Song Yi agreed to participate in this year's West Lake Sword Contest with Teacher Ma, and Xiao Ma also agreed. Ding Sanshi didn't want to join in the fun, but since Song Yi decided to go, he agreed to fly to Hangzhou again.

"In fact, in my opinion, it's better to have a party on my yacht than to have a sword fight on West Lake. Then we can experience sea fishing, snorkeling, motorboating and eat the most authentic seafood. This is what it means to enjoy life," said Song Yi.

Ding Sanshi heard that Song Yi bought a private yacht and asked about the details of the Xinya. When he had money, he also wanted to buy one. When he heard that Song Yi spent 20 million euros to buy a 140-foot luxury yacht, he could only sigh sourly that Song Yi was really rich.

Since the topic of yachts came up, Zhang Chaoyang, who was listening, immediately became interested. Zhang Chaoyang was a true man and did not hide it. "Mr. Song, I have experienced yachts a lot, but the models on yachts nowadays are all mediocre. Next time, can you organize a party for Yanjing Internet Company and invite the artists signed by your company, such as Jun Ji-hyun and Song Hye-kyo, so that the level of the party will be raised immediately."

The headquarters of the three major portal websites, Sina, NetEase and Sohu, are all in Yanjing. Ding Sanshi founded NetEase in Pengcheng in 1997, and after NetEase went public, he moved the company's headquarters to Yanjing Shuimu Science and Technology Park.

These three major portals currently do not conflict with Xinya Network's business. Although NetEase plans to develop games this year, Ding Sanshi will not be so foolish as to say it out loud.

Soon after Xinya Advertising was established, Song Yi had dealt with Internet companies in Beijing, such as Baidu, Sohu, NetEase and Sina. Xinya Advertising had placed ads for Internet companies on Baidu and the three major portals, but the scale of the business was not large.

After the launch of "Legend of Mir 2", this game has been advertised a lot on Baidu and the three major portals. Song Yi actually admires Zhang Chaoyang very much. He has played everything in his life. Although the scale of his company is much smaller than that of the two Ma brothers, he lives a much more carefree life than Mr. Ma.

In fact, for the top rich people, your net worth of 10 billion is almost the same as your net worth of 100 billion, and when the company becomes big, it may not be yours, so you might as well eat and have fun. In the same meeting, Xiao Ma Ge was concentrating on taking notes, while Zhang Chaoyang was sleeping next to him.

Of course, Song Yi actually lives a more carefree life than Zhang Chaoyang. He focuses his career on South Korea and enters the mainland market more as an investor. Even the Wangjing real estate project of Xinya Real Estate at least has a foreign investment identity.

Let's put it this way, as long as Song Yi is not abandoned by his friends in Korea, he can still live a very carefree life. Even if Song Yi's career in Korea is uprooted, as long as he has the shares of Penguin, he can still retire early and live a life of luxury.

Facing Zhang Chaoyang's proposal, Song Yi immediately rejected it. "I never let the artists under my company accompany me for drinking. Mr. Zhang, haven't you been very close to the Peacock Princess recently? These Korean stars are not as beautiful as our Chinese women. Their faces are full of technology and hard work. Mr. Zhang, you might as well date a Japanese girl. It would be a glory for the country."

When Zhang Chaoyang heard Song Yi say this, he thought it made sense, but then he remembered that Song Yi's girlfriend, Jin Tae-hee, was also Korean. He suddenly realized that Song Yi just wanted to eat alone! Ugh, what a piece of shit! Song Yi, who had just returned to Seoul, sneezed, and Jin Tae-hee asked her boyfriend with concern: "The temperature has been low these days, did you catch a cold after returning to Yanjing?"

Song Yi asked his girlfriend: "Hasn't your school started yet? How come you still have time to pick me up at the airport? Is Xiyuan busy today?"

When Kim Tae Hee heard Song Yi calling her sister by her name, she felt strange. Song Yi used to call her sister or sister Xiyuan. When did he start calling her sister by her name? She found that Kim Xiyuan's way of addressing Song Yi had also changed. She used to call Song Yi by his name, but now she basically calls him president. Kim Tae Hee asked her sister not to be so distant, but Kim Xiyuan said that there should be respect for elders and juniors whether in the company or at home.

"If I call Song Yi by his name or OPPA in the company, others might think that I got promoted through nepotism, which would not be conducive to building Chairman Song's prestige." Kim Hee-won's words made sense.

However, Kim Tae-hee still feels that the relationship between her sister Kim Hee-won and Song Yi has undergone unknown changes, and she dare not explore the truth of the matter now. Although she needs the help of her sister to fight against the alliance between Jun Ji-hyun and Song Hye-kyo, she does not want her sister Kim Hee-won to become a member of Song Yi's harem.

Jin Taixi came back to her senses, "Oh, my sister is having an interview at the company today, so she doesn't have time to pick you up. It just so happens that I don't have classes in the afternoon, so I came to pick you up. OPPA, didn't you say you still have a lot of things to do in Puhai City? Why did you come back early?"

Song Yi smiled, "Silly boy, isn't your birthday coming soon? How could I forget such an important thing? I'll go to Puhai after I celebrate your birthday." Song Yi felt that it was increasingly necessary to buy a private jet. For him, business trips had become commonplace.

Gulfstream Aerospace will launch the Gulfstream G550 business jet next year, which is the first ultra-long-range business jet in human history to fly directly from New York to Tokyo. The aircraft has a range of 11,686 kilometers and can carry 18 passengers. It is the luxury business jet with the longest range, best performance, most spacious cabin and best comfort.

The G550's cabin area is 47.3 square meters, and the cabin can be transformed into a private bedroom. After the aircraft is delivered, Song Yi decided to take Kim Tae Hee to travel around Europe. He made sure Kim Tae Hee knew what it meant to travel 3,000 miles a day.

Kim Tae Hee didn't know what her boyfriend was thinking, and put aside the sadness in her heart. She smiled and said, "OPPA, it's okay if you don't come back to celebrate my birthday with me, as long as you remember to buy me a gift. I can celebrate it with my sister."

Women's mouths are also deceiving, and the more beautiful a woman is, the more likely she is to lie. If Song Yi really doesn't come back to accompany his girlfriend on her birthday, Kim Tae Hee will appear to be indifferent and not mind at all. But maybe one day Kim Tae Hee will not let Song Yi go to bed because he didn't use the designated shower gel when taking a bath.

Song Yi asked, "By the way, who is Xiyuan interviewing today?" As the executive director of New Asia Media, the person she is interviewing is at least a core executive position in a subsidiary.

"MegaBox Cinemas' Executive Director Kim Woo-taek, I heard that you valued him very much last year and wanted to poach him. I have been in touch with Kim Woo-taek through a headhunting company. Now that Kim Woo-taek's contract with MegaBox Cinemas has expired, he also wants to join a film company. So I asked him to come to the company to talk." Kim Tae-hee said.

When Song Yi heard Jin Youze's name, he said to Jin Taixi: "Since Jin Youze is here, we won't go home. Let's go to the company first. We must keep Jin Youze here today."

The listing of Shinhan Media has entered the final stage. If nothing unexpected happens, Shinhan Media will be officially listed on the Korean main board KOSPI next month.

After Shinhan Media successfully goes public, Shin Asia will immediately start its backdoor listing plan. In March, Shin Asia Media established a new subsidiary, Shin Asia Brokerage, with Kim Tae Hee as the president of Shin Asia Brokerage.

Directors, screenwriters, artists and composers signed by New Asia Agency and New Asia Media have all re-signed contracts. As soon as New Asia Agency was established, director Guo Zairong announced that he would join New Asia Agency.

Currently, Kim Hee-won is the executive director of Shin-Asia Media, the president of Shin-Asia Agency, and the president of Shin-Asia Pictures. She is too busy to handle all the responsibilities. If Kim Woo-taek succeeds Kim Hee-won as the new president of Shin-Asia Pictures, not only will Kim Hee-won's workload be much lighter, but it will also be easier for Song Yi to sort out the equity relationship of the Shin-Asia system.

Song Yi called Jin Xiyuan and asked her to keep Jin Youze. Song Yi planned to have a face-to-face meeting with Jin Youze.

After Kim Hee-won hung up the phone, she said to Kim Woo-taek, "Mr. Kim, I'm so sorry. Our president just returned to Seoul today. When he heard that you were coming to the company for an interview, he asked me to entertain you. He will be at the company soon and wants to talk to you face to face."

Jin Youze met Song Yi last year, and Song Yi invited Jin Youze to join New Asia Pictures at that time. However, Jin Youze declined Song Yi's invitation because his contract with MegaBox Cinemas had not expired.

He witnessed the entire promotion and marketing plan of "My Naughty Girlfriend". When he learned that the plan was entirely from Song Yi's hands, he highly recognized Song Yi's film planning ability.

For Jin Youze, if he chooses to change jobs, salary is no longer his first consideration. He pays more attention to whether the company can give him a space to display his personal talents in the future.

In fact, MegaBox Cinemas was still reluctant to lose Jin Youze, so it offered him a salary increase + equity incentive plan, but Jin Youze still did not renew his contract.

Kim Woo-taek hopes that MegaBox Cinemas can get involved in the film production industry, just like ShowBox Cinemas. ShowBox announced in 2002 that it would invest in a youth comedy called "Sex is Zero". "Sex is Zero" was directed by Yoon Je-kyun and starred by Im Chang-jung, Ha Ji-won and Jung Min.

MegaBox Cinemas is a joint venture between Orion Group and AMC Cinemas, and ShowBox itself is a subsidiary of Orion Group. If MegaBox is a godson, then ShowBox is the biological son.

So how could the Orion Group, the major shareholder of MegaBox, support MegaBox to get involved in the film production industry to steal the job of its own son ShowBox? MegaBox Cinema naturally rejected Kim Woo-taek's proposal.

When Song Yi returned to the New Asia Building, Jin Xiyuan was taking Jin Youze to visit New Asia Pictures. Jin Youze was surprised to see several Steadicam cameras in the equipment room. "New Asia Pictures can only shoot two movies a year at most. Is it necessary to buy so many professional equipment?"

For most small and medium-sized films, they usually choose to rent venues and equipment to shoot a movie, and even the crew teams are rented from other film companies.

Although New Asia Pictures made 20 billion won from the movie "My Naughty Girlfriend", it seems a lot, but buying a set of Steadicam equipment costs 200 million won! Everyone knows that it is more cost-effective to buy equipment by yourself than to rent it. The question is whether New Asia Pictures can produce enough movies and TV series in the future to ensure that the company's initial investment can be recovered.

At this time, the management staff of New Asia Pictures noticed Song Yi's arrival. They stood in a row and bowed to Song Yi and greeted him: "Hello, President."

Jin Youze was wearing a black suit and red tie today. He stood next to Jin Xiyuan, feeling a little uneasy, not knowing whether he should greet Song Yi with the employees of New Asia Pictures.

Song Yi saw Jin Youze's embarrassment and said to him, "CEO Jin is right. New Asia Pictures will only produce two movies this year, but New Asia Pictures will not always produce only two movies. New Asia Pictures' future goal is to become a world-class film company. In the future, New Asia Pictures will have one to two movies released in theaters every month on average."

If they release one or two movies a month, then New Asia Pictures will release 16 to 24 movies a year. Hollywood movie giant Disney Pictures can only release so many movies a year at most. The question is, can New Asia Pictures really do that? Kim Woo-taek founded NEW Films in 2008. In 2010, NEW's market share in the Korean film market reached 8.3%. Later, the market share increased year by year. In 2013, NEW surpassed CJ Entertainment to become the film company with the highest share of the Korean local box office. There is no doubt about Kim Woo-taek's personal ability.

South Korea has a population of only 50 million, and the potential of the local box office market is not high. However, Song Yi still values ​​the Korean film market because of the Korean film rating system.

Although the mainland box office is rising steadily, the mainland film industry has actually fallen behind Korean films. The main reason is that Korean films are more daring. From "Memories of Murder" to "The Crucible", from "Hope" to "Parasite", Korean films can make good films that expose the dark reality, but they cannot change the current social situation.

The release of "My Naughty Girlfriend" in mainland China is the first step in the attempt. Song Yi's main goal is to facilitate the early release of Sino-Korean co-productions and let them enjoy the same treatment as domestic films in mainland China.

In the past, the Sino-Korean co-productions were all exquisite garbage, such as "So I Married an Anti-Fan" and "The Bounty Hunter". Hot money from the mainland + Korean idol culture = brainless face-selling movies that quickly make money.

The mainland's huge potential film market and South Korea's idol training, combined with the interests of the public, have given birth to freak movies like "Black Fan" and "Hunter".

Can you imagine that the same director, Jang Cheol-soo, can make "The Kim Bok-nam Murder Case" with a Douban score of 8.7 in South Korea, and "The Honeymoon Hotel Murder Case" with a score of 3.7 in mainland China?

When Korean directors, screenwriters or producers enter the mainland film market, they find that the money is too easy to make. Korean actors' salaries account for 20%-30% of the film, while mainland actors' salaries account for 50% or even more. In order to get more money, mainland actors often take on multiple roles. They often take on the roles of director, screenwriter, and producer. The most exaggerated one is that one actor played 21 roles. Song Yi thinks that you can make a movie by yourself, so why do you need the help of others?

So when Korean filmmakers came to the mainland, the three-month shooting time was compressed into one month, and they didn't need to understand China, and they could solve the problem with routines. So everyone can see these weird movies that lack sincerity and are full of routines. In this comparison, "20 Again" starring Lu Han is already a rare passing line movie among Sino-Korean co-productions.

Song Yi later thought about it and concluded that the reason why Korean filmmakers were making a lot of money in the mainland and making one bad movie after another was probably because they just wanted to make a quick buck and run away, and they were also full of arrogance towards mainland moviegoers.

Now that Song Yi is in charge, it is no longer realistic for Korean filmmakers to go to the mainland to make money. For future Sino-Korean co-productions, "My Naughty Girlfriend" will serve as a reference standard.

In the past, Korean directors and screenwriters acted recklessly in the mainland market, thinking that mainland film companies could not control them. If they still treat Sino-Korean co-productions with this idea, then I'm sorry, you can just wait for the Korean film industry to ban you!

The exchange between the Chinese and Korean film industries is a two-way process, and Song Yi's investment in Ning Hao's "Incense" is also a beneficial attempt. In Korean cinemas, in addition to commercial blockbusters, Korean art films also have a considerable market.

Mainland films such as "Suzhou River", "Lan Yu", "Incense", "Green Grassland" and "Blind Well" can be shown in Korean art theaters. However, to achieve this, New Asia Films still needs to have its own theaters.

Kim Woo-taek was previously the executive director of MegaBox Cinemas. If Shin-Asia wants to build its own cinema chain, he is indeed a suitable candidate.

Song Yi took Jin Youze to visit New Asia Films and then went to the office upstairs. Song Yi conducted a final interview with Jin Youze, and Jin Xiyuan took notes.

When Kim Woo-taek heard that Shin-Asia was going to build its own cinema chain, he was a little worried. "Chairman, if we build a small or medium-sized cinema by ourselves, it will cost at least 600 million won to 1 billion won. According to your plan, Shin-Asia Cinema Chain needs to open about 100 cinemas across the country to cover major cities across the country. This does not include boutique cinemas like the MegaBox Cinema in COEX Shopping Center. This is not a small amount of money."

In fact, MegaBox Cinemas has been building cinemas in major cities across South Korea since this year, and eventually established 87 small and medium-sized cinemas, not including large cinemas like the MegaBox in COEX Shopping Center.

Girls' Generation's Kim Taeyeon wrote the lyrics for her new song in 2012. The 30-second advertisement for this new song was aired in 87 MegaBox cinemas in South Korea and played continuously for a month. For a Korean singer, this is a very impressive advertisement.

Song Yi remembers that CJ Group opened its first CGV cinema in Puhai City at the end of 2006. CGV is also a professional cinema chain and high-end cinema brand under the CJ Group.

At present, CGV Cinemas has not yet entered the mainland market, and MegaBox Cinemas has not developed into the largest cinema chain in South Korea.

Moreover, the mainland film market has only officially implemented the cinema chain system this year, and the largest cinema chain in the mainland, Wanda Cinema Line, was not officially established until 2005. Song Yi is determined to get ahead of Wanda Cinema Line and CGV and lay out the mainland cinema chain in advance.

Song Yi made up his mind, "It doesn't matter. Money is not a problem. I will find a way. The key is to choose a good location. In addition to the Korean market, I also plan to build theaters in mainland China."

When Jin Youze and Jin Xiyuan heard Song Yi say this, they were also attracted by Song Yi's grand plan. Jin Xiyuan knew a little bit of the inside story. If Xinya Media successfully went public through a backdoor listing, at least Xinya would have no problem with the funds to build its own cinema chain.

Song Yi thought further. In addition to raising funds from the stock market through backdoor listing, he also wanted to make a fortune from the World Cup. It was with the support of FIFA President Blatter that Zhou Mengzhun dared to manipulate the Japan-Korea World Cup and ensure that the South Korean team advanced to the semi-finals.

Later, during the semi-finals, the German team was not happy and threatened FIFA in advance that the semi-finals must be fair and just, otherwise the German team would go on strike in advance. With Beckbauer's support, Blatter and Zhou Mengzhun had no choice but to give in.

Zhou Mengzhun originally wanted to send the South Korean team to the finals. If the South Korean men's football team won the World Cup runner-up or even won the championship, then the Koreans who won the spiritual victory might really send Zhou Mengzhun to the South Korean presidency.

"In 2002 and 2003, we focused on the Korean market. Starting from 2004, we will focus on the mainland market. We want to screen more Korean films in Xinya's own theaters. Now we must first give Xinya's theaters a high-end, grand, upscale and catchy name!" said Song Yi.

Are there any book friends who can give the New Asia Cinema a catchy name? Even a ready-made one is fine!

(End of this chapter)