Song Yi held the phone between his shoulders, smiling, "How was the explanation? Are the kids interested?"
"That's right. For this briefing session, I invited Liu Fei, the world champion in the 110-meter hurdles at last year's Universiade. The kids really adore Liu Fei." Liao Yu was very proud.
2001 was the year when Liu Fei's sports performance began to explode. He won multiple gold medals in succession at the National Track and Field Championships, East Asian Games, Universiade and the 9th National Games.
"Oh, how come Liu Fei has time to go to Sanxiao to participate in the activities?" Song Yi was a little surprised.
"Isn't Liu Fei going to shoot a commercial for Anta? I mentioned it to him and he was very happy to participate in this campus promotion activity. Miaomiao, as a class representative, tied a red scarf for Liu Fei."
"By the way, didn't you ask Xinya Advertising to list Liu Fei as a key cooperation partner last time? So we Xinya Advertising and the Field Management Center signed a cooperation agreement, and Xinya Advertising will be responsible for Liu Fei's business promotion. In other words, in the next ten years, no matter which company wants to find Liu Fei to shoot an advertisement, they have to seek the consent of our Xinya Advertising. Our Xinya Advertising is equivalent to Liu Fei's commercial agency." Liao Yu reported to Song Yi.
Liu Fei is the most shining business card of Asian track and field in the next ten years. Song Yi was really overjoyed that Liao Yu was able to sign Liu Fei.
Song Yi asked about the details of the cooperation. In fact, this cooperation is a three-party cooperation, with Xinya Advertising, the Athletics Management Center and Anta all participating. Anta will sponsor a batch of clothing, sports shoes and sports equipment for the Athletics Management Center, and Anta will also hire a professional design team from abroad to create exclusive running shoes for Liu Fei to help Liu Fei improve his performance.
Xinya Advertising will sponsor the Athletics Management Center with RMB 50 million in sponsorship fees over the next ten years, and will also become the designated advertising partner of the Athletics Management Center and Liu Fei.
In Liao Yu's words, if Liu Fei is compared to Michael Jordan, then New Asia Advertising is Liu Fei's David Falk. Whether Liu Fei can help Anta surpass Nike and Adidas and become the number one sports brand in the mainland depends on Liu Fei's performance in the next few years! "Zheng Yiping felt that the sponsorship fee of 50 million was a expensive bit at first, but when I learned that sports brands such as Nike were also in contact with Liu Fei, I studied Liu Fei's performance in the past two years. He is stable and rising. In the Athens Olympics, Liu Fei has the strength to compete for medals. If Liu Fei can win gold at the Yanjing Olympics, it will bring hundreds of millions of revenue to New Asia Advertising in one year. After I convinced Zheng Yiping, I immediately signed a cooperation agreement with the Athletics Management Center. Is my decision a bit risky?" Liao Yu asked Song Yi.
"What if Liu Fei doesn't perform as you expected?" Song Yi asked with interest.
"Even if we don't achieve any results, we won't lose money. With 5 million yuan a year in exchange for becoming the designated advertising partner of the Athletics Administration Center, our Xinya Advertising will at most not make any money, but we will definitely not lose money. We can also afford the expenditure of 5 million yuan. But if we really win the bet, both Xinya Advertising and Anta Sports will usher in a surge," Liao Yu analyzed.
Liao Yu's growth rate exceeded Song Yi's expectations. He recalled several sports stars who became popular after the Athens and Yanjing Olympics. Xinya Advertising can use Liu Fei as a model and develop more cooperation with athletes.
On January 7, 2002, the 2001 Korea Advertising Awards was held as scheduled at the Shilla Hotel in Seoul. Jeon Ji-hyun, who was in the limelight last year, served as the host of this advertising awards ceremony.
Song Yi, Kim Tae Hee, Song Hye Kyo and Jun Ji Hyun have all received invitations to the Korea Advertising Awards. There are two suspense left for Song Yi: first, who will win the Best Spokesperson Award selected by the Korea Advertising Association, Kim Tae Hee or Jun Ji Hyun; second, whether Chen Fuzhen, who is pregnant, will attend this advertising awards.
That night, Song Yi and Kim Tae-hee will go to the Shilla Hotel together, while Song Hye-kyo and Jun Ji-hyun will take the New Asia Media's nanny car to the event site.
As soon as he entered the event, Song Yi saw many familiar faces. He greeted Chen Zaican and his wife first. Cui Shanji was wearing a sleeveless blue silk dress today. Song Yi hugged Cui Shanji and joked with her, "If I had known that Sister Shanji was wearing such a beautiful dress today, I should have suggested to the Advertising Association that you host the Advertising Awards tonight."
Choi Sun Hee was very happy, "Really? It took me half an hour to pick out this dress. " Kim Tae Hee walked up and praised Choi Sun Hee for her relaxed and age-reducing outfit. The two also discussed their experiences in skin care and dressing.
Chen Jae-chan also brought good news to Song Yi. Shinhan Media has officially signed a contract with Hyundai Securities and PricewaterhouseCoopers. PricewaterhouseCoopers has entered Shinhan Media and started auditing the financial situation of Shinhan Media.
Once the audit is completed, Shinhan Media can submit an application for preliminary review to the Korea Exchange and pay the listing review fee.
The exchange will review Shinhan Media's listing qualifications based on the submitted preliminary listing application and attached documents.
The Listing Committee needs to review Shinhan Media's pre-listing application within 3 months, and the Listing Committee will review and notify the pre-listing results.
After passing the pre-listing review, it will enter the public offering stage, and Shinhan Media needs to submit a securities registration form (prospectus) to the Financial Services Commission within one month.
After submitting the securities registration form, the stock inquiry and pricing process will begin, and the proportion of shares to be subscribed and allotted will be determined.
After the public offering is completed, Shinhan Media can formally apply for an initial public offering, and the Financial Services Commission will approve the listing and stock trading.
Under normal circumstances, it takes about four months to complete all these processes, which means that Shinhan Media can complete all listing work by May at the earliest.
"The listing guidance process is very important. It is better to do the work more carefully and slow down the listing process rather than give others an excuse." Song Yi told Chen Zaican.
Chen Zaican has already regarded himself as Song Yi's subordinate. The listing of Shinhan Media was originally intended to take advantage of policy loopholes. Although the five major conglomerates, Shinya, SK, LG, Hyundai and Esan, are smoothing the relationship behind the scenes, the obvious rules still have to be followed.
If Shinhan Media is exposed for financial fraud, the five major conglomerates can distance themselves from the matter, but Chen Jae-chan, as the major shareholder of Shinhan Media, cannot escape the blame. In order to meet the listing conditions, Shinhan Media has further decentralized the company's equity and added 1,000 individual minority shareholders.
Jun Ji-hyun has changed her clothes. She is destined to be the focus of the night. She is wearing a white fishtail skirt bodycon long skirt. This shape can highlight the beauty of Jun Ji-hyun's body curves, making her look more sexy and elegant.
She was surrounded by advertisers, and she greeted them politely. She also saw Song Yi at this time, and a surprised smile appeared on her face. She held up her long skirt, apologized to the advertisers, and then ran towards Song Yi with her long skirt held up.
"President, President Chen, good evening!" Jun Ji-hyun bowed and greeted. Chen Zaican replied tactfully and sat down next to Choi Sun-hee.
Song Yi reminded her, "Cover your chest when you bend down to say hello, and be careful not to expose yourself."
Jun Ji-hyun rolled her eyes at Song Yi and said, "I see, you are really a stingy man." The person Jun Ji-hyun was entertaining just now was an advertising sponsor, who was also her bread and butter, so she had to give him some benefits. Fortunately, with Song Yi's protection, no advertiser dared to seduce her.
Even if she attends some business banquets, she doesn't have to drink until she's drunk, because Xinya's management team will send her home safely. This is what it means to enjoy the shade under a big tree, Jun Ji-hyun thought.
After Jun Ji-hyun and Song Yi greeted each other, they sat next to Jin Tai. As soon as Jun Ji-hyun left, Song Hye-kyo appeared. She was still wearing her favorite black outfit, a black suit for women, which was generous and decent.
"President, Ji Hyun has won 21 advertising endorsements thanks to 'My Naughty Girlfriend'. They are all your soldiers, so you can't be partial to one over the other."
"The influence of the drama 'Winter Sonata' will not be weaker than 'My Naughty Girlfriend'. After this drama is broadcast, you will be able to get a lot of endorsements from Japanese companies. Next year, the center of your activities will be the Japanese market, so you can learn some Japanese in advance and please Japanese advertisers." Song Yi still couldn't bear to reject the obedient Song Hye Kyo.
Seeing that no one was eavesdropping on her conversation with Song Yi, Song Hye Kyo said boldly, "President, I heard that you have a lot of Japanese movies on your computer. Can I go to your office to learn some Japanese next time?"
Song Yi coughed, looked around, and decided to take in this little devil Song Hye Kyo after he went to the company tomorrow.
"Hello, Director Song," Song Hye Kyo greeted Song Suying who was walking over. Song Suying said calmly, "I have something to talk to Song Yi about. I'll talk to you later."
Song Yi walked towards Song Suying, "Sister Suying, what's the matter?"
"Someone wants to see you, right? I'll take you upstairs." Song Suying said.
Song Yi knew that Chen Fuzhen wanted to meet her, but she didn't expect Song Suying to be her cover. "The award ceremony is about to start, I may not have much time."
Song Suying glanced at Song Yi and whispered, "Others just want to chat with you. They will be done in a few minutes and will be back soon. What else do you want to do?"
Song Yi was relieved, and followed Song Suying to leave the event site and took the hotel elevator to the top floor. The elevator door opened, and two bodyguards in black suits stood at the stairs. They bowed their heads and greeted Song Suying, and the two walked into an office, and sure enough, Chen Fuzhen was waiting for him in the room.
Chen Fuzhen wore a dark green long skirt with a white silk jacket on top. Although she was six months pregnant, her slim figure could not be concealed.
Song Suying said to Chen Fuzhen: "I have brought the person here for you. Please deal with it quickly if there is anything. Don't take too long, otherwise it will arouse suspicion from others."
Chen Fuzhen called Song Yi into the bathroom. Some words were not convenient for Song Suying to hear. "To make a long story short, pull out a hair for me first."
Song Yi pulled out a hair without hesitation, and Chen Fuzhen carefully put the hair into a test tube. "That guy is already a little suspicious and insisted on asking me to do a paternity test. I don't have a chance to meet you alone, and I don't feel comfortable asking someone else to take the sample."
"In order to avoid the advertising awards ceremony today, my private car has already left the hotel. I will enter the hotel through the fire escape by myself, avoiding the surveillance. After we finish talking, I will quietly leave the hotel. The people outside are all my own people. They are very tight-lipped and will not say anything nonsense. And with Sister Soyoung accompanying you, you don't have to worry about giving others a chance to talk about you," said Chen Fuzhen.
Song Yi held Chen Fuzhen's hand and gently touched her belly. "Thank you for your hard work. I can't do anything for you now."
Chen Fuzhen became a mother for the first time, and a happy smile appeared on her face, with a little more maternal nature and a little less aloofness. "Yuanzhong is very well behaved and obedient. He probably knows that I am working very hard."
"You don't have to do anything now, you just need to make yourself stronger. If you can achieve Zhou Zhengyong's success, when Xinya becomes a super conglomerate comparable to Samsung, even if outsiders know that I, Chen Fuzhen, am your lover, they will only dare to shut up and dare not say anything."
Chen Fuzhen gently stroked Song Yi's shoulder and said, "So, my little man, grow up quickly and protect me and Yuanzhong from the wind and rain."
Song Yi was not convinced. If he hadn't taken care of her pregnancy, he would have beaten her until she gave in. "Don't you know whether I am young or not?"
Chen Fuzhen giggled and listened to the noise outside. "I heard that proper exercise during pregnancy will help the baby's growth and development. How about you help me move around? Don't worry, I don't have much time. Let's do it quickly." Before she finished speaking, she immediately blocked Song Yi's lips to prevent him from speaking.
Song Yi was concerned about Song Suying outside, so he didn't dare to stretch too much. After a few minutes, both of them were sweating from exhaustion.
Chen Fuzhen urged Song Yi to leave first, "Go to the bathroom downstairs and wash your face and wipe off the sweat on your face, otherwise you won't look good when you receive the award later."
Song Yi kissed Chen Fuzhen and said, "Okay, I'll go first. If you have any questions, let Sister Suying contact me."
Chen Fuzhen looked gentle, which was very different from her usual arrogant image. "Okay, Song Yi."
Song Suying saw Song Yi coming out and glared at him. She obviously heard what Song Yi and Chen Fuzhen were doing. Chen Fuzhen's voice was like a cat's meow. She couldn't help but move closer to the bathroom door to hear more clearly, and she almost lost her balance.
Song Yi also felt that he was fooling around, but Chen Fuzhen was particularly proactive and enthusiastic today, and the two hadn't seen each other for several months, so he couldn't restrain himself in the end.
Song Yi went to the bathroom to wash his face, then tidied up his appearance and returned to the advertising awards scene. Kim Tae Hee saw that her boyfriend had been gone for more than ten minutes, "Just now, Tae Hyun was about to greet you, but I didn't see you. What were you and So Young doing together?"
Song Yi and Song Suying were both neatly dressed, and Song Suying was ten years older than Song Yi and a married woman. It was impossible for Kim Tae-hee to guess that Song Suying and Song Yi had gone to a hotel for a private meeting.
Song Yi leaned close to Kim Tae Hee's ear and whispered, "Sister Suying and I went upstairs to meet a big shot. He also wants to profit from Xinya's backdoor listing and has a say in Xinhan's listing, so we just had a friendly communication with him and reached a cooperation agreement."
Jin Taixi had no doubts, she thought Song Yi was meeting with the bigwigs of the Financial Services Commission, and they took advantage of the advertising awards to meet privately. These people would hold Shinhan's shares through tools, and when Shinya completed the backdoor listing, they would sell Shinya's shares to make a profit.
Cui Shanji, who was sitting on Song Yi's left, saw Song Yi whispering, "There are so many reporters here today. If you act so annoying, be careful not to be photographed and become the headline of tomorrow's newspaper."
Song Yi's seating arrangement changed this year. Song Yi, Kim Tae-hee, and Chen Jae-chan and his wife all sat in the first row. Kim Hak-jung of the Jeju Development Corporation could only sit in the second row. Also sitting in the second row were Lee Byung-hun, Cha Tae-hyun, Song Hye-kyo, Lee Young-ae and last year's host Ha Ji-won.
Sitting on the ground in the first row were Yoo Jung-geun, vice president of First Planning, Zhou Xingli, vice president of Innocence Advertising, Xu Guoxun, chairman of Pacific Amorepacific Group, and the president of the Korea Advertising Association.
Last year, Yu Zhenggen also served as the general manager of First Planning (China). Samsung has decided to increase its advertising efforts in the Chinese market.
Yu Zhenggen has had a lot of dealings with Xinya Advertising in China. He and Song Yi also talked about the advertisement "Keep Moving" produced by Xinya Advertising for Anta.
The reason why Chen Jae-chan was able to sit in the front row this year was because Shinhan Media signed a huge contract worth 260 billion won for five years.
Zhou Xingli is Zhou Mengjiu's eldest daughter. According to the relationship of seniority, Song Yi should call her cousin. Song Yi greeted Zhou Xingli, but Zhou Xingli responded indifferently and her attitude was not enthusiastic.
Compared to Zhou Xingli, Xu Guoxun's attitude is much more enthusiastic. Hera is a high-end brand launched by Pacific Amorepacific Group. The Hera lipstick series endorsed by Kim Tae-hee is in short supply, with a 650% increase in sales in one year, which shows the success of Kim Tae-hee's Hera advertisement.
Xu Guoxun was born in 1963 and graduated from the Department of Business Administration of Yonsei University. He is also Song Yi's senior. Xu Guoxun is the third-generation heir of Pacific Co., Ltd. After Xu Guoxun's father passed away, Xu Guoxun, as the youngest son, inherited the cosmetics branch of Pacific Group and changed its name to AmorePacific Group.
During the financial crisis in 1997, Xu Guoxun took over his elder brother's loss-making business, took over the group's parent company, and became the head of Pacific Group. Under his management, AmorePacific entered a period of rapid development, with sales increasing more than 10 times in the next 20 years.
AmorePacific Group also includes Etude House, Sulwhasoo, Laneige, Innisfree, Hera and many other brands. AmorePacific's brands account for half of the Korean cosmetics market, making it the third largest cosmetics brand in Asia, second only to Shiseido and Kao in Japan.
Xu Guoxun also attaches great importance to the Chinese market. He established a joint venture factory in Shengjing City, Liaodong Province in 1992. When Song Yi introduced "Autumn in My Heart" to the mainland in 2000, Amorepacific immediately signed Song Hye Kyo as the spokesperson for Sulwhasoo. It can be seen that Xu Guoxun is keen on grasping business opportunities. It is not surprising that Xu Guoxun is enthusiastic about Song Yi.
"President Song, according to the award ceremony process, I will present the Best Brand Content Gold Award tonight, and you will present the Best Advertising Spokesperson of the Year Award for 2001." Xu Guoxun said.
Song Yi's heart moved. Xu Guoxun's words were hinting to him that he would win the Gold Award for Best Brand Content this year.
Artists under Xinya will receive the Best Spokesperson of the Year award. As the boss of Xinya, it is a good story for Song Yi to present the award to his artists.
No, Seo Guk-hoon meant that Kim Tae-hee would win the Best Spokesperson of the Year award. Jun Ji-hyun had more ads, winning by quantity, while Kim Tae-hee's ads were more effective, winning by quality.
In 2001, Kim Tae-hee only took three advertisements: Samdasoo, Hera and Inschool, all three advertisements were very impressive.
If Song Yi presents the award to Kim Tae Hee, and the couple Song Yi and Kim Tae Hee both win the grand prize, then the Korea Advertising Awards will definitely make headlines again.
Last year, Chen Fuzhen presented an award to Song Yi, and Chen Fuzhen and Song Yi hugged and took a photo together, which made headlines. If Song Yi presents an award to Kim Tae-hee, then the Korea Advertising Awards will occupy the headlines of the media again.
"Thank you, President Xu. I also hope that there will be more cooperation opportunities between Xinya and Amorepacific this year." Song Yi was very humble.
Xu Guoxun was very satisfied. Some people outside said that Song Yi was arrogant, but he and Song Yi got along well.
"I've seen the inschool commercial starring Kim Tae-hee. Inschool should have more than 2 million registered users now, right?" Xu Guoxun asked.
"President Xu's guess was correct. The number just exceeded 2 million before the New Year." Song Yi did not hide it.
In addition to Double 11, inschool launched a new wave of promotions in major universities in South Korea during the Christmas period. The number of registered users of inschool officially exceeded 2 million, covering almost two-thirds of South Korean college students.
As of now, only two universities in Seoul have user registration rates below 50%, one is Ewha Womans University and the other is Korea University.
The low enrollment rate at Ewha Womans University is due to restrictions imposed by Song Yi, who temporarily prohibited senior students from registering for in-school. In addition, Ewha Womans University is a favorite institution for girls from wealthy families in South Korea. Many of these chaebol daughters are going to marry into wealthy families, so it is normal for them not to want to share their private lives online. After all, wealthy ladies like Chen Xinyu are outliers.
The enrollment rate of Korea University is less than 50%, which may be due to human factors. During Double 11 and Christmas, inschool hoped to carry out promotional activities at Korea University, but was rejected by the school.
Korea University has two famous alumni, Chen Jae-yong and Lee Guangxue. Chen Jae-yong graduated from Korea University School of Business, and Lee Guangxue served as the president of the Student Union of Korea University while at school.
Kim Nam-yong and Lee Guangxue have a close relationship, so it is normal that Korea University is unwilling to cooperate with inschool's publicity work.
In 1964, diplomatic relations between South Korea and Japan were normalized. At that time, Ko Seol, the current mayor of Seoul, was the student union president of Seoul University, and Lee Guangxue was the student union president of Korea University. As outstanding representatives of Seoul college students, the two had different opinions.
As the president of the Korea University Student Union, Lee Guangxue led 12,000 college students in Seoul to take the lead in opposing the normalization of diplomatic relations between Japan and South Korea. The students' demands gradually evolved from "opposing humiliating diplomacy with Japan" to "overthrowing the military regime." Gao She accused Lee Guangxue of being a political speculator who was seeking fame and disregarded the personal safety of students.
Lee Guangxue's experience laid a solid foundation for his entry into modern construction and politics, but it offended Ko She, who was also a conservative. Therefore, the real estate company supported by Lee Guangxue was unable to get the Cheonggyecheon renovation project.
Korea University is a conservative stronghold. If inshcool wants to attract more students to register, Song Yi has to think of other ways.
"Chairman Song, are you still not considering placing advertisements on the inschool website?" Xu Guoxun was somewhat unwilling to give up. When the number of registered users of inschool exceeded one million, Xu Guoxun had already wanted to place an advertisement for Kim Tae-hee's Hera on inschool, but was rejected by Song Yi.
"President Xu, I will not consider placing advertisements until the number of inschool users does not exceed 10 million. Good things never come to those who are late. You can wait a little longer," said Song Yi.
The Advertising Awards officially began. As an advertising producer, Song Yi won three gold awards this time, namely the Best TV Gold Award, the Best Brand Content Gold Award and the Online Video Department Gold Award.
The Samdasoo commercial "The Nobleman in the Water: Samdasoo" starring Kim Tae-hee won the Best TV Gold Award, the Hera commercial starring Kim Tae-hee won the Best Brand Content Gold Award, and the inschool commercial "Secret Love" starring Kim Tae-hee won the Online Video Gold Award.
After winning the Best TV Gold Award and the Best Brand Content Silver Award last year, Song Yi won three major awards this year.
Yu Zhenggen congratulated Zhou Xingli beside him, "Song Yi is indeed a genius advertising producer. Modern families are indeed full of talents."
Zhou Xingli's face was not very good. Innocent's annual advertising revenue was as high as hundreds of billions of won, but it was not as good as that of the small workshop of Shinhan Media.
No matter how talented Song Yi is, he refuses to produce Hyundai car advertisements for Innosun. In Zhou Xingli's eyes, Song Yi is too arrogant and conceited, which makes her dislike him.
Moreover, Song Yi has a close personal relationship with Zhou Mengxian's family in the fifth house, and Zhou Mengxian and Zhou Mengjiu have been fighting for control of the Hyundai Group for many years.
Now Song Yi has helped Zheng Enxuan to secure the position of chairman of Eshan Group step by step. Eshan Group is gaining momentum. How could her impression of Song Yi possibly be good?
Song Yi was also very surprised. He could expect to win the Best TV and Brand Content Awards, and the Gold Award in the Online Video Department was an unexpected surprise.
In fact, the audience can also see that inshcool’s advertisement “Secret Love” is actually a suspense advertisement.
In the advertisement, Xiaozhi and Xiaomei finally get in touch through the inschool website. The two meet on the street and ask, "Hi, can we be friends?"
The ad ends here, and the audience is looking forward to the sequel to this suspenseful ad. Will Xiaomei and Xiaozhi become lovers? There is no sequel to their relationship yet.
The inschool advertisement starring Kim Tae-hee and Cha Tae-hyun has been repeatedly played on Yahoo Korea, Naver and Daum websites, and its popularity has remained high.
If you search for "inshcool, Kim Tae-hee" in the Naver search engine, the first result is this commercial called "Secret Love". Perhaps it was the popularity of this commercial on the Internet that helped Song Yi win the gold award in the online video department.
Song Hye Kyo and Lee Young Ae who were sitting in the audience were also very shocked. Song Yi was definitely the biggest winner of the 2001 Advertising Awards. Three advertisements of three different brands won three gold awards. This record was unprecedented and would be difficult to break.
Lee Young-ae looked at Jun Ji-hyun who stole the show on the stage, and then looked at Kim Tae-hee beside Song Yi, and Song Hye-kyo beside her. After Jun Ji-hyun, Song Hye-kyo and Kim Tae-hee starred in Song Yi's advertisement, they all became famous and worth a lot of money.
Then could she also consider working with Song Yi on a commercial? People in the circle have always said that Song Yi likes to work with beautiful women, and Lee Young-ae is quite confident about her beauty.
Lee Young-ae's career hit a low point last year. Her current boyfriend, Jung Ho-young, is Shim Eun-ha's ex-boyfriend. Jung Ho-young and Shim Eun-ha were ready to get married last year. He announced in front of the media that he was going to marry Shim Eun-ha, but Shim Eun-ha said she would cancel the wedding.
Shim Eun-ha was the most popular actress in Korea in the 1990s. After her debut, Lee Young-ae was called "Little Shim Eun-ha." When Shim Eun-ha announced the cancellation of her wedding, gossip media had already dug up Lee Young-ae, saying that she had interfered with Shim Eun-ha and Jung Ho-young.
For a time, Lee Young-ae was hated by everyone in the Korean entertainment industry. She could not get any good film and television resources. She was forced to go to Taiwan to shoot a TV series "Fireworks". If it weren't for the world-famous "Dae Jang Geum", Lee Young-ae would have found it difficult to turn things around. Because of the reputation of being a mistress, Lee Young-ae and Jung Ho-young only announced their marriage in 2009 after dating for a full ten years.
Lee Young-ae felt that Song Yi had the magic power to turn stones into gold. After Song Yi's guidance, female stars in the Korean entertainment industry have achieved new breakthroughs in their careers. With the precedents of Song Hye-kyo and Jun Ji-hyun, she certainly wanted to ask Song Yi for advice, but Jun Ji-hyun and the others were young and beautiful. I wonder if Song Yi knows how to appreciate the charm of a 30-year-old woman? After Song Yi received the award, the Korean Advertising Awards tonight also welcomed a heavyweight award. Jun Ji-hyun stood on the stage, "The next award is the 2001 Best Spokesperson of the Year Award, which is jointly selected by major business owners and the Korean Advertising Association. Now, please invite Chairman Song of New Asia Media Group and Mr. Song Yi, Creative Director of New Korea Media, to announce it. Please welcome Mr. Song Yi."
Song Yi stood on the podium for the fourth time. He glanced at the audience, and swept his eyes over Kim Tae-hee, Song Hye-kyo, Song So-young, Chen Jae-chan and his wife, Kim Hak-jung and others, and his heart was particularly calm.
Song Yi took the label paper handed over by Jun Ji-hyun and took a deep breath. "The winner of the 2001 Korea Advertising Awards' Best Spokesperson of the Year is the actor -"
"Congratulations, Miss Kim Tae-hee!" Song Yi looked at Kim Tae-hee in the audience with an especially gentle expression.
Kim Tae-hee stood up and covered her face with her hands, unable to believe it. Seo Guoxun in the audience congratulated her and motioned for her to go on stage to receive the award.
Kim Tae-hee wore a black off-shoulder evening dress, with long hair and Bulgari ruby earrings on her ears. Compared with other actresses who were competing for beauty, her outfit tonight was particularly low-key, but as the winner of the Best Spokesperson of the Year, she was destined to be the best actress tonight.
She walked forward slowly, holding up her skirt. Song Yi handed the trophy to Kim Tae Hee, and Song Yi extended his hand, "Congratulations, Miss Kim Tae Hee."
Kim Tae Hee looked at Song Yi in front of her, and couldn't help showing her emotions, and hugged Song Yi with her backhand. The people in the audience laughed, and they all understood Kim Tae Hee's excitement.
After Kim Tae-hee and Song Yi hugged each other, she felt that her action today was a bit bold. This was the first time she had publicly announced her relationship with Song Yi.
Jun Ji-hyun stood next to Song Yi and Kim Tae-hee, and was very aware of being a supporting role. Kim Tae-hee let go of Song Yi, and Jun Ji-hyun looked at Kim Tae-hee and hugged her, "Congratulations, Tae-hee, you deserve the award tonight, you really deserve it."
Jun Ji-hyun was Kim Tae-hee's most favorable competitor for the Spokesperson of the Year award, and her generosity and goodwill were greeted with warm applause from the audience.
Kim Tae-hee picked up the microphone and gave her acceptance speech.
“Thank you to the Korea Advertising Association, thank you to President Chen Zaichan of Shinhan Media, thank you to President Kim Hak-jung of Jeju Development Corporation, thank you to Chairman Xu Guoxun of AmorePacific, and thank you to Mr. Song Yi of New Asia Media.”
"Before I met Song Yi, I was just an ordinary student at Seoul University." Kim Tae-hee's words made everyone laugh again. Everyone knows that you are not ordinary.
"By chance two years ago, I filmed the Samdasoo commercial." People in the audience remembered that Kim Tae-hee quickly became famous with the role of "Mineral Water Sister" and then took on the Samdasoo commercial.
"I am also very grateful to my agency for receiving three advertisements this year, namely Samdasoo, Hera and Inschool. Of course, it is also a coincidence that these three advertisements happened to win awards tonight." Kim Tae-hee's words made everyone laugh again.
"Mr. Song Yi is a very strict advertising producer. Without him, I would not have won the award for Best Spokesperson of the Year."
"This year I will also make new attempts and act in TV dramas. In addition to being an actor in commercials, I will also work hard to become a qualified TV actor. I hope everyone can see a different me on TV. Tonight is really the most wonderful night. Thank you everyone!" Kim Tae-hee bowed.
Kim Tae-hee's words caused a lot of discussion among people. In 2000, Kim Tae-hee debuted as an advertising actor. In 2001, Kim Tae-hee played the role of Lee Sang-Gong in the musical "Empress Myeongseong" and officially became a musical actor.
Now that Kim Tae-hee has announced that she will be starring in a TV series, this TV series is obviously a major production project of New Asia Media in 2002. Reporters on the scene have already started recording and are preparing to interview Kim Tae-hee about her upcoming new TV series after the awards ceremony.
After Kim Tae Hee finished her acceptance speech, Kim Tae Hee, Song Yi and Jun Ji Hyun stood together for a photo. Kim Tae Hee stood on the left, Jun Ji Hyun stood behind, Song Yi stood in the middle, Kim Tae Hee and Jun Ji Hyun were one black and one white, and the two beauties were equally matched.
Cui Shanji expressed her feelings, "Jun Ji-hyun served as the host of the Advertising Awards, Tae Hee won the Best Spokesperson of the Year Award, and Song Yi won three very important gold awards with three advertisements. In my opinion, the biggest winner tonight should be New Asia Media, and the limelight was completely stolen by this company."
Chen Zaican said to Cui Shanji: "You are wrong. In addition to Shin Asia, our Shinhan is also the biggest winner. Song Yi's three advertisements are all produced by Shinhan Media."
"Song Yi is now the creative director of our Shinhan Media. Shinhan won three awards at the Korea Advertising Awards, which will be of great help to our Shinhan's listing. In two days, we will invite Song Yi and Tae Hee to our house for a drink to celebrate their success!" Chen Jaechan suggested.
Cui Shanji thought of the charming moments between Song Yi and her at the entrance of their home, and secretly spat in her heart, Chen Zaican, aren't you inviting a wolf into the house?
Thank you all for your monthly tickets. It will be a long chapter of 9,000 words. See you tomorrow (end of this chapter)
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