After Chen Zaican announced that Song Yi would become the new director of Shinhan, the workplace fell into silence and Shinhan’s employees did not react for a long time.

A director in a Korean company is equivalent to a director in a board of directors and a partner in a limited partnership, and is definitely the company's core executives.

As a Chinese employee, Song Yi is a director of a Korean advertising company, which is already the ceiling of the workplace. In addition to Chen Zaican and Jin Nanyong, Song Yi is currently the third in command of Shinhan Media.

Of course, Jin Nanyong was unwilling to let Song Yi become a director, but Chen Jaechan held the majority of the shares of New Han Media, so even if he opposed it now, it would be of no avail.

If Chen Jae-chan plans to sell Shinhan Media to others, he needs to seek Jin Nanyong's opinion. After all, if Chen Jae-chan sells Shinhan shares at a low price, it will also affect the value of the small number of shares held by Jin Nanyong.

Seeing that everyone was a little bored, Chen Zaican made a joke, "Why, you are not used to the new identity of Director Song? Let us once again give a warm round of applause to congratulate Song Yi on becoming the new director of our New Korea Media!"

Since the boss had spoken, no matter what the employees at the meeting thought, they still cooperated and clapped a few times.

Chen Zaican patted Song Yi on the shoulder and did not forget to paint a rosy picture for Song Yi, "Come on, work hard, and wait until Sanduo's project is finished. I will convert your project bonus into shares of Shinhan. If the company makes a profit at the end of the year, you can get the company's dividends just like Executive Director Jin. Shinhan is not only mine, but also yours!"

Song Yi continued to show a harmless smile, "Thank you, President. I will definitely work hard!"

Jin Nanyong looked at Song Yi and Chen Zaican talking happily and couldn't help cursing inwardly. He just didn't want Song Yi to mess up the situation, so he kept trying to make Song Yi resign voluntarily.

As a result, Song Yi actually took the initiative to find Chen Zaican, and with Chen Zaican's support, he became a director of Shinhan.

Jin Nanyong shook his head. He felt that Song Yi was aiming too high and that being a director alone would not be enough to satisfy him. Chen Zaican, this guy, probably forgot an old Chinese saying: it is easy to invite a god but hard to send him away. After Chen Zaican announced that Song Yi would become the new director of the company, he also talked about Song Yi's work arrangements. Song Yi would continue to serve as the head of the planning team and would also be in charge of the customer service department.

Chen Zaican will also return to work in the company and be personally responsible for the finance department. For Shinhan now, increasing revenue and reducing expenditure is a top priority and cannot be ignored.

After listening to Chen Zaican's work arrangements, Jin Nanyong felt disappointed. Since Chen Zaican was in charge of the finance department, the funds for the Sanduo mineral water project must be used for their intended purposes, and he had no way of holding back.

Jin Nanyong plans to wait and see the development of the company. If Song Yi really helps Shinhan to revive, then the shares in Jin Nanyong's hands will definitely appreciate in value. At that time, he can sell these shares, open an advertising company again, and continue to undertake Cheonggyecheon's public service advertisements. However, he doesn't have much time left, and he can't keep dragging it on.

If Kim Nam-yong's friend changes jobs and is transferred away from the Seoul City Government, and has no say in the Cheonggyecheon public service advertising plan, then all his efforts would be in vain.

After Chen Zaican announced the major changes in the company, everyone went back to work. Song Yi returned to the planning group he was familiar with first, because from now on, he would officially produce the advertisement for Samdo Mineral Water.

When Song Yi sat back at his familiar workstation, his colleagues from the planning team did not forget to congratulate him.

Jiang Xiu Na and Song Yi have the best personal relationship, so she boldly asked, "Director Song, you got promoted today. To celebrate, are you going to treat everyone to a meal?"

Song Yi would definitely not spoil the fun at this time, "Everyone go to work today, I will treat everyone to barbecue after get off work, there will be plenty of Korean beef tonight!"

The atmosphere in the planning group suddenly became boiling. Some people shouted "Big Fat!", some shouted "Long Live!", almost blowing the roof of the office off.

Jin Nanyong could hear the movements of the planning team in his executive office and could not help but frown. He dialed the landline and lowered his voice, "Director Liu, yes, yes, this is Jin Nanyong. Do you think Councillor Li is free today? I want to report to him about my work. Okay! Okay!"

Jiang Xiu Na pointed to the president's office and the executive director's office and continued to ask Song Yi, "Director Song, you are treating us tonight. Would you like to invite President Chen and Executive Director Jin?"

Song Yi thought about it for a moment, "The president and the managing director are probably both very busy and probably don't have time to have dinner together. I'll go over and say hello later, so you don't have to book their table yet."

If Song Yi planned to invite Chen Zaican and Jin Nanyong to dinner, he would definitely not choose a barbecue restaurant, but a Western restaurant or a Japanese restaurant. He would not invite all the colleagues from the planning team, at most he would invite two eloquent female colleagues from the planning team and the customer service department to liven up the atmosphere.

Song Yi came to the president's office and knocked on the door. Chen Zaican answered from inside, "Come in."

Chen Zaican was looking at the financial statements at the moment. When he looked up and saw Song Yi, he smiled and said, "It's you. Your planning group was very lively just now!"

"I'm planning to invite colleagues from the planning team to have a barbecue tonight, so I came over to ask the president if it's convenient for us to join us?" Song Yi said.

Chen Zaican thought about it and politely declined, "Forget it, I won't go over to join in the fun."

"By the way, I have something to inform you. As a new director, you will receive a fuel subsidy of 300,000 won and a communication subsidy of 100,000 won in your monthly salary. It will be paid into your salary card together with your salary next month." Chen Zaican said.

Song Yi thought to himself that this was equivalent to an extra 2,000 RMB in subsidies each month. When Song Yi was the head of the planning team, he only received a communication subsidy of 50,000 won, which was only over 200 RMB.

Chen Zaican motioned to Song Yi to sit down. He just wanted to discuss with Song Yi the ideas of producing the Sanduo mineral water advertisement.

"Because this time, Sandu Mineral Water wants to expand into the local market through advertising. You said that the main marketing concept is 'natural', but aren't all mineral waters natural waters?" Chen Zaican was a little puzzled.

"The mineral water currently sold on the market are packaged drinking water and natural mineral water. Packaged drinking water is divided into natural water, mineral water and purified water, and Sanduo mineral water is the real natural mineral water." Song Yi explained.

"Samdasu is the only volcanic mineral water in South Korea because their factory is located in Jeju Island. The water source is actually rainwater from Halla Mountain above 1,450 meters above sea level. It is filtered through layers of volcanic rocks and then enters the sandwich rock layer 420 meters underground. Since the water source is not affected by any human factors, it is very natural and pure. This is why Samdasu is clean and tastes good."

"In order to highlight the advantages of Samduo Water and other mineral water brands, I plan to focus on promoting 'natural' in the advertisement," said Song Yi.

"I want the audience who have watched the advertisement to know that not every mineral water is natural mineral water, and Sanduo is synonymous with natural mineral water, just like when we mention watches, we think of Rolex," said Song Yi.

"I have already drafted the slogan for Samdo Water, 'Samdo Water, real natural mineral water'. With this advertising copy, we can select the right director and actors to shoot the commercial." Song Yi finished speaking of his idea.

"Sanduoshui, real natural mineral water." Chen Zaican repeated the slogan and felt that it was easy to understand, catchy and memorable.

"So before placing the advertisement, we can first interview the nutritionist in the hospital to popularize the differences between natural mineral water and bottled drinking water, and emphasize that natural mineral water is more beneficial to health," Chen Zaican suggested.

"Moreover, Samdosoo has passed the water quality investigation certification of the US FDA (Food and Drug Administration) and the RB Ministry of Health, Labor and Welfare, which is also a selling point of the product," Song Yi added.

"It's not difficult to be the director. After all, Sanduo has prepared an advertising budget of 500 million won this time, so we can take our time to choose. But do you have suitable candidates for the actors in the commercial? After all, as you said, the actors must fit the concept of 'natural'." Chen Zaican asked.

Song Yi replied: "I thought about it for a long time. The actors in the commercial must meet two requirements. One is high quality and the other is natural. So I want to find a natural beauty who graduated from a prestigious school to star in the commercial."

Well, do you know who is the heroine of Song Yi's commercial? 　　 　 (End of this chapter)