"Jun Ji-hyun and Cha Tae-hyun have already worked together, and Tae-hee and Cha Tae-hyun's collaboration on a new advertisement can also bring a sense of freshness to the audience," Song Yi explained.

Jin Xiyuan looked at Song Yi, she knew that Song Yi had another idea that he hadn't said out loud.

Kim Tae-hee's advertising income for endorsing Samdasoo was 150 million won, and her advertising income for endorsing Hera was 200 million won. This time, Kim Tae-hee's advertising income for endorsing inschool is as high as 400 million won.

Kim Tae-hee, who has not appeared in any film or television works so far, has become South Korea's top advertising star, and her pay for a single advertisement has exceeded that of Jun Ji-hyun and Song Hye-kyo.

Kim Tae-hee first filmed the Korean version of Samdasoo's advertisement, Song Hye-kyo filmed the mainland version of Samdasoo's advertisement, and then Kim Tae-hee filmed Samdasoo's advertisement "Samdasoo, the Noble of Water".

When the audience compared the pros and cons of Song Hye Kyo and Kim Tae Hee's advertisements, Kim Tae Hee won without a doubt. It can be said that Kim Tae Hee got to the top by stepping on Song Hye Kyo.

After the "Samdosoo, the Noble of Water" advertisement became popular in Korea, Kim Tae-hee naturally won the endorsement of Hera's lipstick.

At that time, Lee Young-ae, Song Hye-kyo and Jun Ji-hyun all wanted to be the spokesperson for Hera's lipstick, but in the end, Kim Tae-hee got there first.

Thanks to "My Naughty Girlfriend", Jun Ji-hyun has become the most popular actress this year. She has been overwhelmed with endorsements and has received 7 endorsements so far, with a total advertising income of 2.1 billion won.

Cha Tae-hyun and Jun Ji-hyun have also filmed many commercials together, and Kim Tae-hee happened to have starred in the movie "My Naughty Girlfriend".

So when Kim Tae-hee and Cha Tae-hyun starred in a commercial together, besides the novelty, the audience also wanted to see whether Kim Tae-hee could outshine Jun Ji-hyun again and become a popular actress in the Korean advertising circle.

After the release of "My Naughty Girlfriend", Jun Ji-hyun's offer for a single advertisement increased to 300 million won, and Kim Tae-hee's pay for endorsing inschool this time was directly increased to 400 million won. This is actually Song Yi's little trick. He actually wants Kim Tae-hee to step on Jun Ji-hyun to get to the top again.

inschool is a product of Shinya Network, and Kim Tae-hee is a contracted artist of Shinya Media. Kim Tae-hee's endorsement fee of 400 million won may just be a special case and cannot be used as a quotation standard for her subsequent commercial endorsements.

However, if Kim Tae Hee's new inschool advertisement replicates the success of Samdasu, then Kim Tae Hee's future advertisements will be quoted at this standard. The key is whether Song Yi can lead Kim Tae Hee and Cha Tae Hyun to create an advertisement that is both creative and popular?

When Song Yi and his group appeared at Shinhan Media, Guo Zairong and Cha Tae-hyun had already arrived.

When Song Yi saw Cha Tae-hyun, he smiled and said hello, "Tae-hyun, last time I asked you to play golf, you stood me up."

Cha Tae-hyun was a little reserved, "President Song, I had something to do at the company last time, so I couldn't keep the appointment. I'm very sorry."

Song Yi patted Cha Tae-hyun on the shoulder and said, "We are all members of the Dragon Year Club. It's too strange to call me president. Just call me Song Yi."

Cha Tae-hyun was a little embarrassed. Now that Song Yi was already a big shot in the entertainment industry, it would be somewhat impolite for him to call Song Yi by his name. He suddenly had an idea and said, "Okay, Brother Yi."

When Song Yi heard Cha Tae-hyun call him "Brother Yi", he was stunned for a moment, then smiled, "You, no wonder others call you 'Cha Hee-bin', you are so good at talking."

Kim Hee-won, who was standing behind Song Yi, sighed in her heart. Cha Tae-hyun was obviously eight months older than Song Yi. When Cha Tae-hyun called Song Yi "Brother Yi", everyone around him, including director Guo Zairong, thought it was normal. After all, there were many female artists under Shin Asia who were lining up to call Song Yi dad.

Cha Tae-hyun's agency is also sidusHQ, and other artists under this company include Park Shin-yang, Jang Hyuk and others.

Song Yi poached Jun Ji-hyun, the cash cow, from sidusHQ, which made sidusHQ representative director Cha Seung-jae heartbroken. Of course, he didn't dare let Cha Tae-hyun contact Song Yi privately.

However, Cha Tae-hyun and Kim Tae-hee's cooperation in filming commercials can bring income to sidusHQ. Song Yi is also recognized as a first-class advertising producer in Korea, so Cha Seung-jae certainly has no reason to refuse the olive branch thrown by Song Yi.

Jun Ji-hyun and sidusHQ terminated their contract peacefully in exchange for Song Yi not exposing to the public that Jung Seok-tuo was eavesdropping on Jun Ji-hyun. This was also the tacit understanding between Cha Seung-jae and Song Yi. Jung Seok-tuo has begun to be marginalized in sidusHQ.

The same method cannot be used twice, and Song Yi has no intention of poaching Cha Tae-hyun. Moreover, SidusHQ has a close relationship with SK Telecom and also belongs to the SK system.

If SK Group Chairman Choi Ahn-won had not been arrested and imprisoned this year for illegal transactions, SK Telecom would have been unable to take care of itself and Song Yi might not have been able to force Cha Seung-jae to surrender.

After Cui Anyuan was imprisoned, Song Yi called Song Suying to express his condolences and asked her if she needed any help, as Song Suying had a difficult year.

Her youngest son suffers from diabetes, and her husband Choi An-won is in prison again. Now Song Su-ying has to take care of her sick son, run around for her husband in prison, and keep up the energy to handle the family business.

Guo Zaiyong came to Cha Tae-hyun's rescue at the right time, "I'll testify for Tae-hyun. He's too popular this year, so he doesn't have time to play golf with you."

"But Tae-hyun is a boy who never forgets his roots. When he learned that Shin-Ah was going to shoot a commercial, he came over immediately." Guo Zairong praised Cha Tae-hyun, and Cha Tae-hyun touched his head, feeling a little embarrassed.

Song Yi invited everyone into the conference room. As a producer, he had to communicate the creative concept of this advertisement with Guo Zairong, Kim Tae-hee and Cha Tae-hyun in advance.

"First of all, let me make it clear that there are very few lines in this commercial. Taehyun only has one line, 'Hi, can we be friends?' And Taehee has no lines from beginning to end."

Cha Tae-hyun joked, "Can I get 200 million won for just one line? Is the money so easy to earn?"

Everyone in the conference room was amused by Cha Tae-hyun. Guo Zairong thought for a moment and said, "The fewer lines, the higher the quality requirements of Song Production for the advertisement."

"In the silent film era, Chaplin's performance was better than any Oscar winner in the last decade. Taehyun, these 200 million won don't seem easy to come by!"

When Cha Tae-hyun heard this, he first had a bitter face, but then he remembered that Kim Tae-hee didn't have any lines, and instantly laughed again, "It doesn't matter, at least I have a line, but Tae-hee doesn't have any lines, her acting is much more difficult than mine."

Song Yi glanced at Cha Tae-hyun and said, Kim Tae-hee's pay is 400 million won, which is twice as much as yours. But is Cha Tae-hyun too active today?

Song Yi signaled Jiang Xiu Na to turn on the projector, and then continued to explain, "The theme of this inschool commercial is 'secret love'."

"The male protagonist is Xiaozhi and the female protagonist is Xiaomei. The whole story is divided into three periods: elementary school, middle school and university. Xiaozhi and Xiaomei have actually known each other for ten years, but due to various coincidences, they have never spoken to each other." Song Yi said.

"Xiao Zhi was playing football on the street. He accidentally kicked the ball away, and then the ball rolled and rolled until it rolled into a small alley. That day, Xiao Zhi met Xiao Mei for the first time."

"Xiaomei picked up the football, held it in her arms, and then gave it to Xiaozhi. This was the first time the two met. Xiaomei handed the football to Xiaozhi, and Xiaozhi was about to say thank you when he suddenly heard Xiaomei's mother calling her."

"Xiaomei hurried back to the house and waved goodbye to Xiaozhi. Xiaozhi said thank you, but unfortunately Xiaomei didn't hear it. When Xiaomei returned, she found that her mother was already packing her luggage. It turned out that Xiaomei had moved. This is the first plot." Song Yi finished speaking.

Jin Xiyuan heard this and said, "This is too cruel. When I was young and ignorant, I met someone I liked, but we broke up before we even had a chance to talk."

Song Yi pointed at the screen and said, "There is a piano in the first scene. This is a foreshadowing. Everyone must remember it."

Kim Tae-hee listened carefully and she really liked the story Song Yi told.

"When Xiaozhi entered middle school, his parents moved to Ulsan due to job changes. By chance, Xiaomei and Xiaozhi became classmates again."

"Xiaomei participated in the school performance and showed her superb piano skills to all the teachers and students in the school. Only then did Xiaozhi realize that Xiaomei was very outstanding, had great academic performance, was beautiful, and could play the piano. She was simply the goddess in the hearts of all the boys in the school." Song Yi continued.

"Xiaozhi tried every means to create a chance encounter with Xiaomei. Xiaozhi was playing football on the field and Xiaomei happened to pass by. Xiaozhi kicked the ball away. His teammates complained beside him, but Xiaomei smiled happily. He was about to step forward to say hello, but was pulled away by his teammates." Song Yi continued.

"The final part is about college. Xiaomei worked hard and was admitted to Seoul University, and Xiaozhi was admitted to Yonsei University. At this time, his teammates from the Yonsei University football team introduced him to inschool, saying that he could contact his old friends through inschool."

"Xiaozhi stopped playing soccer and ran to the library as fast as he could. Then he registered an inschool account, searched for Xiaomei's account, followed her, and applied to add her as a friend."

"Xiaomei recognized Xiaozhi through his profile picture, so she nodded in agreement. The two had been interacting in inschool but had never met. Finally, on Christmas Eve, the two finally ran into each other on the street. The first thing Xiaozhi said when he saw Xiaomei was, 'Hi, can we be friends?' This was the first message Xiaozhi sent through inschool, and it was also the code for the two of them to meet. Xiaomei smiled, just like when she first met Xiaozhi in the alley when she was a child." Song Yi finished the entire plot of the entire commercial in one breath.

After listening to the content of this commercial, Jiang Xiu Na couldn't help but sigh, "Wow, this is so beautiful, two people are running for love. After ten years of secret love, there can finally be a happy ending."

Kim Tae Hee was a little embarrassed. The role of Xiao Mei seemed to be tailor-made for Kim Tae Hee. She was a beautiful high school girl who aimed to be admitted to Seoul University. Xiao Zhi was from Yonsei University, so the direction was obvious.

Guo Zairong didn't care about these details. He was considering other issues. "It's OK for Taehyun and Taehee to play in the high school episode, but we still need to find two young actors to play Taehee and Taehyun's childhood."

"I do have a suitable candidate for the actress, she is my friend's child. I will ask her mother to bring her over to meet you and see if it's okay. As for the male actor, I'll ask Director Guo to help. After all, you have a wide network of contacts and you will definitely be able to pick the right one." Song Yi said.

Guo Zairong felt very comfortable. Could it be that Song Yi couldn't find a child star to shoot the commercial? It was definitely impossible. The reason why he gave this candidate to Guo Zairong was to let Guo Zairong use this candidate as a favor.

Everyone knows that Song Yi is a first-class advertising producer. The advertisements he shoots are of high quality and have a sensational effect.

And Song Yi is also very skillful in speaking. Let her friend's child come over to meet everyone first to see if it works. Of course, Guo Zairong will not reject the candidate recommended by Song Yi, unless the child really lacks acting talent.

Song Yi has already set up the entire framework for the advertisement, and the next step is to start shooting. The actor recommended by Guo Zairong is Yu Seung-ho, who was born in 1993 and debuted as a child star in a mobile phone advertisement in 1999. He also starred in the MBC TV series "The Thornfish" at the end of last year.

The actress Song Yi found was Seo Ju-hyun, who played Kim Tae-hee when she was in elementary school.

Song Yi and Kim Tae Hee went to visit Seo Joo Hyun's home together. After knowing the purpose of Song Yi's visit, Seo's mother hesitated. She was actually reluctant to let her daughter get involved in the entertainment industry, and Seo Joo Hyun's current goal was to become alumni of Seoul University with Kim Tae Hee.

Little Xu Zhuxian was very happy to see Song Yi, and pulled Song Yi aside to talk in private.

"Brother Song Yi, are you having a conflict with Sister Hyun-jin? She used to come to see me with you, but now she comes alone every time. I asked her why she didn't come, and she said she was busy." Xu Zhuxian asked curiously.

Song Yi was also very friendly when he saw Xu Zhuxian. Song Yi and Li Xianzhen met Xu Zhuxian on New Year's Eve last year, and the two of them quickly became good friends with Xu Zhuxian. At that time, Xu's mother and Xu Zhuxian thought that Li Xianzhen was Song Yi's girlfriend.

In Xu Xianxian's heart, Song Yi's girlfriend Kim Tae-hee is of course a good person, but she still likes Lee Hyun-jin more, maybe it's just preconceived notions.

Song Yi chatted with Xu Zhuxian, "Xianzhen is right, I am really busy these days. There are hundreds of people in the company waiting for me to support them. Now I need your help to appear in the commercial and let more people use the inschool product. Are you willing to help me?"

Kim Tae Hee was also trying to persuade Mother Seo, "Auntie, I know you don't want Joo Hyun to enter the entertainment industry, but this is indeed a rare opportunity."

"As soon as he debuted, he could work with director Kwak Jae-yong and Cha Tae-hyun. Song Yi rarely makes commercials himself now. If Seo Joo-hyun wants to be an actor when she grows up, aren't these ready-made resources?"

"I know your family is wealthy and you don't lack the money. But you have also seen how Xinya has come to where she is today. Song Yi likes little Zhuxian very much and treats her as a sister. With Song Yi as your backing, are you still worried that Xu Zhuxian will encounter some messy things and be bullied?" Kim Tae-hee persuaded.

Xu's mother is the principal of a piano school, and Xu's father is a military officer. Xu Ju-hyun's family conditions are second only to Choi Soo-young in Girls' Generation, and are similar to those of Jessica Jung and Tiffany.

At this time, Seo Joo-hyun came over, took Seo's mother's hand, looked at her mother eagerly, and said nothing.

Mother Xu softened her heart instantly, "Joo Hyun and Tae Hee are going to shoot a commercial together, right? Mom agreed. Song Yi, I must be present during Joo Hyun's filming of the commercial. Joo Hyun cannot leave my sight and do anything alone."

Song Yi agreed immediately, "Don't worry. In this commercial's elementary school episode, Xiaomei and her mother will appear at the same time. Since Xu Zhuxian plays Xiaomei's childhood, you can just play Xiaomei's mother, and it will be convenient for you to supervise our work nearby."

Kim Tae Hee pinched Song Yi and said, "Xu Zhuxian already called you Song Yi brother, how dare you call her sister? You are so disrespectful and rude!"

Song Yi quickly explained, "I just haven't seen such a young and beautiful aunt, so it's more polite to call her sister. It doesn't matter, Xu Zhuxian and I have our own way."

Koreans can address older women as "sister", "auntie" or "big auntie". "Auntie" refers to a relative or an elder who is very familiar to you, while "big auntie" is a name for middle-aged women, and can also be used to address waiters, salespeople or neighbors next door.

Mother Xu shook her head and watched Song Yi and Kim Tae-hee playing around. Only then did she feel that Song Yi was still the kind-hearted young man who rescued her daughter, rather than the majestic president of the group.

After all, in the Korean society where seniority is the key, Song Yi became a billionaire in just one year. His experience cannot be replicated and is also a legend.

The reason why Xu's mother agreed to Xu Zhuxian's appearance in the advertisement was that she had made long-term plans. Xu's mother knew that knowledge could not change fate in today's society, and it has gradually entered the era of relying on one's father.

Koreans divide the families of young people between the ages of 20 and 30 into "gold spoon," "silver spoon," "copper spoon," and "clay spoon."

"Golden spoon" refers to a family with assets of 2 billion won or an annual income of more than 200 million won, such as Kim Tae-hee's family.

"Silver spoon" refers to families with assets of 1 billion won or annual income of more than 100 million won, represented by Seo Ju-hyun's family.

"Copper spoon" refers to families with assets of 500 million won or annual income of more than 50 million won, such as Song Hye Kyo's family.

As for the rest, there are many "clay spoon" families with poor conditions, such as Zhang Ziyan and Li Enzhu. The vast majority of female stars who committed suicide in South Korea were born in ordinary families and could not escape the double persecution of chaebols and brokerage companies.

In her mother's opinion, Song Yi's career focus has been on the Internet and media, and Xu Xianxian's performance in the commercial produced by Song Yi can also deepen the connection between them.

If Xu Zhuxian maintains a good friendship with Song Yi, it will definitely be beneficial to Xu Zhuxian's future development.

Just like after Lee Hyun-jin graduated from Seoul University, he completed his internship at SBS News and was hired by KBS, officially becoming a news reporter for KBS TV station.

After Li Xianzhen was hired by KBS, she specially invited Xu's mother and Xu Zhuxian to dinner. During the dinner, Li Xianzhen also vaguely revealed to Xu's mother that she was able to enter KBS because Song Yi had given a heads-up in advance.

Even though Lee Hyun-jin's father, Lee Sang-dae, was the chief prosecutor of the Seoul District Prosecutors' Office, he had no connections to help Lee Hyun-jin get into the KBS news department. Moreover, if Lee Sang-dae used his connections, once his political opponents knew about it, Lee Sang-dae would lose his position.

At 25, Song Yi was able to send his good friend to KBS TV station. Then at 35, Song Yi must have grown into a big figure in South Korea's economic and cultural circles, right? This is the real version of "one person's success brings prosperity to the whole family!" Mother Xu thought.

When Xu's mother thought of Song Yi's endless scandals, she became a little worried. Her daughter is still young and regards Song Yi as an older brother. She also admires Song Yi's current achievements.

"Forget it, when Joo-hyun reaches the age of falling in love, I will tell her that your brother Song Yi is actually a playboy. Based on my understanding of Joo-hyun, she will never fall in love with a man like Song Yi." Mother Xu is very confident in Xu Joo-hyun.

The first chapter is here, there will be another chapter later. I plan to update 10,000 words today as well. Thank you all for your monthly votes.

(End of this chapter)