Chapter 2 Song Yi in action!



"You don't have to prove anything. I believe in your feelings for Shinhan. Shinhan is the first company you joined after graduating from college, and you definitely don't want the company to go bankrupt."

"Since Jin Nanyong asked you to organize the information about Cheonggyecheon, you will definitely have a place in the new company after he takes over. In fact, it will be best for you if you do nothing now." Song Yi suggested to Jiang Xiu Na.

Jiang Xiu Na immediately refused. "Although Executive Director Jin Nanyong is very friendly in the company, he gives people the feeling of a smiling tiger. I am afraid that I will be sold out by him and have to help him count money. I don't want to work in his company. Otherwise, team leader, you buy Shinhan and I will continue to work with you?"

Song Yi's heart moved, and he shook his head rationally, "You must be kidding. I haven't paid off my mortgage and car loan yet, and I'm still in debt. What can I use to acquire Xinhan? Are you trying to get something for nothing?"

Jiang Xiu Na knew that her proposal was a bit unrealistic, and whispered back, "A good investment project does not lack funds at all."

Song Yi knew that what Jiang Xiu Na said was true. In fact, in China's venture capital industry after 2000, many industry leaders could get tens of millions or even hundreds of millions of RMB in financing from investors with just a few pages of PPT and their eloquence.

The reason why Song Yi knew the ins and outs of this so well was that before his rebirth, he worked for a well-known venture capital institution in China with an annual salary of one million. He bought a house and a car in Yanjing, which meant he had initially established a foothold.

Unexpectedly, when Song Yi woke up, he was reborn from Yanjing in 2022 to Seoul in 2000. He changed from an investment bank manager to the planning team leader of an advertising company. The only thing that remained unchanged was that he still had to continue to pay the bank's mortgage and car loan. It turned out that the end of the universe is all loans.

Song Yi believes that from an investor's perspective, Shinhan Media is indeed not a high-quality investment target. The company's founder Chen Jae-chan lacks management capabilities, and Shinhan Media does not have any high-quality assets.

Shinhan does not have any high-quality advertising booths or long-term advertising partners, and will lack stable cash flow in the next six months. No matter from which angle you look at it, Shinhan has already entered the countdown to bankruptcy.

Song Yi said to Jiang Xiu Na, "If Shinhan goes bankrupt, and I can't find a job with the same salary in a short period of time, the bank will stop lending to me, and then my house and car may be auctioned off. So I must find a way to keep Shinhan alive."

For Song Yi at the moment, he has two choices. One is to leave Shinhan Media and find a new job.

Another option is to continue staying in Shinhan and see if he can seize the opportunity to revive Shinhan.

If we use investment as a comparison, Xinhan is a project that Song Yi has invested in. Now that the project is not profitable, Song Yi can either stop investing and stop losses in time, or continue to increase investment and wait for the project to turn losses into profits.

Jiang Xiu Na reached out her hand to encourage Song Yi, "Come on, team leader, I believe you can do it! Xinhan is also my first job, and I don't want to apply for other companies with the resume of my previous company going bankrupt."

Song Yi was stunned, and held Jiang Xiuna's fair little hand, and promised her solemnly, "If the company can survive this crisis, I will definitely find a way to give you a promotion and a raise."

Jiang Xiu Na smiled sweetly. Although she didn't know what Song Yi was going to do next, she still chose to trust him, just like how he had helped her solve problems at work before. "Senior, it's a deal!"

In the next few days, Jiang Xiu Na went to work as usual every day, but Song Yi left the company for a while from time to time.

Jin Nanyong observed Song Yi's behavior and thought that Song Yi was busy interviewing other companies these days and didn't take him seriously. Jin Nanyong was busy talking to the company's key employees one by one to prepare for him to take over the company in advance.

Song Yi was also not idle and was always taking action. While continuing to contact the advertisers he had contacted before, he also took time to visit Chen Zaican, the president of Shinhan Media.

Chen Zaican lived alone in Apartment D in Ichon-dong, Yongsan District, Seoul. He was very surprised when he saw Song Yi appear at the door of the apartment with sake.

Chen Zaican personally interviewed Song Yi for Shinhan Media. Song Yi is also one of the few Chinese employees in Shinhan. He was the one who appointed Song Yi as the head of the planning team despite all objections.

Chen Zaican knew that Song Yi had outstanding work ability, but Song Yi, his subordinate, separated work and life very clearly. He rarely participated in gatherings organized by colleagues after get off work, and he had never heard of him visiting that colleague's home.

Chen Zaican opened the door and took the sake. "Song Yi, I'm so sorry. The house is a bit messy. If you don't mind, please come in and sit down."

Song Yi bowed his head and greeted, "President, I am sorry for being so presumptuous. I should have said hello to you before coming to visit you!"

Chen Zaican welcomed Song Yi into the house and poured him a glass of water. "I have black tea and green tea here. What kind of tea do you want to drink?"

Chen Zaican didn't hesitate to sit down and asked directly, "Song Yi, as the saying goes, no one comes to the temple for no reason. What's the matter with you coming here this time?"

Song Yi organized his words and said, "President, I have contacted a mineral water brand. They are very interested in the advertising plan we proposed and are willing to cooperate with our company. We have reached a preliminary agreement."

"But after all, I am not important enough to represent the company, so I need you, the president, to come forward and sign the contract." Song Yi said sincerely.

Chen Zaican was surprised and hesitated, "But there is no money left in the company account."

Song Yi certainly knew about Xin Han's current situation. "Don't worry about this. As long as you sign the contract, the brand is willing to prepay part of the money in advance for the production of advertisements and signing of spokespersons."

Chen Zaican couldn't sit still. This was equivalent to the brand paying money in advance for the production of the advertisement. If the broadcast effect of this advertisement was outstanding, Shinhan would receive new advertising orders and the company could continue to operate. He would not have to rush to sell the company to ease the debt.

Chen Zaican immediately grasped the key point. The brand was very interested in the advertising plan proposed by Song Yi, so they were willing to prepay the funds for the filming of the advertisement. This shows that Song Yi's creativity impressed the brand, so a cooperation agreement was reached.

Now that Song Yi has completed all the preliminary work, Chen Zaican only needs to show up and sign a contract to get the money.

Although he was used to the fickleness of human nature, Chen Zaican was still moved by Song Yi's actions. These days, it was rare to find a subordinate who was capable and not arrogant.

Song Yi could have easily negotiated cooperation with the brand while switching to another advertising company, bringing a considerable amount of advertising revenue to the new company to prove his value. However, Song Yi still chose to stay in Xinhan without hesitation and never left the company.

Chen Zaican didn't pay attention to the details of the contract and asked the most critical question, "Since the brand is willing to pay a sum of money in advance, they must have made some requirements for us, Shinhan. What do they need us to do?"

Song Yi marveled at Chen Zaican's keen observation skills. It turned out that the children of chaebols were not fools and they grasped the core of the problem at once.

Song Yi replied: "The brand has two main requirements. First, the advance payment must be used for its intended purpose and be used to produce their mineral water advertisements."

Chen Zaican nodded. Considering Shinhan's current debt-ridden situation, the brand's request was not excessive. If Shinhan used the advance payment to repay bank loans or pay employees' salaries, the brand would worry that their money would be wasted.

Song Yi continued, "Secondly, the brand asked me to be fully responsible for the production of this advertisement and to follow up the entire process of the advertisement."

Chen Zaican looked calm, with no emotion to show for sure. "If I understand correctly, the brand wants to appoint you as the producer of their advertisement?"

For an advertisement, the producer holds the greatest power. Even the director of the advertisement and the actors who act in the advertisement need to listen to the producer. According to past practice, the advertisements produced by Shinhan are usually produced by Chen Zaican or Jin Nanyong himself.

Song Yi explained, "I have told the brand that in our Shinhan, only directors can serve as producers of advertisements. I can be responsible for the specific production plan of the advertisement, but you, the president, are still needed to be the producer."

Chen Zaican waved his hand and said, "The brand thinks highly of your ability. He wants to help you become famous in the industry through this mineral water advertisement."

"You are right. At Shinhan, only directors can serve as producers of advertisements. Tell them that I agree to their two requests. After we sign the contract, I will go to the company for a meeting and announce that you will become the new director of Shinhan Media." Chen Jaechan said.

Chen Zaican thought that as long as he could get this big order and let Song Yi be the new director of the company, he could just check and balance this restless guy Jin Nanyong.

Although Song Yi will officially join Shinhan's senior management, Chen Jae-chan still controls the company.

Chen Zaican didn’t know whether Song Yi was using the brand’s name to achieve his personal goals, but at the moment, Song Yi’s interests were the same as his.

Let me talk about the update plan. I will update twice a day. I hope everyone will vote. During the new book period, it is very important to read it. Thank you very much!      (End of this chapter)


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