Song Yi knew that Chen Zaican was trying hard to keep him, so he signed the agreement without hesitation. "Does the president really believe that our Shinhan business can double in the next two years? Otherwise, my dividends are not worth eight points of Shinhan's equity."

When Chen Zaican saw Song Yi sign the agreement, he felt relieved. At least for the next three years, Song Yi would still be a part of Xinhan.

Chen Zaican still remembers Jin Nanyong's warning to him when he left the company, "President Chen Zaican, today I, Jin Nanyong, admit defeat, but are you really the final winner?"

"With Song Yi's help, Xinhan has avoided bankruptcy. But will Song Yi stay in Xinhan forever? Will he be willing to work under you? He does most of the work, and most of the dividends are yours. When he feels unbalanced, he will leave Xinhan. When Song Yi leaves Xinhan, who can you count on to step up and save the situation?"

Chen Zaican was also thinking about this problem. He was also reflecting on the fact that when Shinhan Media was founded, Chen Zaican and Jin Nanyong had a close relationship. However, after the Asian financial crisis in 1997, Shinhan's business performance was getting worse year by year, and Jin Nanyong also had other ideas.

So when Chen Jae-chan confronted Jin Nanyong with the photos and asked him if he was the one who leaked the information online and betrayed Shinhan, Jin Nanyong readily admitted it.

When Kim Nam-yong learned that the brand of mineral water Kim Tae-hee was holding in the photo was Nongshim Water, not Samdasoo, he knew he had lost.

No company would allow its employees to sell out the company's interests, and Jin Nanyong was no exception. Jin Nanyong cooperated well and resigned, and then sold his shares in Shinhan to Chen Zaican. In exchange, Chen Zaican would not hold Jin Nanyong responsible for the online revelations, and would keep his secrets, which would not affect Jin Nanyong's entry into the new company.

Jin Nanyong knew that he was careless and fell into the trap set by Song Yi. It was meaningless to stay in Xinhan, so he might as well leave the company and seek development. Anyway, the advertising market in South Korea is so small that he will always have the opportunity to compete with Song Yi again.

Chen Zaican said to Song Yi: "Thanks to the good reputation of Samdasu Advertising, several medium-sized enterprises are ready to entrust us with their advertising business."

"I remember that you didn't go home during the Spring Festival and Mid-Autumn Festival this year. Now Sanduo's project has just ended, and the company has no other important matters to deal with. How about I give you a few days off so that you can go home and investigate China's advertising market?" Chen Zaican suggested.

Song Yi was a little dazed. Going home? Since he was reborn, he almost forgot that he had a family in this world. He was also a little afraid to face his family in this life.

Song Yi came to South Korea to study in 1994 and enrolled in Yonsei University. After graduating in 1998, Song Yi joined Shinhan Media and worked his way up from an ordinary member of the planning team to the head of the planning team.

However, when Song Yi sorted out his memories, he found that since he came to Korea, he had only returned to China a few times. Perhaps Song Yi could not face his inner feelings, but now that Song Yi has integrated the memories of two lives, he still feels alienated from his family.

Song Yi is not the only son in this life. He has an older brother, Song Bo, who died in a production accident at his workplace in 1996, leaving behind a wife and daughter. Song Yi's sister-in-law Liao Yu did not choose to remarry, but chose to raise her daughter Song Miao alone and take care of her parents-in-law.

"Director Song?" Chen Zaican called out to wake up Song Yi who was distracted.

Song Yi immediately adjusted his mood and said, "Sorry, I was distracted just now."

Chen Zaican expressed his understanding, "When you are alone in a foreign land, you miss your family all the more during the holidays. You must have missed your family too much just now. I remember that it is your birthday at the end of the month. This year is the Year of the Dragon, which is also your zodiac year. Chinese people seem to attach great importance to birthdays in their zodiac years. You can just go back to China to spend some time with your family."

Song Yi was somewhat touched. No matter what Chen Zaican's original intention was, his courteous and humble behavior still won Song Yi's favor.

Song Yi said to Chen Zaican, "When I was having dinner today, I happened to talk to President Jin about the Chinese market. President Jin said that the way out for Samdasu is outside, not inside, and that it must rely on the vast Chinese market to grow."

"This time when I return to China, I want to feel the changes in China in recent years. I heard that Yanjing is already bidding intensively for the 2008 Olympic Games. Yanjing's advertising business will usher in a blowout. We can plan ahead and open another advertising company in Yanjing as a subsidiary of Shinhan Media, fully responsible for Shinhan's advertising business in China."

"In the early stages we may need to invest money to expand the subsidiary's business, but once the subsidiary is on the right track, we can give back to Shinhan. According to my estimate, perhaps after 2008, the operating income of the Yanjing subsidiary will account for at least 90% of Shinhan's overall business." Song Yi described the bright prospects of the Yanjing subsidiary to Chen Zaican.

Song Yi remembered that the famous Focus Media was founded in 2003 and listed on NASDAQ in 2005. As the world's first elevator media, Focus Media's market value exceeded 200 billion after returning to the A-share market. So Song Yi, who has taken the lead, may not be able to create an advertising giant with a market value of 100 billion in China.

Chen Zaican was immediately attracted. He had visited China in the 1990s, but he did not know the current Chinese market. Chen Zaican was willing to develop the Chinese advertising market, but he did not have the money and energy to manage the business in China.

Chen Zaican also agreed with Song Yi's judgment that the city with the fastest growth in China's advertising business must be Yanjing. Chen Zaican looked at Song Yi and made a decision in his heart.

If Xinhan plans to set up a subsidiary in Yanjing, Song Yi is naturally the most suitable person in charge. Song Yi is a Chinese and can help the subsidiary quickly gain a foothold in the local area.

Chen Zaican thought that it would be a good idea to use the Yanjing subsidiary as a test field and completely delegate power to Song Yi, letting him do it. If it succeeds, Shinhan can reap the benefits, and even if it fails, it will not cause any serious damage and affect Shinhan's local business.

"How about this, Director Song. You go back to China and investigate first. If possible, we will re-register a subsidiary in Yanjing. Xinhan will invest some money, and you will invest some money as well. The registered capital of 1 million RMB will be enough. We will negotiate the specific proportions later. As long as we retain the other party's right of first refusal to purchase shares, it will be fine." Chen Zaican suggested.

When Song Yi heard what Chen Zaican said, he finally believed in Chen Zaican's sincerity. Because Chen Zaican's words were equivalent to agreeing that Song Yi could go out and start his own business. If Song Yi registered a new company in Yanjing, Song Yi's equity would definitely exceed 51%. If the new company developed well, then Song Yi would exercise the right of first refusal and buy the remaining shares from Xinhan.

On the other hand, if the new company does not develop smoothly, Song Yi agrees to sell his shares, and Xinhan will take over everything to reduce losses.

Chen Zaican handled it this way in accordance with the investment principle of low investment and low risk. Song Yi is the main investor in the new company, so naturally it is high risk and high return.

Song Yi certainly would not abandon Chen Zaican to go to China to work on his own at this time. When he signed the equity transfer agreement for a total of 10% of the equity, his income for the next three years was deeply tied to Xinhan.

Song Yi creates value for Xinhan and brings in revenue, so the shares he holds are more valuable. If he cuts corners and fails to make Xinhan profitable, then his shares are like waste paper.

For Song Yi, his going to explore the advertising market in China is equivalent to Chen Zaican giving him money to support his entrepreneurship. Then Shinhan is also Song Yi's backing. If his entrepreneurship fails, he can still return to Korea and continue to be his executive director in Shinhan.

For Song Yi and Chen Zaican, this is undoubtedly a win-win choice. In comparison, Chen Zaican is indeed a good boss and has the tolerance to tolerate others.

Chen Zaican was generous, so Song Yi would naturally not be stingy. He stood up and said to Chen Zaican, "Okay, President, I'll go to Yanjing first to get a head start. If it's suitable, I'll rent an office in the Guomao office building and set up the business first. When the Yanjing subsidiary has concluded the deal, I'll invite you to come over for inspection."

Two updates are completed. The new book will be tested and promoted next week. You need to keep reading during the recommendation PK period. I hope everyone will vote more and keep reading instead of just letting the book run wild. Thank you very much!

(End of this chapter)