The representative sent by Samdasoo was Kim Hak-jung, the president of Jeju Development Corporation, which is the only manufacturer of Samdasoo. Song Yi, as the representative of Shinhan Media, and Kim Tae-hee, as the spokesperson, also attended the press conference.
This was also the first time that Kim Tae Hee faced so many media reporters, and she was indeed a little nervous. Although some reporters had entered the school before and tried to interview her to get the first-hand truth, she still refused.
Jin Tae-hee looked at Song Yi beside her and found that he looked calm. "Director Song, have you often dealt with reporters before? Why do you seem not nervous at all?"
Song Yi replied in a low voice: "Why should you be nervous? I'll tell you a quick way to relieve anxiety. Don't look at their faces, just look at their heads. Imagine them as pumpkins in the field, and you won't be nervous."
When Jin Taixi heard Song Yi's smile, she almost laughed out loud. She quickly covered her mouth, fearing that the reporters in the audience would capture this detail. When she raised her head and looked forward according to Song Yi's instruction, she was no longer nervous.
Noh Chiu-yeon, a female reporter from Chosun Ilbo, said to her colleague who was filming behind her, "I feel like the spokesperson for Samdasu is very familiar with the representative of the advertising company. Are these two people dating?"
This was also a public event held by the brand that Kim Tae-hee attended. She wore a black and white tweed plaid jacket today, paired with blue jeans, which was casual and elegant.
On the other hand, Song Yi's dressing style today was more formal. He wore a navy blue suit with a white shirt inside, and he looked like he was rushing to get married right after the press conference.
The cameraman glanced at Song Yi and inexplicably became jealous of his looks. "No way? It's just a work relationship at most. You haven't watched too many TV dramas and want to pair up with everyone you meet, right?"
The press conference officially began, and Jin Xuezheng said to the microphone: "Dear journalists, good morning, everyone. I am Jin Xuezheng, the president of Jeju Development Corporation, and next to me is our Samdasu advertising spokesperson, Ms. Kim Tae-hee."
When Kim Tae-hee heard Kim Hak-jung mention her name, she quickly stood up and greeted everyone.
Jin Xuezheng continued, "Recently, there has been negative news about our Samda Soo on the Internet, which has seriously affected the normal production and sales of our Samda Soo, so we have to hold this press conference today to explain the relevant situation."
"On September 8, a photo of Ms. Kim Tae-hee holding a bottle of mineral water in the dormitory appeared on the Internet. This photo of Ms. Kim Tae-hee was very popular on the Internet, and we also noticed it. On September 20, Jeju Provincial Corporation and Ms. Kim Tae-hee signed a contract to endorse Samdasoo for 30 million won a year. After signing the contract, we commissioned Shinhan Media to produce the Samdasoo advertisement." said Kim Hak-jung.
"Standing next to me is Song Yi, the executive director of Shinhan Media. Executive Director Song will publish evidence to prove that their advertising company did not use the gimmick of 'Mineral Water Sister' to hype the product." Jin Xuezheng continued.
Song Yi walked to the front of the stage and greeted the reporters in the audience generously, "Hello everyone, I am Song Yi from Shinhan Media and the producer of the Samdasu advertisement."
"It was reported online that our Shinhan Media signed Ms. Kim Tae-hee in August and that the popularity of the so-called 'Mineral Water Sister' was all due to my hype. I firmly deny this."
"Because according to the whistleblower, the reason I hyped it up was to promote the mineral water brand owned by Ms. Kim Tae-hee. I think this is malicious slander and defamation by a competitor. Please take a look at the evidence submitted by Shinhan."
As soon as Song Yi finished speaking, the projector was turned on, and the photo that made Kim Tae-hee famous appeared on the screen of the press conference.
Song Yi did not keep the secret and pointed directly at the words on the mineral water. "I believe everyone has seen that the mineral water brand in Ms. Kim Tae Hee's hand is not Samdo, but another mineral water brand."
Lu Qiuyan now recognized the word "Nongshim". Nongshim is also a well-known food company in South Korea. Their company's Nongshim ramen has been a best-seller in South Korea for decades.
Looking at the enlarged photo, Lu Qiuyan agreed with Song Yi's view. If the popularity of "Mineral Water Sister" was due to Shinhan's hype and the purpose was to promote mineral water, then why didn't Kim Tae-hee hold Samda Water? Now the conclusion is obvious. Due to various coincidences, the photo of Kim Tae-hee holding mineral water in the dormitory accidentally became popular. Samda Water wanted to take advantage of Kim Tae-hee's popularity, so it signed Kim Tae-hee as a spokesperson, and Shinhan Media produced advertisements for Samda Water.
At this time, Kim Hak-jung also promptly announced the endorsement contract signed between Jeju Development Corporation and Kim Tae-hee. The contract amount and signing time were all clearly stated.
This is actually a question of which came first, the chicken or the egg. The Internet reported that Shinhan signed Kim Tae-hee first, then hyped her up, and when Kim Tae-hee became popular, they launched the Samdasu advertisement.
The press conference has been a complete success. Jin Xuezheng finally added: "The false information on the Internet has seriously affected the reputation of our Samdasu. We do not rule out taking legal action to hold the whistleblower accountable."
The next step was the free question session for reporters. Lu Qiuyan grabbed an opportunity to ask a question and asked Kim Tae-hee the first question.
"Ms. Kim Tae-hee, I just saw you drinking Nongshim water in the dormitory. Do you like to drink Nongshim water?" Lu Qiuyan asked.
Kim Tae Hee responded, "I prefer to drink mineral water. Now all I drink in the dormitory is Samdasu."
Song Yi feels that reporters are all very cunning. Any random question they ask is like a trap for you. If you answer carelessly, you might end up on the headlines.
If Kim Tae-hee answers that she prefers to drink Nongshim water, the reporter can write a report with the title "Samdasoo spokesperson prefers Nongshim water".
If Kim Tae Hee answered that she didn't like Nongshim water, the reporter could write a report with the title "Samdasu spokesperson doesn't like Nongshim water" and imply that Kim Tae Hee was hypocritical. If you don't like Nongshim water, why was Nongshim water placed in the dormitory? Kim Tae Hee's answer was flawless and the reporter couldn't find fault with it.
Later, the reporter asked a few tricky questions, and Kim Tae-hee almost fell for them. Song Yi took the initiative to focus the reporters' firepower on him, and resolved them one by one. The funniest thing was that a female reporter actually asked Song Yi if he had a girlfriend, and if he was so handsome, and whether he planned to debut as a male star.
After the press conference, Song Yi hosted Kim Hak-jung and Kim Tae-hee for dinner. Song Yi chose Arake Japanese restaurant on the second floor of the Shilla Hotel in the city center.
Shilla Hotel is owned by Chen Fuzhen, the daughter of Samsung Group Chairman Chen Jianxi. If we talk about family relationship, Chen Fuzhen should call Chen Jaechan cousin.
As the eldest daughter of a chaebol chairman, Chen Fuzhen married her personal bodyguard a few years ago. As a result, Chen Jianxi had a gloomy face when he attended his daughter's wedding.
Jin Xuezheng drank Asahi draft beer while chatting with Jin Taixi, "Ms. Taixi, after today's press conference, you finally understand how cunning Mr. Song is, right?"
Kim Tae Hee smiled but said nothing. She didn't understand why Song Yi insisted that she terminate her contract with Shinhan Media. After she terminated the contract, Song Yi helped her get the endorsement contract of Samdasu, and the contract amount became 30 million won.
Kim Tae-hee still remembers Song Yi's explanation at the time: "Tae-hee is troubled by the fact that your photos have become popular on the Internet, so I hope to help you get a higher contract to make up for your losses."
Kim Tae Hee knows that Kim Hak Jung's comment that Song Yi is cunning is actually a compliment. In the business world, only the smart ones can survive to the end.
"When I first met Song Yi, he was just the head of Shinhan's planning team. At that time, Song Yi went to Jeju Island and almost lived there permanently. He came to our company every day just to encourage us to let Shinhan represent the advertising of Samdasu. It was simply a modern version of the three visits to the thatched cottage."
"Later, Song Yi's sincerity touched me, mainly because the planning proposal he put forward was very attractive. Not long after, Team Leader Song became Director Song, and Director Song has now become Managing Director Song. Maybe next time we meet, I should call you President Song?" Jin Xuezheng joked with Song Yi.
Jin Xuezheng has met Chen Zaican, and he knows that it will be difficult for Chen Zaican to keep Song Yi. Song Yi's performance at today's press conference was impeccable, and he is simply a model of corporate crisis public relations. I believe that it won't be long before large advertising companies such as First Planning and LG Advertising will extend an olive branch to Song Yi, with an annual salary of over 100 million won, and project bonuses are not included...
There is another chapter in the afternoon, see you later.
(End of this chapter)