The new headquarters has not been renovated yet, and Song Yi is still working in the New Asia Building these days. When Song Yi drove into the underground parking lot, a black Mercedes-Benz G55AMG stopped in front of his BMW.

Song Yi saw the Mercedes parked in the employee parking area and was curious about the owner's identity. He couldn't help but look through the window. After all, an employee who can afford a Mercedes G-Class should be at least a senior executive in the company.

At this time, the owner of the car got out, and it turned out to be a petite white-collar beauty. Her petite figure formed a very sharp contrast in front of the tall Mercedes-Benz.

She was wearing a short-sleeved black thin suit with white suspenders underneath. The hem of her skirt was very high, revealing a pair of slender legs. Her hair was tied into a simple ponytail, giving her a very capable look.

She wears an emerald necklace on her fair neck and a Patek Philippe Calatrava round watch on her left hand, both of which highlight her status.

When Song Yi got out of the car, Li Ren obviously noticed him and a surprised smile appeared on her face, "Good morning, President."

When she took off the sunglasses on her nose, Song Yi finally recognized her identity, "Sister Shan Ji?"

Cui Shanji carried an Hermès briefcase and walked to Song Yi. She reminded Song Yi in a friendly way, "President, you can't call me Sister Shanji in the company. You should call me Director Cui."

Song Yi suddenly realized, "Have you officially started working today? Your outfit today is really eye-catching. I feel like you look several years younger in an instant."

Cui Shanji was a little flattered by Song Yi's praise, and couldn't help but turn around in front of Song Yi, "Really? My daughter said the same thing. In order to reward me for going out to work, Zai Chan specially asked me to go to the 4S store to choose a car. I fell in love with this Mercedes-Benz G at first sight."

Song Yi usually saw Cui Shanji wearing more casual clothes, either a formal dress for attending formal public occasions, or home clothes. This was also the first time he saw Cui Shanji wearing professional clothes.

He was secretly shocked when he heard this. Now a Mercedes-Benz G55AMG costs about 400 to 500 million won, and Chen Zaican is still willing to spend the money.

"Director Cui, have you had breakfast? If not, I'd like to invite you to the cafeteria for breakfast, as a welcome treat for you." Song Yi asked.

"A breakfast only costs a few dollars. If you really want to welcome me, it should at least be a Michelin restaurant, right?" Cui Shanji pouted and acted coquettishly towards Song Yi.

Song Yi smiled, "The breakfast and lunch in our cafeteria are both delicious, especially the steamed dumplings at window 1. They have thin skin and lots of fillings, and they are topped with special chili oil. People never get tired of eating them. Some people even buy an extra portion to take home for dinner. I guess Xiyuan will be here by now. I'll ask her to take you to meet your colleagues in the public relations department."

Shin-Asia Media Properties Group has established a public relations department. All employees of the department come from the three major newspapers and three major TV stations in South Korea. Choi Sun-hee's father, Choi Won-seok, is the major shareholder of Dong-A Ilbo, so it is just right to use her to manage the public relations department.

At this time, a yellow Porsche 911 Turbo also drove into the parking lot. Chen Xinyu saw Song Yi and Cui Shanji in the car. After parking the car, she quickly came over to greet Song Yi, "Good morning, President."

Chen Xinyu's outfit today is obviously much more dignified, a white short-sleeved shirt paired with a pair of blue cropped jeans. The hem of the shirt is tucked into the jeans. The wide belt extends her waistline, and the brown high-heeled sandals brighten the whole look.

Chen Xinyu didn't expect to meet Cui Shanji in the New Asia Building. "Sister Shanji, I thought I saw it wrong just now. What are you doing here at the company today?"

Chen Xinyu knew that Chen Zaican and his wife had always had a good relationship with Song Yi, and Song Yi was also an important promoter of the listing of New Han Media. It was said that the eldest brother Chen Zairong had once provoked the relationship between Song Yi and Chen Zaican, but seeing that Song Yi and Cui Shanji were chatting and laughing, it was obvious that he was not affected by the romantic rumors.

In Cui Shanji's opinion, among all the family members of Chen Jianxi, only Chen Xinyu has not learned Chen Jianxi's cunning and ruthlessness, and she is now willing to deal with her. The two will be colleagues in the New Asia Department in the future, and her attitude towards Chen Xinyu has become more friendly.

"I have now joined the New Asia Media Real Estate Group as the Director of Public Relations. We will be colleagues in the same company from now on. Just now, your president invited me to your cafeteria to eat dumplings. It's better to meet by chance than to invite each other. How about we go together?"

Chen Xinyu actually didn't want to go to breakfast with Song Yi. Song Yi was completely different at work than he was at ordinary times. He paid a lot of attention to details when doing things, and would point out employees' mistakes in person. Employees were afraid to receive work emails from Song Yi. She also didn't know how Song Yi could have so much energy to personally reply to every employee's email every day. Some employees even received emails from Song Yi late at night.

Song Yi, Cui Shanji and Chen Xinyu took the elevator to the cafeteria on the first floor. Many employees had already arrived. Song Yi signaled Chen Xinyu and the others to find a seat and wait for him while he went to the No. 1 window to queue up for the dumplings.

Cui Shanji saw Song Yi standing obediently at the end of the line, and the company employees were already used to it.

"Xinyu, Song Yi..." She lowered her voice for fear that her colleagues nearby would hear her. "Does President Song always queue up to buy breakfast?"

"Xinya's corporate culture does not allow queue-jumping. It's first come, first served. So if you want to eat hot buns, you have to come to work early."

"I think this is the company's conspiracy. If you stay in the company to work overtime after get off work, you can have a free and hearty dinner in the cafeteria. If the overtime time exceeds nine o'clock, you can also apply for the company's 10,000 won taxi subsidy. So many employees of our Xinya Network go home after nine o'clock." Chen Xinyu told Cui Shanji about her feelings since she started working.

"But doesn't the president have his own private elevator? Isn't this still a manifestation of privilege? On the one hand, the president pursues equality, and on the other hand, he enjoys privileges. Isn't this a self-contradiction?" Cui Shanji asked Chen Xinyu.

Chen Xinyu had never really thought about this. In order to avoid squeezing in the elevator with other colleagues, she usually took Song Yi's private elevator to and from get off work. The people she met most in the elevator were Jin Xiyuan and Jiang Xiu Na, and they would chat briefly when they met. Because she usually took Song Yi's private elevator to and from get off work, she never realized that this was actually a privilege.

When Song Yi came over with three trays of steamed buns, Chen Xinyu had already prepared the seasoning dish skillfully. Cui Shanji had just returned to the workplace and had not yet learned how to please her boss, so she directly expressed her doubts.

Song Yi smiled. "Equality for all is a scam in itself. The tuition fee for Seoul Yongsan International High School alone is over 20 million won a year, and the learning content is the same as the courses of famous American schools. Without the recommendation of the school directors, ordinary families will not even have the opportunity to interview and enroll."

"I will not deliberately pursue equality for all and force myself to share the same elevator with my subordinates. The reason why I insist on queuing in the restaurant is just to make my employees feel more comfortable."

"It's like if you and I were to share 1 million won, and if I told you at the beginning that I could get 800,000 won and you could only get 200,000 won, you would definitely feel uncomfortable and wonder why the distribution was so unfair."

"But if I took away all the 1 million won at the beginning, and then gave you 200,000 won in the name of a reward, your mood would instantly change, and you might even be grateful to me. This might be the hypocrisy of a capitalist like me." Song Yi couldn't help but laugh at himself.

When Chen Xinyu heard Song Yi say this, she was stunned for a long time. It was the first time she heard a super rich man analyze his miserable heart in this way.

"Restricting privileges is a difficult problem all over the world. The president's idea of ​​not competing with the people for profits has already surpassed many wealthy people." Chen Xinyu couldn't help but speak to comfort Song Yi.

After breakfast, Song Yi, Cui Shanji and Chen Xinyu walked into Song Yi's private elevator. Chen Xinyu got off the elevator in advance at New Asia Network, and Cui Shanji and Song Yi went directly to the top floor together.

When Cui Shanji heard Song Yi say this, she couldn't help but joke with him, "If someone really did make a move, I would be the first to suspect you."

"There is an old Chinese saying that a gentleman does not stand under a dangerous wall. Of course you have the freedom to dress freely, but there is no need to challenge the weakness of human nature. If everyone is crowded together in a closed elevator, the camera may not be able to capture who touches your sensitive parts of your body intentionally or unintentionally, so there is no need to take the risk." Song Yi explained.

Song Yi and Cui Shanji walked through the L-shaped corridor together and entered Song Yi's office through Jiang Xiu Na's office. Jiang Xiu Na was helping Song Yi clean the tea sets on the coffee table. When she saw Song Yi and Cui Shanji coming in together, she hurriedly greeted them both, "President, Director Cui, good morning."

Song Yi invited Cui Shanji to sit down and poured her a cup of coffee. The two of them stood side by side in front of the unobstructed large floor-to-ceiling window and chatted.

"I have been thinking about the direction of Seoul's real estate industry for some time. I actually want Seoul's real estate industry to learn from the Singapore model, but other large Korean conglomerates have always wanted to follow the Hong Kong model. Sister Shanji, have you ever been to Singapore?" Song Yi asked proactively.

"Yes, but the Singapore model requires an efficient authoritarian government. Even if Park Dong-ho is really elected as the mayor of Seoul, it will be difficult for you to promote Singapore's real estate model." Choi Sun-hee said sincerely.

As representatives of developed cities in Asia, the real estate industries in Hong Kong and Singapore are very developed. The real estate tycoons in Hong Kong had already hoarded a large amount of land before the return of Hong Kong to China. They have been creating the illusion that the real estate supply is in short supply, pushing up the unit price of Hong Kong real estate step by step, and making ordinary families squeeze several people into a small house of more than 10 or 20 square meters.

Unlike Hong Kong Island, the Singapore government, as the largest real estate developer, supplies a large number of public housing flats in the city.

In Singapore, as long as you are ready to get married after adulthood, you can apply to the Housing and Development Board for a two-room HDB flat. The price of a HDB flat is not expensive and is affordable for the average Singaporean resident.

The Housing and Development Board stipulates that only Singapore citizens can apply for HDB flats, and that flats can only be resold after five years of purchase. A complete family can only own one HDB flat, and there are also many restrictions on single people purchasing HDB flats.

Of course, for the 20% of wealthy people in Singapore, they can still purchase high-end commercial housing or even private villas, and there are no price restrictions.

"If Seoul implements Singapore's public housing policy, the Seoul city government will need to purchase a large amount of land and build large-scale public housing. Although these newly built public housing will solve the housing problems of some citizens in the short term, they are likely to become new slums in the city in the next few decades."

"My idea goes a step further. Koreans now like the model of renting all their houses. In fact, the Seoul City Government can set up a state-owned property rental company."

"This property rental company can hold multiple properties through acquisition or self-construction. One-bedroom apartments can be rented out to singles in Seoul, and two-bedroom or three-bedroom apartments can be rented out to married families or married families with children."

"After receiving the deposits from tenants, the property leasing companies can pool the deposits to renovate or build more small apartments. When these small apartments are supplied on a large scale, the skyrocketing housing prices in Seoul can be truly curbed."

"The only way to regulate housing prices is to increase land supply. Restricting purchases is putting the cart before the horse. It gives the market a sense of reluctance to sell and the illusion that buying is a profit."

"With the government backing them up, there is no need to worry about the property rental company going bankrupt. The rent adjustment by the property rental company must be publicly notarized. After they have rented the apartment for three or five years, they can apply to the property rental company to buy the apartment they rented, and the rent they paid before can be deducted from the total purchase price."

"Seoul is small in area, and the entire Seoul metropolitan area is crowded with 20 million Koreans. It is not realistic to build new communities on a large scale to increase the supply of small apartments, and the cost is also very high. However, it is more feasible to allow everyone to live in stable long-term rental apartments, and for residents to pay rent to real estate rental companies every month." Song Yi said.

After listening to Song Yi's introduction, Cui Shanji said to him: "Your operation model goes a step further than Singapore's public housing policy. If Seoul residents have accumulated enough savings, they can also buy the long-term rental apartments. If renting and buying have the same rights, tenants who rent houses and those who buy houses will enjoy the same rights, and will not be restricted in their children's schooling and social welfare. For young people who have just entered society, living in long-term rental apartments provided by the government is actually a good choice."

"Before, the media said that Song Yuxi and Park Donghao were not good at economic affairs and needed to consult a think tank behind the scenes. I didn't believe it. Now I know that you are their economic brain."

"In fact, if Seoul City learns from Hong Kong's real estate policy, and New Asia Construction hoards land in advance and then develops it slowly, you can make more profits. Why bother promoting long-term rental apartments, which is a thankless task?" Choi Sun-hee was a little puzzled.

"The One apartment developed by Shin-Ah Construction in Yongdu-dong was not originally intended for ordinary Seoul citizens. Our sales targets are the richest people in South Korea. After the The One apartment in Seoul has a good reputation, we will develop new The One apartments in Busan, Incheon, Jeju Island and other cities."

"Xinya Construction disdains to make money from ordinary people and focuses on high-end properties. Believe me, for rich people, they don't care whether the total price of the house is 2 billion won or 2.5 billion won." Song Yi expressed his thoughts.

Unlike the mainland, South Korea's population of 50 million cannot sustain Seoul's 20 consecutive years of high housing prices. The mainland, with a population of more than one billion, cannot escape the downward trend of real estate prices in the end.

Song Yi also had his own selfish reasons for promoting the long-term rental apartment plan in Seoul. He bought several second-hand houses around Cheonggyecheon Stream. These houses would give him considerable say in the state-owned property rental company he would establish in the future.

In order to position The One Apartment as a high-end apartment, Song Yi first had to create a high-end surrounding environment for The One Apartment. If the area around The One Apartment was filled with future long-term rental apartment blocks, The One Apartment would naturally not be able to sell at a sky-high price.

No matter which city you are in, if your community is next to a resettlement housing community or a returned housing community, the housing prices in your commercial housing community will not be much higher.

"If the real estate policy you promote can be implemented, then the young people of Seoul will really have a place to settle down in this highly competitive big city. I didn't expect that you actually have the ambition to 'build thousands of mansions to shelter all the poor people in the world.'" Cui Shanji admired Song Yi's attitude of doing what he should and what he shouldn't do.

Song Yi's goal is to build Xinya into an innovation-driven high-tech company. He certainly doesn't want to compete with ordinary people for the last penny. Just like the later Internet companies in the mainland, they all swarmed into the grocery business, ready to snatch the jobs of vegetable market vendors, eyeing the last three or two dates in the pockets of ordinary people, which is really a bit lack of vision.

After drinking coffee, Cui Shanji visited Song Yi's office. When Cui Shanji saw the two-meter-wide bed in the lounge, she couldn't help but glance at Song Yi.

Song Yi immediately understood Cui Shanji's look and closed the door of the lounge. Cui Shanji turned her back to the door and said pitifully, "Chairman, today is only my first day at work. Are you going to molest me in the office? If my colleagues in the public relations department find out that the director is not at work on the first day, wouldn't it be bad?"

Song Yi's eyes were somewhat hot. "When I was in the parking lot, I was thinking about the current scene. As the director of the public relations department, it is reasonable for you to report to me your work plan for the second half of the year before you officially take office, isn't it?"

Cui Shanji is very good at stirring up Song Yi's emotions, "Zaican agreed to let me work in your company and asked you to take care of me in the company. Is this how you take care of his wife?"

I have something to do in the evening, so I will update it first. I have a question for you: Do you think Chinese entertainment is more interesting than Korean entertainment?

(End of this chapter)