Chapter 147: The Power Core of the New Asia System



However, when she saw the New Asia Korean executive team, as well as people like Zheng Enxuan, Song Suying, and Gu Guangmo who were invited to attend, she finally understood Song Yi's thoughts.

Under the influence of Confucian culture for a long time, these countries in East Asia have formed complex political and business relations in society. Business elites will form a stable interest group by building informal relationship networks.

The establishment of interpersonal networks between people is through political donations or "gifts". Since Zheng Puxi was elected president, successive South Korean governments have promoted the development of their own economy through a series of industrial plans.

The South Korean government and major financial groups maintain close relations through industrial policies, political donations and personal relationships. Every time the South Korean government introduces major economic policies, it will also invite the heads of major financial groups to dinner to communicate in advance.

Although the personal wealth of South Korea's top chaebols is not as high as that of the super-rich in mainland China and Hong Kong, the total annual revenue of the companies they control is as high as tens of trillions of won. The influence of Samsung and LG cannot be summarized by just one of the Fortune 500 companies.

If Song Yi can really take root in Seoul and build a super conglomerate comparable to Samsung or LG in Seoul, then when Song Yi returns to the mainland market to invest, he will meet with the main leaders of the province and city.

Liao Yu turned his attention to Song Yi again and listened to his speech attentively.

"Recently, I have actually been thinking about how to integrate the companies under Xinya to improve the company's operating efficiency and make better use of the funds in each company's account. Through the synergy between companies, I can help each subsidiary of Xinya develop faster and better."

"In fact, everyone should have already seen that the three companies with the best profitability in the New Asia Group are New Asia Network Yanjing Branch, New Asia Advertising Yanjing Branch and New Asia Pictures."

"The companies that are most in need of money right now are New Asia Real Estate, New Asia Construction, New Asia Pictures and New Asia Advertising Puhai Branch. New Asia Real Estate is going to build the Wangjing Center office building, New Asia Construction is going to build The One apartment, and New Asia Pictures is going to build its own HugeDream cinema chain. New Asia Advertising Puhai Branch is going to continuously explore new building advertising."

"I have no intention of integrating all the subsidiaries of New Asia into one company. The valuations of media companies, real estate companies and Internet companies are inherently different."

"I plan to divide all the New Asia companies into three parts. The first part is the media and real estate business. A parent company will be established for this part, named New Asia Media and Real Estate Group."

"The current subsidiaries of New Asia Media Real Estate Group include New Asia Advertising Yanjing Branch, New Asia Advertising Puhai Branch, New Asia Brokerage, New Asia Music, New Asia Film, New Asia Real Estate, New Asia Real Estate Puhai Branch and New Asia Construction. The heads of each subsidiary of New Asia Media Real Estate Group will be included in the board of directors of the new company. I will send an email to announce the specific list. I personally nominate Mr. Zhou Mengkui to serve as the president of New Asia Media Real Estate Group."

Song Yi had obviously discussed this with Zhou Mengkui, and after considering it, he gladly accepted Song Yi's invitation.

The reason why he accepted Song Yi's invitation was not only because he wanted to work with Song Yi to turn The One into the top luxury apartment in Korea. The more important reason was that Song Yi had promised him that the New Asia Media Real Estate Group would be involved in the automobile manufacturing industry within five years, and Song Yi would help Zhou Mengkui build a new automobile brand comparable to Hyundai and Kia.

"In addition to media and real estate businesses, New Asia Network Yanjing Branch, New Asia Network Puhai Branch, New Asia Optoelectronics and New Asia Network Co., Ltd. will also establish a parent company called New Asia IT. New Asia IT will focus on cutting-edge technologies in the Internet and semiconductor industries in the future. New Asia IT will establish the New Asia Technology Committee, and the current list of members of the New Asia Technology Committee includes Zheng Jingang, Liu Yongjun, Jim Keller, Li Yu and me."

"In addition to media, real estate and Internet businesses, the financial institutions under the New Asia Group will also be integrated. New Asia Capital, New Asia Investment and Glittering Investment Partnership will not be merged, but they will provide financial support to New Asia investment projects at a higher frequency. The New Asia Group will set up the New Asia Financial Committee. The current members of the New Asia Financial Committee are Li Yiji, Liao Yu, Zheng Enxuan, Li Bingkui and me." Song Yi finished his integration plan in one breath.

After listening to Song Yi's integration plan, Song Suying felt that Song Yi's integration this time was very powerful. It was obvious that the power core of the New Asia system in the future was the New Asia Financial Committee.

Li Yizhi is the president of New Asia Capital Fund, Liao Yu is the president of Shining Brilliant Limited Partnership, and Li Bingkui used to be the secretary of Zhou Zhengyong, the founder of Hyundai Group. Song Yi asked him to join the New Asia Financial Committee this time, and it is obvious that Li Bingkui is helping Song Yi manage his personal funds.

In the New Asia system, Song Yi undoubtedly holds an absolute controlling position. Eshan Group and Hyundai family members are the second largest shareholders after Song Yi.

Among the members of the board of directors of New Asia Media Real Estate Group, there are Zhou Xiuxian, Zhou Zhiyi and Zhou Mengkui, members of Eshan Group and Hyundai family alone.

Li Yizhi was the former president of Hyundai Securities and a subordinate of Zheng Enxuan's husband Zhou Mengxian. Li Bingkui was the chief secretary of Zhou Zhengyong, who was also Zheng Enxuan's father-in-law. Isn't Song Yi afraid that Zheng Enxuan will join forces with Li Yizhi and Li Bingkui to exclude him from the New Asia Financial Committee? After Song Yi announced the list of the New Asia Financial Committee, Liao Yu found that everyone in the meeting room focused more on her.

Zheng Enxuan is the chairman of Eshan Group, which is also the second largest shareholder of New Asia Group. Li Yizhi manages a venture capital fund of more than one billion US dollars. How can Liao Yu join the New Asia Financial Committee like Zheng Enxuan and Li Yizhi?

Liao Yu looked calm. Song Yi had discussed this matter with her before she came to Korea. She still remembered Song Yi's original words.

"Sister-in-law, besides my parents, you are the person I trust the most. So you need to come out and help me this time."

When Liao Yu heard Song Yi's words, she agreed without hesitation. Just as Song Yi said, besides his parents, she was the person Song Yi trusted the most.

Song Mingzhe and Zhou Shulan have reached a consensus that they will not inquire about the operating conditions of the New Asia Group. Although Zhou Shulan is a partner of the Yiyingshenghui Limited Partnership, she is only a figurehead, so Zhou Shulan did not come to South Korea to attend the meeting this time.

For Song Yi, Liao Yu is the person he trusts the most since his rebirth. Conversely, isn't Song Yi the person Liao Yu trusts the most? Although Liao Yu is a little older than Song Yi, he habitually relies on Song Yi in life and work.

Song Yi also told Liao Yu about his future plans for her. After New Asia Media Real Estate Group goes public through the backdoor listing of New Korea Media, Liao Yu will gradually withdraw from the daily management of New Asia Advertising Yanjing Branch. Liao Yu will be responsible for managing the Yiying Shenghui Limited Partnership and Song Yi Family Trust Fund. Liao Yu will help Song Yi manage his huge assets in the mainland. In this way, Liao Yu can also spend more time with her daughters Song Miao and Song Yi.

Jin Xiyuan looked at the cute Liao Yu with a disappointed look on her face. She had heard her sister Jin Taixi introduce Liao Yu before, and she knew that Liao Yu was the widow of Song Yi's deceased elder brother Song Bo. Song Yi also loved his niece Song Miao very much and always treated Song Miao as his own daughter.

Because her grandmother Zhou Shulan is of Korean ethnicity, Song Miao can speak fluent Korean. Whenever Song Miao has a chance, she will call Kim Tae Hee and tell her about the interesting things that happened at school. It is obvious that Song Miao has changed his attitude and has accepted Kim Tae Hee as his future aunt.

When everyone found out that Liao Yu was selected for the New Asia Financial Committee and Jin Xiyuan was not selected, their expressions were somewhat meaningful. Jin Xiyuan is the executive director of New Asia Media. In the eyes of the outside world, Jin Xiyuan is the spokesperson of Song Yi. Some people also say that Jin Xiyuan is the woman behind Song Yi.

If the integration plan announced by Song Yi is followed, Kim Hee-won may not be able to keep her position as executive director.

Zhou Xiuxian of Xinya Real Estate and Zhou Mengkui of Xinya Construction both seem to be more qualified than the relatively young Jin Xiyuan.

Song Suying was sitting between Zheng Enxuan and Jin Xiyuan. She couldn't help but feel sorry for Jin Xiyuan. She held Jin Xiyuan's hand, patted the back of her hand, and whispered to comfort Jin Xiyuan, "Xiyuan, your president still trusts you very much. Don't fight with him for such a face-saving thing."

"You must be on the list of the New Asia Media Real Estate Board of Directors. As for who ranks higher and who ranks lower, those are all small issues. The most important thing is to see how many shares you can hold." Song Suying revealed the secret in one sentence.

Jin Xiyuan was a little upset at first, but she cheered up immediately after listening to Song Suying's words. Song Suying was right. If Xinya Media Real Estate Group went public, it would at least be a large enterprise with trillions of won, and its asset scale would be comparable to that of Eshan Group.

Zhou Mengkui served as the chairman of Hyundai Motor Group a few years ago. Later, with the tacit approval of his father Zhou Zhengyong, Zhou Mengjiu kicked out his fourth uncle Zhou Shiyong and cousin Zhou Mengkui and drove them out of Hyundai Motor Group.

A powerful person like Zhou Mengkui was willing to serve under Song Yi as the president of the New Asia Media Real Estate Group. So even if she could not continue to serve as the executive director and failed to be elected to the New Asia Financial Committee, what was the big deal?

In addition to Kim Hee-won, Guo Haibin, general manager of the Puhai branch of Xinya Network, and Jeon Ju-ho, head of Xinya Network Co., Ltd. Inschool, are also losers. Li Yu and Liu Yongjun both entered the Xinya Technical Committee, while Guo Haibin and Jeon Ju-ho were both eliminated, which can be said to be the same.

Song Yi also drew on Huawei's successful experience to establish the New Asia Technology Committee in New Asia IT. The Technology Committee is Huawei's technical decision-making body, composed of technical experts and senior executives. Zheng Jingang and Jim Keller are representatives of technical experts.

Xinya IT is pursuing a route of technological expansion and needs to invest a large amount of money in scientific research every year.

In the early stage, Xinya IT's main source of revenue came from online games. Being the agent of "Legend of Mir 2" was just the beginning. Starting from "Happy Farm" and "KartRider", Xinya IT began to develop online games on its own.

Once the number of inschool users exceeds 100 million, inschool's advertising revenue will be sufficient to support Xinya IT's technology research and development expenses for the next five years.

After 2007, Xinya IT will be able to launch its first generation smartphone Galaxy S1 to the market. The main source of revenue for Xinya IT will gradually shift from the software industry to the hardware industry.

So from this perspective, it is not surprising that Guo Haibin and Quan Zhouhao were not elected to the technical committee. Jim Keller designed the mobile phone processor for the Xinya smartphone Galaxy S1, and Zheng Jingang was responsible for developing the processor chip designed by Jim Keller.

Xinya Optoelectronics' four R&D centers around the world are accelerating the recruitment of high-tech talents in chip design. In contrast, Guo Haibin and Quan Zhouhao's work is not that important.

As the general manager of Xinya Network Yanjing Branch, Li Yu was selected to the Xinya Technology Committee because the company holds the money-making tool "Legend of Mir 2". Xinya IT currently relies on Xinya Network Yanjing Branch to provide blood transfusion for the company's technological expansion.

The reason why Liu Yongjun was selected to the technical committee is because of the Sohan.com project he is currently in charge of. Shopping websites need to apply the most cutting-edge Internet technology.

In Song Yi's mind, Shinhan IT will be a combination of Korean Facebook + Korean JD + Korean Huawei + online game company Nexon in the future. Shinhan IT will become a giant like Apple and Microsoft.

Chen Jae-chan and his wife have also been listening carefully to the integration plan of the New Asia Group. They have already tacitly accepted that Shinhan Media is a subsidiary of the New Asia Group.

If Shin Asia Media Properties Group goes public through a backdoor listing with Shinhan Media, Shin Asia Media Properties Group will acquire Shinhan Media shares held by Chen Jae-chan and his wife, and Chen Jae-chan and his wife will also become individual shareholders of Shin Asia Media Properties Group.

Song Yi had already told Chen Zaican in advance that he would hand over the management of the New Asia Advertising Yanjing Branch to Chen Zaican. The size of the New Asia Advertising Yanjing Branch is much larger than the current New Korea Media.

Chen Zaican did not reject working under Song Yi, nor did he mind developing in the mainland. What he had to consider now was whether to bring his wife and daughter to Yanjing.

If Chen Zaican went to work in Yanjing, his daughter would have to attend Yanjing International Middle School. If Cui Shanji and her daughter stayed in Seoul, he could make some efforts to get his daughter to attend Seoul University Affiliated Middle School, which is the best middle school in Seoul. Students of this school will either go to study in Europe and the United States in the future, or study in the three famous universities of Seoul University, Yonsei University and Korea University.

However, if he went to work in Yanjing alone, he would have to ask Song Yi to help take care of his wife and daughter. After all, Chen Zaican had an average relationship with his eldest brother Chen Zaikuan, and even worse with cousins ​​like Chen Zairong.

At this time, Song Yi also announced the last step of his integration plan. New Asia Capital, Yiyingshenghui Limited Partnership, New Asia Investment and Song Yi Family Trust Foundation became shareholders of New Asia Media Real Estate and New Asia IT.

Cross-holdings will also be carried out between each subsidiary of Xinya Media Real Estate Group, and each company of Xinya IT will also carry out cross-holding plans.

Except for the common shareholders including Xinya Capital Fund, Yiyingshenghui Limited Partnership, Xinya Investment and Song Yi Family Trust Fund, Xinya Media Real Estate Group and Xinya IT have become two separate companies under the Xinya Group, and Xinya Media Real Estate Group and Xinya IT have officially separated.

Through this cross-shareholding plan, Song Yi's apparent shareholding in New Asia Media Property Group has been reduced to below 50% for the first time, and his personal shareholding is about 44%. In fact, Song Yi's shareholding in New Asia Media Property Group through an investment company under his personal control is about 75%, and the combined shareholdings of Eshan Group and Modern Industrial Development Group are about 20%. If New Asia Media Property Group is able to go public through a backdoor listing, Song Yi's apparent shareholding will be further reduced, and it will be sufficient for his personal shareholding to remain at around 25%.

This time, Song Yi plans to raise 1 trillion won (6 billion yuan) from the Korean stock market through the backdoor listing plan of New Asia Media Real Estate Group. The funds will be used for New Asia Pictures' self-built HugeDream cinema chain, The One apartment, Wangjing Center office building, and New Asia Advertising Puhai branch's building advertising plan.

Therefore, the integration plan of the New Asia Group is actually very critical. It can help the companies under the New Asia Group to sort out the equity relationship between each other and help the New Asia Media Real Estate Group to obtain a higher valuation. The New Asia Media Real Estate Group, which is listed through a backdoor listing, can at least compete with CJ Entertainment, the largest entertainment company in South Korea.  Tomorrow, the World Cup plot will officially begin, and the next volume will be opened. The timeline of the novel will also be accelerated, and Song Yi's business line will also be accelerated!      (End of this chapter)


Recommendation