Kim Tae-hee has become a celebrity at Seoul National University. When she goes to the cafeteria to eat, she is always surrounded by her classmates. The open classes she has chosen are always filled with students.
After all, it is the same in every country. Most Internet users are young people, and students at Seoul University are also heavy users of Naver. Naver's status in South Korea is like that of Baidu in China.
Kim Tae-hee suspected that her popularity on the Internet was largely due to Song Yi's behind-the-scenes support, but she had no way to confirm it. However, she still decided to keep her distance from Song Yi.
If Song Yi had told her in advance that he needed to hype her up on the Internet in order to promote Samdasu, although Kim Tae Hee did not agree with Song Yi's approach, she would still reluctantly cooperate with him.
But now Song Yi's approach is undoubtedly to act first and then report, which has created a fait accompli, and Jin Taixi is naturally dissatisfied. Song Yi's style of doing things is very similar to that of some business veterans, who only pursue results, not processes.
Jin Taixi knew that Song Yi's behavior was actually not wrong, and he was just doing business, but Jin Taixi still felt a little uncomfortable. She originally thought that Song Yi treated her differently, but now she realized that she was overthinking.
Li Xianzhen spoke up for her friend Jin Taixi and called Song Yi, "Director Song, how could you upload her photos online without Taixi's permission? Although I know you are promoting Samdasu, your behavior is disrespectful, isn't it? If she knew this, Taixi would rather terminate the contract than agree to shoot this advertisement. Now the public opinion on the Internet has begun to affect her private life!"
Song Yi seemed to have known the purpose of Li Xianzhen's call and asked her, "Tae Hee would rather terminate the contract than agree to shoot this advertisement? Is this your idea or Tae Hee's?"
Li Xianzhen said stubbornly, "That's what I meant, but Tae Hee also had this intention when we were chatting."
Song Yi quickly hung up the phone. "Tell Tae Hee to wait for me at school. I'll pick her up and bring her to the company right away. If this incident causes Tae Hee to have any misunderstandings about me or Shin Han, and affects the filming of the commercial, that would be unnecessary."
Lee Hyun-jin said sarcastically, "Director Song really loves his work. Even at this time, he only cares about the shooting effect of the advertisement, not Tae-hee's personal feelings."
Song Yi ignored Li Xianzhen and went directly to the school to pick up Jin Taixi. Jin Taixi was probably afraid of being watched by classmates, so she didn't let Song Yi drive into the campus this time and asked him to wait for her outside the school.
Kim Tae Hee wore a printed long skirt today, the colors of the skirt were only pink and white, the overall shape was simple and gentle. She had long hair and her waistline was moved up, making her figure more coordinated, like a beautiful girl from a small family. Lee Hyun Jin came with her again this time, as if to escort Kim Tae Hee.
Unlike last time, this time Kim Tae-hee sat directly in the back seat of the Mercedes-Benz with Lee Hyun-jin. She hardly communicated with Song Yi while driving, and seemed to still mind Song Yi uploading photos to the Internet.
Song Yi, who has been in love for a long time, obviously understood Kim Tae Hee's tangled thoughts, but he didn't care and laughed at himself. When Song Yi led Kim Tae Hee and Lee Hyun Jin back to New Korea Media, the three met Kim Nam Yong.
Song Yi bent down and greeted Jin Nanyong, "Hello, Director Jin."
After saying hello, Song Yi began to introduce the two, "Tae Hee, this is our Shinhan Executive Director Kim Nam Yong." "Executive Director Kim, this is Ms. Kim Tae Hee, the heroine of the Samdasu commercial."
Jin Nanyong glanced at Jin Tae-hee and thought she looked familiar. "Ms. Jin Tae-hee, nice to meet you."
Song Yi kindly introduced: "CEO Kim, Miss Kim Tae Hee is a top student at Seoul University. You were not there when she came to the company to sign a contract last time, so I introduced her to you. Miss Tae Hee is here this time to discuss the follow-up promotion cooperation of Samdasoo."
Jin Nanyong now remembered that Jin Tae-hee was the mineral water girl who had recently become popular on the Internet. He now knew Song Yi's strategy for promoting Samda Water.
Jin Nanyong sighed inwardly, Song Yi was indeed a rare marketing talent, but unfortunately he was also the biggest obstacle for Jin Nanyong to acquire Shinhan Media.
Jin Nanyong smiled and said, "Hello, Ms. Tae Hee. Director Song is the best planner in our New Korea. I believe you will have a very pleasant cooperation."
After Jin Nanyong finished a few polite words, he hurried back to his office. Although Song Yi's plan was very innovative, it was not without flaws.
If netizens knew that Kim Tae Hee is not a real amateur, but an advertising actor signed by Shinhan in advance, the photo of Kim Tae Hee holding a bottle of mineral water was not uploaded spontaneously by netizens, but was to promote the brand of mineral water in her hand.
In this way, after Kim Tae-hee's advertisement is released and Kim Nam-yong announces this fact online, netizens will feel deceived. In this way, Samduo Water's advertisement will be suspected of being fake, and the Samduo brand will be spontaneously boycotted by netizens.
If faced with this result, Song Yi's career as the producer of Samdasu's advertisement would have ended prematurely. Shinhan, which had just started to improve, would fall into a slump again, and then there would be no resistance for Jin Nanyong to come forward and buy out Chen Zaican's shares.
After all, netizens like to create gods and also like to dethrone gods. They are actually a group of fanatics with little discernment. They are used to being guided by public opinion and are best at following the crowd.
Today, Kim Tae Hee is praised to the sky by them, but when they find out that Kim Tae Hee's popularity is actually due to the hype of an advertising company, the anger of being deceived will immediately overwhelm the netizens' brains and they will pursue Kim Tae Hee relentlessly.
Song Yi watched Jin Nanyong return to the office. He picked the day when Jin Nanyong was in the company to pick up Jin Tae-hee. If Song Yi revealed such a big flaw and Jin Nanyong didn't know how to catch it, then he was too stupid and really didn't deserve to be Song Yi's opponent in the company. Song Yi invited Jin Tae-hee and Li Xianzhen to a separate meeting room, and Song Yi didn't waste any words. "First of all, I'm very sorry, this situation is not my original intention."
"I want to make it clear that I have no intention of promoting the Samdo brand through online hype. As for the photo of Kim Tae Hee, I don't know who uploaded it to the Internet."
“Because I shared this photo of Tae Hee to our Shinhan corporate email group, some employees discussed whether this photo could be used as a promotional photo for the Samdasu advertisement, but I rejected it. Later, this photo was uploaded to the Internet, and by chance, this photo became popular again, making Tae Hee an Internet celebrity.” Song Yi continued.
"I know that Tae-hee is suffering from the troubles of being famous. Not everyone wants to be famous. Not everyone wants to have a peaceful private life. Even top actresses like Ko So-young, Choi Ji-woo or Shim Eun-ha, they don't want to be watched in their private lives." Song Yi expressed his understanding of Kim Tae-hee's current mood.
"Before you came to the company, I had Xiu Na prepare a termination agreement. As long as you sign the agreement, Shinhan will terminate the endorsement contract with you. Because it was Shinhan who proposed the termination, Kim Tae Hee does not have to pay any liquidated damages."
"Please believe me, I will not use the Internet to hype myself up to promote the brand. I still have this bottom line as a human being." Song Yi said sincerely.
Kim Tae Hee and Lee Hyun Jin were stunned. They had never expected Song Yi to take the initiative to terminate the contract. If Song Yi had posted Kim Tae Hee's photo online for hype, he would definitely not give up this great opportunity to promote Sam Da Su. After all, Kim Tae Hee had already signed a contract with Shinhan Media.
Kim Tae-hee looked at Song Yi and was somewhat moved. The experiences of the past few days had dispelled her dream of becoming an actress. She had already realized the price of fame. For celebrities, they were destined to sacrifice some of their privacy.
However, Kim Tae-hee was also worried that signing the termination agreement would cause trouble for Song Yi's work. She tentatively asked Song Yi, "Director Song, if I sign the termination agreement, you Shinhan will have to find new actors for the commercial, which may delay the progress of the commercial recording. I'm afraid it will be difficult for you to explain to Samdo at that time, right?"
Song Yi was a little surprised. He had to admit that Kim Tae Hee, who had not yet left the campus, was indeed kind. Even if she wanted to terminate the contract, she still considered other people's feelings. However, Kim Tae Hee's termination of the contract was also part of Song Yi's plan, so he could not refuse. There will be another chapter in the afternoon. Let's see how Song Yi breaks the situation and drives Kim Nam Yong away. Thank you for your votes! (End of this chapter)