Chapter 133 New Korea Media Goes Public



Lee Soo Man was standing in front of the French window of his Cheongdam-dong apartment admiring the bright night view of Cheongdam-dong. After Shinya bought 3% of SM Entertainment shares from him, he bought this 196.42 square meter luxury apartment in Cheongdam-dong.

The S Apartment where he lives is currently the most expensive apartment in Seoul. Actresses Han Chae-young and Choi Ji-woo both own properties here, so this apartment is also known as the "luxury apartment for actresses."

On the day Lee Soo-man moved into the apartment, he met Choi Ji-woo in the elevator. He wanted to say hello to Choi Ji-woo and get to know her, but Choi Ji-woo was very cold throughout.

When Lee Soo-man heard that Song Yi introduced Kim Hyo-yeon to Esan Hospital for plastic surgery and was willing to provide the hospital with Song Hye-kyo's facial data, he found it a little unusual, "Yingjun, could it be that Kim Hyo-yeon got in touch with Song Yi from somewhere, so Song Yi is willing to help her?" After more than ten years of hard work in the business world, Lee Soo-man never believed in good things that fall from the sky.

Zhuo Yingjun hesitated, "This is the second time President Song has come to the SM building. He has never seen Kim Hyo-yeon before. Besides, Kim Hyo-yeon has no money and no looks. What can President Song like about her?"

Lee Soo Man smiled. He knew that he was suspicious. What he said was true. Kim Hyo Yeon didn't have any conditions to impress Song Yi. If Kim Hyo Yeon knew a big shot like Song Yi before, she wouldn't be stupid enough to hide it from the company.

Zhuo Yingjun said: "President, Chairman Song was not interested in Kim Hyo-yeon's plastic surgery. But when he heard that our company was going to use Song Hye-kyo as Kim Hyo-yeon's plastic surgery template, he suggested that we change to another plastic surgery hospital. Maybe he just values ​​Kim Hyo-yeon's title of 'Little Song Hye-kyo'?"

Lee Soo Man thought to himself, is it really because he loves his wife so much? From this perspective, Song Yi really cares about Seo Ju Hyun, and even Seo Ju Hyun's teammates Song Yi is willing to take care of her.

"Okay, I got it. I will contact Song Yi and thank him. I will arrange the surgery according to his suggestions."

"Yingjun, although Seo Ju-hyun is a trainee of SM Entertainment, her primary task is still to study. You keep an eye on those guys in the boy band and tell them to stay away from Seo Ju-hyun and the others. If Seo Ju-hyun gets hurt in the company, no one can withstand Song Yi's wrath of revenge, do you understand?" Lee Soo-man said.

The male trainees of SM Entertainment are all around 16 or 17 years old, which is the age when they start to develop feelings for the opposite sex. They will pay more attention to the female trainees with outstanding looks like Lee Yeon Hee and Jessica Jung.

Zhuo Yingjun understood what Li Xiuman meant. Maybe Song Yi had noticed her teammates through Xu Zhuxian. Before Song Yi's thoughts were confirmed, the members of the girl group that Xu Zhuxian was in were not allowed to fall in love for the time being.

"I understand. I will tell Li Te and the others." Zhuo Yingjun said.

After Lee Soo-man hung up the phone, he looked at the sign of COEX Mall downstairs of the apartment building, thinking about something.

Little Song Hye Kyo? Song Yi has already slept with the older Song Hye Kyo, so would he still care about a "little Song Hye Kyo"?

When Lee Soo-man heard that Choi Ji-woo wanted to replace Song Hye-kyo to star in the TV series "Winter Sonata" produced by New Asia Pictures, he offered himself to Song Hye-kyo but was rejected.

He just wanted to ask Choi Ji-woo for contact information, but Choi Ji-woo ignored him. Lee Soo-man envied Song Yi's power in the film and television industry, and he was determined in his heart that there would be a day when Choi Ji-woo would kneel down and beg me. On April 28, Shinhan Media was listed on the main board of the Seoul Stock Exchange. Shinhan Media issued 2.5 million new shares, raising a total of 30 billion won in funds, and the issue price was 12,000 won per share.

Shortly after Shinhan Media opened, its stock price saw a sharp rise, then fell slightly, and finally stabilized at 18,000 won per share. Shinhan Media's total market value was 180 billion won.

Chen Zaican, president of Shinhan Media, said that the 30 billion won raised will be mainly used to develop media business in the Chinese market, including cooperating with JoongAng Ilbo M&B Publishing Company and Yanqing Media to publish the fashion magazine "Ceci Sisters".

After the listing, Chen Zaican and his wife hold a total of 55% of Shinhan Media's shares, making them the largest shareholders, and Song Suying holds 7.5% of the shares, making her the second largest individual shareholder. Investment companies under Hyundai Group, Asan Group, LG Group and SK Group are also important shareholders of Shinhan Media.

Based on the current market value, the shares held by Chen Jae-chan and his wife are worth 99 billion won, and Song So-young's shares are worth 13.5 billion won.

Asan Group Chairman Jung Eun-sun, SK Chairman's wife Song So-young, LG Electronics' Koo Kwang-mok, Hyundai Group's Joo Ki-sun and Shina Media Chairman Song Yi all appeared at the Korea Stock Exchange hall to participate in the drum-beating ceremony for Shinhan Media's listing.

There is no bell-ringing ceremony for listing on the Korea Stock Exchange, only a drum-beating ceremony. A double-sided drum with a diameter of 1.2 meters is placed in the hall, with a colorful dragon pattern on the waist of the drum. Chen Zaican holds up a drumstick wrapped with red cloth to beat the drum to announce the successful listing of the company.

After Shinhan Media completed its listing, relevant personnel who participated in the drum-beating ceremony took a group photo together in the stock exchange hall.

Chen Zaican and his wife stood in the middle, with Song Yi and Kim Tae-hee on the left, and Jiang Xiuna, a former employee of Shinhan Media, next to Kim Tae-hee. On the right of Chen Zaican were Song So-young, Jung Eun-sun, Gu Guangmo and Zhou Jixuan.

Shinhan Media's prospectus shows that Song Yi serves as Shinhan Media's creative director, but he himself does not hold any shares in Shinhan Media. While Shinhan Media team leaders and above all managers hold certain shares, Song Yi alone holds zero shares.

Both Chen Jae-yong and Chen Boo-jin noticed the news about Shinhan Media's listing on KOSPI. Chen Jae-yong looked at the photo of Chen Jae-chan playing drums in the financial news and found it particularly glaring.

He could not have imagined that Shinhan Media, which was on the verge of bankruptcy the year before last, would now be able to complete its main board listing on the Korea Stock Exchange. Chen Jaechan's wealth on paper is almost catching up with his.

Chen Zairong has read the prospectus of Shinhan Media. Shinhan Media's revenue in 2001 was mainly divided into three parts. The main source of income was Yanjing New Asia Advertising. Shinhan Media held 35% of the shares of New Asia Advertising and was the second largest shareholder after New Asia Media.

The secondary source of income is the huge five-year 260 billion won advertising contract signed by Shinhan Media and Hyundai Group, SK Group, LG Group and Asan Group.

Shinhan Media is also one of the top five advertising companies in the Korean advertising market. However, the company's advertising revenue in the Korean market has been officially surpassed by the Chinese market in the fourth quarter of 2001.

The reason why Shinhan Media's stock price rose sharply after the opening is because the market is optimistic about Shinhan Media's plan to develop the Chinese media market.

"CECI" is the number one fashion magazine in South Korea. "Ceci Sisters", as the first Korean fashion magazine to enter the Chinese market, undoubtedly gives investors a lot of room for imagination.

If there were no concerns that Shinhan Media's revenue was too dependent on major clients such as Shina Advertising and SK Group, Shinhan Media's market value would certainly have exceeded 200 billion won on the day of its listing.

Samsung Group has 15 listed companies, including three Fortune 500 companies: Samsung Electronics, Samsung C&T, and Samsung Life Insurance. Samsung Life Insurance is the largest life insurance company in South Korea, accounting for 56.8% of the Korean life insurance market, twice the market share of the second and third largest life insurance companies combined.

Logically speaking, the Samsung family has so many listed companies, and Samsung's crown prince Chen Jae-yong should not care about the listing of Shinhan Media. However, Chen Jae-yong feels unhappy because he knows that Song Yi is the biggest driving force behind the listing of Shinhan Media.

He was a little confused. Song Yi had gone to so much trouble to list New Korea Media, but he himself did not hold any shares in New Korea Media. What was he trying to achieve? Chen Zairong knew that his business acumen was far inferior to that of his father, Chen Jianxi, so he entered Chen Jianxi's chairman's office.

Chen Zairong stood in front of Chen Jianxi's desk and greeted his father respectfully. Chen Jianxi put down the newspaper in his hand, "Zairong, is there anything urgent?"

Chen Zairong remembered that Chen Jianxi had asked him to teach Song Yi a lesson, "Father, Shinhan Media went public today, but the prospectus shows that Song Yi does not hold any shares in Shinhan Media."

"I remember Kim Nam-yong said that Jae-chan gave Song Yi 10% of Shinhan Media's shares to thank him for saving the bankrupt Shinhan Media. According to the data disclosed in the prospectus, Song Yi apparently transferred these shares to Director Song Suying, and these shares are now worth 13.5 billion won. This is not a small amount of money, and Song Yi has no reason to give it up," said Chen Zairong.

Chen Jianxi knew that Chen Zairong's analysis made sense. He was very busy with his work and would not pay attention to such trivial matters as the listing of Shinhan Media.

If Song Yi had not had a verbal conflict with Chen Fuzhen at Zhou Zhengyong's funeral, he would not have asked Chen Zairong to deal with Song Yi's company and try to bankrupt it.

Unfortunately, Song Yi's companies are developing better and better, and several of them have the potential to be listed in South Korea. Song Yuxi, who was supported by Song Yi, has now officially become the candidate of the New Millennium Democratic Party. Chen Zairong now dares not directly attack the New Asia Group.

Chen Jianxi knew that Samsung C&T had invested in a company called Shanda Network, which was the agent for the online game "Lineage" in the mainland market. However, Shanda could not even beat Ourgame in the mainland game market, let alone the leading company in the online game market, New Asia Network.

The daily revenue of "Legend of Mir 2" is now more than 1 million. Anyone with a discerning eye can see how profitable New Asia Network is. If New Asia Network had not been established too recently and did not meet the listing requirements of the mainland's A-shares, New Asia Network might have been listed on the A-shares long ago. Chen Jianxi's thoughts suddenly opened up. With a gleam in his eyes, he asked Chen Zairong, "Is New Korea Media listed on KOSPI or KOSDAQ?"

Chen Jae-yong was confused, “Shinhan Media is listed on KOSPI.”

Chen Jianxi suddenly understood, "That's right. The reason why Song Yi wanted to transfer his shares before Shinhan went public was not because he didn't value the 13.5 billion won, but because he wanted more. He planned to use Shinya Network to fully acquire Shinhan Media's shares, and then realize Shinya Network's roundabout listing, and raise funds through the stock market to help Inschool expand further. If I guessed correctly, Inschool's next market will be Japan."

"Father, do you mean that Song Yi is planning to go public through a backdoor listing? That's why he spent all his efforts to help Shin Han Media go public, but he himself does not hold shares in Shin Han Media?" Chen Jae-yong was shocked by Chen Jianxi's words.

"This possibility is very high, and the time for Xinya to go public through a backdoor listing is likely to be this year. If Song Yuxi wins the presidential election in December, Song Yi will have to avoid suspicion, and Xinya will not be able to go public in South Korea unless it goes to the US or Hong Kong stock markets."

"The total market value of Shinhan Media is only over 100 billion won. If it chooses to be listed on KOSDAQ, Shinhan Media as a media company can get a higher valuation, which can help Shinhan Media raise more funds."

"Chen Jae-chan took the initiative to abandon KOSDAQ and choose to list on KOSPI. Isn't it just to allow Shin-A Network, which successfully completed the backdoor listing, to raise more funds on the main board market? According to my estimate, the funds raised by Shin-A Network on KOSPI will be in the trillions of won level." Chen Jianxi made an accurate judgment.

Song Yi could not have imagined that Chen Jianxi, the old fox, would speculate his intention of backdoor listing through the listing of New Korea Media. However, what Chen Jianxi did not expect was that Song Yi intended to let New Asia Media complete the backdoor listing, not New Asia Network as Chen Jianxi had guessed.

When Chen Zairong learned that Song Yi was going to raise trillions of won through the stock market, he immediately decided to block Shin Asia's backdoor listing plan. He returned to his office and carefully studied the list of shareholders of Shinhan Media to see if he could find a way to block Song Yi.

Samsung C&T is the major shareholder of Shanda Interactive Entertainment, which is the main competitor of New Asia Network in the mainland online game market.

If Shin-Asia Network successfully raises trillions of won through the Korean stock market, Shin-Asia Network, which has huge amounts of funds, will be able to completely defeat Shanda Network through its financial advantage, and Samsung C&T will also suffer considerable losses.

Then Chen Zairong, who had helped Samsung C&T invest in Shanda Network, should be held responsible for the failed investment. After all, Samsung C&T is also a listed Fortune 500 company. Even if the executives of Samsung C&T took the initiative to make Chen Zairong a scapegoat, Chen Zairong's prestige among the executives of Samsung C&T was completely gone.

Although Chen Zaiyong is the only son of Samsung Chairman Chen Jianxi, Chen Jianxi has more than one child. Chen Fuzhen did a great job at Shilla Hotel. If she hadn't been pregnant, Chen Fuzhen would have almost taken over Samsung Everland.

Chen Fuzhen has always advocated introducing giant pandas from China, and has always suggested building a panda house in Samsung Everland.

The management of Samsung Everland hoped to finalize the agreement with the Forestry Bureau of China on the introduction of giant pandas before building the panda house. However, Chen Fuzhen insisted on taking the lead in preparing the site for the construction of the panda house first and expressed her sincerity to the approval department of China for leasing giant pandas.

2002 marked the 10th anniversary of the establishment of diplomatic relations between China and South Korea. Chen Fuzhen believed that if the panda house was not prepared in advance, even if South Korea successfully introduced giant pandas, the giant pandas might not settle in Samsung Everland. Chen Fuzhen said, "Plant a phoenix tree and it will come."

Chen Jae-yong certainly doesn't want Chen Boo-jin to take over Samsung Everland. Chen Boo-jin is already the president of Shilla Hotel. If she is allowed to take control of Everland.

Shilla Hotel and Samsung Everland have cross-holdings in Samsung Electronics. If Chen Boo-jin becomes the actual controller of Samsung Everland, the number of Samsung Electronics shares held by Chen Boo-jin will exceed that of Chen Jae-yong, second only to her father Chen Jianxi and her mother Luo Hongxi.

Chen Jae-yong looked at the list of shareholders of Shinhan Media. Chen Jae-chan and his wife, Song So-young, SK, LG, Hyundai and Esan are all important shareholders of Shinhan Media.

He first crossed out Hyundai and Eshan. Song Yi was a member of the Hyundai family, and these two companies could not possibly make things difficult for Song Yi.

Chen Zairong looked at Song Suying again. Song Suying took Song Yi to visit former President Song Sangong. Song Yi and Song Suying seemed to have a brother-sister relationship. Song Suying received tens of billions of won from Song Yi, so the probability of betraying Song Yi was not high.

He felt it was a great pity. If SK Chairman Choi An-won was not in prison now, he would have the confidence to convince Choi An-won to stab Song Yi in the back and let SK Group help block Xinya's plan to go public through a backdoor listing.

inshcool and CYworld are the first and second ranked social networking sites in South Korea. If Xinya Network's backdoor listing plan fails, CYworld can seize the opportunity to expand its market share.

Chen Zairong knew that Song Yi had several large investment projects in the mainland, such as the Wangjing project of Xinya Real Estate. Xinya Group was also thirsty for funds. If Xinya Network's backdoor listing plan failed, Song Yi would have to choose between the Wangjing real estate project and Inschool's Japanese promotion plan. CYworld might even turn around and acquire Inschool. After he crossed out these names, Chen Zairong suddenly realized that he could only find a way between Chen Zaican and LG Group. Only if Chen Zaican, the major shareholder of Shinhan Media, or LG Group strongly opposed Xinya Network's backdoor listing plan, Song Yi would not be able to make money through the stock market this year.

Chen Jae-yong felt that he was a little whimsical. When Song Yi helped Shin Han Media go public, Chen Jae-chan and his wife suddenly turned around and directly entered the top 100 of the Korean rich list.

Song Yi is now like Chen Zaican's reincarnated parents. If Song Yi tells Chen Zaican to go east, Chen Zaican will never go west. Song Yi and Chen Zaican are so close that they are almost in love. Even if Chen Zaican is asked to give his wife to Song Yi, Chen Zaican may not hesitate.

Chen Zairong had met Chen Zairong's wife Choi Sun-hee. Among the wives of wealthy families, Choi Sun-hee was considered a pretty beauty. Chen Zairong was deeply impressed by the petite and lovely Choi Sun-hee.

When Shinhan Media was on the verge of bankruptcy, Chen Jae-yong actually waited for Chen Jae-chan to come to him with his wife Choi Sun-hee for help. He actually didn't intend to help Chen Jae-chan, but just wanted to see his cousin Choi Sun-hee's pitiful and helpless expression. Unfortunately, Choi Sun-hee had already returned to her parents' home with her children. The most annoying thing is that Chen Jae-chan, who he despised the most in the entire Samsung family, has now made a great comeback.

I heard that Song Yi is a womanizer and has taken over two Korean beauty stars, Song Hye Kyo and Jun Ji Hyun. "If I find a way to make Chen Zaichan see Song Yi and Choi Sun Hee in a room with disheveled clothes, I wonder if Chen Zaichan, who is being framed, will still be willing to help Song Yi implement his plan of backdoor listing?" Chen Zairong already had an idea.

Thank you for your monthly tickets, see you tomorrow      (end of this chapter)


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