Song Yi was originally going to shoot a new advertisement for Samdasoo in Changdeokgung Palace, but later found that the effect of the shooting was not satisfactory. Changdeokgung Palace was too small, and Kim Tae-hee's classical dance in front of Changdeokgung Palace lacked some flavor and did not fit the theme of "Samdasoo, the aristocrat of water".
Finally, Song Yi decided to fly to Luosu City to complete the latest advertisement of Samdosu in front of the Potala Palace. Kim Tae-hee even took a week's vacation from Seoul University, just like traveling to China.
Director Min Bingtian has been to China, but has never been to Luosu. Kim Tae-hee is visiting China for the first time, and she finds everything new to her.
The flight route this time is Seoul - Yanjing - Shudu - Luosha, and then return along the original route. Song Yi explained to the staff accompanying him the precautions for traveling in the snow area.
Kim Tae Hee admired her boyfriend, "OPPA, haven't you been studying and working in Seoul? Why do I feel like you have been to Loksa many times?"
Of course, Song Yi couldn't say that he had been to Luosu City many times. Before his rebirth, he would set aside vacation time every year to go to Luosu City and stay there for a while in order to gain inner peace.
Song Yi explained, "I read other travel guides on Tianya Forum and summarized them to avoid pitfalls."
At present, travel websites such as Ctrip and Tuniu have not yet become popular, and there are no recommendation websites such as Xiaohongshu. Only a small number of netizens share their travel experiences in Luosa on Tianya Forum. In the early days, Tianya Forum was very readable and much more interesting than Zhihu.
Song Yi and Jin Taixi discussed, "I plan to launch a similar social networking site in Korea, but the users are mainly college students, replacing the campus BBS site. You can upload pictures and texts through this site, mainly to share personal life dynamics. If you are interested in registering?"
Kim Tae Hee asked her boyfriend, "Is this website a real-name system or a non-real-name system?"
Song Yi replied, "Of course it is a real-name system. There is a threshold for users of this website. They must have a university or quasi-university degree. Only after you pass the university scholastic ability test and are admitted to a university can you register as a user of the website."
"Because it is a real-name user, the user information includes his name, school name, and major name. This can avoid harassment from other users." Song Yi expressed his thoughts.
Kim Tae Hee thought, "This is actually equivalent to a larger campus BBS forum, but this forum is open to all college students, right?"
Song Yi snapped his fingers. "Bingo! These college students don't have much spending power while they are in school, but they will become the main consumer force after graduation. Accurate advertising and web games will also become the main source of profit for the website."
South Korea achieved universal higher education around 2002. The gross enrollment rate of higher education in 2002 was 60%, which has exceeded Western Europe. There are more than 300 colleges and universities and 3 million college students, accounting for about 6% of the South Korean population. "In the early stage of the website, we mainly invited college students. When the operation is stable, we will allow graduated seniors to register on this website. They can also use this website to learn about the dynamics of their former classmates." Song Yi said.
Kim Tae Hee was very happy, "Then I can follow OPPA, learn about the latest updates released by OPPA, and know what you have done in the company."
Song Yi scratched his head and said, "I don't like to post personal updates online, so I may disappoint Tai Xi. But I will reply to every update you post in time."
After Song Yi cashes out from the B-share market, he will register Xinya Network in both Korea and China. Xinya Network in China focuses on online games and is the agent of the online game "Legend". Xinya Network in Korea mainly focuses on the social networking site inschool, referred to as ins. Kim Tae-hee is a top student at Seoul University, with outstanding looks and super popularity on the Korean Internet. She is undoubtedly the best spokesperson for the inschool website.
After several transfers, Song Yi and his team finally arrived in Luosu City. Min Bingtian had altitude sickness, so Song Yi asked him to stay in the hotel to rest. He took Kim Tae-hee to the Jokhang Temple and the Potala Palace to get familiar with the filming location first.
Kim Tae-hee is a Catholic, so she can visit the Jokhang Temple, but she cannot burn incense, kowtow, ask for divination, offer sacrifices, or burn paper money. Song Yi accompanied his girlfriend to visit the Jokhang Temple and also introduced the origin of the temple to her.
When Kim Tae-hee heard that Songtsen Gampo married Princess Bhrikuti of Nepal and Princess Wencheng of the Tang Dynasty at the same time, she was a little confused and asked the two princesses which one had a higher status.
Song Yi smiled. "Princess Wencheng was a daughter of the royal family of the Tang Dynasty, and she had a powerful country behind her. According to Li Shimin's character, even if he sent a daughter of the royal family to marry, there was absolutely no possibility that he would let a daughter of the Li family marry Songtsen Gampo as a concubine, even if Princess Bhrikuti got married earlier."
Kim Tae Hee was not happy. "Since Songtsen Gampo had already married Princess Bhrikuti, why did he marry Princess Wencheng? Was he attracted by Princess Wencheng's rich dowry? Shouldn't there be a first come first served rule in love?"
Song Yi comforted his girlfriend, "Ancient times and modern times are different after all. Princess Wencheng made outstanding contributions to the peaceful coexistence between the Tang Dynasty and Tubo. She is an amazing woman."
After leaving the Jokhang Temple, Song Yi and his girlfriend came to the Potala Palace Square. You are not allowed to take photos inside the Potala Palace, but the square outside is a check-in spot for tourists. There were not many tourists in 2001, unlike later when the square was crowded with people and it was difficult to find a suitable spot for taking photos.
Song Yi picked up the Sanduo water, poured it on the ground, and then put the camera on the ground, "Come on, Taixi, I'll take some photos of you with the Potala Palace reflected in the water." The majestic Potala Palace complex in the distance and the Potala Palace reflected in the water are connected together, bathing in the afterglow of the sun, shining and unique.
Kim Tae Hee was so surprised that she couldn't close her mouth, "OPPA, how did you come up with this idea?" Song Yi laughed, "If the mountain doesn't come to see me, I will go to see the mountain. There is no sea in front of the Potala Palace, but as long as there is a sea in your heart, everywhere is the Maldives."
After Song Yi finished taking pictures of Kim Tae Hee, he couldn't sit still. He already had the inspiration to shoot the Samdasu commercial.
Song Yi instructed the staff to contact Min Bingtian and ask him to come to the Potala Palace now if his altitude sickness was not so severe. He wanted to tell Min Bingtian about his creativity.
Song Yi originally wanted to draw inspiration from the advertisement that Kim Tae-hee shot for LG. In the original advertisement, Kim Tae-hee was dressed as a Spanish dancer, wearing a black top and a red long skirt, holding a fan in her hand and dancing gracefully.
Kim Tae-hee looked back and smiled, her beautiful eyes wandering, adding a touch of agility and playfulness in front of the camera, swaying gracefully and full of charm.
The hotel Song Yi booked was near the Potala Palace and Jokhang Temple, and it only took Min Bingtian a few minutes to get there.
Min Bingtian still felt a little uncomfortable, but it was much better than when he first landed. Min Bingtian looked at the Potala Palace under the setting sun, as if it was bathed in divine light. Although he had read about the Potala Palace before coming to China, he was still amazed by this magnificent ancient building complex.
"China is indeed a country of vast land and abundant resources. Compared with the Potala Palace, Changdeok Palace is too small." Min Bingtian sighed.
Min Bingtian exposed her, "Tae Hee is not a history student. Did you just memorize it after President Song introduced it to you?"
Song Yi and Min Bingtian told him about his advertising idea, "Tae Hee first wears modern clothes, holds a bottle of Sandu water, and visits the Potala Palace."
"After she walked out of the Potala Palace, she had already changed into a Korean traditional costume and then performed a classical dance. While she was dancing, we splashed water on the square, and the reflection in the water showed the beauty of Tae Hee's dance even better."
"Our camera moves from far to close, and then gives her a close-up of her looking back and smiling. Tae Hee holds an open fan in her right hand and places it behind her head, which complements the red flower on her head."
"The dance is over, the square is dry, and there is a bottle of Samdo Water standing upright. In the distance is the Potala Palace, and Tae Hee's narration is added. Only the voice is heard but the person is not seen, 'The aristocrat of water, Samdo Water.' Then the whole advertisement ends. Director Min, what do you think of the creativity of my advertisement?" Song Yi asked Min Bingtian.
After looking at the photo of Kim Tae-hee in Song Yi's camera, Min Bingtian was silent for a while and said, "Now I understand why Director Guo Zairong did not continue to cooperate with President Song to shoot the new advertisement of Samdasu."
"President Song has come up with the advertising idea, and we are responsible for its execution. Although it reduces our workload, it also leaves us as directors with less room to perform," said Min Bingtian.
"President Song's advertisement contains many contrasting factors, such as the contrast of Taehee's clothing, Taehee's quietness when sightseeing and her agility when dancing, the Potala Palace in the distance and the Potala Palace in the water. It combines the historic Potala Palace with modern mineral water, which is very innovative." Min Bingtian agreed with Song Yi's idea.
Kim Tae-hee added, "It's not just that. Samdasoo is produced in Jeju Island, and its main product is real natural mineral water. The quality of Samdasoo's water also comes from a long period of accumulation. The water source is groundwater stored in volcanic rocks 420 meters underground."
"The Potala Palace has a history of 1,300 years, and Samduo Water also has an extraordinary origin. Songtsen Gampo, the owner of the Potala Palace, was a nobleman at the time. All the details of this advertisement are in line with the promotional concept of 'Samduo Water, the aristocrat among waters'," said Kim Tae-hee.
Song Yi couldn't help but praise his girlfriend, "Oh, not bad, you've made rapid progress, it seems you've been reading a lot of related books recently."
Min Bingtian was beside Song Yi to perfect his idea. "Luosha itself is mysterious in the minds of ordinary people, and the Potala Palace is obviously even more mysterious. So visiting the Potala Palace is a process of unraveling the mystery."
"For advertising purposes, I suggest that we shoot a scene in the morning where Tae Hee enters the Potala Palace in modern clothes. Of course, we will also give a close-up of the Samdasu in her hand."
"In the evening, we were shooting the scene of Tae Hee dancing in front of the Potala Palace Square. I think the effect of Tae Hee dancing classical dance in Korean traditional costume is not good. Because Korean traditional costume is heavy and not flexible, it is difficult to meet the requirements of President Song." Min Bingtian emphasized.
Song Yi thought that Min Bingtian was right. After much consideration, Song Yi decided to let Kim Tae-hee dance the Spanish fan dance. Fortunately, Kim Tae-hee had practiced this dance under Song Yi's instruction, so she didn't have to cram at the last minute.
After Song Yi and Min Bingtian reached an agreement, the filming of this advertisement went much more smoothly. With the experience of filming the advertisement for the first time, Kim Tae-hee's sense of the camera for this advertisement was also much stronger.
There are two classic shots when Kim Tae-hee is dancing Spanish dance. One is Kim Tae-hee looking back and smiling, and the other is Kim Tae-hee covering her chin with a fan, her eyes full of affection.
Because during the filming of the commercial, Song Yi was always watching his girlfriend behind the camera. When Kim Tae Hee turned around, she saw Song Yi first, and she was able to get into the mood right away. So everyone finished the filming ahead of schedule.
Song Yi was also very satisfied with the results of the advertisement shooting. He firmly believed that Kim Tae Hee's Samdasoo advertisement would cause a sensation in Korea. If Song Hye Kyo's advertisement for Samdasoo scored 85 points, then Kim Tae Hee's advertisement would at least get 95 points.
Min Bingtian said that this advertisement was the best advertisement in the Korean advertising industry in the first half of the year, and Song Yi also booked the gold award of the Korean Advertising Awards in advance this year.
After everyone flew back to Yanjing, Song Yi said to all the staff, "Since we finished the filming two days in advance, I will give you two days off. You can have a good time in Yanjing for two days. The company will reimburse you for the tickets, hotel accommodation, and meals!"
The young people in Shinhan Media were very excited. Many of them had just started dealing with Song Yi, but they had already heard about his reputation in the company. Less than two years after joining the company, he became the head of the planning team. Less than three years after joining the company, he became the executive director of Shinhan Media, and was solely responsible for Shinhan Advertising, a subsidiary of Shinhan Media in Yanjing.
In Yanjing, Song Yi signed up a tour group for Xinhan's employees and Min Bingtian, and took them to visit the Forbidden City and the Badaling Great Wall. Song Yi and his girlfriend enjoyed a sweet date for two.
Kim Tae-hee likes to walk hand in hand with her boyfriend on the street, and the two of them date on the street like ordinary couples.
Song Yi reminded his girlfriend, "After this ad airs, remember to wear sunglasses when you leave school, otherwise people will definitely recognize you and ask for your autograph."
Kim Tae-hee tilted her head and asked her boyfriend, "Are you so confident about your advertisement?"
Song Yi held his girlfriend's hand in his backhand, "Wrong. I don't have confidence in myself, but in you. I feel a little regretful when I think about it. I shouldn't let them see how beautiful you are."
Kim Tae Hee said seriously, "OPPA, if you don't want me to enter the entertainment industry as an actor, I don't have to act in the future."
Song Yi and his girlfriend held hands, "Little fool, you are so popular and well-known, why don't you use it? Since you like filming, then we will film seriously. When you don't want to film anymore, then we can do what we want to do."
Jin Taixi tilted her head and leaned towards her boyfriend, "OPPA, we are going to have dinner with Miaomiao tonight. Shall I prepare a gift for her? What does the little girl like? Should I buy her a Barbie doll?"
Song Yi smiled bitterly, "It's all right, but Song Miao might not be very nice when she first meets you, so please be tolerant. It will be fine once you get to know her better."
See you tomorrow, thank you for your monthly tickets (end of this chapter)