Chapter 79: The Snake Swallows the Elephant's Merger Plan (Thanks to the leader of Shen Yanqian)!



Zheng Enxuan did not let go of her hand. Song Yi put the back of his hand on Zheng Enxuan's thigh, feeling her body temperature.

Zheng Enxuan reminded Song Yi, "What would it look like if someone came in and saw us? Why don't you let go quickly?"

At this time Zhou Zhiyi pushed the door and walked in. Song Yi calmly let go of his hand and sat up straight.

Zhou Zhiyi didn't notice anything unusual, she asked: "Chairman, reporter Lu Xiuyan from the Chosun Ilbo hopes to make an appointment with you for an exclusive interview. I hope you can answer whether the North Korea-South Korea economic cooperation can continue." Zhou Zhiyi always called Zheng Enxuan by her position in the company, and the girl behaved very professionally.

"Is that reporter Lu Qiuyan? I remember she also attended the Hyundai Group's media meeting last time, so she is an old acquaintance of ours. The president is not very convenient to accept interviews these two days, so I'll say hello to her and change the interview time." Song Yi got up and left the office.

Zheng Enxuan instructed Zhou Zhiyi, "Please send an email to the company later to inform them that without my permission, the company management cannot accept any media interviews this month. We will respond to the outside media at the appropriate time."

Zhou Zhiyi nodded, "Okay, President."

Zheng Enxuan witnessed Song Yi and Zhou Zhiyi leaving the office and shook her head. Song Yi was definitely a master at having an affair. His strong psychological quality could not be imitated by others.

Lu Qiuyan was indeed easy to talk to. Although she came up empty-handed this time, she got Song Yi's promise, so it was worth the trip.

"Director Song, I understand that your company is not convenient to accept interviews now. If your company plans to accept an interview, please be sure to contact me first." Lu Qiuyan said with a smile.

Song Yi sent Lu Qiuyan to the parking lot below the building. "Reporter Lu, don't worry. When our president is able to accept an interview, I will definitely contact you first."

Lu Qiuyan stretched out her hand and shook hands with Song Yi to say goodbye. "I would rather interview Executive Director Song than Chairman Zheng."

Song Yi was stunned. This Lu Qiuyan didn't play by the rules. "Without the permission of our president, our management cannot accept media interviews for the time being."

Lu Qiuyan expressed her understanding and said, "How about this, Executive Director Song, can you please use one sentence to look forward to the prospects of economic cooperation between North Korea and South Korea? Don't worry, I won't make it public."

Song Yi was very relaxed. "This only represents my personal opinion, not the official response of our Esan. If I were to describe the prospects of economic cooperation between North Korea and South Korea in one sentence, it would be 'the road is tortuous, but the prospects are bright.'"

Lu Qiuyan thanked him and left Building 63 with her colleagues. Song Yi's words actually revealed Eshan Group's views on the economic cooperation between North and South Korea.

Now that Zhou Mengxian's secret provision of funds to North Korea has been exposed, it is certainly impossible for the Eshan Group to continue providing funds to North Korea at the risk of world condemnation. Then it will be questionable whether North Korea will continue to allow the Eshan Group to operate the Mount Kumgang tourism and Kaesong Industrial Park projects. That's why Song Yi said the road is tortuous.

North Korea and South Korea have not established diplomatic relations. The Asan Group is actually a bridge for communication between North Korea and South Korea. North Korea cannot completely close this communication channel. The Asan Group will continue to promote the reunion of separated families. The easing of North Korea-South Korea relations is a general trend. If there is a suitable opportunity, North Korea-South Korea economic cooperation will be further strengthened. That is why Song Yi said that the prospects are bright.

Lu Qiuyan said to her colleagues in the car: "Executive Director Song is really an interesting person. He seems to have said nothing, but he also seems to have said everything."

Lu Qiuyan's colleague described his opinion of Song Yi, "Executive Director Song's answer was very clear, like an experienced politician. If you don't know him, you would think he came from the Blue House."

Lu Qiuyan was previously an intern reporter at MBC News and joined Chosun Ilbo as an intern reporter in 2000. She graduated from Ewha Womans University and is an alumnus of Jung Eun-sun. If she didn't have this relationship, she wouldn't have dared to contact Jung Eun-sun for an interview.

Lu Qiuyan thought about it and felt that her colleague's description was correct. "Although Executive Song is about the same age as us, he is very experienced in dealing with things. It should be worry-free for Kim Tae-hee to date such a mature man, right?"

Lu Qiuyan hadn't finished her words when Song Yi looked at her with an experienced look. He didn't have the greasy feeling of a middle-aged man, but he also didn't dare to look directly at her beautiful figure like a young man who had just entered society.

Song Yi left the 63 Building and drove back to New Asia Entertainment. He found Jin Xiyuan and said, "The company may be able to obtain a low-interest loan. We can't develop according to the previous steps. We can take bigger steps."

Jin Xiyuan asked Song Yi, "How much is the loan amount? One million US dollars? Or ten million US dollars?"

Song Yi didn't know how much money he could extort from Zhong Xiaotong. He hesitated for a moment and said, "According to preliminary estimates, the size of this loan should be in the billions of dollars."

"How much?" Jin Xiyuan thought she was hallucinating. "One hundred million dollars?"

Jin Xiyuan couldn't help but doubt, "Even if Zhong Xiaotong is your biological father, you can't get a loan of 100 million US dollars. Xinya Entertainment is so small, and its net assets are less than 10 million US dollars. How can you borrow 100 million US dollars from the bank?"

Song Yi was unhappy. "Don't talk nonsense. My father is alive and well. I know that New Asia Entertainment certainly can't borrow $100 million, so I came up with a merger plan that would make a small company swallow an elephant."

"I plan to acquire a music production company and a film company, then buy our New Asia Entertainment's office building, and sign a group of new directors, screenwriters, actors and singers. In this way, New Asia Entertainment's assets will expand rapidly, and then it will not be a problem to borrow another 100 million or 200 million dollars." Song Yi expressed his thoughts.

Jin Xiyuan asked, "What about the money you used to acquire the music production and film companies?"

Song Yi replied: "You can pay part of the purchase price first, and then pay the balance after the loan is approved. If the balance is not paid, the acquisition will be declared a failure."

Jin Xiyuan said: "According to what you said, you already have an acquisition target?"

Song Yi nodded, "I plan to acquire DSP Entertainment and Shin Cine Communications."

DSP Entertainment is a long-established entertainment agency founded in 1991. The company has created the first-generation boy band Crystal Boys and the girl band Fin.KL, which is the girl band Lee Hyori is in. However, Crystal Boys has disbanded and Lee Hyori is also preparing to go solo.

Song Yi knew that DSP Entertainment later created the second-generation boy group SS501, the second-generation girl group Kara, and the sexy girl group Rainbow. Kara debuted at about the same time as Girls' Generation, and their iconic hip-twisting dance was very popular.

DSP Entertainment later became an all-entertainment company and later also got involved in TV drama production and film production. In 2006, a popular Korean drama "My Girl" was produced and released by this company. This TV drama starring Lee Da Hae and Lee Dong Wook was also very popular in mainland China.

Jin Xiyuan certainly knew DSP Entertainment, but she also thought the name of Shin Cine was familiar. She asked Song Yi, "Is Shin Cine the production company of My Sassy Girl?"

"Yes." Song Yi affirmed.

Jin Xiyuan thought it was outrageous. She felt angry and amused. "You and Tae Hee just made cameo appearances in their movie. There's no need to buy their company, right?"

"It's not that reason. I am really optimistic about Shin Cine, so I am willing to acquire their film company at a premium. My Sassy Girl hasn't been released yet, and they are unsure. Maybe Representative Shin Cheol is willing to get some money first and put it in his pocket." Song Yi expressed his thoughts.

"According to my estimate, the acquisition of DSP Entertainment and Shin Cine will cost about 40 billion to 50 billion won, and the initial acquisition cost will be about 10 billion won. Assuming your loan is not approved, what will you use to pay the balance of the acquisition, and the 10 billion won you invested earlier is likely to be wasted." Jin Xiyuan asked Song Yi.

Song Yi calculated the time and realized that he would be able to take out the money from the B-share market by the end of next month. Since he invested early and had the advantage of capital scale, Song Yi's investment of 10 million US dollars could be exchanged for about 40 to 50 million US dollars.

In addition to the 20% of Penguin shares held by Little Superman Li Zekai that Song Yi is going to buy, Song Yi will have more than 30 million US dollars, which is almost enough to pay the balance of the acquisition of DSP Entertainment and Shin Cine.

"You don't have to worry about this. Even if the loan is not approved, I can still raise the acquisition funds and the deposit paid by Xinya Entertainment will not be wasted. Please help me organize the information first, and then contact the law firm, let them make an accurate valuation of the two companies, and then issue an acquisition offer." Song Yi said.

Song Yi went to the Shiyu Law Firm in Seoul, which is located in Seocho District. The lawyers in this law firm used to work in the National Tax Service, the Tax Court, international law firms and international accounting firms. They have many years of work experience and have also participated in the bankruptcy case of Daewoo Group.

DSP Entertainment is now in a state of talent shortage. H.O.T. has disbanded, Fin.KL exists in name only, Lee Hyori has been planning to go solo, and CJ Entertainment has been flirting with her.

Li Haoyan contacted Song Yi. He wanted to meet with Song Yi first before considering whether to sell the company. Song Yi decided to visit Li Haoyan with Jin Xiyuan.

DSP Entertainment's address is 3rd floor, New Town Building, 58-8, Banpo-dong, Seocho-gu, Seoul. When Song Yi arrived at the company, DSP director Ji Zhonghua came out to receive Song Yi and his party. Ji Zhonghua was previously the manager of Crystal Boys and Fin.KL, and later also served as the manager of SS501 and Kara.

After Lee Ho-yeon suffered a sudden cerebral hemorrhage in 2010, he set up his own company, B2M Entertainment, with DSP's agent Yoon Woo-taek and SM Entertainment's entertainment team leader Kim Hyung-guk. Soon after the company was established, it attracted Lee Hyo-ri and members of SS501 to join, and later became a member of the CJ system.

Korean entertainment companies are either from the CJ or SK groups. Of course, Naver is a rising star, and the relationship between Naver and Samsung is rather ambiguous.

Ji Zhonghua has no ambition to start his own business yet, so he is very respectful to Song Yi, "President Song, Director Jin, our President Li is waiting for you at the company."

When DSP Entertainment was first established, it mainly focused on music production and distribution, artist training and business management. They have not yet expanded into the film and television industry.

When Li Haoyan saw Song Yi, he was obviously dazed. He knew that the president of Xinya Entertainment was very young, but he didn't expect Song Yi to be so young.

"President Song is indeed young and promising. I wonder if the decision to acquire DSP Entertainment was President Song's idea or the idea of ​​the family elders?" Li Haoyan asked.

Song Yi looked at Li Haoyan. Li Haoyan was wearing glasses and a suit, and his hair was a little gray. He looked somewhat like Kim Tae-hee's father Kim Yu-moon.

Song Yi replied, "Representative Li, are you trying to ask me where the funds for the acquisition of DSP Entertainment came from? Sorry, I have no comment."

Ji Zhonghua was inexplicably angry when he heard Song Yi's answer. Song Yi was really rude! Li Haoyan had never heard of New Asia Entertainment before. It was only after New Asia Entertainment signed Song Hye Kyo that Li Haoyan noticed the existence of New Asia Entertainment.

Song Hye Kyo was the hottest new actress last year. DSP Entertainment also wanted to enter the film and television industry and must have noticed Song Hye Kyo.

Song Hye Kyo was previously the trump card of Au Entertainment, and the president of Au Entertainment, Zhong Heng, is the nephew of the current president, Zhong Xiaotong. The fact that Song Yi was able to snatch Song Hye Kyo from Zhong Heng shows how strong Song Yi's background is.

For Li Haoyan, whether it is Song Yi or the Hyundai family behind Song Yi who want to acquire DSP Entertainment, it is not something he can resist now.

Li Haoyan said to Song Yi, "I happen to have time today. I will take President Song to visit our company. We still have many potential newcomers in DSP."

Of course, Song Yi followed the host's wishes. He and Kim Hee-won watched the performance of DSP Entertainment trainees together. Song Yi was very impressed by one of the trainees named Kim Hyun-joong, who was good at singing and dancing, and was obviously much better than the other trainees.

Ji Jong-hwa proudly introduced, "Hyun Joong was the top trainee of their same period, and he is humble and hardworking."

Song Yi asked Kim Hyun Joong, "As a member of an idol group, have you ever considered becoming an actor?"

Kim Hyun Joong knew that DSP Entertainment had recently received acquisition offers from other companies. Song Yi was personally accompanied by Li Haoyan and Ji Zhonghua on the visit, and Song Yi's identity was self-evident.

Kim Hyun Joong's previous debut opportunity was when he was discovered by a manager when he graduated from junior high school. As a member of the five-member dancer group, he practiced hard every day, but the company suddenly merged and disintegrated. Kim Hyun Joong, who had no where to go, was recommended by someone and interviewed to become a trainee at DSP.

Facing his future boss, Kim Hyun Joong was more respectful, "I want to be a good singer first, and then try to become an actor after I become famous."

"You're right. An actor needs to accumulate knowledge. I heard that you have a good foundation in Chinese. You should read more books when you have time. The entertainment industry does not need hopeless illiterates." Song Yi reminded Kim Hyun Joong.

After watching other trainees, Song Yi did not find a good talent like Kim Hyun Joong. Song Yi thought about it and it made sense. The competition in the Korean entertainment industry is so fierce that good talents have already been discovered by other entertainment companies. For example, Seohyun and Im Yoona joined SM Entertainment before they were 12 years old. How could it be Song Yi's turn to make money? Kara's Jung Nicole was discovered by a scout in the United States in 2006.

Ji Zhonghua tentatively asked Song Yi, "President Song is optimistic about Kim Hyun Joong?"

Song Yi answered without revealing anything, "I have good looks and potential to be an actor. Whether I can make a name for myself depends on opportunities."

Li Haoyan said to Song Yi: "To me, the trainees in the company are like my own children. If DSP Entertainment is sold, they will be the ones who are most worried."

Kim Hee-won said what she meant without showing any mercy, "CEO Lee, I noticed that DSP Entertainment now has more than 20 trainees, and I noticed that only two or three of them can debut. For those trainees who can't debut, will CEO Lee also be responsible for their future?"

Li Haoyan was stumped by Jin Xiyuan's question, "What?"

Song Yi gave a thumbs up to Kim Hee-won in his heart. Li Haoyan was playing the emotional card at this time just to increase the difficulty of New Asia Entertainment's acquisition. For example, the agreement stipulates that Song Yi will not interfere with DSP Entertainment's debut group plan, etc.

"No one can be responsible for other people's future, not even parents or teachers. Only themselves can be responsible for their own future. When they choose to become trainees, they have to bear the cost of not being able to debut in the future," said Song Yi.

Ji Zhonghua quickly spoke up for Li Haoyan, "Lee has nothing to say about the company's trainees. If the trainees' contracts expire and they still can't debut, we will choose to terminate the contract. They can freely choose other entertainment companies without having to pay any liquidated damages."

When Song Yi heard what Ji Zhonghua said, he had a better impression of Li Haoyan. Many entertainment agencies in South Korea make profits by earning the penalty fees from trainees.

They will cast a wide net, signing 50 or even 100 trainees at a time, and then train them together. If one or two of them become popular, they will make a profit. Even if the remaining trainees cannot debut, it doesn't matter, they will just let them waste their time and not give them any resources.

When they can no longer bear the company's exploitation, the signed trainees will take the initiative to terminate the contract with the company, and then pay a sky-high penalty in exchange for freedom.

Previously, several members of a girl group under a certain domestic entertainment company were unable to pay the penalty and became deadbeats, which made them a laughing stock in the industry. Of course, if a member passed the civil service exam, they would not dare to ask her for the penalty. This is how the entertainment industry is, bullying the weak and fearing the strong, and picking on the weak.

"Mr. Li, I believe you can see that the competition between entertainment companies is ultimately a competition between capital. Small companies must rely on big capital to survive in the fiercely competitive Korean entertainment industry."

"I promise that if New Asia Entertainment acquires DSP Entertainment, DSP Entertainment will become a separate subsidiary of New Asia Entertainment, and we will not interfere with DSP Entertainment's plan to form a group within five years."

"To be honest, New Asia Entertainment is still in contact with two or three film and TV drama companies. New Asia Entertainment will focus on the film and television industry and become a leading company in the Korean film and television industry. The parent company New Asia Entertainment will also tilt its film and television resources towards DSP Entertainment to help DSP Entertainment's contracted artists have more opportunities to become actors."

"With my help, I believe DSP Entertainment can become a full-entertainment company in the shortest time, surpass SM Entertainment, and restore DSP Entertainment's former glory in the 90s." Song Yi's words were indeed very attractive.

Li Haoyan knew that Song Yi had a close relationship with the Ministry of Culture, Sports and Tourism of South Korea. He heard that New Asia Entertainment was preparing a large-scale costume drama, so Song Yi's plan to acquire the film company was obviously not groundless.

"Then what does President Song need me to do?" Li Haoyan was already interested and planned to start negotiating the details with Song Yi.

On April 20, 2001, Shin Asia Entertainment and DSP Entertainment announced that Shin Asia Entertainment purchased a total of 90% of DSP Entertainment's shares for 19.8 billion won.

Lee Ho-yeon of DSP Entertainment resigned from the position of representative director of DSP Entertainment, and Gil Jong-hwa took over the position of president of DSP Entertainment. DSP Entertainment became a subsidiary of Shin Asia Entertainment, Lee Ho-yeon became the director of Shin Asia Entertainment, Song Yi officially became the representative director of Shin Asia Entertainment, and Kim Hee-won became the executive director of Shin Asia Entertainment.

After SM Entertainment's Lee Soo Man learned that New Asia Entertainment had acquired DSP Entertainment, his old rival Lee Ho Yeon had actually become Song Yi's subordinate. He was silent for a long time, "It seems that the Kpop circle will be more lively in the future. Song Yi is not a fierce dragon that can't cross the river!"

Thanks to the leader of Shen Yanqian, 4000 is the base value, and I will try to add 20,000 words before the end of the month. See you tomorrow, thank you again!      (End of this chapter)


Recommendation