Jae-yong have always hoped that Chen Xinyu can return to Samsung Network as vice president and then take the lead in building the operating system for Samsung smartphones.

Chen Xinyu's meaning is very clear. She does not work for Samsung. Even if Samsung Electronics is overtaken by Gaojin Electronics in the mobile phone industry, it has nothing to do with her.

Chen Jianxi was furious with Chen Xinyu, and now he hated Song Yi even more. Not only did Song Yi kidnap his eldest daughter, but now his youngest daughter was also starting to become estranged from him.

When Chen Xinyu saw Chen Jianxi’s angry look, she couldn’t bear it and came up with an idea.

"Song Yi said before that Super OS will only have two competitors in the future. One is Apple's self-developed operating system, and the other is Google's Android operating system based on the Linux system."

"Google acquired Android Inc in 2005, and the founders and employees of this company all joined Google. In order to maintain its leading position in the search engine and map fields, Google will spare no effort to support mobile phone manufacturers to use the Android mobile phone system in the future. Only the Android mobile phone system can use the two applications Google and Google Maps by default."

"If Samsung Electronics cannot develop its own mobile phone operating system, it might as well join the Android mobile phone system camp in advance. As the world's third largest mobile phone manufacturer, if Samsung Electronics joins the Android mobile phone system, it will definitely get financial and technical support from Google." Chen Xinyu said.

Chen Jianxi's expression eased a little when he heard Chen Xinyu pointed out the technical direction for Samsung Electronics. Although Song Yi was young, Chen Jianxi believed in his judgment on the development trend of smartphones.

Chen Jianxi, unable to save face, drove Chen Xinyu away. "Since you don't want to return to work at Samsung, you don't need to tell me anything else. I will make the decision in my heart whether to cooperate with Google or not."

When Chen Zairong returned home after get off work, he found that his younger sister Chen Xinyu was not at home. Knowing that Chen Xinyu was still unwilling to leave SA Soft and return to Samsung to help him, he couldn't help feeling a little disappointed.

Although Chen Xinyu is only an executive of SA Soft and has not participated in the design and development of Galaxy S1, the executive team of SA Group has used the Galaxy S1 series of mobile phones before it was launched. Chen Xinyu's joining can help Samsung Electronics avoid many detours.

Samsung Electronics has disassembled the Galaxy S1 series of mobile phones. Chen Zairong originally thought that Samsung Electronics would be able to make a smartphone comparable to the Galaxy S1 series in at most one month, but later found that it was not that easy.

The Galaxy S1 series of mobile phones use a touch-type capacitive screen provided by LG Electronics. After all, this LCD mobile phone screen is only supplied to Gaojin Electronics, and no other company on the market makes similar mobile phone screens.

Some American technology companies are also developing similar mobile phone screens, but they also only supply Apple. Samsung Electronics' panel factories are rushing to produce LCD screens similar to those of the Galaxy S1 series of mobile phones.

This problem is easy to solve. As long as the principle is known and the panel factory is given enough time, Samsung Electronics will naturally be able to produce mobile phone screens with the same specifications and quality. However, he was puzzled as to how the Galaxy S1 series of mobile phones solved the technical difficulty of the metal body shielding the mobile phone signal.

Samsung Electronics' technical team has suggested that Chen Jae-yong temporarily give up using metal bodies and first produce smartphones with performance close to that of the Galaxy S1 to seize the market. When mobile phone manufacturers begin to abandon plastic bodies and use metal bodies on a large scale, it will not be too late for Samsung Electronics to use metal bodies.

Chen Zairong rejected the suggestion of Samsung's technical group. For him, Samsung Electronics should either not make smartphones or make them the best. In the field of traditional mobile phones, Nokia and Motorola are very strong. The two companies occupy 60% of the mobile phone market share. It is difficult for Samsung to challenge the market position of Nokia and Motorola.

However, the emergence of smartphones has given Samsung an opportunity to overtake others. Samsung already has strong financial resources, a first-class R&D team and mature sales channels. As long as Samsung can develop a smartphone comparable to the Galaxy S1, it will be able to steal the limelight from the Galaxy S1 series of mobile phones and become the world's number one mobile phone manufacturer in the future.

After listening to Chen Zairong's report, Chen Jianxi was very pleased. "Good things are worth waiting for. It doesn't make much sense to become the world's second smartphone manufacturer at this time. Although Xinyu is unwilling to come back to lead the research and development of Samsung's smartphone system, she still gave some ideas."

"You should fly to Los Angeles tomorrow to visit Android Inc., a subsidiary of Google, and see the latest progress of the mobile operating system developed by this company. We must be prepared for both situations. One is to develop our own mobile operating system, and the other is to join the Android camp. We should try both paths, and then focus on the consumer experience and the market feedback. We will keep the one that works best." Chen Jianxi instructed Chen Zairong.

"Okay, President, I'll leave tomorrow. Since Xinyu said that another competitor of SuperOS is Apple's self-developed mobile phone system, why don't I contact Apple as well? After all, the enemy of my enemy is my friend."

"Now Apple also wants to enter the mobile phone manufacturing industry. Their mobile phones have not yet been released to the public, but they were caught off guard by Song Yi. Apple must also hope to use our Samsung Electronics' influence in South Korea to curb the development of Gojin Electronics." Chen Zairong suggested.

Chen Jianxi nodded. Compared with LG Electronics, Gaojin Electronics is more of a concern for Samsung Electronics. The Galaxy S1 series of mobile phones combines software and hardware to bring a richer user experience to mobile phone users.

Many users on the Korean inschool website posted videos of themselves buying the Galaxy S1 mobile phone. They also specifically logged into the inschool website with the Galaxy S1 mobile phone and posted updates.

At the end of their posts, there will be a mark indicating that they are posting inschool posts through Galaxy S1 series phones, which has become a way for Galaxy S1 series phone users to show off their new phones. Galaxy S1 series phones have become synonymous with high-end phones. Once this brand image is established, not many consumers care about the high price of Galaxy S1 series phones.

In addition, SA Telecom, the fourth largest telecommunications company in South Korea, has also launched a contract plan for Galaxy S1 series phones for 3G users. As long as SA Telecom's 3G users pay a minimum of $29 per month for their mobile phone package and use the agreed package for more than 24 months, they can receive a new Galaxy S1 series phone for free.

SK Telecom, KTF and LGT, the three major telecom operators, have protested to the Korea Communications Commission because SA Telecom's contract phone plan is suspected of unfair competition. SK Telecom, KTF and LGT also want to launch contract phone packages similar to SA Telecom, but they cannot provide Galaxy S1 series phones, which shows how popular the Galaxy S1 series phones are.

Seeing Chen Jianxi's frown, Luo Hongxi couldn't help but comfort him, "Xinyu is actually a very sensible child. If you insist on asking her to leave SA Soft and not help Gaojin Electronics or Samsung Electronics, she will probably agree."

Chen Jianxi was somewhat helpless when he heard Luo Hongxi say this. "I know Xinyu might agree, but if I insist on asking her to do this, she will probably hate me in the future. As an executive of SA Soft, Xinyu has already received a lot of SA Soft shares."

"If SA Soft is split and listed separately, Xinyu's shares will be worth at least $500 million. If Xinyu leaves SA Soft now, SA Soft will definitely ask to buy back Xinyu's shares. Xinyu has worked for SA Soft for several years. Even if she wants to leave, she will have to wait until these shares are sold before leaving. Although the Galaxy S1 series of mobile phones have been released, smartphones could not become the mainstream models in the mobile phone market before 2010. There is still time." Chen Jianxi expressed his plan.

Chen Xinyu told Song Yi the content of her conversation with Chen Jianxi, which included suggesting that Samsung Electronics join Google's Android camp.

"Chairman, I shouldn't have told my father the business secrets you revealed to me before. After all, Gojin Electronics is now a competitor of Samsung Electronics. If the company wants to impose corresponding penalties on me personally, I have no complaints." Chen Xinyu said to Song Yi.

"Since you can't lead the development of the mobile phone system for Samsung smartphones, it must take the technical route of joint development or independent development. Even if you don't mention it, Samsung will pay attention to the Android system developed based on the Linux system."

"In order to counter the SuperOS system, Google will launch an open source technology alliance to provide a free and open standardized platform for mobile devices. The alliance will be composed of industry giants such as mobile phone manufacturers, software developers, chip manufacturers and telecom operators."

"In order to promote Android technology, Google will try to attract Samsung, LG and Sony as mobile phone manufacturers. Even with the participation of mobile phone giants like Samsung, Android 1.0 will not be officially released until at least 2008, with some basic applications released, such as making calls, sending text messages, browsers and Google Maps, etc."

"The emergence of the SuperOS system has indeed helped the Android system avoid a lot of detours. They just need to copy it." Song Yi knew that Samsung was not good at software development. Later, Google wooed the mobile phone giant Samsung. Starting from 2019, it paid Samsung a total of US$8 billion in four years to ensure that Samsung's series of mobile phones were pre-installed with Google's default applications.

Chen Zairong's visit was warmly welcomed by Google, and Android Inc also demonstrated the latest version of the Android mobile phone system to Chen Zairong.

The mobile phone system has initially realized the basic functions of making calls, sending text messages and surfing the Internet. Android Inc is also preparing to add basic applications such as the application store and Google Maps to the system.

Facebook has expressed its willingness to join the Google Technology Alliance. In order to promote the social networking site, Facebook is willing to pay an advertising fee every year to allow Android phone manufacturers to use the Facebook site as the default application on their phones.

Facebook is now the largest social networking site in North America and the second largest in the world. Inschool has a solid market position in Asia and Europe, and Facebook has not been able to challenge Inschool's leading position yet. The emergence of the Android system has given Facebook an opportunity to surpass Inschool.

Chen Zairong was a little unhappy when he heard that Android Inc was going to launch an Android application store similar to the App Store. Chen Zairong was keenly aware that with the rise of smartphones, application stores would bring considerable additional commercial income to mobile phone manufacturers. Samsung phones would definitely launch their own mobile application store in the future.

Google also revealed to Chen Zaiyong that they have begun to cooperate with the operator T-mobile to entrust HTC in Taiwan Province of China to produce the world's first Android smartphone G1. HTC's technical reserves and R&D capabilities are obviously not as good as Samsung, a large company. If Samsung is willing to join the Android camp, Google is willing to transfer the OEM production orders of the G1 series of mobile phones to Samsung.

With the participation of Google and T-Mobile, Samsung's G1 series smartphones will be sold directly in the North American market next year.

Chen Zairong understood what Google meant. As a high-tech company, Google obviously also wanted to get involved in the hardware manufacturing field.

Microsoft has launched the Xbox game console, so it is not surprising that Google has entered the mobile phone industry. Didn't Google acquire Android Inc in 2005 to prepare for entering the mobile phone industry? Google has high requirements for the G1 mobile phone, including support for 3G networks, large touch screen operation, full keyboard input method, close network applications, seamless bundling of Google services, and powerful expansion capabilities.

Unlike the Galaxy S1 series of phones, Google wanted the G1 series of phones to support MicroSD card expansion from the beginning.

For example, if a consumer buys a mobile phone with 8G memory and then installs a memory card with 8G memory, the memory of the phone will be expanded to 16G, which will have a dimensionality reduction effect on the pricing of the Galaxy S1 series of mobile phones.

The Galaxy S1 series phones with 16GB of memory are priced at $499, and the Galaxy S1 series phones with 32GB of memory are priced at $599. The Galaxy S1 series phones do not support adding MicroSD cards, and a 16GB MicroSD card costs less than $20 on the market, which will obviously help lower the price of Android smartphones.

For Google, they don't really care how much profit they get from Android smartphones. They actually hope to launch Android smartphones with higher performance, lower prices and larger storage as soon as possible.

Only when Android smartphones priced below $299 become mainstream models in the mobile phone market, can the Android system be used by more and more mobile phone users, and only when the Google services seamlessly bundled with Android smartphones can be used by more and more mobile phone users.

After the Galaxy S1 series phones were released, Google actually contacted Gaojin Electronics, hoping to pre-install Google service applications on the Galaxy S2 series phones. Gaojin Electronics did not refuse, but only offered Google an unexpectedly high price.

Gaojin Electronics asked Google to provide a one-time fee of US$10 billion to buy out all pre-installed Google service applications on smartphones released by Gaojin Electronics in the next five years, including Google search engine, Google browser, Google Maps, etc.

After hearing the offer from Gaojin Electronics, the two founders of Google thought that Gaojin Electronics was asking for too much and rejected the offer without hesitation.

Song Yi himself did not want to pre-install Google services. Google had long joined the US Prism program. If the smartphones produced by Gaojin Electronics were pre-installed with Google services, the privacy of Galaxy smartphone users would be exposed to Google.

Moreover, SuperOS itself is a highly closed mobile phone operating system. If the SuperOS system is to be pre-installed with Google service applications, then Gaojin Electronics will inevitably have to open the source code of the SuperOS system to Google.

Google itself has the Android mobile phone system. If Gaojin Electronics opens its source code to Google, the Android system will definitely borrow a lot from the SuperOS system, which will undoubtedly be a loss.

When Chen Zairong heard that Google was planning to make mobile phones, he couldn't help but sneer in his heart, "These Internet companies, seeing the success of the Galaxy S1 series of mobile phones, think that the mobile phone manufacturing industry has zero barriers and it is easy to make a fully functional smartphone."

"HTC is currently working as a contract manufacturer for Google and can still make a small profit. Once Google is familiar with the mobile phone manufacturing process, it will definitely throw HTC aside and start making mobile phones itself."

"As the developer of the Android system, if Google were to start making its own phones, Google would be both the referee and the athlete. How would Samsung's smartphones compete with Google's?"

"It seems that Samsung joining the Android camp is only a temporary measure. We at Samsung still have to launch our own operating system." Chen Zairong made up his mind.

Chen Zairong visited Google, Qualcomm and T-Mobile in the United States successively. The third-generation heir of Samsung frequently appeared in front of American technology companies.

Google announced the establishment of the Open Handset Alliance (OHA), which is actually the Android Alliance.

The initial members of the OHA alliance include mobile phone manufacturers Samsung Electronics, HTC, chip manufacturer Qualcomm Electronics, telecom operator T-Mobile, Andorid Inc and Google. Chen Zaiyong said in an interview with the Los Angeles Times that Samsung will gradually increase the proportion of Android smartphone production in the next three to five years. Samsung Electronics and American high-tech companies will also carry out more and more cooperation.

Shortly after the OHA Alliance was established, Song Yi flew to Japan to visit Masayoshi Son, president of SoftBank Group.

SoftBank Group and SA Telecom announced that they have formed an alliance to jointly acquire part of the shares of Sprint, the third largest operator in the United States. After the acquisition is completed, the new company formed by SoftBank and SA Telecom will become the second largest shareholder of Sprint. SoftBank and SA Telecom have prepared $5 billion in funds for this acquisition. As soon as this news broke, Sprint's stock price soared.

Although Sprint is the third largest operator in North America, T-Mobile and AT&T have already occupied most of the market, and Sprint has also faced tremendous operational pressure in recent years.

Because the acquisition of Sprint involves South Korean telecommunications company SA Telecom, and the actual owner of SA Telecom is Song Yi. It is still unknown whether the US federal antitrust regulator will approve this acquisition. After all, InSchool previously acquired Facebook for $1 billion, and Facebook founder Zuckerberg agreed, but it was rejected by the regulator.

Sprint announced that it will provide Galaxy S1 series contract phones to North American users. The contract price of the 16GB version is $199, and the contract price of the 32GB version is $299.

Sprint also offers unlocked versions of the Galaxy S1 series of phones to users. The unlocked 16GB Galaxy S1 retails for $499, and the unlocked 32GB Galaxy S1 retails for $599.

Galaxy S1 series phone users can download Google service applications through the App Store, including Google, Goolge browser and Googel Maps, etc. Although inschool is the default social website application of Galaxy S1 series phones, users can also download Facebook through the APP Store. Obviously, the establishment of the OHA alliance made Song Yi feel a sense of crisis, and Sprint's release of the Galaxy S1 series phones was the beginning of Gaojin Electronics' counterattack.

The Neuxs series of mobile phones manufactured by Google itself are really difficult to use, and there are still many people advocating native Google applications.

(End of this chapter)


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