The original positioning of the show "Love Letter" was not a regular variety show, but more like a temporary idea. It was a star variety show specially customized by the TV station and Good Entertainment for the comeback of the group Shinhwa.

The guest list for the first season of Love Letter consists of members of the group Shinhwa + three comedians: Cheon Myung-hoon, Shin Jung-hwan, and Kim Jong-min.

Kang Ho Dong serves as the host of Love Letter. He invites a goddess from the Korean entertainment industry in each episode. Then, in the game segment of the variety show, the male guests exude their charm to the goddess, and the goddess selects the first place with the best impression to be elected as the perfect man.

The design of this variety show is very appealing. The Shinhwa group is made up of handsome guys who can sing and dance well, and the only female guest on the show can easily get enough opportunities to appear on screen.

In order to win the favor of the goddess, a group of handsome guys show off their talents in front of the goddess. This setting where all the top idols in Korea are jealous of you can easily capture young female fans.

The reason why Song Yi did not consider releasing "Love Letter" first was because the contract between the Shinhwa group and SM Entertainment expired in May 2003.

If the Shinhwa group withdraws from SM Entertainment, the question becomes whether the group is willing to continue recording the second and third seasons of "Love Letter".

"X-Man" does not have this concern. The host of this program is Yoo Jae-suk, and the two deputy hosts serve as captains of the two teams respectively. Each episode will invite ten men and six women to perform. Most of the guests are popular stars in the Korean entertainment industry, including singers, actors, advertising, sports and other fields.

The guests of "X-Man" and "Love Letter" are highly overlapping, so many Korean variety fans have confused the two programs. For example, one of the co-hosts of "X-Man" is the world's strongest man Jiang Hudong.

If the New Asia Group could replace Lee Soo-man as the largest shareholder of SM Entertainment in early 2003, Song Yi would renew his contract with the Shinhwa group, even if the conditions were a little more relaxed.

Shinhwa is a rare long-lived group in the Korean entertainment industry. They have been active in the Korean entertainment industry as a complete five-member group for twenty-two years.

The reason why this group has been able to last for so long is not only because the team members are very united and face the outside world in a unified manner, but also because the leader Eric is very charismatic. Many female stars in the circle have expressed their love to Eric, such as Lee Hyori, and Eric's girlfriend is Kim Hee-sun, who starred in "Mythology".

According to SM Entertainment's arrangement, TVXQ would not officially debut until the end of 2003, so there would be a gap in SM Entertainment's idol production in the second half of 2003.

By then Shinhwa will leave SM Entertainment and SES will also disband. It will be difficult for BoA ​​to support the huge SM Entertainment alone. For the long-term development of SM Entertainment, Song Yi feels that he still needs to renew his contract with Shinhwa.

Because Song Yi will be launching popular variety shows such as "Family Outing", "Running Man", "Infinite Challenge" and "Two Days and One Night" in the future, Yoo Jae-suk, Lee Hyo-ri, Kim Jong-kook and Cha Tae-hyun are destined to be Shin Asia Media's own people.

Now that New Asia Media already has Lee Hyori and Kim Jong Kook, and Cha Tae Hyun is half of its own, as long as it signs Yoo Jae Suk, Song Yi will have conquered half of the Korean variety show industry. The TV station created by New Asia Media will also become the variety show king that surpasses the three major TV stations.

The reason why Song Yi attaches so much importance to Korean variety shows is because of the video websites in the Internet industry. Later, the mainland video websites formed the four giants: iQiyi, Youku, Penguin Video and Bilibili.

Ever since inschool launched the documentary "Hello, I'm Song Woo-seok," Jeon Zhou-ho of Shinya Network has begun to notice the huge demand for long videos on the website.

In Jeon Ju-ho's opinion, the documentary "Hello, I'm Song Woo-seok" can be shown in offline cinemas in addition to inschool.

Then, conversely, can the TV series and movies that were originally played in cinemas and on TV also be played online? If a separate long video website is established, even if users spend some money to subscribe to their film and television services, there should be great potential, right? After listening to Quan Zhouhao's idea, Song Yi found that the Internet executives of this era should not be underestimated. Quan Zhouhao actually wanted to create a Korean version of Netflix. However, the three major TV stations and film companies in South Korea will not easily open their film and television copyrights to video websites. This is destined to be a long game process.

And apart from Netflix, most video sites are actually losing money, so the way video sites eat is getting uglier and uglier, with things like member-only ads, members being able to cast screens onto TVs, and restricted clarity, etc.

However, if Xinya Network plans to set up a video website, it still has many advantages. For example, Xinya Network's video website can enjoy the exclusive broadcasting rights of movies, TV series and variety shows produced by Xinya Media. Sohu Video introduced the American TV series "The Big Bang Theory" and it was a small hit in China for a while.

Song Yi was thinking about the video website when Jiang Xiu Na walked into the office. "Director Liu Yongjun just called and said that someone from New Asia Network came to interview a management trainee today, and he couldn't make up his mind whether to hire her. He hopes that you can come over and help review it."

Song Yi was a little annoyed. "What's wrong with Liu Yongjun? As a technical director, he is not sure whether to hire a new employee. If every employee works like him, I, as a boss, will be exhausted sooner or later."

However, the boss does need to do it himself. As the representative of the investor, Song Yi knows very well how Principal Wang’s Panda TV went bankrupt in his previous life.

Although Principal Wang invested so much money, he basically never managed Panda TV and hired an operations team to help manage it. Later, the company's performance was not good, so he changed the management team again, but there was still no improvement. Panda TV was almost unable to continue operating, and Principal Wang was unwilling to stay in the company, mainly because he was tired.

Ding Sanshi of NetEase was different. In the first few years after NetEase was founded, any financial reimbursement of more than 10,000 yuan required Ding Sanshi's signature. A new employee who jumped from CCTV to NetEase applied for tens of thousands of yuan to buy a camera, but was directly rejected by Ding Sanshi.

Although Song Yi and Ding Sanshi do not meet each other very often, they both like to play online games and are the bosses of mainland Internet companies. They often exchange corporate management experiences when they have nothing to do.

Since Liu Yongjun called for help, Song Yi naturally had to run downstairs. When Song Yi arrived at Xinya Network, Quan Zhouhao was standing at the elevator entrance waiting for him.

"What's going on?" Song Yi asked Quan Zhouhao first.

"It's like this. HR has already interviewed this newcomer and feels that her academic qualifications, work ability, and language skills all meet the company's requirements for management trainees. However, the head of retail business recommended not hiring this newcomer. HR wanted to help her, so they gave her resume to Director Liu. After reading her resume, Director Liu couldn't make up his mind, so he came to you for help." said Quan Zhouhao.

"Since all the conditions of the new interviewee meet the recruitment standards, why did the retail business manager suggest not to hire her? Call Liu Yongjun over and I will ask about the details." Song Yi was curious. How could he push away a talent that was delivered to his door? Liu Yongjun came over quickly, and he himself felt a little embarrassed. "President, I am very sorry to interrupt your work, but whether this intern can stay may really require you to decide."

"Does this new interviewee have a special family background, and are his parents high-ranking government officials?" Song Yi asked proactively.

"It's like this. The management trainee who came for the interview today comes from a very well-off family. Manager Park of the retail business feels that she can't endure hardship and may not be able to do her job well. Then we will need to recruit new people for training, which will easily delay the progress of the retail business project." Liu Yongjun explained.

Song Yi found it funny. A superior family? How superior could it be? The second generation of super rich people from chaebol families often work in their own companies. Even if they work in other companies, they are introduced by their parents. It is impossible for them to send resumes to emails and come to the company for interviews honestly. Song Yi felt that Liu Yongjun was exaggerating and making a mountain out of a molehill.

"The new person I interviewed today was wearing a Chanel women's suit, carrying a Hermès platinum bag worth tens of millions of won, and a Rolex Datejust watch."

"In addition to these, someone saw her driving a yellow Porsche 911 Turbo downstairs. The salary we pay her at Xinya Network is not enough to cover her annual gas and car insurance. You said she doesn't need money anyway, so why did she come to work at Xinya Network?"

"If her conditions weren't so good, I would have suspected that she was an undercover agent sent by other Internet companies." Liu Yongjun looked helpless.

When Song Yi heard Liu Yongjun say this, he understood it all at once. When the boss recruits employees, he definitely doesn't like to recruit people with too good family conditions.

For example, an employee in his thirties or forties, who has parents and children to take care of, and who is also burdened with car and mortgage loans, would hesitate for a long time before changing jobs. As the backbone of the family, he cannot afford the risk of losing his job in middle age.

The investment institution where Song Yi worked in his previous life was in Puhai. They didn't like to hire young people from Puhai who had houses and cars, thinking that they couldn't endure hardships and would leave after working for a few months, and then they would have to train new people again. Of course, the second generation who could bring resources to the investment institution were an exception.

Like Internet companies in mainland China, Korean Internet companies have more men than women, and Shin-Asia Network is no exception.

Song Yi pointed at Liu Yongjun in the air, "You really have no self-awareness at all. Others can afford Hermès platinum bags, and their annual pocket money is at least several hundred million won. Even if I hired her, why do you think you have a chance to get close to her, just because you are close to her?"

"Girls from wealthy families are not fools, they won't be blinded by love. The apple of a chaebol's eye marries a poor boy who is penniless but hardworking and ambitious. This is only a plot that appears in Korean dramas. You wouldn't be fooled by watching TV dramas, right?" Song Yi thought it was very funny.

Liu Yongjun said embarrassedly, "I'm already married, so of course I don't have such thoughts. But this new girl is really very, very beautiful, like a movie star. Even if no one can get her, it's good to have her in the company to entertain the eyes."

The executives of Shinya Network were all poached from other companies. Yoo Young-jun came from Han Game and Jeon Joo-ho came from CYworld. Unlike other subsidiaries of Shinya Group, the executive team of Shinya Network at least dared to joke with Song Yi.

Song Yi was also now intrigued by Liu Yongjun, "Is her resume here? I'll take a look first and then decide whether to hire her or not."

Liu Yongjun was obviously ready, and he handed his resume to Song Yi. Song Yi opened the printed resume and was stunned.

"Chen Xinyu, female, 22 years old, born on June 28, 1979. A senior student at Ewha Womans University. Home address: 1 Itaewon, Yongsan District, Seoul City"

"Is she gone?" Song Yi asked Liu Yongjun directly without finishing reading the resume.

"No, she is still waiting for the interview result in the cafe on the first floor." Liu Yongjun felt that Song Yi might want to hire Chen Xinyu, and his attitude was very positive.

Song Yi wanted to call Chen Fuzhen. He wanted to ask Chen Fuzhen whether it was her idea for her sister Chen Xinyu to come to Xinya Network for internship. Last time, Chen Fuzhen said that she wanted to introduce Chen Xinyu to her. But Sister Fuzhen, I admit that your sister is very beautiful, but I already have a girlfriend.

"Okay, I got it. Tell HR and Manager Park not to leak the news of this person coming for an interview. Chen Xinyu is the sister of my business friend. She should have come for the interview on her own and didn't tell her family."

"I'll go downstairs to say hello to her and ask her family's opinion. If she really comes to Xinya Network for an internship in the future, you should also be careful not to let that blind male employee of the company harass her. If such unpleasant things happen, both the employee and the supervisor will be fired together, and there will be no leniency. Do you understand?" Song Yi ordered.

When Liu Yongjun heard what Song Yi said, he understood it all at once. Chen Xinyu was obviously the daughter of a wealthy family who came to Xinya Network to experience life. Now he didn't welcome Chen Xinyu to come to work. He was willing to keep a beautiful vase in the company, but not to worship an ancestor.

Don't be fooled by the girl's friendly attitude during the interview. If you accidentally offend her, you might be fired by the company just because you stepped in with your left foot first.

Song Yi flicked Chen Xinyu's resume and showed a meaningful smile on his face, "Yongjun, if she really comes to Xinya Network for an internship, she will definitely be the richest intern in Korea."

Liu Yongjun now began to frown, "The richest intern in Korea?" What a scary title. Liu Yongjun remembered that Chen Xinyu's last name was Chen, and the current richest man in Korea also happened to be named Chen, so he had more guesses in his mind.

Song Yi took the elevator to the first floor, and he immediately noticed Chen Xinyu reading a book in the cafe.

Chen Xinyu wore a pair of black-framed glasses and her long black hair was naturally draped over her shoulders. Looking from the side, the curve of Chen Xinyu's upper body was very perfect.

Song Yi walked over and pretended to have just seen her, "Hey, isn't this Miss Xinyu? Long time no see. I didn't expect to meet you here. It seems like we are destined to meet each other."

Chen Xinyu saw Song Yi, she put the book on the table and found that she was reading Keigo Higashino's mystery novel "Secret". In 1999, Keigo Higashino won the Japan Mystery Writers Association Award for this novel.

"President Song, I don't believe you haven't seen the resume I sent to your company. If you want to pretend to meet me by chance in the coffee shop, it would be too fake." Chen Xinyu blinked mischievously.

Song Yi is a very thick-skinned person. He doesn't mind being exposed. "Ms. Xinyu is here for an interview at Xinya Network. The yellow Porsche 911 you parked downstairs has brought great pressure to our employees. Why don't you consider driving a more low-key car to the company for the interview?"

Chen Xinyu exclaimed, "Ah," and realized belatedly, "Is this the way it should be? But this Porsche is already the cheapest car in my garage."

Song Yi was speechless for a long time after hearing Chen Xinyu's answer. Many people's lifelong dream is to own a Porsche 911, but Chen Xinyu actually said that this car is the cheapest one in her garage. As expected, if you are born without a luxury product like a sports car, then you are basically destined to have no chance of owning it in your life.

Song Yi put aside this strange psychological emotion and talked with Chen Xinyu about the retail business of Xinya Network. Although Song Yi did not point out the existence of the shopping website Souhan.com, Chen Xinyu still expressed many unique insights on the retail business of Xinya Network.

Only now did he agree with Liu Yongjun's statement that Chen Xinyu was indeed qualified for the job of management trainee in New Asia's online retail business.

The management trainee program of Xinya Network is a talent reserve program for the long-term development of the enterprise, which is to independently cultivate the middle and senior management personnel of the enterprise. For example, Xu Jingmin, the daughter of Xu Guoxun, the chairman of Pacific Amorepacific, has been a management trainee of JD.com.

Because the shopping website SouHan.com is the core project of Xinya Network for the next five years, if Chen Xinyu joins the SouHan.com team, she will learn the core business model of SouHan.com.

After Chen Xinyu returns to Samsung, she will use Samsung's platform resources to copy an identical SouHan website. SouHan website will probably face a very strong competitor.

Song Yi had dealt with Chen Xinyu before, and he knew that Chen Xinyu was a simple person, and it was impossible for her to come to New Asia Network to be a commercial spy. However, Chen Xinyu's father Chen Jianxi and brother Chen Zairong were not easy to deal with.

Through Chen Fuzhen, Song Yi learned that Chen Jae-yong had guessed that Shin Asia was planning to go public through a backdoor listing of Shinhan Media.

The main body of Song Yi's backdoor listing is the media + real estate business of the New Asia system. Song Yi plans to integrate New Asia Media, New Asia Brokerage, New Asia Music, New Asia Pictures, New Asia Real Estate and New Asia Construction into the New Asia Group, and complete the backdoor listing plan through the New Asia Group.

However, Chen Zairong did not know which companies Song Yi would integrate to complete the backdoor listing. In Chen Zairong's view, Internet companies are more likely to be favored by capital institutions. If Song Yi integrates Xinya Network Co., Ltd., Xinya Network and Wemade, a company in which Xinya holds a stake, into a large Internet company, the new company will be more likely to obtain a higher valuation.

This is a question of choosing between two options. Song Yi really wants to recruit Chen Xinyu now, and then use Chen Xinyu to throw a smoke bomb to Chen Zairong.

If Chen Zairong had always believed that the business entity of Xinya's backdoor listing was the Internet company under Xinya, then Chen Zairong would definitely focus on the Internet industry to block Xinya's backdoor listing plan.

Song Yi can then lead the New Asia Group to achieve its listing goal by building a plank road in the open and secretly marching through Chencang. Thinking of this, Song Yi's attitude towards Chen Xinyu became more enthusiastic. He hoped that the innocent Chen Xinyu could become a qualified double agent and pass wrong information to Chen Zairong to mislead him. 　The previous chapter was written wrongly. The first variety show launched by New Asia Media was Xman, not Love Letter, so Liu Zaishi was signed first.

(End of this chapter)