On December 8, Xinhan Advertising officially held its opening ceremony. Xiaoma Pentium’s general manager Li Ming was invited to attend the ceremony. Xiaoma Pentium also sent someone to send a celebratory flower basket to Xinhan Advertising.
Xinhan Advertising is located on the eighth floor of the China World Trade Center Phase II office building, but Song Yi has set up a reception desk in the lobby of the office building. Two beautiful women in cheongsams stand at the reception desk to welcome guests and register the information of visiting guests.
When Li Ming saw the posture of Xinhan Advertising, he thought for a while, "This Song Yi is quite interesting." When Li Ming walked out of the elevator, he found that there was also a beautiful cheongsam lady in charge of reception at the elevator entrance on the eighth floor.
When Li Ming walked to the door of Shinhan Advertising, he met an old acquaintance, Wang Jinghua, the ace agent who had just joined Huayi this year.
Li Ming greeted Wang Jinghua, "Hey, isn't this Sister Hua? What's the wind that brought you here to attend the opening ceremony of Shinhan Advertising?"
Wang Jinghua is very busy this year. She joined Huayi and jointly established Huayi Taihe Culture Brokerage Co., Ltd. with Huayi. The company has signed more and more artists and has no time to pick up and drop off her son from school.
Wang Jinghua was also surprised, "Brother Dagou, why are you here too? How come you know the boss of Xinhan?"
There were many flower baskets placed at the door of Shinhan Advertising. It was not uncommon for Korean companies such as Samsung Group's Yanjing Branch, Hyundai Motor, LG Electronics, and AmorePacific Group to send flower baskets. When Li Ming discovered that the names of Baidu, Sohu, NetEase, and Sina were also on the list, it really caught his attention.
Li Ming organized his words and said, "Well, I can't say I know him. The general manager of this company is called Song Yi, and I've only met him once." "Last month, he came to my company to look for me. I was not there at the time, so he left me a business card."
"Two days ago, Song Yi came to our company again and said that he opened an advertising company here in Guomao. He said that he knew I was a senior in the Yanjing advertising industry, so he invited me to come and show my support." Li Ming explained.
"That's right. It's normal for you to open an advertising company in Beijing and pay respect to Brother Dagou. Song Yi is a smart man." Wang Jinghua said with a smile.
Li Ming waved his hand, "Don't worry, it's not that serious. We are all doing business, harmony brings wealth, more friends open up more paths, so I'm sending you a flower basket. By the way, Sister Hua, you haven't told me why you're here? Could it be that Shinhan Advertising wants to invite your artists to shoot an advertisement? That would be really generous of them."
Wang Jinghua has many well-known artists on his hands, including Chen Daoming, Li Bingbing, Ren Quan, Fan Xiaopang, Hu Jun, etc., but their quotes are not low. An advertisement costs at least hundreds of thousands or even millions. Shinhan Advertising may not be willing to spend this money.
Wang Jinghua took out the invitation and handed it to Li Ming. "Here, I heard that Shinhan Advertising held a Sino-Korean cultural exchange reception today. The consul and cultural counselor of the Korean Embassy in China attended. I heard that a famous Korean actress also attended the reception. How could I have known that Shinhan Advertising would hold a cultural exchange reception and an opening ceremony together? I came here empty-handed and have not prepared anything."
Li Ming became interested. He started to get involved in the film and television industry after 1998 and met many actresses from mainland China and Hong Kong, but he rarely came into contact with Korean actresses.
Wang Jinghua recalled, "It's a Korean drama that was very popular this year, Autumn in My Heart. The heroine is Song Hye Kyo. I heard that this drama is very popular in Korea and is the ratings champion this year."
Song Hye Kyo was not well-known in the mainland this year because "Autumn in My Heart" had not yet been introduced to the mainland for screening. The Korean dramas starring Song Hye Kyo are extremely popular in the mainland, from "Autumn in My Heart", "Hotelier", "Full House", "Descendants of the Sun" to the later "Dark Glory", Song Hye Kyo has been popular for 20 years.
"Autumn in My Heart" is a representative of early Korean dramas. The plot is both bloody and tear-jerking. The last episode had a high viewership rate of 46.1%. Half of Koreans have watched this TV series.
Li Ming pondered for a moment, "The cultural counselor of their embassy has come out, so the standard of this cultural exchange reception must be quite high. Last year, CCTV and South Korea's KBS TV station jointly held a Chinese-Korean singing competition, and now they have sent a popular TV actress to participate in the cultural exchange reception. Do you think these Koreans want to introduce Korean dramas to the mainland for screening?"
Wang Jinghua felt that what Li Ming said was right. "Brother Dagou, your analysis makes sense. You know what, it's really possible. According to your analysis, the boss of this New Han Advertising has a deep background, and is somewhat of a semi-official background in the Korean cultural circle."
Wang Jinghua said: "I also went to the first Chinese-Korean Contest last year. These Korean stars sang and danced when they sang, which was very contagious, especially the Crystal Boys and Lee Jung-hyun. When they performed, the young people in the audience were very enthusiastic."
"I feel that our music model may be outdated. In a few years, the concert market may be dominated by Korean singing and dancing groups. For example, the Chuqichutong brothers group has not received many commercial performances this year." Wang Jinghua and Li Ming discussed.
Wang Jinghua first worked as a music agent in the early 1990s. She was recommended by a classmate, Zhang Jinglin, who played Qingwen in the 1986 version of Dream of Red Mansions. Zhang Jinglin recommended Wang Jinghua to her husband, Su Yue, a famous musician.
Wang Jinghua quit her job at the travel agency and joined Su Yue's company, becoming a professional agent. Her first assignment was the brotherhood band Chu Qi and Chu Tong. Su Yue's representative music works include "Bloodstained Style" and "Loess Plateau". In the 1990s, musicians made much more money than actors.
Li Ming shook his head. He also couldn't see through Song Yi's background. "It's hard to say. Song Yi said he went to university in Korea and worked for the parent company of Shinhan Advertising after graduation. But I asked someone to check on the Industrial and Commercial Network. In Shinhan Advertising, Song Yi holds 49% of the shares and is also the major shareholder."
When Li Ming heard this, he still felt something was wrong. The two discussed it for a while but had no clue, so they could only go in and take a look.
At this time, Song Yi also saw Li Ming and Wang Jinghua. He greeted the person who was talking next to him and walked towards them.
Song Yi warmly shook Li Ming's hand and said, "Mr. Li, thank you for taking the time to attend the opening ceremony of our Shinhan Advertising."
Li Ming smiled and said, "Mr. Song, congratulations. I wish Xinhan Advertising a grand opening, prosperous business, and long-lasting performance!"
Song Yi thanked him repeatedly and looked at Wang Jinghua, who looked familiar. When Li Ming was about to introduce Wang Jinghua's identity, Wang Jinghua took the initiative to extend her hand and introduced herself, "Hello, Mr. Song, I am Wang Jinghua from Huayi Taihe Agency. I received an invitation from your company to attend today's Sino-Korean Cultural Exchange Reception! I didn't know your company was opening today, so I didn't have time to prepare anything. I'm sorry."
Song Yi was pleasantly surprised. "Hello, hello! I'm very familiar with Sister Hua's name. She's the best agent in Beijing. I hope we can work together more in the future."
Song Yi got to know Wang Jinghua thanks to her daughter-in-law Sun Yi. Since Sun Yi married Wang Jinghua's son Dong Zijian, she has been called the Crown Princess in the Beijing Circle.
When Sun Yi's career was on the rise, she married Dong Zijian for love. However, Wang Jinghua didn't like Sun Yi as a daughter-in-law, thinking that they were not a good match, and was unwilling to help Sun Yi in her career. In the end, Sun Yi and Dong Zijian broke up peacefully. After the divorce, Sun Yi lived a more relaxed life and reached a new level of beauty. In contrast, Wang Jinghua later encountered a reputation crisis.
Wang Jinghua was a little proud, but she was still polite, "No, it's all thanks to my friends. I still have to rely on Mr. Song and Mr. Li for a living."
Song Yi brought Li Ming and Wang Jinghua to Chen Zaican and introduced them, "Mr. Li, Mr. Wang, this is President Chen Zaican of our Shinhan Korea parent company."
Song Yi introduced Wang Jinghua and Li Ming to Chen Zaican, who was also very enthusiastic and said in Chinese: "Welcome, welcome!"
Chen Zaican obviously paid more attention to Li Ming and praised him. "I heard from Executive Director Song that Mr. Li is a very outstanding advertising and film and television person. I hope we can communicate more today."
Wang Jinghua took a look at the interior decoration of Shinhan Advertising. She noticed that there were many group photos hanging on the walls of Shinhan Advertising. Chen Zaican and Song Yi both appeared in the photos.
Wang Jinghua asked around with Shinhan's employees and found out that there were many celebrities among them, including the current and former presidents of South Korea, Chen Byung-chul, the founder of Samsung Group, Zhou Zhengyong, the founder of Hyundai Group, the mayor of Seoul, the South Korean ambassador to China, and many others.
Wang Jinghua was shocked, and she knew in her heart that Shinhan Advertising was indeed not a simple company.
But what Wang Jinghua and Li Ming didn't expect was that Song Yi actually took a shortcut today.
In early December, Chen Zaican flew from Seoul to Yanjing. Chen Zaican first took Song Yi to visit the Korean Chamber of Commerce in Beijing, where Song Yi met Zhou Hao, the cultural counselor of the embassy.
Song Yi and Zhou Hao talked about the China-Korea Contest and believed that more events like this should be held, which could help cultural exchanges between the two countries.
Song Yi said that Shin Han Advertising has selected Song Hye Kyo as the spokesperson for Samdasu in the Chinese market. Shin Han Advertising suggested that Zhou Hao could consider holding a Sino-Korean cultural exchange cocktail party. At that time, he would invite Song Hye Kyo and some friends in the cultural circle of Beijing. Perhaps then, the market for Korean dramas could be opened up in the mainland.
Zhou Hao was willing to do it after hearing Song Yi's suggestion, but it would take money to prepare a cocktail party, and it would be time-consuming and laborious to apply for it. Song Yi then kindly suggested that Xinhan Advertising should host a semi-official exchange cocktail party, and Zhou Hao would only need to attend.
Zhou Hao had inquired about the background of Shinhan Advertising and knew that the founder Chen Zaichan was the grandson of Samsung Chen Bingzhe and belonged to the third generation of the chaebol family. Now Song Yi was giving him political achievements for free without him having to pay for it. This semi-official activity did not involve any risks, so Zhou Hao naturally agreed happily.
Who knew that Song Yi was so bold that he invited Wang Jinghua and others directly in the name of the Sino-Korean Cultural Exchange Reception, which was also a kind of leverage . The first chapter is finished, and there will be another chapter in the evening.
(End of this chapter)