Chapter 131 inschool’s Japan promotion plan!



Song Yuxi recommended the documentary on the inschool homepage, "Hello, I am Song Yuxi. Thank you Director Min Bingtian for making such an excellent documentary. For young people who have just entered the society, I hope this documentary can inspire you to overcome obstacles and keep making progress."

In addition to the documentary, Song Woo-seok also uploaded a calligraphy piece he wrote on the inschool homepage, which read "Hardships and difficulties will lead to success" in Chinese.

Professor Kim Nam-do of Seoul National University explained the meaning of the calligraphy on a KBS program, "The phrase 'hardships and difficulties will make you successful' comes from the Western Inscription by Zhang Zai, a philosopher of the Northern Song Dynasty. It means that to achieve great things, one must go through hardships and difficulties. This phrase is also a true reflection of Councillor Song Woo-seok's personal struggle."

Kim Nam-do also took the KBS viewers to watch the documentary again. In 1963, Song Woo-seok was admitted to Busan Commercial High School as a scholarship student. He went to school during the day and worked in a company at night, and lived on instant noodles every day.

After returning to his hometown, Song Yuxi took the judicial examination seven times in a row and finally appeared on the list of 60 qualified people. Song Yuxi later participated in the wave of democratization in South Korea in the 1980s as a civil rights lawyer.

The documentary also records the famous scene where Song Woo-seok questioned Hyundai Group President Zhou Zhengyong, Ahn Hyun-tae and Jang Se-dong at the hearing of the "Special Committee for the Investigation of Improper Events of the Fifth Republic".

Song Woo-seok's campaign speech in Incheon was recorded in its entirety, and he directly responded to the question of his wife Jeon Sook-ryong's father being a communist. In his speech, Song Woo-seok did not hesitate to declare war on the right-wing media Chosun Ilbo and Dong-a Ilbo, expressing his uncompromising political stance.

The documentary also records Song Woo-seok's visit to Dongdaemun Market before the New Year. Song Woo-seok chatted with Seoul citizens in the market and asked them whether their children had bought houses in Seoul.

Park Min-jeong, the owner of Xinyi Pet Shop, also appears in the documentary, and there is a clip of an interview with her.

Park Min-jeong said: "I don't understand politics and I don't know other members of the National Assembly. I heard that Cheonggyecheon will be renovated and the Dongdaemun Pet Market near Cheonggyecheon will be demolished."

"This pet store is the livelihood of our family. If our store is demolished, my husband and I will have nowhere to go. It was Councillor Song Yuxi who protected our rights for the merchants in our pet market, and the real estate developer agreed to the reconstruction plan of rebuilding on the original site."

"My son died in the Bulim incident. If he were alive today, we as parents would probably have a headache over the soaring housing prices in Seoul. Councilman Song Woo-seok said, 'Let young people live in their own houses,' and I am willing to believe him. Just like he defended my son's innocence 20 years ago." Park Min-jeong's eyes were firm.

At the end of the documentary, Song Yuxi sat behind his desk and said to the camera: "Hello everyone, I am Song Yuxi, thank you for liking the stories I share. I was born in a peasant family and have experienced the ups and downs of life. I came from the masses and will eventually return to the masses. I only hope that I can devote my limited time to the great cause of serving 50 million citizens! I am Song Yuxi, please use your votes to supervise me!"

The documentary "Hello, I'm Song Woo Seok" became an instant hit, and even Park Min-jeong from the Xinyi Pet Shop became a celebrity shop owner in Dongdaemun Market. Many media outlets tried to interview her, but she rejected the reporters' attempts to dig deeper into her son's tragic experience.

Park Min-jeong's original words were, "We must learn to look forward and not dwell on the pain of the past. The dead cannot be resurrected, and losing a child in middle age is certainly a great tragedy in life, but we cannot punish ourselves for the mistakes of others and carry a heavy psychological burden on ourselves."

Song Suying finished watching the entire documentary. She asked Song Yi, "Are you arranging for Park Minzhen to appear abroad to test the attitudes of certain people? At least after my father saw Park Minzhen's interview, his expression was very solemn. He locked himself in the study and did not come out for a long time."

Song Yi's attitude was very relaxed. "I hope Sister Suying can tell your father that Quan Zhanfa is Quan Zhanfa and Song Shangong is Song Shangong. The two cannot be confused. Merits are merits, faults are faults, and merits and faults cannot offset each other. I hope he can make up his mind to draw a clear line with Quan Zhanfa and cut ties with him. After all, if Quan Zhanfa dies, he will definitely not be able to enter Xianzhongyuan."

Song Suying is the daughter of the former president, so she certainly knows the lethality of the documentary that Song Yi made for Song Yuxi. Almost two-fifths of young people in South Korea have watched this documentary, and the party primaries for Song Yuxi and Han Jinli in the Seoul metropolitan area can be said to have ended before they even began.

I heard that Song Yi tailored a set of "electronic political theory" for Song Yuxi. The so-called electronic political theory is a campaign strategy that uses Internet media to exchange information on message boards or news groups on the Internet to help candidates win the election.

Now conservatives are gradually realizing the importance of Internet media, and Yahoo Korea, Naver and Daum have also reported a lot more about Grand National Party candidate Lee Chang-hui.

Song Suying recalled that Song Yi joked with her last year, "You won't know whether your kung fu is good until you try it." Who would have thought that such a young man who eats both meat and vegetables has now become the behind-the-scenes manipulator of South Korea's presidential election.

Now conservative lawmakers have noticed that InSchool's founder Song Yi has participated in Song Woo-seok's campaign, but they are not sure how much weight Song Yi plays in Song Woo-seok's campaign team.

There are currently two opinions about the relationship between Song Yi and Song Yuxi.

The first one is that Song Yi is actually the white glove of the bigwigs of the New Millennium Democratic Party. Song Yi only holds a small number of shares in the New Asia Group, and the rest are held on behalf of others. Even Song Hye Kyo and Jun Ji-hyun are lovers kept by the bigwigs.

The second is that Song Yi had high hopes for Song Woo-seok and he facilitated the cooperation between Song Woo-seok and Hyundai Family. Shin Asia Group is also the biggest sponsor behind Song Woo-seok. Song Yi is going to bring Song Woo-seok into the Blue House. In return, Song Woo-seok will help Shin Asia Group become one of the top 20 financial groups in South Korea.

Song Yi also noticed these rumors, and they were very convincing. The second rumor was clearly intended to sow discord between Song Yuxi and Song Yi.

Assuming that Shin Asia Group becomes one of the top 20 conglomerates in South Korea during Song Woo-seok's tenure, it will be difficult to get rid of the suspicion of collusion between officials and businessmen between Shin Asia Group and Song Woo-seok.

Song Yi was still thinking about snatching the controlling stake of Korea Exchange Bank from Longxing Fund next year. This rumor undoubtedly made it more difficult for Song Yi to acquire Korea Exchange Bank. If the transaction price was too low, Song Yuxi would be suspected of selling state-owned assets at a low price, and the New Asia Group might have to raise more funds to complete the acquisition.

Modern family members have different opinions on the documentary "Hello, I'm Song Woo-seok".

Zhou Mengjiu felt that the documentary was suspected of smearing Zhou Zhengyong, and he was immediately unhappy. Song Yi had just attended the memorial service for Zhou Zhengyong's first anniversary of his death in March as a relative, and in April, Inschool launched the documentary "Hello, I'm Song Woo-seok".

Zhou Mengzhun was more subtle. "Since this documentary involves the content of my father, you can ask us to check it before it goes online. My father is not the same as Ahn Hyun-tae and Jang Se-dong. My father had to do something against his will under the coercion of Quan Zhanfa."

Zheng Enxuan felt that Song Yi's approach was not wrong. If Song Yi had deliberately deleted the footage of Zhou Zhengyong attending the hearing in the documentary, it would have left room for criticism. How could Chairman Zhou Zhengyong's great achievements be discredited by a certain historical footage in a documentary?

Zhou Mengjiu knew that Zheng Enxuan and Song Yi had such a good relationship that they were almost like wearing the same pants. Now that Zheng Enxuan supported Song Yi, he didn't know what to say.

Hyundai Motor and Yanjing Motor are discussing the establishment of a joint venture brand Yanjing Hyundai, which is also the first joint venture project outside China in the field of automobile production after China joined the WTO. If Zhou Mengjiu wants to achieve the Yanjing Hyundai joint venture project, he will have to rely on Song Yi's influence in Yanjing.

Although Hyundai entered the Chinese market earlier, the influence of the New Asia Group in the Yanjing market is significantly greater than that of Hyundai. New Asia Real Estate invested 4 billion yuan in Yanjing to build Wangjing Center, New Asia Network represented "Legend of Mir 2", and New Asia Advertising is also a well-known advertising company in Yanjing.

From the outside world's perspective, both Eshan Group and New Asia Group are affiliated companies of Hyundai Group. The factory leaders of Yanjing Automobile often praised Song Yi in front of Zhou Mengjiu, saying that Song Yi is young and promising, and that Song Yi is worthy of being the most outstanding third-generation descendant of the Hyundai family. Zhou Yixuan, who accompanied Zhou Mengjiu to the meeting, looked very unhappy.

On April 12, the number of inschool users officially exceeded 10 million! Song Yi held a celebration party for the inschool team at the New Asia Building.

The inschool project also changed its leader, Jeon Ju-ho, who holds a master's degree in business administration from Yonsei University. Jeon Ju-ho was previously the operations leader of CYworld's "Mini Nest" project.

The last time Song Yi returned to China to sign the "China Internet Self-Discipline Convention", Penguin Pony Ma said that he liked CYworld's "mini nest" very much.

Song Yi fully believed in Xiao Ma Ge's intuition in the social field. Since Xiao Ma Ge said that CYworld's "Mini Nest" was desirable, Song Yi noticed the talent of Quan Zhouhao and directly waved money to poach him.

Jeon Ju-ho didn't want to leave CYworld at first, after all, CYworld (Cyworld) is also a subsidiary of SK Telecom, but Song Yi gave him too much.

Song Yi's way of recruiting people was simple and crude. As long as Jeon Joo-ho worked at inschool for five years, New Asia Network would reward Jeon Joo-ho with an apartment in Gangnam District.

Although Jeon Ju-ho is the operations manager of CYworld, he still rents a house in Seoul. Inschool is the No. 1 social networking site in Korea, while CYworld has only just broken through 2 million users. As an Internet practitioner, Jeon Ju-ho is well aware of the oligopoly effect of Internet products, and Internet companies are "winner takes all".

SK Telecom is still in the cooperation period with inschool, and they don't think highly of Jeon Ju-ho. In their opinion, there are a lot of management talents like Jeon Ju-ho, so they didn't retain Jeon Ju-ho. However, the management of CYworld probably never dreamed that they sent away the future CEO of Cyworld. Song Yi found that Jeon Ju-ho was very insightful in dealing with the cooperation project between inschool and SM Entertainment.

Jeon Ju-ho clearly pointed out that if SM Entertainment sends Boa to enter the RB market, inschool can also form a RB team, and inschool can also become the title sponsor of Boa's RB concert.

He cited the example of Fin.KL's "Samsung YEPP-FIN.KL" concert held at the Yanjing Workers' Stadium in September last year, saying that Boa could also hold the "New Asia inschool-Boa" concert in Tokyo.

Inschool's promotion model in RB is different from that in South Korea. It can use TV dramas, animations, comics and games to complete the promotion.

Song Yi found that Quan Zhouhao was indeed capable, and their ideas coincided. This was indeed Song Yi's plan.

If inschool's first target in the Korean market was the elite group with higher education, then inschool's first target in the Japanese market would be the huge number of movie and TV fans, anime fans, and game fans.

Song Hye Kyo and Bae Yong Joon have joined the crew and started filming the TV series "Winter Sonata". "Winter Sonata" is the second part of the KBS TV series "Autumn in My Heart" and "Autumn in My Heart" is the first part. The director is still Yoon Seok-ho.

Song Yi helped KBS TV station introduce "Autumn in My Heart" to Mango Channel for broadcast. New Asia Media and KBS jointly produced "Winter Sonata", so Song Yi naturally had more say.

In fact, Choi Ji-woo had her eyes on the role of the heroine Weizhen in "Winter Sonata". In order to get this role, she got Song Yi's contact information through director Yoon Seok-ho. Choi Ji-woo hinted that she could go to Song Yi's residence to date him. She knows more tricks than Song Hye-kyo, and everyone who has used it says it's good.

However, Song Yi knew that Choi Ji-woo was a social queen and didn't want to have any scandals with her, which would be a bit of a downgrade. After Jung Seok-tak and Jun Ji-hyun broke up, some media saw Choi Ji-woo walking out of Jung Seok-tak's apartment in the middle of the night, and she was also unclear about MBC President Lee. Song Yi didn't want to be in the same boat with them, so he decisively rejected Choi Ji-woo's advances.

Song Yi wanted to insert inschool ads in "Winter Sonata", and screenwriter Oh Soo Hyun designed scenes where the male and female protagonists often use inschool in their daily lives. Because the heroine Jung Weizhen (Song Hye Kyo) works in an architectural design and engineering company, it is normal for her to communicate with the client Lee Min Hyung (Bae Yong Joon) through inschool.

In addition to the TV series, Song Yi instructed the inschool team to develop a web game called "Happy Farm".

This is a social web game centered on planting. Inschool users can play the role of a farmer, cultivating land and planting vegetables and fruits in their own farms.

Inschool users need to weed, remove pests, water and fertilize to help crops grow. Of course, you can also weed, remove pests, water and fertilize your friends' crops, and most importantly, you can steal your friends' ripe fruits.

Yes, that's right, "Happy Farm" is the famous vegetable stealing game in the future. Although this game is simple and easy to play, it can be popular for a while, and the most important thing is the vegetable stealing gameplay in "Happy Farm".

Song Yi remembered that in order to steal vegetables from his penguin friend, he even set an alarm in the middle of the night to harvest the fruits from his penguin friend's farm.

Xinya Network's "Happy Farm" was developed for Japanese people, and Song Yi will also upgrade the subsequent gameplay.

For example, after you start farming, you can upgrade the farm into a ranch, where you can raise pigs, cows, sheep, chickens, ducks, geese, etc.

With crops and livestock, you can further upgrade the ranch into a restaurant and sell food. For example, the cows you raise may not be ordinary cows, but the famous Kobe cows that can produce Kobe beef.

There are two rankings for Happy Farm users, one is the ranking among inschool friends, and the other is the ranking among inschool’s RB users.

After inschool has established itself in the RB market, the developers of Happy Farm will give a huge bonus to the RB game user who ranks first in the annual ranking, such as funding him 20 million yen (about 200,000 US dollars) to open a Happy Farm co-branded restaurant.

Of course, the top 10 players in each RB city can also receive prizes of varying degrees, such as cash shopping vouchers, Boa concert tickets, carrot plush toys in Happy Farm, and so on.

"Winter Sonata" and "Happy Farm" are the two killer weapons that Song Yi uses to promote inschool in the RB market. Song Yi is also planning to embed inschool into the RB anime "Detective Conan".

For example, inschool and Gosho Aoyama can work together to launch a "Social Network Murder Case", which can refer to the Korean Nth Room case. Criminals use the social network inschool to commit remote crimes. However, such a design may cause the RB public to resist the use of inschool. Perhaps it would be more reasonable to promote inschool in "Crayon Shin-chan"? After all, Nohara Hiroshi is an office worker with a 30-year mortgage, and it is closer to the plot that he secretly logs into inschool to look at photos of beautiful classmates while at work. Of course, the specific soft promotion of inschool in RB animation remains to be considered.

The population of RB is 127 million. InSchool's development prospects in RB are undoubtedly broader than those in Korea. Inshcool must occupy the RB market before Facebook comes out.

The problem now is that if inschool wants to enter the RB market, it will have to pass the SoftBank test.

Yahoo Japan ranks first in the industry in search engines and portal websites. Yahoo Japan was founded by Masayoshi Son. In 1996, Son invested 72 million US dollars to establish Yahoo Japan together with Yahoo, of which Son held 51% and Yahoo held 35%. It was precisely because of the close cooperation between Yahoo and Softbank that Yahoo was able to invest 1 billion US dollars in Alibaba in 2004 and acquire 40% of Alibaba's equity.

Now that SoftBank is at its peak, InSchool wants to make a breakthrough in the RB Internet market, unless Masayoshi Son does not interfere.

Song Yi is still thinking about investing in Alibaba, and he doesn't want to have a falling out with Masayoshi Son in advance. How about asking Mr. Ma to be an introducer and visit Masayoshi Son in RB in advance? (End of this chapter)


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