Chapter 109: The glorious New Asia Media! (9,000 words long chapter)



Song Yi held the phone between his shoulders, smiling, "How was the explanation? Are the kids interested?"

"That's right. For this briefing session, I invited Liu Fei, the world champion in the 110-meter hurdles at last year's Universiade. The kids really adore Liu Fei." Liao Yu was very proud.

2001 was the year when Liu Fei's sports performance began to explode. He won multiple gold medals in succession at the National Track and Field Championships, East Asian Games, Universiade and the 9th National Games.

"Oh, how come Liu Fei has time to go to Sanxiao to participate in the activities?" Song Yi was a little surprised.

"Isn't Liu Fei going to shoot a commercial for Anta? I mentioned it to him and he was very happy to participate in this campus promotion activity. Miaomiao, as a class representative, tied a red scarf for Liu Fei."

"By the way, didn't you ask Xinya Advertising to list Liu Fei as a key cooperation partner last time? So we Xinya Advertising and the Field Management Center signed a cooperation agreement, and Xinya Advertising will be responsible for Liu Fei's business promotion. In other words, in the next ten years, no matter which company wants to find Liu Fei to shoot an advertisement, they have to seek the consent of our Xinya Advertising. Our Xinya Advertising is equivalent to Liu Fei's commercial agency." Liao Yu reported to Song Yi.

Liu Fei is the most shining business card of Asian track and field in the next ten years. Song Yi was really overjoyed that Liao Yu was able to sign Liu Fei.

Song Yi asked about the details of the cooperation. In fact, this cooperation is a three-party cooperation, with Xinya Advertising, the Athletics Management Center and Anta all participating. Anta will sponsor a batch of clothing, sports shoes and sports equipment for the Athletics Management Center, and Anta will also hire a professional design team from abroad to create exclusive running shoes for Liu Fei to help Liu Fei improve his performance.

Xinya Advertising will sponsor the Athletics Management Center with RMB 50 million in sponsorship fees over the next ten years, and will also become the designated advertising partner of the Athletics Management Center and Liu Fei. Xinya Advertising, the Athletics Management Center, and Liu Fei's team will also share Liu Fei's advertising revenue over the next ten years.

In Liao Yu's words, if Liu Fei is compared to Michael Jordan, then New Asia Advertising is Liu Fei's David Falk. Whether Liu Fei can help Anta surpass Nike and Adidas and become the number one sports brand in the mainland depends on Liu Fei's performance in the next few years! "Zheng Yiping felt that the sponsorship fee of 50 million was a bit expensive at first, but when I learned that sports brands such as Nike were also in contact with Liu Fei, I studied Liu Fei's performance in the past two years. He is stable and rising. In the Athens Olympics, Liu Fei has the strength to compete for medals. If Liu Fei can win gold at the Yanjing Olympics, it will bring hundreds of millions of revenue to New Asia Advertising in one year. After I convinced Zheng Yiping, I immediately signed a cooperation agreement with the Athletics Management Center. Is my decision a bit risky?" Liao Yu asked Song Yi.

"What if Liu Fei doesn't perform as you expected?" Song Yi asked with interest.

"Even if we don't achieve any results, we won't lose money. With 5 million yuan a year in exchange for becoming the designated advertising partner of the Athletics Administration Center, our Xinya Advertising will at most not make any money, but we will definitely not lose money. We can also afford the expenditure of 5 million yuan. But if we really win the bet, both Xinya Advertising and Anta Sports will usher in a surge," Liao Yu analyzed.

Liao Yu's growth rate exceeded Song Yi's expectations. He recalled several sports stars who became popular after the Athens and Yanjing Olympics. Xinya Advertising can use Liu Fei as a model and develop more cooperation with athletes.

On January 7, 2002, the 2001 Korea Advertising Awards was held as scheduled at the Shilla Hotel in Seoul. Jeon Ji-hyun, who was in the limelight last year, served as the host of this advertising awards ceremony.

Song Yi, Kim Tae Hee, Song Hye Kyo and Jun Ji Hyun have all received invitations to the Korea Advertising Awards. There are two suspense left for Song Yi: first, who will win the Best Spokesperson Award selected by the Korea Advertising Association, Kim Tae Hee or Jun Ji Hyun; second, whether Chen Fuzhen, who is pregnant, will attend this advertising awards.

That night, Song Yi and Kim Tae-hee will go to the Shilla Hotel together, while Song Hye-kyo and Jun Ji-hyun will take the New Asia Media's nanny car to the event site.

As soon as he entered the event, Song Yi saw many familiar faces. He greeted Chen Zaican and his wife first. Cui Shanji was wearing a sleeveless blue silk dress today. Song Yi hugged Cui Shanji and joked with her, "If I had known that Sister Shanji was wearing such a beautiful dress today, I should have suggested to the Advertising Association that you host the Advertising Awards tonight."

Choi Sun Hee was very happy, "Really? It took me half an hour to pick out this dress. " Kim Tae Hee walked up and praised Choi Sun Hee for her relaxed and age-reducing outfit. The two also discussed their experiences in skin care and dressing.

Chen Jae-chan also brought good news to Song Yi. Shinhan Media has officially signed a contract with Hyundai Securities and PricewaterhouseCoopers. PricewaterhouseCoopers has entered Shinhan Media and started auditing the financial situation of Shinhan Media.

Once the audit is completed, Shinhan Media can submit an application for preliminary review to the Korea Exchange and pay the listing review fee.

The exchange will review Shinhan Media's listing qualifications based on the submitted preliminary listing application and attached documents.

The Listing Committee needs to review Shinhan Media's pre-listing application within 3 months, and the Listing Committee will review and notify the pre-listing results.

After passing the pre-listing review, it will enter the public offering stage, and Shinhan Media needs to submit a securities registration form (prospectus) to the Financial Services Commission within one month.

After submitting the securities registration form, the stock inquiry and pricing process will begin, and the proportion of shares to be subscribed and allotted will be determined.

After the public offering is completed, Shinhan Media can formally apply for an initial public offering, and the Financial Services Commission will approve the listing and stock trading.

Under normal circumstances, it takes about four months to complete all these processes, which means that Shinhan Media can complete all listing work by May at the earliest.

"The listing guidance process is very important. It is better to do the work more carefully and slow down the listing process rather than give others an excuse." Song Yi told Chen Zaican.

Chen Zaican has already regarded himself as Song Yi's subordinate. The listing of Shinhan Media was originally intended to take advantage of policy loopholes. Although the five major conglomerates, Shinya, SK, LG, Hyundai and Esan, are smoothing the relationship behind the scenes, the obvious rules still have to be followed.

If Shinhan Media is exposed for financial fraud, the five major conglomerates can distance themselves from the matter, but Chen Jae-chan, as the major shareholder of Shinhan Media, cannot escape the blame. In order to meet the listing conditions, Shinhan Media has further decentralized the company's equity and added 1,000 individual minority shareholders.

Jun Ji-hyun has changed her clothes. She is destined to be the focus of the night. She is wearing a white fishtail bodycon long skirt. This skirt shape can highlight the beauty of Jun Ji-hyun's body curves, making her look more sexy and elegant.

She was surrounded by advertisers, and she greeted them politely. She also saw Song Yi at this time, and a surprised smile appeared on her face. She held up her long skirt, apologized to the advertisers, and then ran towards Song Yi with her long skirt held up.

"President, President Chen, good evening!" Jun Ji-hyun bowed and greeted. Chen Zaican replied tactfully and sat down next to Choi Sun-hee.

Song Yi reminded her, "Cover your chest when you bend down to say hello, and be careful not to expose yourself."

Jun Ji-hyun rolled her eyes at Song Yi and said, "I see, you are really a stingy man." The person Jun Ji-hyun was entertaining just now was an advertising sponsor, who was also her bread and butter, so she had to give him some benefits. Fortunately, with Song Yi's protection, no advertiser dared to seduce her.

Even if she attends some business banquets, she doesn't have to drink until she's drunk, because Xinya's management team will send her home safely. This is what it means to enjoy the shade under a big tree, Jun Ji-hyun thought.

After Jun Ji-hyun and Song Yi greeted each other, they sat next to Jin Tai. As soon as Jun Ji-hyun left, Song Hye-kyo appeared. She was still wearing her favorite black outfit, a black suit for women, which was generous and decent.

"President, Ji Hyun has won 21 advertising endorsements thanks to 'My Naughty Girlfriend'. They are all your soldiers, so you can't be partial to one over the other."

"The influence of the drama 'Winter Sonata' will not be weaker than 'My Naughty Girlfriend'. After this drama is broadcast, you will be able to get a lot of endorsements from Japanese companies. Next year, the center of your activities will be the Japanese market, so you can learn some Japanese in advance and please Japanese advertisers." Song Yi still couldn't bear to reject the obedient Song Hye Kyo.

Seeing that no one was eavesdropping on her conversation with Song Yi, Song Hye Kyo said boldly, "President, I heard that you have a lot of Japanese movies on your computer. Can I go to your office to learn some Japanese next time?"

Song Yi coughed, looked around, and decided to take in this little devil Song Hye Kyo after he went to the company tomorrow.

"Hello, Director Song," Song Hye Kyo greeted Song Suying who was walking over. Song Suying said calmly, "I have something to talk to Song Yi about. I'll talk to you later."

Song Yi walked towards Song Suying, "Sister Suying, what's the matter?"

"Someone wants to see you, right? I'll take you upstairs." Song Suying said.

Song Yi knew that Chen Fuzhen wanted to meet her, but she didn't expect Song Suying to be her cover. "The award ceremony is about to start, I may not have much time."

Song Suying glanced at Song Yi and whispered, "Others just want to chat with you. They will be done in a few minutes and will be back soon. What else do you want to do?"

Song Yi was relieved, and followed Song Suying to leave the event site and took the hotel elevator to the top floor. The elevator door opened, and two bodyguards in black suits stood at the stairs. They bowed their heads and greeted Song Suying, and the two walked into an office, and sure enough, Chen Fuzhen was waiting for him in the room.

Chen Fuzhen wore a dark green long skirt with a white silk jacket on top. Although she was six months pregnant, her slim figure could not be concealed.

Song Suying said to Chen Fuzhen: "I have brought the person here for you. Please deal with it quickly if there is anything. Don't take too long, otherwise it will arouse suspicion from others."

Chen Fuzhen called Song Yi into the bathroom. Some words were not convenient for Song Suying to hear. "To make a long story short, pull out a hair for me first."

Song Yi pulled out a hair without hesitation, and Chen Fuzhen carefully put the hair into a test tube. "That guy is already a little suspicious and insisted on asking me to do a paternity test. I don't have a chance to meet you alone, and I don't feel comfortable asking someone else to take the sample."

"In order to avoid the advertising awards ceremony today, my private car has already left the hotel. I will enter the hotel through the fire escape by myself, avoiding the surveillance. After we finish talking, I will quietly leave the hotel. The people outside are all my own people. They are very tight-lipped and will not say anything nonsense. And with Sister Soyoung accompanying you, you don't have to worry about giving others a chance to talk about you," said Chen Fuzhen.

Song Yi held Chen Fuzhen's hand and gently touched her belly. "Thank you for your hard work. I can't do anything for you now."

Chen Fuzhen became a mother for the first time, and a happy smile appeared on her face, with a little more maternal nature and a little less aloofness. "Yuanzhong is very well behaved and obedient. He probably knows that I am working very hard."

"You don't have to do anything now, you just need to make yourself stronger. If you can achieve Zhou Zhengyong's success, when Xinya becomes a super conglomerate comparable to Samsung, even if outsiders know that I, Chen Fuzhen, am your lover, they will only dare to shut up and dare not say anything."

Chen Fuzhen gently stroked Song Yi's shoulder and said, "So, my little man, grow up quickly and protect me and Yuanzhong from the wind and rain."

Song Yi was not convinced. If he hadn't taken care of her pregnancy, he would have beaten her until she gave in. "Don't you know whether I am young or not?"

Chen Fuzhen giggled and listened to the noise outside. "I heard that proper exercise during pregnancy will help the baby's growth and development. How about you help me move around? Don't worry, I don't have much time. Let's do it quickly." Before she finished speaking, she immediately blocked Song Yi's lips to prevent him from speaking.

Song Yi was concerned about Song Suying outside, so he didn't dare to stretch too much. After a few minutes, both of them were sweating from exhaustion.

Chen Fuzhen urged Song Yi to leave first, "Go to the bathroom downstairs and wash your face and wipe off the sweat on your face, otherwise you won't look good when you receive the award later."

Song Yi kissed Chen Fuzhen and said, "Okay, I'll go first. If you have any questions, let Sister Suying contact me."

Chen Fuzhen looked gentle, which was very different from her usual arrogant image. "Okay, Song Yi."

Song Suying saw Song Yi coming out and glared at him. She obviously heard what Song Yi and Chen Fuzhen were doing. Chen Fuzhen's voice was like a cat's meow. She couldn't help but move closer to the bathroom door to hear more clearly, and she almost lost her balance.

Song Yi also felt that he was fooling around, but Chen Fuzhen was particularly proactive and enthusiastic today, and the two hadn't seen each other for several months, so he couldn't restrain himself in the end.

Song Yi went to the bathroom to wash his face, then tidied up his appearance and returned to the advertising awards scene. Kim Tae Hee saw that her boyfriend had been gone for more than ten minutes, "Just now, Tae Hyun was about to greet you, but I didn't see you. What were you and So Young doing together?"

Song Yi and Song Suying were both neatly dressed, and Song Suying was ten years older than Song Yi and a married woman. It was impossible for Kim Tae-hee to guess that Song Suying and Song Yi had gone to a hotel for a private meeting.

Song Yi leaned close to Kim Tae Hee's ear and whispered, "Sister Suying and I went upstairs to meet a big shot. He also wants to profit from Xinya's backdoor listing and has a say in Xinhan's listing, so we just had a friendly communication with him and reached a cooperation agreement."

Jin Taixi had no doubts, she thought Song Yi was meeting with the bigwigs of the Financial Services Commission, and they took advantage of the advertising awards to meet privately. These people would hold Shinhan's shares through tools, and when Shinya completed the backdoor listing, they would sell Shinya's shares to make a profit.

Cui Shanji, who was sitting on Song Yi's left, saw Song Yi whispering, "There are so many reporters here today. If you act so annoying, be careful not to be photographed and become the headline of tomorrow's newspaper."

Song Yi's seating arrangement changed this year. Song Yi, Kim Tae-hee, and Chen Jae-chan and his wife all sat in the first row. Kim Hak-jung of the Jeju Development Corporation could only sit in the second row. Also sitting in the second row were Lee Byung-hun, Cha Tae-hyun, Song Hye-kyo, Lee Young-ae and last year's host Ha Ji-won.

Sitting on the ground in the first row were Yoo Jung-geun, vice president of First Planning, Zhou Xingli, vice president of Innocence Advertising, Xu Guoxun, chairman of Pacific Amorepacific Group, and the president of the Korea Advertising Association.

Last year, Yu Zhenggen also served as the general manager of First Planning (China). Samsung has decided to increase its advertising efforts in the Chinese market.

Yu Zhenggen has had a lot of dealings with Xinya Advertising in China. He and Song Yi also talked about the advertisement "Keep Moving" produced by Xinya Advertising for Anta.

The reason why Chen Jae-chan was able to sit in the front row this year was because Shinhan Media signed a huge contract worth 260 billion won for five years.

Zhou Xingli is Zhou Mengjiu's eldest daughter. According to the relationship of seniority, Song Yi should call her cousin. Song Yi greeted Zhou Xingli, but Zhou Xingli responded indifferently and her attitude was not enthusiastic.

Compared to Zhou Xingli, Xu Guoxun's attitude is much more enthusiastic. Hera is a high-end brand launched by Pacific Amorepacific Group. The Hera lipstick series endorsed by Kim Tae-hee is in short supply, with a 650% increase in sales in one year, which shows the success of Kim Tae-hee's Hera advertisement.

Xu Guoxun was born in 1963 and graduated from the Department of Business Administration of Yonsei University. He is also Song Yi's senior. Xu Guoxun is the third-generation heir of Pacific Co., Ltd. After Xu Guoxun's father passed away, Xu Guoxun, as the youngest son, inherited the cosmetics branch of Pacific Group and changed its name to AmorePacific Group.

During the financial crisis in 1997, Xu Guoxun took over his elder brother's loss-making business, took over the group's parent company, and became the head of Pacific Group. Under his management, AmorePacific entered a period of rapid development, with sales increasing more than 10 times in the next 20 years.

AmorePacific Group also includes Etude House, Sulwhasoo, Laneige, Innisfree, Hera and many other brands. AmorePacific's brands account for half of the Korean cosmetics market, making it the third largest cosmetics brand in Asia, second only to Shiseido and Kao in Japan.

Xu Guoxun also attaches great importance to the Chinese market. He established a joint venture factory in Shengjing City, Liaodong Province in 1992. When Song Yi introduced "Autumn in My Heart" to the mainland in 2000, Amorepacific immediately signed Song Hye Kyo as the spokesperson for Sulwhasoo. It can be seen that Xu Guoxun is keen on grasping business opportunities. It is not surprising that Xu Guoxun is enthusiastic about Song Yi.

"President Song, according to the award ceremony process, I will present the Best Brand Content Gold Award tonight, and you will present the Best Advertising Spokesperson of the Year Award for 2001." Xu Guoxun said.

Song Yi's heart moved. Xu Guoxun's words were hinting to him that he would win the Gold Award for Best Brand Content this year.

Artists under Xinya will receive the Best Spokesperson of the Year award. As the boss of Xinya, it is a good story for Song Yi to present the award to his artists.

No, Seo Guk-hoon meant that Kim Tae-hee would win the Best Spokesperson of the Year award. Jun Ji-hyun had more ads, winning by quantity, while Kim Tae-hee's ads were more effective, winning by quality.

In 2001, Kim Tae-hee only took three advertisements: Samdasoo, Hera and Inschool, all three advertisements were very impressive.

If Song Yi presents the award to Kim Tae Hee, and the couple Song Yi and Kim Tae Hee both win the grand prize, then the Korea Advertising Awards will definitely make headlines again.

Last year, Chen Fuzhen presented an award to Song Yi, and Chen Fuzhen and Song Yi hugged and took a photo together, which made headlines. If Song Yi presents an award to Kim Tae-hee, then the Korea Advertising Awards will occupy the headlines of the media again.

"Thank you, President Xu. I also hope that there will be more cooperation opportunities between Xinya and Amorepacific this year." Song Yi was very humble.

Xu Guoxun was very satisfied. Some people outside said that Song Yi was arrogant, but he and Song Yi got along well.

"I've seen the inschool commercial starring Kim Tae-hee. Inschool should have more than 2 million registered users now, right?" Xu Guoxun asked.

"President Xu's guess was correct. The number just exceeded 2 million before the New Year." Song Yi did not hide it.

除了双11,inschool在圣诞节期间在韩国各大高校又开展了一波新的推广,inschool的注册用户正式突破200万人,差不多覆盖了三分之二的韩国在校大学生。

截止目前,汉城地区只有两所高校的用户注册率低于50%,一所是梨花女子大学,一所是高丽大学。

梨花女子大学的注册率偏低是宋熠做了限制,规定大四的学生暂时不能注册inschool。再加上梨花女子大学是韩国富裕家庭女孩的心仪的学府,这些财阀的女儿们很多都要嫁入豪门,她们不愿意在网上分享私生活很正常,毕竟像陈馨予这样的豪门贵女属于异类。

而高丽大学的注册率不足50%,应该是有人为因素的干扰。双11和圣诞节期间,inschool希望能够在高丽大学开展宣传活动,结果被校方给拒绝了。

高丽大学有两个知名校友陈在镕和李光学,陈在镕毕业于高丽大学商学院,李光学在校期间担任了高丽大学的学生会主席。

金南勇和李光学关系密切,高丽大学不愿意配合inschool的宣传工作再正常不过了。

1964年,韩日邦交正常化。汉城现任市长高设当时是汉城大学的学生会长,李光学是高丽大学的学生会长,两个人作为汉城大学生中的优秀代表,两人意见发生了分歧。

李光学作为高丽大学学生会长,带领着12000名汉城大学生,带头反对日韩邦交正常化。学生诉求从“反对对日屈辱外交”逐渐演变成“打倒军事政权”。高设指责李光学是一个为了名望的政治投机者,置学生个人安危而不顾。

李光学的这段经历为他进入现代建设和从政都打下了坚实的基础,不过却得罪了同样作为保守派的高设。所以李光学支持的地产公司也迟迟拿不下清溪川的改造工程。

高丽大学作为保守派大本营,inshcool如果想吸引更多的学生来注册,宋熠还得想一下其他办法。

“宋会长现在还是不考虑在inschool网站投放广告?”徐国训有些不死心,当inschool注册用户破百万的时候,徐国训已经想在inschool上投放金泰希的Hera广告,被宋熠给拒绝了。

“徐会长,在inschool用户数不超过一千万人之前,我是不会考虑投放广告的,好饭不怕晚,你可以再等等。”宋熠说。

广告大赏正式开始,宋熠作为广告制作人,这次拿下三个金奖,分别是最佳电视金奖,最佳品牌内容金奖和网络视频部门金奖。

金泰希出演的三多水广告《水中贵族:三多水》荣获最佳电视金奖,金泰希出演的Hera广告获得最佳品牌内容金奖,金泰希出演的inschool广告《暗恋》获得网络视频金奖。

继去年斩获最佳电视金奖和最佳品牌内容银奖以后,宋熠今年居然连拿三项大奖。

俞正根向身旁的周星理道贺,“宋熠果然不愧为天才广告制作人,现代家族果然出人才啊。”

周星理脸色却不怎么好,伊诺盛每年的广告收入高达几千亿韩元,却比不上新韩媒体这个小作坊。

宋熠再怎么有才,却不肯替伊诺盛制作现代汽车的广告,在周星理眼中,宋熠这个人未免过于恃才傲物,令她不喜。

而且宋熠和五房周梦宪一家私交甚密,周梦宪和周梦九又为了现代集团控制权内斗多年。

现在宋熠帮助郑恩旋一步步坐稳峨山集团会长一职,峨山集团的势头蒸蒸日上,她对宋熠的印象怎么可能好的起来?

宋熠也感到十分惊喜,最佳电视和品牌内容奖他能够想到,网络视频部门金奖就是意外之喜。

其实观众们也看得出来inshcool的广告《暗恋》其实是一支悬念式广告。

广告中小志和小美通过inschool网站终于联系上,两个人在街头碰面,“Hi,能交个朋友吗?”

这支广告播放到这里,就戛然而止,观众们也在期待这种剧情悬念式广告的下文,小美和小志会不会发展成恋人,他们还没有下文?

金泰希和车太贤出演的inschool广告在雅虎韩国、Naver和Daum网站上反复播放,热度一直居高不下。

如果你在Naver搜索引擎中搜索“inshcool、金泰希”,搜索出来的第一个内容就是这支名为“暗恋”的广告片。或许是因为这支广告在网络上的热度,帮助宋熠拿下了网络视频部门的金奖。

坐在台下的宋慧乔和李英爱也十分震惊,宋熠绝对是零一年广告大赏的最大赢家,三支不同品牌的广告拿下三个金奖,这个记录可谓是前无古人,后无来者,很难再被后人打破。

李英爱看着台上出尽风头的全智贤,又看了宋熠身边的金泰希,还有她身旁的宋慧乔。全智贤、宋慧乔和金泰希三个人出演了宋熠的广告以后,全部大红大紫,身价不菲。

那她是不是也可以考虑和宋熠合作一下广告,圈里人一直说宋熠喜欢和美女合作,李英爱对自己的美貌还是挺自信的。

李英爱去年迎来了事业低谷期,她的现男友郑豪泳是沈银河的前男友。郑豪泳去年和沈银河已经准备结婚,他在媒体前放话要娶沈银河为妻,结果沈银河表示取消婚期。

沈银河是韩国90年代最红的女星,李英爱出道以后被称为“小沈银河”。当沈银河宣布取消婚期以后,八卦媒体已经挖到李英爱,说她插足沈银河和郑豪泳。

一时间李英爱在韩国演艺圈是人人喊打,都接不到好的影视剧资源,被逼无奈去宝岛拍了一部电视剧《花火》。如果没有火遍世界的《大长今》,李英爱也确实很难翻身。因为背着小三的名声,李英爱和郑豪泳相恋整整十年后,才在零九年宣布成婚。

李英爱觉得宋熠有一种点石成金的魔力,韩国娱乐圈的女星经过宋熠的指点,在事业上都迎来了新的突破。有了宋慧乔和全智贤的先例,她当然想找宋熠指点一下迷津,不过全智贤她们都是年轻貌美,不知道宋熠这家伙懂不懂欣赏三十岁女人的韵味? 等宋熠领完奖项以后,今晚的韩国广告大赏也迎来了重量级奖项,全智贤站在台上,“接下来即将颁布的由各大企业主和韩国广告协会共同评选的2001年年度最佳代言人奖,现在有请新亚传媒集团宋会长,新韩媒体创意总监宋熠先生来揭晓,有请宋熠先生。”

宋熠第四次站到领奖台,他看了一眼台下,用目光扫过金泰希、宋慧乔、宋素英、陈在灿夫妇、金学正等人,心里格外平静。

宋熠接过全智贤递过来的标签纸,深吸一口气,“本次荣获2001年韩国广告大赏年度最佳代言人的是演员是——”

“金泰希小姐,恭喜!”宋熠看着台下的金泰希,神色格外温柔。

金泰希站了起来,双手捂住脸庞,难以置信,台下的徐国训向她道贺,示意她上台领奖。

金泰希穿着一件黑色露肩晚礼裙,披着长发,耳朵上戴着宝格丽的红宝石耳环,比起其他女星的争奇斗艳,她今晚的装扮格外低调,不过荣获年度最佳代言人的她注定是今晚的最佳女主。

她提着裙子缓步上前,宋熠将奖杯交到金泰希手上,宋熠伸手,“恭喜你,金泰希小姐。”

金泰希看着眼前的宋熠,忍不住感情流露,反手和宋熠搂在一起。台下的人笑了起来,他们都能理解金泰希的激动。

金泰希和宋熠搂完以后,她才觉得今天这个举动有些大胆,这是她第一次在公开场合公开了和宋熠的情侣关系。

全智贤站在宋熠和金泰希旁边,很自觉当了一回配角。金泰希松开宋熠,全智贤看着金泰希,和金泰希抱在一起,“恭喜你,泰希,今晚的奖项你当之无愧,实至名归。”

全智贤是金泰希获得年度代言人最有利的竞争对手,她的大度和示好也迎来了全场的热烈掌声。

金泰希拿起话筒,发表她的获奖感言。

“感谢韩国广告协会,感谢新韩媒体的陈在灿社长,感谢济州开发公社的金学正社长,感谢爱茉莉太平洋的徐国训会长,也感谢新亚传媒的宋熠先生。”

“在认识宋熠之前,我只是首尔大学的一名普通学生。”金泰希的话让大家又笑了起来,谁都知道你可不普通。

"By chance two years ago, I filmed the Samdasoo commercial." People in the audience remembered that Kim Tae-hee quickly became famous with the role of "Mineral Water Sister" and then took on the Samdasoo commercial.

"I am also very grateful to my agency for receiving three advertisements this year, namely Samdasoo, Hera and Inschool. Of course, it is also a coincidence that these three advertisements happened to win awards tonight." Kim Tae-hee's words made everyone laugh again.

"Mr. Song Yi is a very strict advertising producer. Without him, I would not have won the award for Best Spokesperson of the Year."

"This year I will also make new attempts and act in TV dramas. In addition to being an actor in commercials, I will also work hard to become a qualified TV actor. I hope everyone can see a different me on TV. Tonight is really the most wonderful night. Thank you everyone!" Kim Tae-hee bowed.

Kim Tae-hee's words caused a lot of discussion among people. In 2000, Kim Tae-hee debuted as an advertising actor. In 2001, Kim Tae-hee played the role of Lee Sang-Gong in the musical "Empress Myeongseong" and officially became a musical actor.

Now that Kim Tae-hee has announced that she will be starring in a TV series, this TV series is obviously a major production project of New Asia Media in 2002. Reporters on the scene have already started recording and are preparing to interview Kim Tae-hee about her upcoming new TV series after the awards ceremony.

After Kim Tae Hee finished her acceptance speech, Kim Tae Hee, Song Yi and Jun Ji Hyun stood together for a photo. Kim Tae Hee stood on the left, Jun Ji Hyun stood behind, Song Yi stood in the middle, Kim Tae Hee and Jun Ji Hyun were one black and one white, and the two beauties were equally matched.

Cui Shanji expressed her feelings, "Jun Ji-hyun served as the host of the Advertising Awards, Tae Hee won the Best Spokesperson of the Year Award, and Song Yi won three very important gold awards with three advertisements. In my opinion, the biggest winner tonight should be New Asia Media, and the limelight was completely stolen by this company."

Chen Zaican said to Cui Shanji: "You are wrong. In addition to Shin Asia, our Shinhan is also the biggest winner. Song Yi's three advertisements are all produced by Shinhan Media."

"Song Yi is now the creative director of our Shinhan Media. Shinhan won three awards at the Korea Advertising Awards, which will be of great help to our Shinhan's listing. In two days, we will invite Song Yi and Tae Hee to our house for a drink to celebrate their success!" Chen Jaechan suggested.

Cui Shanji thought of the charming moments between Song Yi and her at the entrance of their home, and secretly spat in her heart, Chen Zaican, aren't you inviting a wolf into the house?

Thank you all for your monthly tickets. It will be a long chapter of 9,000 words. See you tomorrow      (end of this chapter)


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