Because Jin Xiyuan was half squatting on the ground, Song Yi accidentally saw the color of her bra, and he awkwardly looked away.
Jin Xiyuan stood up and saw Song Yi's eyes avoiding her. She understood immediately. She was a little hot when she was eating just now. After the guest Zhou Mengxian left the apartment, she unbuttoned one more button of her shirt. Who knew that it would benefit Song Yi.
Jin Xiyuan muttered quietly, "Why are you pretending to be a gentleman now? It's not like you haven't seen it before."
Song Yi had very sharp ears and panicked all of a sudden, "Sister, please don't talk nonsense. When did I see it? If Tai Xi hears it, I can't clear myself even if I jump into the Han River!"
Jin Xiyuan smiled, "Have you forgotten? The last time you visited my apartment, you hung my underwear on the balcony of the living room, and you praised them for their novel styles and beautiful colors! How dare you bully me when Tae Hee is not at home? Humph!"
Song Yi was embarrassed and quickly changed the subject, "By the way, how is the preparation of Tae Hee's new advertisement going?"
Jin Xiyuan was a little resentful. Every time she talked about a key topic, Song Yi chose to avoid it and pretended to be stupid, which really made people hate him.
Kim Hee Won was annoyed, “As you requested, I contacted Director Lee Byung Hoon to film Tae Hee’s new commercial, but he politely declined.”
Lee Byung-hoon is a senior TV drama director in South Korea. He is particularly good at shooting historical costume dramas. In 2003, Lee Byung-hoon and Lee Young-ae collaborated on "Dae Jang Geum", and in 2010, he collaborated with Han Hyo-joo on "Dong Yi".
The reason why Song Yi wanted Lee Byung-hoon to direct Kim Tae-hee's new commercial was simply to let Kim Tae-hee leave a good impression on director Lee Byung-hoon, so that Lee Byung-hoon would agree to let Kim Tae-hee star in the TV series "Dae Jang Geum".
However, Jin Xiyuan still brought Song Yi good news, "Screenwriter Jin Yingxian agreed to join Xinya Entertainment and also agreed to take over the screenwriting work of "Dae Jang Geum", but she has to wait until she finishes the screenwriting work of SBS's "Mythology"."
"Don't rush this, let her prepare slowly. We will start producing the TV series 'Jewel in the Palace' after the World Cup next year."
Kim Young-hyun must have had some talent for expanding the story of a female imperial physician, which only had a few hundred words in history books, into a 54-episode long historical drama.
In addition to "Dae Jang Geum", Kim Young-hyun later created hit dramas such as "Queen Seondeok" and "Cheongdam-dong Alice".
"If Director Lee Byung-hoon is unwilling, then you can contact Director Min Byung-cheon. He and Director Kwak Zairong interviewed for the position of director of the Samdasu commercial together, but were ultimately rejected. I believe he also wants to prove his ability again," said Song Yi.
"Min Byung-cheon? Why not choose director Kwak Zairong? He has worked with Tae-hee before, and the commercials he shot have received rave reviews. Isn't he a more suitable candidate for director?" Kim Hee-won was a little confused.
Kim Tae-hee had already helped Zhou Shulan with the housework and joined in their discussion.
Kim Tae-hee guessed, "Director Kwak Jae-yong has been busy filming the movie 'My Savage Queen' starring Cha Tae-hyun and Jun Ji-hyun this year. OPPA wants to introduce Director Kwak's movie to the mainland film market. Director Kwak Jae-yong probably doesn't have time to shoot a commercial for me."
Jin Xiyuan asked, "It's just a commercial, it won't take that long, right?"
Song Yi explained, "Last year, Shinhan paid director Kwak Jae-yong 100 million won. The movie My Sassy Girl has the potential to be a big hit, and his advertising pay has also risen. 100 million won is no longer enough to hire him. According to my estimation, his director's pay should be around 200 million won, and this is the friendship price Kwak Jae-yong paid Shinhan."
"Since Samdasu can't significantly increase the production costs, we can only hire some lesser-known directors. Min Bingtian is a young director, so we only need to prepare 50 million won for his salary."
150 million won, or about 800,000 yuan. If Kim Tae-hee can get this salary, her advertising endorsement fee will directly rank among the top stars in South Korea, surpassing Song Hye-kyo and Jun Ji-hyun.
Jin Xiyuan suddenly realized, "No wonder you asked me to turn down Tae Hee's advertising invitations first, just to negotiate Tae Hee's new advertising contract, right?"
Since Samdasu entered major supermarkets in South Korea and its market share has been rising steadily, Kim Tae-hee has also become a hot commodity in the eyes of various businesses. Many small and medium-sized brands have invited Kim Tae-hee to be their spokesperson, but Song Yi has rejected all of them.
If Kim Tae Hee accepted these advertising invitations, the price for each advertisement would be at most 20 to 30 million won. However, when Sam Da Su and Kim Tae Hee signed a new advertising contract, her price for each advertisement would be at least more than 100 million won.
Of course, Song Yi can also choose to win by quantity and let Kim Tae Hee take on more brand endorsements. However, as a star, appearing in front of consumers frequently is not a good thing, but rather disperses Kim Tae Hee's commercial value.
Moreover, Kim Tae-hee is still a student at Seoul University. If she frequently takes on commercials, it may affect her studies, which would be even more counterproductive.
The advertisements endorsed by Kim Tae-hee are more valuable if they are quality rather than quantity. The products endorsed must have a high enough national reputation, and the companies they cooperate with must not have any negative news. A high-quality advertisement can help Kim Tae-hee's acting career. Conversely, a high-quality idol like Kim Tae-hee can also help improve the satisfaction of corporate brands among consumers. This is a true win-win situation.
Unlike some mainland celebrities who endorse financial products for money, and then the products fail, they pretend nothing happened. If such a thing happened in Korea, the Koreans would scold such celebrities and force them to quit the circle. Mainland audiences are still too tolerant of celebrities.
"Once Samdasu's new commercial is finalized, I will contact the Hera brand to see if Taehee can be the spokesperson for their lipstick. I will try to finalize it before Taehee's birthday, which can be regarded as a birthday gift from the company to Taehee."
Hera is a cosmetics brand under AmorePacific Group. Kim Tae-hee and Jun Ji-hyun have successively become the advertising spokespersons of this brand. Song Yi has seen the advertisement of Hera lipstick starring Kim Tae-hee. In the advertisement, Kim Tae-hee's eyes are moving, and her eyebrows are full of charm, which is particularly charming.
Upon hearing this, Jin Xiyuan excitedly hugged Taixi's shoulders and said, "Our Taixi is going to be a little rich woman. Taixi has money now. Remember to buy clothes and bags for your sister. Your sister wants to be supported!"
Kim Tae Hee had no choice but to agree quickly, "Ouni, as your sister, isn't it my duty to buy you some gifts? Why do you sound so bad when you talk about support?"
Jin Xiyuan smiled and said, "My dream is to marry into a wealthy family. As long as my husband treats me well, it doesn't matter if he spends money outside. He is responsible for earning money to support the family, and I am responsible for being beautiful. Isn't this being kept?"
Song Yi deliberately courted death, "Then you might as well wait until Taixi marries me, and then you become my concubine. Today you are my elder sister-in-law, and tomorrow Taixi is my younger sister-in-law. One day for each of us, fair and just -"
Before Song Yi finished speaking, Jin Xiyuan immediately stopped and punched Song Yi with her sister Jin Taixi. Jin Xiyuan almost rode on Song Yi and was about to hit him in the face, but fortunately Jin Taixi stopped the farce.
Kim Tae Hee scolded, "OPPA, how can you make such a joke? Fortunately, my sister has a good temper, so she didn't do anything cruel to you."
Two updates are done, see you tomorrow. I will consider updating more after it is released, thank you for voting.
(End of this chapter)